Not The Press

From Secret Service to Security Innovator: Mike "The Juice" de Geus and the Future of On-Demand Protection

Guy Waybright Season 1 Episode 3

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Meet Mike de Geus, or as we fondly call him, "Mike the Juice." Mike transitioned from the high-stakes world of the Secret Service to become a trailblazing entrepreneur, and he's here to share his captivating journey with us. Discover how Mike leveraged his experience protecting presidents to revolutionize the security industry with his innovative app, Shadow. Modeled after the Uber concept, Shadow offers on-demand protection services tailored for diverse scenarios, from executive security to massive public events, and Mike explains how this groundbreaking platform could reshape the future of personal and event security.

As we navigate through the intricacies of event security, we tackle the unique challenges posed by high-profile gatherings, like the bustling New Year's Eve celebrations in New Orleans. With heightened threats looming, cities face the daunting task of ensuring safety, and Shadow stands ready to provide adaptable solutions. Mike shares a humorous tale involving the Israeli prime minister's Los Angeles visit, giving us a glimpse into the electrifying interactions between security teams and celebrities. We also delve into the importance of credentials and certifications, critical for maintaining effective and professional security operations.

Mike gives us an insider's look at the life of a Secret Service agent, highlighting the unwavering commitment and ethical standards that define this elite group. From historic presidential protection protocols to the personal journey that led Mike from a challenging childhood to a prestigious career, his stories underscore the pivotal moments and decisions that forge our paths. As we reflect on the evolution of the Secret Service, from its origins in 1865 to its modern responsibilities, Mike reminds us of the importance of mentorship and inspiration, sharing heartwarming anecdotes of paying it forward to the next generation. Whether you're a security enthusiast or just curious about the life of a Secret Service agent turned entrepreneur, this episode offers a wealth of insights and entertaining stories.

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