What's So Great About Cold Brew? (Ep. 27)

Cold brew coffee has become increasingly popular in recent years, with the cold brew coffee industry valued at $2.5 billion in 2023 and projected to grow to $16 billion by 2032. Cold brew is brewed cold over a long period of time, resulting in a smoother flavor with lower bitterness and acidity. It also has a higher caffeine content compared to other coffee drinks. The slow extraction process and use of cold water in cold brew contribute to its unique flavor profile. Ready-to-drink cold brew products are expected to continue growing in popularity.

Takeaways

• Cold brew coffee has experienced significant growth in popularity and market value in recent years.
• The slow extraction process and use of cold water in cold brew contribute to its smooth flavor with lower bitterness and acidity.
• Cold brew has a higher caffeine content compared to other coffee drinks.
• Ready-to-drink cold brew products are expected to continue growing in popularity.

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