NILOSOPHY
Hosted by college basketball star Deja Kelly, NILOSOPHY offers an inside look at the world of Name, Image, and Likeness (NIL) from the perspective of the athletes and executives navigating this quickly evolving landscape. The show features candid conversations about wealth, personal branding, legacy, and highlighting how NIL presents an opportunity for college athletes to build their names and create lasting impact, both on and off the field.
NILOSOPHY
Kiyan Anthony On Building His Brand, His Own Legacy & Being Melo's Son
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Front Office Sports
In this exclusive Nilosophy interview, the Syracuse commit opens up about:
- His transition from high school to college basketball
- Balancing life as an athlete, entrepreneur, and influencer
- Launching his own clothing brand at 16
- The business advice he’s learned from Carmelo and La La Anthony
- Building generational wealth and navigating NIL deals
- Staying mentally sharp while handling fame, family, and pressure
From moments on the court to million-follower milestones off it, Kiyan is a rising star who understands the business of basketball. Hear how he’s crafting his own path — on his terms.