Cold brew coffee has become increasingly popular in recent years, with the cold brew coffee industry valued at $2.5 billion in 2023 and projected to grow to $16 billion by 2032. Cold brew is brewed cold over a long period of time, resulting in a smoother flavor with lower bitterness and acidity. It also has a higher caffeine content compared to other coffee drinks. The slow extraction process and use of cold water in cold brew contribute to its unique flavor profile. Ready-to-drink cold brew products are expected to continue growing in popularity.
Takeaways
Cold brew coffee has become increasingly popular in recent years, with the cold brew coffee industry valued at $2.5 billion in 2023 and projected to grow to $16 billion by 2032. Cold brew is brewed cold over a long period of time, resulting in a smoother flavor with lower bitterness and acidity. It also has a higher caffeine content compared to other coffee drinks. The slow extraction process and use of cold water in cold brew contribute to its unique flavor profile. Ready-to-drink cold brew products are expected to continue growing in popularity.
Takeaways