{"version":"1.0.0","segments":[{"startTime":0.37,"endTime":1.97,"body":"Hi, I'm Carmen, and this is the A"},{"startTime":1.97,"endTime":4.83,"body":"Yarn Story podcast, and today I'm here with"},{"startTime":4.83,"endTime":5.51,"body":"my friend Athena."},{"startTime":5.91,"endTime":9.03,"body":"This is part two of her joining me"},{"startTime":9.03,"endTime":10.67,"body":"on the podcast, and we're going to be"},{"startTime":10.67,"endTime":12.85,"body":"talking more about the business of her very"},{"startTime":12.85,"endTime":15.71,"body":"creative business in this episode."},{"startTime":21.88,"endTime":22.8,"body":"Do you want to do a quick intro"},{"startTime":22.8,"endTime":24.26,"body":"for people who maybe didn't see part one?"},{"startTime":25.14,"endTime":26.64,"body":"I go back and watch the part one."},{"startTime":26.78,"endTime":28.4,"body":"You should go and watch part one."},{"startTime":28.76,"endTime":28.98,"body":"Terribly."},{"startTime":29.2,"endTime":32.92,"body":"You should go I'm Athena, and I own"},{"startTime":32.92,"endTime":36.02,"body":"and run Meticulous Ink, a fine stationery and"},{"startTime":36.02,"endTime":37.64,"body":"letterpress print company in Bath."},{"startTime":38.68,"endTime":41.96,"body":"We do bespoke printing as sort of our"},{"startTime":41.96,"endTime":43.72,"body":"main area of work, so we do wedding"},{"startTime":43.72,"endTime":47.52,"body":"invitations and business cards, personal stationery, other weird"},{"startTime":47.52,"endTime":50.38,"body":"niche, more unusual print projects."},{"startTime":50.8,"endTime":53.44,"body":"Aside from bespoke printing, we also have a"},{"startTime":53.44,"endTime":55.84,"body":"retail shop, and we run workshops as well."},{"startTime":56.34,"endTime":59.8,"body":"We produce our own line of stationery and"},{"startTime":59.8,"endTime":62.56,"body":"calligraphy equipment, so we have greeting cards and"},{"startTime":62.56,"endTime":68.12,"body":"correspondence cards, letterheads sets, writing pads, calligraphy practice"},{"startTime":68.12,"endTime":71.5,"body":"pads, and everything for your writing needs."},{"startTime":71.66,"endTime":72.36,"body":"All of the things."},{"startTime":72.56,"endTime":72.72,"body":"Yes."},{"startTime":73.16,"endTime":75.22,"body":"All the stationery and paper goodies."},{"startTime":75.36,"endTime":77.26,"body":"Yes, and we've got a bunch to show"},{"startTime":77.26,"endTime":79.54,"body":"you here in a minute or two, but"},{"startTime":79.54,"endTime":81.88,"body":"first we want to know how you started"},{"startTime":81.88,"endTime":82.46,"body":"your business."},{"startTime":82.46,"endTime":86.38,"body":"How did you get into this rather niche,"},{"startTime":88.46,"endTime":93.78,"body":"rather old school business and craft?"},{"startTime":95.76,"endTime":97.68,"body":"I've always been creative."},{"startTime":98.16,"endTime":100.14,"body":"I've always really liked making things."},{"startTime":100.22,"endTime":101.64,"body":"We did learn that in episode one."},{"startTime":101.68,"endTime":102.52,"body":"All of the things."},{"startTime":102.72,"endTime":103.62,"body":"So many things."},{"startTime":104.04,"endTime":104.38,"body":"Everything."},{"startTime":105.0,"endTime":106.26,"body":"How'd you hone on paper then?"},{"startTime":108.84,"endTime":113.72,"body":"So I went to university, and my mum"},{"startTime":113.72,"endTime":115.38,"body":"was very keen for me to go to"},{"startTime":115.38,"endTime":118.08,"body":"university and not do a foundation year or"},{"startTime":118.08,"endTime":119.4,"body":"anything, just go to uni."},{"startTime":119.86,"endTime":122.46,"body":"And so I found a course called Arts"},{"startTime":122.46,"endTime":126.14,"body":"and Media, which is very good for someone"},{"startTime":126.14,"endTime":127.72,"body":"that doesn't really know what they want to"},{"startTime":127.72,"endTime":129.82,"body":"do, but they know they want to do"},{"startTime":129.82,"endTime":132.3,"body":"creative things, because it wasn't really its own"},{"startTime":132.3,"endTime":132.66,"body":"course."},{"startTime":132.76,"endTime":135.36,"body":"You went into other people's courses, so it"},{"startTime":135.36,"endTime":139.54,"body":"included animation, photography, fine art, and digital screen"},{"startTime":139.54,"endTime":139.82,"body":"art."},{"startTime":140.06,"endTime":140.9,"body":"That sounds so fun."},{"startTime":141.14,"endTime":141.96,"body":"It was really fun."},{"startTime":143.06,"endTime":145.02,"body":"And then you whittled it down over the"},{"startTime":145.02,"endTime":147.8,"body":"three years, and then in the third year,"},{"startTime":147.86,"endTime":148.64,"body":"then you specialised."},{"startTime":148.9,"endTime":151.96,"body":"So in the third year, I specialised in"},{"startTime":151.96,"endTime":155.52,"body":"fine art print, because no one basically used"},{"startTime":155.52,"endTime":156.2,"body":"the print studio."},{"startTime":156.32,"endTime":157.48,"body":"I love that part of the story."},{"startTime":157.6,"endTime":160.74,"body":"It was just this whole amazing room, and"},{"startTime":160.74,"endTime":162.06,"body":"no one was there, and everyone else was"},{"startTime":162.06,"endTime":163.74,"body":"crammed up in fine art studios."},{"startTime":164.46,"endTime":165.6,"body":"And so I was like, yeah, cool."},{"startTime":166.18,"endTime":171.14,"body":"And pretty much had my own personal technician."},{"startTime":172.18,"endTime":172.78,"body":"That's cool."},{"startTime":172.94,"endTime":173.66,"body":"Yeah, it was great."},{"startTime":174.08,"endTime":176.3,"body":"And you're clearly good at drawing."},{"startTime":176.72,"endTime":180.16,"body":"Yeah, I can draw, and paint, and do"},{"startTime":180.16,"endTime":181.14,"body":"all the things."},{"startTime":182.04,"endTime":186.24,"body":"And so just because of circumstance, I guess,"},{"startTime":186.44,"endTime":187.74,"body":"I was like, okay, I'm going to do"},{"startTime":187.74,"endTime":188.0,"body":"this."},{"startTime":188.7,"endTime":191.22,"body":"And I ended up specialising in silk screen"},{"startTime":191.22,"endTime":194.86,"body":"printing, which I just really loved the mechanical"},{"startTime":194.86,"endTime":195.5,"body":"process."},{"startTime":196.18,"endTime":197.66,"body":"I feel like in another life, I am"},{"startTime":197.66,"endTime":198.16,"body":"an engineer."},{"startTime":198.88,"endTime":200.26,"body":"I definitely would agree with that."},{"startTime":200.62,"endTime":202.36,"body":"So I specialised in fine art print at"},{"startTime":202.36,"endTime":202.58,"body":"uni."},{"startTime":202.82,"endTime":205.76,"body":"Then after uni, then got a job at"},{"startTime":205.76,"endTime":207.24,"body":"a stationary company in London."},{"startTime":208.82,"endTime":211.82,"body":"Worked there, then got headhunted by another stationary"},{"startTime":211.82,"endTime":212.24,"body":"company."},{"startTime":213.16,"endTime":213.96,"body":"That's exciting."},{"startTime":214.2,"endTime":215.2,"body":"So I was like, oh, I must be"},{"startTime":215.2,"endTime":215.54,"body":"good at this."},{"startTime":216.3,"endTime":219.14,"body":"So I worked there for a while."},{"startTime":220.06,"endTime":222.38,"body":"Aside from all of that, I'd always wanted"},{"startTime":222.38,"endTime":223.06,"body":"my own business."},{"startTime":223.36,"endTime":227.5,"body":"So since I was very young, my mum"},{"startTime":227.5,"endTime":231.63,"body":"was always really, really encouraging, and would leave"},{"startTime":232.14,"endTime":235.62,"body":"self-development books around the house, and self"},{"startTime":235.62,"endTime":242.5,"body":"-improvement books, and Chicken Soup for the And"},{"startTime":242.5,"endTime":246.74,"body":"there was a book called The Success Principles."},{"startTime":247.44,"endTime":248.4,"body":"Did you read all these too?"},{"startTime":248.56,"endTime":249.36,"body":"Yeah, yeah, yeah."},{"startTime":250.42,"endTime":252.62,"body":"And loads of other more obscure books."},{"startTime":254.72,"endTime":256.12,"body":"And how old were you when you were"},{"startTime":256.12,"endTime":258.019,"body":"like, oh, let me just read this book"},{"startTime":258.019,"endTime":259.74,"body":"on how to get rich, and Chicken Soup"},{"startTime":259.74,"endTime":260.22,"body":"for the Soul?"},{"startTime":260.62,"endTime":261.72,"body":"It was just like, they were just there."},{"startTime":262.1,"endTime":264.98,"body":"I would just love reading as well."},{"startTime":265.74,"endTime":269.7,"body":"And I guess as a teenager, a young"},{"startTime":269.7,"endTime":274.12,"body":"teen, and my mum was very much like,"},{"startTime":274.54,"endTime":276.7,"body":"you can do anything, do all the things."},{"startTime":277.9,"endTime":278.62,"body":"So yeah."},{"startTime":280.92,"endTime":284.24,"body":"And I had a very, very happy childhood."},{"startTime":285.22,"endTime":288.08,"body":"And it had its challenges too."},{"startTime":288.38,"endTime":291.26,"body":"So there was, we didn't have a lot"},{"startTime":291.26,"endTime":291.64,"body":"of money."},{"startTime":292.9,"endTime":295.28,"body":"And there was a moment where we didn't"},{"startTime":295.28,"endTime":297.04,"body":"have enough money to have food."},{"startTime":298.08,"endTime":302.68,"body":"And I remember thinking that week, I want"},{"startTime":302.68,"endTime":303.74,"body":"to be in charge of my own money."},{"startTime":303.92,"endTime":306.1,"body":"I want to not rely on someone else."},{"startTime":306.68,"endTime":310.38,"body":"I want to rely on myself, and be"},{"startTime":310.38,"endTime":311.4,"body":"in charge of my own destiny."},{"startTime":312.66,"endTime":316.58,"body":"And so I knew then I would have"},{"startTime":316.58,"endTime":317.24,"body":"my own business."},{"startTime":319.18,"endTime":320.04,"body":"So I did."},{"startTime":320.04,"endTime":325.2,"body":"And that's a pretty big leap from the"},{"startTime":325.2,"endTime":330.26,"body":"thought process in, okay, I can see that"},{"startTime":330.26,"endTime":334.4,"body":"we don't have enough to provide for ourselves."},{"startTime":335.94,"endTime":339.22,"body":"And not, I don't know, thinking, I wish"},{"startTime":339.22,"endTime":342.0,"body":"my parents had a higher paying job, or"},{"startTime":342.0,"endTime":344.56,"body":"I don't know, had spent the money differently."},{"startTime":344.74,"endTime":346.8,"body":"It was, I want to be able to"},{"startTime":346.8,"endTime":348.3,"body":"generate Yeah."},{"startTime":348.68,"endTime":349.82,"body":"income for myself."},{"startTime":349.96,"endTime":350.14,"body":"Yeah."},{"startTime":350.26,"endTime":350.86,"body":"How old were you?"},{"startTime":351.3,"endTime":352.1,"body":"Like 11."},{"startTime":352.98,"endTime":356.38,"body":"And it's a pretty, like, sophisticated jump of"},{"startTime":356.38,"endTime":356.78,"body":"thought."},{"startTime":357.0,"endTime":357.8,"body":"I know, a little bit like that."},{"startTime":359.2,"endTime":361.76,"body":"So I knew that I would have my"},{"startTime":361.76,"endTime":363.22,"body":"own business, but I didn't know in what."},{"startTime":363.68,"endTime":363.9,"body":"Yeah."},{"startTime":364.48,"endTime":365.5,"body":"And then..."},{"startTime":365.5,"endTime":367.06,"body":"Well, what 11 year old does know that?"},{"startTime":367.48,"endTime":368.24,"body":"Well, yeah, exactly."},{"startTime":369.26,"endTime":371.64,"body":"I think it's easy for us to forget"},{"startTime":371.64,"endTime":373.68,"body":"too, because we are entrepreneurs."},{"startTime":374.36,"endTime":377.22,"body":"We exist in a world where we know"},{"startTime":377.22,"endTime":380.24,"body":"a lot of other entrepreneurs and small business"},{"startTime":380.24,"endTime":380.64,"body":"owners."},{"startTime":381.56,"endTime":383.78,"body":"And it's easy to forget that we're very"},{"startTime":383.78,"endTime":385.74,"body":"much in the minority, actually."},{"startTime":388.16,"endTime":390.82,"body":"Typical path is to go get a job"},{"startTime":390.82,"endTime":392.32,"body":"employed by someone else."},{"startTime":392.72,"endTime":394.7,"body":"That's what you're taught growing up."},{"startTime":394.78,"endTime":396.72,"body":"I even grew up in an entrepreneurial household,"},{"startTime":396.94,"endTime":399.54,"body":"but I had no assumption that I was"},{"startTime":399.54,"endTime":400.82,"body":"going to start my own business."},{"startTime":401.04,"endTime":403.12,"body":"I assumed I would work for someone else"},{"startTime":403.12,"endTime":403.78,"body":"for some reason."},{"startTime":404.22,"endTime":404.32,"body":"Yeah."},{"startTime":404.92,"endTime":406.66,"body":"Or at least for some of the time,"},{"startTime":406.74,"endTime":408.0,"body":"I suppose, which I did."},{"startTime":408.46,"endTime":409.66,"body":"But yeah, yeah."},{"startTime":409.94,"endTime":413.2,"body":"And I just knew that I would have"},{"startTime":413.2,"endTime":413.9,"body":"my own business."},{"startTime":415.1,"endTime":417.08,"body":"But I had loads of jobs."},{"startTime":417.26,"endTime":419.44,"body":"I had a job since I was 14."},{"startTime":420.16,"endTime":420.76,"body":"Like, I had jobs."},{"startTime":420.76,"endTime":421.46,"body":"What was your first job?"},{"startTime":422.14,"endTime":424.24,"body":"I was working at my dad's takeaway on"},{"startTime":424.24,"endTime":424.64,"body":"the phones."},{"startTime":424.72,"endTime":424.98,"body":"Nice."},{"startTime":425.62,"endTime":426.22,"body":"Egg fried rice."},{"startTime":429.12,"endTime":430.82,"body":"I can't remember what number it was, but"},{"startTime":430.82,"endTime":432.76,"body":"you just start learning all the numbers."},{"startTime":432.94,"endTime":434.44,"body":"You're like, oh yeah, 70 egg fried rice."},{"startTime":435.54,"endTime":436.2,"body":"So yeah."},{"startTime":437.24,"endTime":438.22,"body":"What was your weirdest job?"},{"startTime":441.6,"endTime":441.96,"body":"Weirdest?"},{"startTime":445.3,"endTime":446.36,"body":"I mean, I don't know if it's that"},{"startTime":446.36,"endTime":448.22,"body":"weird, but it was fun."},{"startTime":448.5,"endTime":449.54,"body":"I worked at Ann Summers."},{"startTime":450.18,"endTime":450.78,"body":"That's cool."},{"startTime":450.96,"endTime":451.38,"body":"That was fun."},{"startTime":451.64,"endTime":452.54,"body":"Yeah, I bet that was."},{"startTime":452.82,"endTime":453.36,"body":"Good stories."},{"startTime":454.42,"endTime":455.36,"body":"How long did you work there?"},{"startTime":458.05,"endTime":459.99,"body":"Um, maybe like six months."},{"startTime":460.11,"endTime":460.37,"body":"Okay."},{"startTime":461.27,"endTime":461.49,"body":"Maybe."},{"startTime":462.19,"endTime":464.07,"body":"I think your weirdest job is when you"},{"startTime":464.07,"endTime":464.97,"body":"were a chef at a pub."},{"startTime":465.17,"endTime":466.37,"body":"Oh my god, yes, that's true."},{"startTime":466.99,"endTime":468.03,"body":"I forgot about that."},{"startTime":468.37,"endTime":469.75,"body":"And why do I think this is your"},{"startTime":469.75,"endTime":470.31,"body":"weirdest job?"},{"startTime":470.67,"endTime":472.67,"body":"So I am not known as a cook"},{"startTime":472.67,"endTime":473.43,"body":"chef."},{"startTime":474.17,"endTime":477.41,"body":"It's not one of my passions."},{"startTime":478.13,"endTime":480.15,"body":"Athena's so good at everything else that there"},{"startTime":480.15,"endTime":480.83,"body":"had to be something."},{"startTime":481.11,"endTime":482.99,"body":"The thing is, it's not that I'm bad"},{"startTime":482.99,"endTime":483.21,"body":"at it."},{"startTime":483.21,"endTime":483.61,"body":"No, no."},{"startTime":483.69,"endTime":485.23,"body":"You've given me some amazing stuff."},{"startTime":485.23,"endTime":487.37,"body":"I just don't like it."},{"startTime":487.63,"endTime":492.03,"body":"It doesn't draw me to it."},{"startTime":492.33,"endTime":494.59,"body":"I'm just not interested in cooking."},{"startTime":495.11,"endTime":495.91,"body":"I like eating."},{"startTime":497.25,"endTime":498.29,"body":"Give me the food."},{"startTime":498.41,"endTime":499.65,"body":"Give me the beautiful food."},{"startTime":499.99,"endTime":502.53,"body":"Yes, I will appreciate it and adore it"},{"startTime":502.53,"endTime":503.87,"body":"in my face."},{"startTime":505.37,"endTime":506.77,"body":"So yeah, I just love that in there"},{"startTime":506.77,"endTime":507.55,"body":"you were a chef."},{"startTime":507.89,"endTime":509.31,"body":"Yeah, I don't even know how that happened."},{"startTime":509.43,"endTime":510.91,"body":"That was when I was at uni and"},{"startTime":510.91,"endTime":513.11,"body":"I got a job at a pub as"},{"startTime":513.11,"endTime":513.61,"body":"the chef."},{"startTime":515.809,"endTime":516.289,"body":"Bizarre."},{"startTime":516.49,"endTime":518.169,"body":"For lunches, for lunchtime."},{"startTime":519.07,"endTime":523.169,"body":"And I remember there was a guy who"},{"startTime":523.169,"endTime":525.51,"body":"then became regular and he was like, oh,"},{"startTime":525.57,"endTime":526.95,"body":"you make the best steak sandwich."},{"startTime":527.09,"endTime":527.93,"body":"Oh my god, that's amazing."},{"startTime":531.13,"endTime":535.37,"body":"I barely knew what I was doing, literally."},{"startTime":536.63,"endTime":540.49,"body":"And we'd make chili con carne as the"},{"startTime":540.49,"endTime":542.39,"body":"special and it would literally be out of"},{"startTime":542.39,"endTime":543.17,"body":"a tin from Lidl's."},{"startTime":545.37,"endTime":546.93,"body":"And we'd always run out of food, so"},{"startTime":546.93,"endTime":548.37,"body":"I'd have to sneak out the back and"},{"startTime":548.37,"endTime":550.75,"body":"run up the road to Londis and get"},{"startTime":550.75,"endTime":553.43,"body":"some ham and egg so someone could have"},{"startTime":553.43,"endTime":554.29,"body":"ham, egg and chips."},{"startTime":555.83,"endTime":557.13,"body":"I was very disorganized."},{"startTime":559.38,"endTime":560.3,"body":"My finest moment."},{"startTime":562.34,"endTime":563.62,"body":"Sorry, it's very good."},{"startTime":563.78,"endTime":564.54,"body":"It wasn't for very long."},{"startTime":564.92,"endTime":565.86,"body":"What was your first business?"},{"startTime":566.06,"endTime":568.88,"body":"While I was working at the second printers,"},{"startTime":571.24,"endTime":572.92,"body":"I was supporting my other half at the"},{"startTime":572.92,"endTime":578.02,"body":"time and he was volunteering, I guess, at"},{"startTime":578.02,"endTime":579.18,"body":"a silkscreen printers."},{"startTime":581.52,"endTime":583.8,"body":"And so we started this t-shirt printing"},{"startTime":583.8,"endTime":584.86,"body":"business."},{"startTime":585.78,"endTime":587.42,"body":"So he did the design work."},{"startTime":587.54,"endTime":589.12,"body":"So it was more his thing."},{"startTime":589.6,"endTime":591.82,"body":"He did the design work and then I"},{"startTime":591.82,"endTime":593.02,"body":"invested, I guess."},{"startTime":593.14,"endTime":594.46,"body":"So I bought the t-shirts and then"},{"startTime":594.46,"endTime":594.84,"body":"we printed."},{"startTime":595.3,"endTime":596.94,"body":"The place he was volunteering at would let"},{"startTime":596.94,"endTime":598.68,"body":"us go and print everything."},{"startTime":598.94,"endTime":600.48,"body":"And we already know you like silkscreen printing."},{"startTime":600.56,"endTime":602.24,"body":"And I already had to do silkscreen printing,"},{"startTime":602.38,"endTime":602.92,"body":"so that was great."},{"startTime":603.82,"endTime":605.98,"body":"And we had a stall at Camden Market"},{"startTime":605.98,"endTime":609.36,"body":"and we'd go there Saturdays and Sundays."},{"startTime":609.82,"endTime":610.92,"body":"It was just Sundays."},{"startTime":611.2,"endTime":611.6,"body":"I can't remember."},{"startTime":613.56,"endTime":614.8,"body":"And sell these t-shirts."},{"startTime":615.86,"endTime":618.46,"body":"And obviously, didn't know anything about fashion, about"},{"startTime":618.46,"endTime":619.4,"body":"the fashion industry."},{"startTime":621.2,"endTime":622.84,"body":"Just threw all this money at it."},{"startTime":623.06,"endTime":624.02,"body":"Didn't know anything about fashion."},{"startTime":624.32,"endTime":626.42,"body":"Tell me how that manifested itself."},{"startTime":626.56,"endTime":629.08,"body":"What was the problem in not knowing anything"},{"startTime":629.08,"endTime":629.64,"body":"about fashion?"},{"startTime":630.11,"endTime":636.06,"body":"Is that we had spent the money on..."},{"startTime":636.76,"endTime":638.68,"body":"We'd already spent the money on the stock."},{"startTime":639.3,"endTime":640.76,"body":"So then we had this abundance of stock."},{"startTime":641.12,"endTime":644.24,"body":"And then hadn't really anticipated, oh, we actually"},{"startTime":644.24,"endTime":645.26,"body":"need to sell it."},{"startTime":645.68,"endTime":647.08,"body":"And like, how are we going to sell"},{"startTime":647.08,"endTime":647.4,"body":"it?"},{"startTime":647.68,"endTime":650.2,"body":"And it was only via Camden Market."},{"startTime":650.66,"endTime":653.22,"body":"And therefore, we didn't have like a website"},{"startTime":653.22,"endTime":653.98,"body":"or anything."},{"startTime":654.36,"endTime":656.82,"body":"There's no social media presence."},{"startTime":657.74,"endTime":660.26,"body":"Which I guess there wasn't really at that"},{"startTime":660.26,"endTime":660.96,"body":"point anyway."},{"startTime":662.4,"endTime":664.48,"body":"Did you find that you had too many"},{"startTime":664.48,"endTime":666.0,"body":"larges and not enough smalls?"},{"startTime":667.74,"endTime":669.52,"body":"It was just too much stock."},{"startTime":669.6,"endTime":670.32,"body":"Just too much stock."},{"startTime":670.58,"endTime":671.82,"body":"And there was just five designs."},{"startTime":673.34,"endTime":674.88,"body":"Like we'd printed them all."},{"startTime":675.16,"endTime":676.7,"body":"So then we had all of this."},{"startTime":677.18,"endTime":678.58,"body":"And then we had to sell it."},{"startTime":679.78,"endTime":680.18,"body":"I see."},{"startTime":681.62,"endTime":683.94,"body":"So then, stop that."},{"startTime":684.14,"endTime":685.06,"body":"How long did you do that for?"},{"startTime":687.63,"endTime":688.71,"body":"A good few months."},{"startTime":690.75,"endTime":691.93,"body":"Maybe six months?"},{"startTime":693.15,"endTime":693.37,"body":"Maybe."},{"startTime":695.89,"endTime":699.35,"body":"And it was just a lot physically."},{"startTime":700.33,"endTime":702.45,"body":"Doing that every weekend."},{"startTime":702.95,"endTime":705.05,"body":"Going to Camden, sell at the market."},{"startTime":706.25,"endTime":708.93,"body":"And then back to work on Monday."},{"startTime":709.99,"endTime":711.39,"body":"So stopped doing that."},{"startTime":712.17,"endTime":714.39,"body":"And then it was time to leave London."},{"startTime":714.53,"endTime":716.03,"body":"My other half wanted to leave London."},{"startTime":716.91,"endTime":721.71,"body":"And so I was like, what am I"},{"startTime":721.71,"endTime":722.19,"body":"gonna do?"},{"startTime":722.89,"endTime":724.81,"body":"Working already in a stationery shop."},{"startTime":728.65,"endTime":731.57,"body":"And from where I previously worked, I could"},{"startTime":731.57,"endTime":734.19,"body":"see lots of the things that worked."},{"startTime":734.45,"endTime":735.89,"body":"And I could see lots of things that"},{"startTime":735.89,"endTime":737.03,"body":"I would change."},{"startTime":737.79,"endTime":739.19,"body":"And the tweaks I would make."},{"startTime":740.19,"endTime":742.69,"body":"And so I thought, I'm really good at"},{"startTime":742.69,"endTime":743.07,"body":"this."},{"startTime":743.61,"endTime":744.45,"body":"Because I've been headhunted."},{"startTime":744.85,"endTime":746.01,"body":"So I was like, I'm good at this."},{"startTime":746.01,"endTime":747.39,"body":"I really like doing this."},{"startTime":748.43,"endTime":750.93,"body":"And I know all of the different layers"},{"startTime":750.93,"endTime":751.37,"body":"of it."},{"startTime":751.55,"endTime":754.01,"body":"Because I'd started with the print finishing, which"},{"startTime":754.01,"endTime":755.13,"body":"is like the hands-on bit."},{"startTime":755.97,"endTime":757.83,"body":"And print consultations."},{"startTime":757.99,"endTime":759.97,"body":"So taking orders and understanding how they all"},{"startTime":759.97,"endTime":760.55,"body":"work together."},{"startTime":761.35,"endTime":762.63,"body":"All the different print methods."},{"startTime":763.21,"endTime":765.53,"body":"And then also then, when I went to"},{"startTime":765.53,"endTime":766.87,"body":"the new place."},{"startTime":768.07,"endTime":769.61,"body":"Then because I got them to teach me"},{"startTime":769.61,"endTime":770.71,"body":"how to do the design."},{"startTime":771.53,"endTime":774.01,"body":"How to use the design programs to actually"},{"startTime":774.01,"endTime":774.95,"body":"then design stuff."},{"startTime":776.01,"endTime":777.77,"body":"And then I would be the one that"},{"startTime":777.77,"endTime":780.65,"body":"was running back and forth between the press"},{"startTime":780.65,"endTime":781.05,"body":"room."},{"startTime":781.51,"endTime":782.83,"body":"And I made friends with them."},{"startTime":782.93,"endTime":785.07,"body":"And then just got to know all the"},{"startTime":785.07,"endTime":786.59,"body":"different print methods."},{"startTime":786.67,"endTime":787.69,"body":"And how they work together."},{"startTime":788.15,"endTime":789.33,"body":"What works and what doesn't."},{"startTime":790.17,"endTime":792.41,"body":"And so I had all of this knowledge"},{"startTime":792.41,"endTime":793.31,"body":"already."},{"startTime":793.97,"endTime":795.59,"body":"I mean, you clearly like learning things."},{"startTime":795.67,"endTime":797.99,"body":"I think that is one big thread through"},{"startTime":797.99,"endTime":798.97,"body":"all of your stories."},{"startTime":799.67,"endTime":800.93,"body":"Like, oh, there was a thing there."},{"startTime":800.93,"endTime":801.59,"body":"So I learned it."},{"startTime":801.85,"endTime":802.59,"body":"And there was that."},{"startTime":802.67,"endTime":803.39,"body":"And I learned it."},{"startTime":803.39,"endTime":805.69,"body":"And downloaded it in my brain."},{"startTime":805.95,"endTime":806.71,"body":"Toss it in my brain."},{"startTime":807.49,"endTime":808.99,"body":"I'll use it at some point."},{"startTime":810.77,"endTime":811.65,"body":"I like that."},{"startTime":812.69,"endTime":815.03,"body":"So now we've downloaded loads from these two"},{"startTime":815.03,"endTime":815.47,"body":"employers."},{"startTime":815.79,"endTime":815.97,"body":"Download."},{"startTime":816.43,"endTime":816.59,"body":"Yeah."},{"startTime":816.99,"endTime":821.27,"body":"And then, you know, having still all throughout"},{"startTime":821.27,"endTime":823.43,"body":"this still been reading all these books."},{"startTime":823.71,"endTime":825.75,"body":"And I can do this."},{"startTime":825.83,"endTime":826.43,"body":"I can do this."},{"startTime":828.95,"endTime":831.51,"body":"And so then decided, okay, I'm going to"},{"startTime":831.51,"endTime":831.81,"body":"do this."},{"startTime":832.77,"endTime":833.29,"body":"Amazing."},{"startTime":833.55,"endTime":833.75,"body":"Yeah."},{"startTime":834.65,"endTime":838.41,"body":"So I think I started the business plan"},{"startTime":838.41,"endTime":841.69,"body":"in the December, like December, January."},{"startTime":844.81,"endTime":848.27,"body":"So December 2009, I think I started the"},{"startTime":848.27,"endTime":848.95,"body":"business plan."},{"startTime":850.17,"endTime":854.69,"body":"So then when was it?"},{"startTime":856.05,"endTime":858.57,"body":"June got a business loan."},{"startTime":859.29,"endTime":861.35,"body":"June 2010 got a business loan."},{"startTime":861.35,"endTime":861.67,"body":"Okay."},{"startTime":864.91,"endTime":866.57,"body":"July found a place."},{"startTime":867.85,"endTime":870.09,"body":"Because I knew I wanted a physical shop"},{"startTime":870.09,"endTime":870.73,"body":"as well."},{"startTime":870.99,"endTime":872.73,"body":"I was like, I'm going to do this"},{"startTime":872.73,"endTime":873.11,"body":"properly."},{"startTime":873.57,"endTime":876.13,"body":"And for me, properly was having a physical"},{"startTime":876.13,"endTime":879.55,"body":"space, having a shop, having a place to"},{"startTime":879.55,"endTime":879.95,"body":"sell from."},{"startTime":881.77,"endTime":885.39,"body":"Well, in 2010, like online ordering was a"},{"startTime":885.39,"endTime":885.79,"body":"thing."},{"startTime":886.11,"endTime":886.35,"body":"Yeah."},{"startTime":886.67,"endTime":889.39,"body":"But it wasn't like every shop and local"},{"startTime":889.39,"endTime":890.49,"body":"business had a website."},{"startTime":891.71,"endTime":893.37,"body":"We didn't have a website at all."},{"startTime":894.05,"endTime":896.53,"body":"We went on Etsy, maybe the second year."},{"startTime":896.75,"endTime":896.99,"body":"Okay."},{"startTime":897.15,"endTime":898.17,"body":"We started selling on Etsy."},{"startTime":898.79,"endTime":900.79,"body":"So we were very much like physical space."},{"startTime":902.13,"endTime":906.51,"body":"And then so July found the shop."},{"startTime":906.89,"endTime":908.93,"body":"August handed in my notice."},{"startTime":909.71,"endTime":910.57,"body":"September got the keys."},{"startTime":910.71,"endTime":911.65,"body":"October opened the shop."},{"startTime":912.07,"endTime":912.37,"body":"Amazing."},{"startTime":912.97,"endTime":914.51,"body":"That's a pretty quick timeline."},{"startTime":915.07,"endTime":915.19,"body":"Yeah."},{"startTime":915.37,"endTime":917.05,"body":"How difficult did you find it to get"},{"startTime":917.05,"endTime":917.57,"body":"a business loan?"},{"startTime":918.17,"endTime":918.55,"body":"Quite."},{"startTime":919.05,"endTime":919.21,"body":"Yeah."},{"startTime":921.39,"endTime":923.11,"body":"So it was third time lucky."},{"startTime":925.49,"endTime":927.41,"body":"The first one was like immediate note."},{"startTime":927.53,"endTime":930.95,"body":"The second one looked like it was going"},{"startTime":930.95,"endTime":932.61,"body":"to happen and then did not."},{"startTime":933.27,"endTime":935.23,"body":"So then each time then I would tweak"},{"startTime":935.23,"endTime":935.71,"body":"the numbers."},{"startTime":935.83,"endTime":935.99,"body":"Yeah."},{"startTime":936.57,"endTime":941.45,"body":"And then the third time then was RBS."},{"startTime":941.91,"endTime":942.35,"body":"Shout out RBS."},{"startTime":943.81,"endTime":945.03,"body":"And they gave us some money."},{"startTime":945.23,"endTime":945.53,"body":"Yay."},{"startTime":946.29,"endTime":947.69,"body":"So I had the business loan."},{"startTime":948.25,"endTime":949.99,"body":"Oh, I got out three credit cards before"},{"startTime":949.99,"endTime":950.97,"body":"I left my old job."},{"startTime":951.95,"endTime":953.61,"body":"And then I put my life savings in"},{"startTime":953.61,"endTime":953.95,"body":"it all."},{"startTime":954.37,"endTime":956.11,"body":"Can I ask, you don't have to answer"},{"startTime":956.11,"endTime":958.15,"body":"this, but can I ask how much money"},{"startTime":958.15,"endTime":959.21,"body":"it took you to start the business?"},{"startTime":959.59,"endTime":962.27,"body":"The business loan was 16,000."},{"startTime":962.47,"endTime":962.65,"body":"Okay."},{"startTime":965.45,"endTime":968.05,"body":"I think my life savings was like 6"},{"startTime":968.05,"endTime":968.71,"body":",000."},{"startTime":969.49,"endTime":969.81,"body":"Okay."},{"startTime":969.93,"endTime":972.95,"body":"And then the credit cards somewhere between like"},{"startTime":972.95,"endTime":974.15,"body":"10 to 15."},{"startTime":974.87,"endTime":977.85,"body":"Somewhere like in the 30 to 35,000"},{"startTime":977.85,"endTime":978.95,"body":"pound range."},{"startTime":979.11,"endTime":979.27,"body":"Yeah."},{"startTime":979.33,"endTime":980.01,"body":"To start the business."},{"startTime":980.27,"endTime":980.47,"body":"Yeah."},{"startTime":980.89,"endTime":982.29,"body":"That's not a lot of money."},{"startTime":982.81,"endTime":983.13,"body":"Nope."},{"startTime":984.71,"endTime":986.41,"body":"It was bootstrapped to fuck."},{"startTime":987.51,"endTime":989.37,"body":"I mean, I know that it sounds like"},{"startTime":989.37,"endTime":991.27,"body":"35,000 pounds is a lot of money,"},{"startTime":991.27,"endTime":994.41,"body":"but to start a business, that is like"},{"startTime":994.41,"endTime":995.07,"body":"pennies."},{"startTime":995.37,"endTime":996.77,"body":"Especially, I mean, I don't think you can"},{"startTime":996.77,"endTime":998.35,"body":"do it today for that."},{"startTime":999.11,"endTime":1000.61,"body":"14 years later, you wouldn't."},{"startTime":1000.79,"endTime":1002.43,"body":"Did you buy the presses immediately?"},{"startTime":1002.89,"endTime":1003.33,"body":"No."},{"startTime":1003.33,"endTime":1003.77,"body":"Okay."},{"startTime":1003.89,"endTime":1007.11,"body":"So there was no equipment purchase or manufacturing"},{"startTime":1007.11,"endTime":1007.93,"body":"purchasing."},{"startTime":1008.11,"endTime":1008.23,"body":"Yeah."},{"startTime":1008.39,"endTime":1008.65,"body":"All right."},{"startTime":1008.77,"endTime":1012.11,"body":"So initially, I outsourced all the printing to"},{"startTime":1012.11,"endTime":1012.89,"body":"where I used to work."},{"startTime":1012.99,"endTime":1013.33,"body":"Oh, okay."},{"startTime":1013.39,"endTime":1014.11,"body":"How'd they feel about that?"},{"startTime":1014.13,"endTime":1016.09,"body":"So they were happy."},{"startTime":1016.37,"endTime":1016.67,"body":"Okay."},{"startTime":1017.19,"endTime":1017.69,"body":"That's great."},{"startTime":1018.19,"endTime":1020.75,"body":"Well, some people are weird about employees going"},{"startTime":1020.75,"endTime":1021.87,"body":"to a competitive business."},{"startTime":1021.87,"endTime":1022.43,"body":"Well, yeah, exactly."},{"startTime":1023.089,"endTime":1025.89,"body":"It was funny though, actually, because I didn't"},{"startTime":1025.89,"endTime":1027.25,"body":"actually hand in my notice."},{"startTime":1028.349,"endTime":1029.91,"body":"Because I used to do all the window"},{"startTime":1029.91,"endTime":1031.39,"body":"displays at the place I used to work."},{"startTime":1031.39,"endTime":1033.81,"body":"And, you know, as elaborately as here."},{"startTime":1034.93,"endTime":1037.03,"body":"I'd be like folding origami on the bloody"},{"startTime":1037.03,"endTime":1038.589,"body":"bus, like on the way to work."},{"startTime":1038.81,"endTime":1041.51,"body":"Anyway, it's fine."},{"startTime":1042.21,"endTime":1045.81,"body":"And then I remember my boss sitting down"},{"startTime":1045.81,"endTime":1047.99,"body":"and talking to me about the Christmas window."},{"startTime":1048.35,"endTime":1049.67,"body":"And this would have been in August."},{"startTime":1050.27,"endTime":1050.59,"body":"Oh, okay."},{"startTime":1051.09,"endTime":1053.25,"body":"And then me just sort of being like,"},{"startTime":1053.29,"endTime":1054.03,"body":"oh, yeah, yeah."},{"startTime":1054.53,"endTime":1055.97,"body":"And then her being like, you're not going"},{"startTime":1055.97,"endTime":1057.03,"body":"to be here at Christmas, are you?"},{"startTime":1057.19,"endTime":1059.37,"body":"And I was like, no."},{"startTime":1060.47,"endTime":1062.01,"body":"And so I handed in my notice."},{"startTime":1063.15,"endTime":1064.37,"body":"So I didn't hand it in, but she"},{"startTime":1064.37,"endTime":1066.45,"body":"told me that I was leaving."},{"startTime":1066.99,"endTime":1068.13,"body":"And I was like, yes, I am, actually."},{"startTime":1068.13,"endTime":1068.99,"body":"Don't play poker."},{"startTime":1069.15,"endTime":1070.31,"body":"Don't make that your..."},{"startTime":1070.31,"endTime":1071.43,"body":"No, that's a good point, actually."},{"startTime":1071.71,"endTime":1074.85,"body":"Don't make that your vice in a casino."},{"startTime":1075.35,"endTime":1078.09,"body":"It's like, I've got a bad hand."},{"startTime":1082.09,"endTime":1084.91,"body":"Like, yes, that sounds like an excellent idea"},{"startTime":1084.91,"endTime":1086.61,"body":"for Christmas windows."},{"startTime":1087.59,"endTime":1089.35,"body":"I'll get right on that."},{"startTime":1090.59,"endTime":1092.23,"body":"I love that, though."},{"startTime":1092.39,"endTime":1093.79,"body":"Yeah, that's actually quite cool."},{"startTime":1094.31,"endTime":1097.85,"body":"Yeah, so then, yeah, they were happy to"},{"startTime":1097.85,"endTime":1099.21,"body":"do the printing for me."},{"startTime":1099.37,"endTime":1100.03,"body":"So that was fine."},{"startTime":1101.65,"endTime":1103.71,"body":"And in the business plan, I planned in"},{"startTime":1103.71,"endTime":1106.59,"body":"the third year, then we would get our"},{"startTime":1106.59,"endTime":1107.07,"body":"own presses."},{"startTime":1107.31,"endTime":1107.57,"body":"Okay."},{"startTime":1107.73,"endTime":1108.57,"body":"And listen to that."},{"startTime":1109.81,"endTime":1111.27,"body":"But then it got a little bit..."},{"startTime":1111.27,"endTime":1113.53,"body":"It did get a little bit awkward with"},{"startTime":1113.53,"endTime":1114.23,"body":"the place I was working."},{"startTime":1115.07,"endTime":1117.09,"body":"Because obviously being called Meticulous Ink."},{"startTime":1117.47,"endTime":1117.75,"body":"Yes."},{"startTime":1117.75,"endTime":1121.89,"body":"I like to live up to that name."},{"startTime":1122.81,"endTime":1125.75,"body":"And being a fresh new business, I wanted"},{"startTime":1125.75,"endTime":1127.99,"body":"everything to be really perfect."},{"startTime":1128.93,"endTime":1131.55,"body":"And it had to be perfect because we"},{"startTime":1131.55,"endTime":1133.71,"body":"were new, and then we keep the customers,"},{"startTime":1134.05,"endTime":1135.05,"body":"and happy times."},{"startTime":1136.27,"endTime":1137.83,"body":"And I mean, you are one of the"},{"startTime":1137.83,"endTime":1140.47,"body":"most detail-oriented people I know."},{"startTime":1141.15,"endTime":1142.97,"body":"And I don't want to call you a"},{"startTime":1142.97,"endTime":1145.55,"body":"perfectionist, because I think that's a different thing"},{"startTime":1145.55,"endTime":1146.79,"body":"than being extremely..."},{"startTime":1146.79,"endTime":1148.51,"body":"Well, I don't think I'm a perfectionist."},{"startTime":1148.61,"endTime":1150.11,"body":"No, I don't think you are either, actually."},{"startTime":1150.29,"endTime":1150.47,"body":"Yeah."},{"startTime":1150.55,"endTime":1154.63,"body":"But you are extremely detail-oriented and meticulous."},{"startTime":1154.97,"endTime":1155.93,"body":"Yes, yes."},{"startTime":1157.07,"endTime":1163.74,"body":"And obviously, having come from there, and knowing"},{"startTime":1163.74,"endTime":1167.64,"body":"everything inside out, so then..."},{"startTime":1168.86,"endTime":1170.72,"body":"Then you weren't happy with the..."},{"startTime":1170.72,"endTime":1171.28,"body":"I felt..."},{"startTime":1173.48,"endTime":1176.7,"body":"Basically, the first three jobs that came back"},{"startTime":1176.7,"endTime":1178.34,"body":"were..."},{"startTime":1178.34,"endTime":1179.8,"body":"There was an issue with all of them."},{"startTime":1180.74,"endTime":1181.16,"body":"Like, they were..."},{"startTime":1181.96,"endTime":1183.42,"body":"I think two of them were off-center,"},{"startTime":1183.74,"endTime":1185.28,"body":"and then one was like, squink."},{"startTime":1187.12,"endTime":1187.7,"body":"And they said..."},{"startTime":1187.7,"endTime":1189.54,"body":"And like, significantly..."},{"startTime":1189.54,"endTime":1191.08,"body":"Because I know there's a margin of error,"},{"startTime":1191.36,"endTime":1191.66,"body":"right?"},{"startTime":1191.8,"endTime":1192.32,"body":"There's like..."},{"startTime":1193.16,"endTime":1195.36,"body":"There is a margin when you're doing this"},{"startTime":1195.36,"endTime":1196.14,"body":"kind of print work."},{"startTime":1196.7,"endTime":1197.82,"body":"I understand that."},{"startTime":1199.66,"endTime":1203.22,"body":"But it was visibly off-center."},{"startTime":1203.34,"endTime":1204.94,"body":"It was like three mil off."},{"startTime":1205.08,"endTime":1206.38,"body":"I'm like, what the hell is this?"},{"startTime":1207.14,"endTime":1208.58,"body":"This is not good enough for me."},{"startTime":1210.36,"endTime":1212.02,"body":"So, you know, when it gets to number"},{"startTime":1212.02,"endTime":1213.74,"body":"three, and you're having to call them again"},{"startTime":1213.74,"endTime":1214.12,"body":"and be like..."},{"startTime":1217.06,"endTime":1218.88,"body":"So then I was like, okay, this is"},{"startTime":1218.88,"endTime":1220.52,"body":"not working out."},{"startTime":1220.68,"endTime":1222.08,"body":"So did you pull that forward?"},{"startTime":1222.4,"endTime":1223.26,"body":"Your plan to get machines?"},{"startTime":1223.28,"endTime":1223.56,"body":"Yes."},{"startTime":1223.74,"endTime":1223.98,"body":"Okay."},{"startTime":1224.06,"endTime":1226.0,"body":"So it was like the third month, instead"},{"startTime":1226.0,"endTime":1226.7,"body":"of the third year."},{"startTime":1227.26,"endTime":1229.03,"body":"Well, I mean, that's..."},{"startTime":1229.5,"endTime":1231.04,"body":"There's a few things going on there, right?"},{"startTime":1231.14,"endTime":1234.78,"body":"So you have just found this money to"},{"startTime":1234.78,"endTime":1235.32,"body":"start a business."},{"startTime":1235.64,"endTime":1235.88,"body":"Yes."},{"startTime":1235.96,"endTime":1238.5,"body":"And you are creating products, and your first"},{"startTime":1238.5,"endTime":1242.72,"body":"three manufacturing runs that you've outsourced have not..."},{"startTime":1242.72,"endTime":1245.52,"body":"Like, with your money that you have cobbled"},{"startTime":1245.52,"endTime":1247.88,"body":"together, have not come back to standard."},{"startTime":1248.14,"endTime":1251.6,"body":"That must feel like you're just throwing money"},{"startTime":1251.6,"endTime":1252.02,"body":"out the window."},{"startTime":1252.82,"endTime":1253.02,"body":"Yeah."},{"startTime":1253.6,"endTime":1254.66,"body":"That's not a good feeling."},{"startTime":1255.08,"endTime":1255.42,"body":"No."},{"startTime":1255.56,"endTime":1256.34,"body":"And that's not gonna work."},{"startTime":1256.7,"endTime":1258.04,"body":"Did they reprint them for you?"},{"startTime":1258.42,"endTime":1258.7,"body":"Yes."},{"startTime":1258.88,"endTime":1259.12,"body":"Okay."},{"startTime":1259.4,"endTime":1261.0,"body":"It was just, you know, then it was"},{"startTime":1261.0,"endTime":1264.12,"body":"layers of more awkward than with each incorrect."},{"startTime":1264.66,"endTime":1264.88,"body":"Yeah."},{"startTime":1265.3,"endTime":1267.5,"body":"And then they were trying to say, well,"},{"startTime":1267.54,"endTime":1268.46,"body":"you know, there's a margin of it, and"},{"startTime":1268.46,"endTime":1269.22,"body":"I'm like..."},{"startTime":1269.22,"endTime":1269.58,"body":"I know."},{"startTime":1270.0,"endTime":1270.98,"body":"I know, I used to work there."},{"startTime":1271.14,"endTime":1273.34,"body":"I don't even remember."},{"startTime":1275.82,"endTime":1276.62,"body":"So, yeah."},{"startTime":1276.9,"endTime":1279.98,"body":"So then got a tabletop press."},{"startTime":1280.14,"endTime":1280.4,"body":"Okay."},{"startTime":1283.44,"endTime":1285.86,"body":"Which, you know, was janky as hell, but"},{"startTime":1285.86,"endTime":1289.0,"body":"was great, and did the job."},{"startTime":1289.06,"endTime":1289.72,"body":"Gotta sell somewhere."},{"startTime":1290.18,"endTime":1293.3,"body":"And then got this sort of 80s blockmaster"},{"startTime":1293.3,"endTime":1295.92,"body":"tabletop foiling press, which is also hilarious."},{"startTime":1296.28,"endTime":1298.08,"body":"And we would print our own packaging on"},{"startTime":1298.08,"endTime":1298.4,"body":"there."},{"startTime":1298.74,"endTime":1299.1,"body":"Amazing."},{"startTime":1299.74,"endTime":1304.78,"body":"And then very quickly, then went from like"},{"startTime":1304.78,"endTime":1307.22,"body":"a little tabletop press to then a Heidelberg."},{"startTime":1309.18,"endTime":1309.5,"body":"Amazing."},{"startTime":1309.52,"endTime":1311.98,"body":"It was like, wow, that escalated quickly."},{"startTime":1313.44,"endTime":1315.66,"body":"Thankfully, the letterpress world is really, really friendly."},{"startTime":1315.96,"endTime":1317.46,"body":"And I knew I wanted to do letterpress"},{"startTime":1317.46,"endTime":1320.04,"body":"because it had become really popular in America."},{"startTime":1320.28,"endTime":1322.18,"body":"And so I felt like this is going"},{"startTime":1322.18,"endTime":1323.3,"body":"to be the thing here."},{"startTime":1323.94,"endTime":1327.14,"body":"And you could still get printing presses relatively"},{"startTime":1327.14,"endTime":1327.8,"body":"easily."},{"startTime":1328.2,"endTime":1331.38,"body":"And we got befriended by this gentleman called"},{"startTime":1331.38,"endTime":1333.64,"body":"Simon Smallwood, and he was lovely."},{"startTime":1335.66,"endTime":1338.94,"body":"And he was a letterpress genius, and was"},{"startTime":1338.94,"endTime":1341.74,"body":"also a winemaster, also a woodturner."},{"startTime":1341.74,"endTime":1343.14,"body":"An amazing woodturner."},{"startTime":1343.76,"endTime":1345.62,"body":"And also happened to have a Rolls-Royce"},{"startTime":1345.62,"endTime":1347.56,"body":"that he would occasionally rent out for weddings."},{"startTime":1348.5,"endTime":1349.84,"body":"And had like a little hat."},{"startTime":1350.1,"endTime":1350.52,"body":"A little hat."},{"startTime":1351.12,"endTime":1352.24,"body":"I know, he was great."},{"startTime":1353.68,"endTime":1355.4,"body":"He sadly is not around."},{"startTime":1356.88,"endTime":1359.48,"body":"But he befriended us and then taught us"},{"startTime":1359.48,"endTime":1360.12,"body":"letterpress printing."},{"startTime":1361.72,"endTime":1364.94,"body":"And then Richard Lawrence, who also used to"},{"startTime":1364.94,"endTime":1366.5,"body":"be in Bath, who's now in Oxford, who's"},{"startTime":1366.5,"endTime":1367.28,"body":"another letterpress printer."},{"startTime":1367.76,"endTime":1370.1,"body":"Then we did a day training with him"},{"startTime":1370.1,"endTime":1371.72,"body":"on the original Heidelbergs."},{"startTime":1372.38,"endTime":1374.76,"body":"Which is a much, much bigger press."},{"startTime":1376.16,"endTime":1377.12,"body":"Is motorized."},{"startTime":1377.92,"endTime":1380.16,"body":"Is known as a windmill press because the"},{"startTime":1380.16,"endTime":1380.92,"body":"arms go round and round."},{"startTime":1381.38,"endTime":1383.18,"body":"Can be a little bit dangerous if you"},{"startTime":1383.18,"endTime":1383.74,"body":"don't know what you're doing."},{"startTime":1384.8,"endTime":1386.6,"body":"And so I had a day of training,"},{"startTime":1387.02,"endTime":1389.86,"body":"and then put an advert on a letterpress"},{"startTime":1389.86,"endTime":1390.32,"body":"forum."},{"startTime":1391.06,"endTime":1392.08,"body":"Got a response."},{"startTime":1393.0,"endTime":1394.16,"body":"So got a press."},{"startTime":1395.1,"endTime":1396.72,"body":"It got delivered to us, and about a"},{"startTime":1396.72,"endTime":1398.7,"body":"mile away from delivery, it fell over on"},{"startTime":1398.7,"endTime":1399.1,"body":"the lorry."},{"startTime":1399.96,"endTime":1401.2,"body":"That was a stressful day."},{"startTime":1401.74,"endTime":1403.4,"body":"They're so heavy, aren't they?"},{"startTime":1403.62,"endTime":1406.16,"body":"They are just over a ton, which is"},{"startTime":1406.16,"endTime":1408.72,"body":"the same as a car or a small"},{"startTime":1408.72,"endTime":1409.08,"body":"rhino."},{"startTime":1410.54,"endTime":1412.46,"body":"Thank you for the rhino reference, that's the"},{"startTime":1412.46,"endTime":1413.24,"body":"most useful."},{"startTime":1413.66,"endTime":1415.6,"body":"Yeah, and it just fell over."},{"startTime":1416.9,"endTime":1418.7,"body":"But it was fine because they're very well"},{"startTime":1418.7,"endTime":1420.22,"body":"built, and there was like one little bit"},{"startTime":1420.22,"endTime":1421.4,"body":"that lit, but it was fine."},{"startTime":1422.46,"endTime":1423.98,"body":"And then forgot about the advert."},{"startTime":1424.98,"endTime":1427.16,"body":"And then about a month later, then someone"},{"startTime":1427.16,"endTime":1428.32,"body":"else responded."},{"startTime":1428.32,"endTime":1431.3,"body":"And they said that they had an original"},{"startTime":1431.3,"endTime":1433.28,"body":"Heidelberg, and that they were going to scrap"},{"startTime":1433.28,"endTime":1434.62,"body":"it, or we could buy it."},{"startTime":1435.12,"endTime":1438.24,"body":"And so then I had two presents."},{"startTime":1439.2,"endTime":1440.38,"body":"So that was within the first year?"},{"startTime":1440.7,"endTime":1441.02,"body":"Yeah."},{"startTime":1441.38,"endTime":1441.72,"body":"Amazing."},{"startTime":1442.04,"endTime":1443.36,"body":"How are sales going at this point?"},{"startTime":1443.9,"endTime":1447.66,"body":"I mean, you're investing a ton in machinery"},{"startTime":1447.66,"endTime":1449.86,"body":"in very early days."},{"startTime":1450.02,"endTime":1451.8,"body":"It was not quite on your plan."},{"startTime":1452.84,"endTime":1456.5,"body":"But how are things selling?"},{"startTime":1457.7,"endTime":1460.34,"body":"I remember, so I looked after all the"},{"startTime":1460.34,"endTime":1461.12,"body":"financials."},{"startTime":1464.56,"endTime":1466.84,"body":"Because my then partner was quite stressed about"},{"startTime":1466.84,"endTime":1467.06,"body":"money."},{"startTime":1470.1,"endTime":1474.56,"body":"So I remember it weighing heavy on me."},{"startTime":1474.88,"endTime":1475.66,"body":"I do remember that."},{"startTime":1477.32,"endTime":1478.44,"body":"But we were selling."},{"startTime":1479.48,"endTime":1482.84,"body":"And I think we'd chosen the location quite"},{"startTime":1482.84,"endTime":1484.42,"body":"well, because we're at the bottom end of"},{"startTime":1484.42,"endTime":1486.82,"body":"Alcott Street, right across from a very busy"},{"startTime":1486.82,"endTime":1487.44,"body":"bus stop."},{"startTime":1488.4,"endTime":1490.12,"body":"And it was a tiny shop front, but"},{"startTime":1490.12,"endTime":1491.72,"body":"it was close enough to town."},{"startTime":1492.54,"endTime":1495.44,"body":"And just the amount of people that would"},{"startTime":1495.44,"endTime":1498.24,"body":"happen to be passing across the road and"},{"startTime":1498.24,"endTime":1499.04,"body":"see us."},{"startTime":1501.4,"endTime":1502.46,"body":"And that was really good."},{"startTime":1502.54,"endTime":1504.44,"body":"We also opened, because we opened in October."},{"startTime":1504.68,"endTime":1507.2,"body":"So then we had that influx of Christmas"},{"startTime":1507.2,"endTime":1507.38,"body":"cash."},{"startTime":1507.9,"endTime":1508.5,"body":"Yeah, that's good."},{"startTime":1509.62,"endTime":1511.62,"body":"So highly recommend opening in October."},{"startTime":1512.34,"endTime":1516.42,"body":"And yeah, so we were making money."},{"startTime":1516.7,"endTime":1518.44,"body":"We were making money in the shop."},{"startTime":1518.82,"endTime":1520.22,"body":"We were taking bespoke orders."},{"startTime":1520.54,"endTime":1520.84,"body":"Fantastic."},{"startTime":1521.92,"endTime":1525.26,"body":"So yeah, and yeah, because all the income"},{"startTime":1525.26,"endTime":1528.88,"body":"was from the retail and from bespoke orders,"},{"startTime":1528.94,"endTime":1530.36,"body":"because we weren't doing workshops at that point."},{"startTime":1530.6,"endTime":1532.28,"body":"And we weren't online at that point."},{"startTime":1533.14,"endTime":1537.86,"body":"We've collaborated with Mulberry."},{"startTime":1539.88,"endTime":1541.88,"body":"I got, so that was when we started"},{"startTime":1541.88,"endTime":1542.76,"body":"doing workshops."},{"startTime":1543.66,"endTime":1545.6,"body":"Because I taught myself calligraphy."},{"startTime":1545.98,"endTime":1549.18,"body":"Because when we opened, we were inundated with"},{"startTime":1549.18,"endTime":1550.4,"body":"wedding invitation orders."},{"startTime":1551.0,"endTime":1552.08,"body":"And then people would ask if we did"},{"startTime":1552.08,"endTime":1553.46,"body":"the place cards and if we did address"},{"startTime":1553.46,"endTime":1554.16,"body":"the envelopes."},{"startTime":1555.92,"endTime":1558.04,"body":"And being a fresh new business, I would"},{"startTime":1558.04,"endTime":1559.26,"body":"recommend that to other people."},{"startTime":1559.58,"endTime":1560.06,"body":"Can you say yes to everything?"},{"startTime":1560.36,"endTime":1561.76,"body":"Then I'm like, I can probably do that."},{"startTime":1562.2,"endTime":1563.3,"body":"Yeah, it's fine."},{"startTime":1564.08,"endTime":1566.4,"body":"So then I started teaching myself and got"},{"startTime":1566.4,"endTime":1568.26,"body":"some books and started practicing."},{"startTime":1568.26,"endTime":1569.38,"body":"And then I was like, yeah, this is"},{"startTime":1569.38,"endTime":1569.58,"body":"fine."},{"startTime":1569.62,"endTime":1570.18,"body":"I can do this."},{"startTime":1571.84,"endTime":1574.0,"body":"Looking back at my calligraphy in the early"},{"startTime":1574.0,"endTime":1576.34,"body":"days, it was quite bad."},{"startTime":1576.7,"endTime":1577.96,"body":"But it's much better now."},{"startTime":1578.08,"endTime":1579.12,"body":"So that's great."},{"startTime":1579.48,"endTime":1581.44,"body":"I mean, you're a calligraphy expert these days."},{"startTime":1582.86,"endTime":1583.72,"body":"Yeah, I'm pretty good."},{"startTime":1583.98,"endTime":1584.34,"body":"I'm pretty good."},{"startTime":1584.6,"endTime":1585.18,"body":"She's very good."},{"startTime":1587.62,"endTime":1590.2,"body":"So then yeah, Mulberry approached us."},{"startTime":1592.48,"endTime":1596.9,"body":"And they built me this nest, basically, in"},{"startTime":1596.9,"endTime":1599.76,"body":"the shop, in the flagship store at Christmas."},{"startTime":1600.56,"endTime":1602.08,"body":"And so I taught workshops there."},{"startTime":1602.28,"endTime":1604.56,"body":"And then they flew me out to Paris"},{"startTime":1604.56,"endTime":1606.22,"body":"and I got to teach workshops at the"},{"startTime":1606.22,"endTime":1606.82,"body":"Paris store."},{"startTime":1607.3,"endTime":1608.36,"body":"Oh my God, it was cool."},{"startTime":1608.7,"endTime":1611.4,"body":"And we did a collaboration on some product"},{"startTime":1611.4,"endTime":1615.32,"body":"as well, collaborated with Anthropologie and done some"},{"startTime":1615.32,"endTime":1617.0,"body":"custom greeting cards with them."},{"startTime":1617.76,"endTime":1622.04,"body":"Did a collaboration with Burberry for the series"},{"startTime":1622.04,"endTime":1626.46,"body":"that they did that was about craft in"},{"startTime":1626.46,"endTime":1626.84,"body":"Britain."},{"startTime":1627.78,"endTime":1628.92,"body":"So print some cards with them."},{"startTime":1632.04,"endTime":1634.8,"body":"And we went hard into wholesale as well,"},{"startTime":1635.06,"endTime":1637.32,"body":"like year two or three."},{"startTime":1637.78,"endTime":1640.06,"body":"And so we got stocked in Liberties and"},{"startTime":1640.06,"endTime":1641.72,"body":"Fortnum \u0026 Mason and Selfridges."},{"startTime":1642.98,"endTime":1645.5,"body":"And yeah, they're not that good at paying"},{"startTime":1645.5,"endTime":1647.06,"body":"the bills, so we don't stock them."},{"startTime":1647.56,"endTime":1650.74,"body":"Yeah, the big retailers tend to be not"},{"startTime":1650.74,"endTime":1651.48,"body":"very good for that."},{"startTime":1651.56,"endTime":1651.82,"body":"No."},{"startTime":1651.82,"endTime":1653.94,"body":"The big department stores, I've had that experience"},{"startTime":1653.94,"endTime":1654.32,"body":"as well."},{"startTime":1655.3,"endTime":1657.14,"body":"So we like small independent shops."},{"startTime":1657.42,"endTime":1658.92,"body":"So we do wholesale, so get in touch."},{"startTime":1659.14,"endTime":1660.88,"body":"We'll not stock our greeting cards or our"},{"startTime":1660.88,"endTime":1661.1,"body":"kits."},{"startTime":1662.22,"endTime":1665.86,"body":"On that front though, I mean, because what"},{"startTime":1665.86,"endTime":1667.44,"body":"you always hear people say with the big,"},{"startTime":1667.82,"endTime":1669.42,"body":"like those big department stores, right?"},{"startTime":1669.48,"endTime":1671.42,"body":"Is like, oh, but you're getting so much"},{"startTime":1671.42,"endTime":1675.82,"body":"exposure or presence and it's such good kudos"},{"startTime":1675.82,"endTime":1676.94,"body":"for you to be in there."},{"startTime":1677.46,"endTime":1679.22,"body":"Do you feel like that is true for"},{"startTime":1679.22,"endTime":1681.28,"body":"the lack of payment of product or the"},{"startTime":1681.28,"endTime":1682.58,"body":"length of time it takes?"},{"startTime":1683.28,"endTime":1685.06,"body":"I guess the thing is that you don't"},{"startTime":1685.06,"endTime":1685.64,"body":"know."},{"startTime":1686.04,"endTime":1686.16,"body":"Yeah."},{"startTime":1686.26,"endTime":1689.56,"body":"You don't ever fully know because you have"},{"startTime":1689.56,"endTime":1693.6,"body":"no way of having that data to know,"},{"startTime":1693.98,"endTime":1696.92,"body":"okay, my card being in there means that"},{"startTime":1696.92,"endTime":1699.08,"body":"this many people have seen it, means has"},{"startTime":1699.08,"endTime":1702.64,"body":"brought these actual list of customers to me."},{"startTime":1703.66,"endTime":1704.44,"body":"You just don't know."},{"startTime":1705.96,"endTime":1709.28,"body":"And for me, it was more the stress"},{"startTime":1709.28,"endTime":1712.22,"body":"and just having that extra tab open in"},{"startTime":1712.22,"endTime":1713.8,"body":"your head, like, oh, I've got to chase"},{"startTime":1713.8,"endTime":1714.2,"body":"them up again."},{"startTime":1714.56,"endTime":1715.5,"body":"Oh, I've got to chase them up again."},{"startTime":1717.06,"endTime":1719.58,"body":"And that over the course of like three"},{"startTime":1719.58,"endTime":1724.52,"body":"months, longer, you know, that's like a whole"},{"startTime":1724.52,"endTime":1728.0,"body":"section of energy that could be focused on"},{"startTime":1728.0,"endTime":1729.16,"body":"actually building your business."},{"startTime":1729.82,"endTime":1730.0,"body":"Yes."},{"startTime":1730.68,"endTime":1731.94,"body":"So there, yeah."},{"startTime":1732.08,"endTime":1734.74,"body":"I mean, my experience with big department stores"},{"startTime":1734.74,"endTime":1737.5,"body":"is that they're not all they're cracked up"},{"startTime":1737.5,"endTime":1738.5,"body":"to be as customers."},{"startTime":1739.38,"endTime":1742.58,"body":"For wholesale, unfortunately, but you know."},{"startTime":1742.76,"endTime":1745.22,"body":"It's definitely the thing when you're new in"},{"startTime":1745.22,"endTime":1746.76,"body":"business, like you want to tick those off"},{"startTime":1746.76,"endTime":1747.12,"body":"the list."},{"startTime":1747.3,"endTime":1747.42,"body":"Yeah."},{"startTime":1747.5,"endTime":1749.18,"body":"Well, I mean, it is big and exciting"},{"startTime":1749.18,"endTime":1750.5,"body":"to be in those shops."},{"startTime":1750.7,"endTime":1750.8,"body":"Yeah."},{"startTime":1752.18,"endTime":1753.7,"body":"And it's better when they pay you."},{"startTime":1753.92,"endTime":1754.9,"body":"Yeah, it's much better."},{"startTime":1755.18,"endTime":1756.2,"body":"I like getting paid."},{"startTime":1756.5,"endTime":1757.24,"body":"So thank you."},{"startTime":1758.12,"endTime":1760.56,"body":"Tell us about why you're expanding or how"},{"startTime":1760.56,"endTime":1762.48,"body":"you've come to be expanding or what does"},{"startTime":1762.48,"endTime":1763.64,"body":"expanding mean really?"},{"startTime":1764.56,"endTime":1766.14,"body":"So we've got a shop on Walker Street"},{"startTime":1766.14,"endTime":1766.84,"body":"in Bath."},{"startTime":1766.84,"endTime":1769.62,"body":"The shop front is like quite small and"},{"startTime":1769.62,"endTime":1770.88,"body":"then the shop is very long."},{"startTime":1772.04,"endTime":1776.56,"body":"And initially, when we moved into this space,"},{"startTime":1776.58,"endTime":1778.54,"body":"we still had the other shop and there"},{"startTime":1778.54,"endTime":1784.08,"body":"was an overlap of maybe four months where"},{"startTime":1784.08,"endTime":1785.76,"body":"I was like, well, let's just see if"},{"startTime":1785.76,"endTime":1786.62,"body":"we can have both."},{"startTime":1787.0,"endTime":1788.78,"body":"So we would have this place as the"},{"startTime":1788.78,"endTime":1791.42,"body":"print works and then the other place as"},{"startTime":1791.42,"endTime":1791.96,"body":"the shop."},{"startTime":1792.78,"endTime":1794.76,"body":"Oh, that was because we had..."},{"startTime":1796.76,"endTime":1799.16,"body":"Initially, all the printing was done in like"},{"startTime":1799.16,"endTime":1800.26,"body":"a warehouse, basically."},{"startTime":1800.82,"endTime":1800.98,"body":"Oh, okay."},{"startTime":1801.14,"endTime":1802.72,"body":"So you had another premises where the printing"},{"startTime":1802.72,"endTime":1802.92,"body":"was?"},{"startTime":1803.14,"endTime":1804.54,"body":"Yeah, in Altwood Park."},{"startTime":1807.3,"endTime":1809.38,"body":"But it was like too far away and"},{"startTime":1809.38,"endTime":1810.38,"body":"it was just, you know, there's a lot"},{"startTime":1810.38,"endTime":1811.0,"body":"of back and forth."},{"startTime":1811.14,"endTime":1811.26,"body":"Yeah."},{"startTime":1811.28,"endTime":1811.7,"body":"You know, right?"},{"startTime":1811.88,"endTime":1812.12,"body":"Yeah, I do."},{"startTime":1812.12,"endTime":1812.24,"body":"Yeah."},{"startTime":1814.48,"endTime":1816.8,"body":"And so I spotted this place that was"},{"startTime":1816.8,"endTime":1817.38,"body":"on the same street."},{"startTime":1817.54,"endTime":1819.36,"body":"So I thought, well, that's much easier."},{"startTime":1819.86,"endTime":1821.32,"body":"So let's see if that can work."},{"startTime":1822.12,"endTime":1823.66,"body":"And then it came to the end of"},{"startTime":1823.66,"endTime":1825.76,"body":"the shop and then it's a lot trying"},{"startTime":1825.76,"endTime":1827.76,"body":"to balance two physical spaces."},{"startTime":1828.3,"endTime":1832.24,"body":"So then I decided, okay, let's just condense"},{"startTime":1832.24,"endTime":1833.56,"body":"everything into this new place."},{"startTime":1834.08,"endTime":1836.08,"body":"And at that point, the presses were already"},{"startTime":1836.08,"endTime":1838.82,"body":"in situ in the two places where they"},{"startTime":1838.82,"endTime":1839.42,"body":"could be."},{"startTime":1840.6,"endTime":1841.94,"body":"Yes, because they're so heavy."},{"startTime":1842.88,"endTime":1843.36,"body":"Rhinos."},{"startTime":1843.82,"endTime":1845.46,"body":"Yeah, a couple of rhinos right there."},{"startTime":1846.82,"endTime":1849.66,"body":"And we had a structural engineer tell us"},{"startTime":1849.66,"endTime":1852.56,"body":"the two places where they could be in"},{"startTime":1852.56,"endTime":1852.96,"body":"the building."},{"startTime":1854.92,"endTime":1857.54,"body":"And so they just haven't moved since then."},{"startTime":1858.04,"endTime":1859.18,"body":"Oh, they're a bit..."},{"startTime":1859.18,"endTime":1860.7,"body":"You can't just go, oh, I'm moving this"},{"startTime":1860.7,"endTime":1860.92,"body":"over."},{"startTime":1861.2,"endTime":1863.18,"body":"No, we had to dismantle them completely to"},{"startTime":1863.18,"endTime":1864.08,"body":"get them into the building."},{"startTime":1866.64,"endTime":1870.46,"body":"So I've had this urge to expand over"},{"startTime":1870.46,"endTime":1873.12,"body":"the last, I don't know, few months."},{"startTime":1873.36,"endTime":1873.46,"body":"Yeah."},{"startTime":1874.78,"endTime":1876.36,"body":"And I was thinking about opening up a"},{"startTime":1876.36,"endTime":1877.2,"body":"whole other premises."},{"startTime":1878.2,"endTime":1878.72,"body":"Blah, blah, blah."},{"startTime":1879.66,"endTime":1883.2,"body":"And then I can't even remember how the"},{"startTime":1883.2,"endTime":1884.9,"body":"thought came into my head."},{"startTime":1886.76,"endTime":1889.64,"body":"But, oh, because I had the other press."},{"startTime":1890.24,"endTime":1892.96,"body":"So I had another massive printing press called"},{"startTime":1892.96,"endTime":1894.94,"body":"a Soldans, which is in the basement."},{"startTime":1895.8,"endTime":1898.42,"body":"And I decided, okay, I'm going to sell"},{"startTime":1898.42,"endTime":1898.84,"body":"this press."},{"startTime":1899.64,"endTime":1901.88,"body":"And the day I decided, then some of"},{"startTime":1901.88,"endTime":1902.76,"body":"my friends bought it."},{"startTime":1902.92,"endTime":1904.32,"body":"So that was really easy and amazing."},{"startTime":1904.66,"endTime":1906.12,"body":"And that made space."},{"startTime":1906.16,"endTime":1907.28,"body":"And that made loads of space."},{"startTime":1907.28,"endTime":1909.7,"body":"And then I was like, oh, the Heidelbergs"},{"startTime":1909.7,"endTime":1910.62,"body":"could go into the basement."},{"startTime":1911.2,"endTime":1911.32,"body":"Yes."},{"startTime":1911.52,"endTime":1913.02,"body":"And then we can double the size of"},{"startTime":1913.02,"endTime":1913.34,"body":"the shop."},{"startTime":1913.58,"endTime":1913.8,"body":"Yeah."},{"startTime":1914.26,"endTime":1915.4,"body":"And so that is what we're doing."},{"startTime":1915.5,"endTime":1916.4,"body":"Which is very exciting."},{"startTime":1916.76,"endTime":1918.6,"body":"So you're still going to be manufacturing in"},{"startTime":1918.6,"endTime":1918.8,"body":"here."},{"startTime":1918.96,"endTime":1920.22,"body":"You still have space for workshops."},{"startTime":1920.5,"endTime":1920.7,"body":"Correct."},{"startTime":1921.08,"endTime":1922.26,"body":"You're still going to be able to watch"},{"startTime":1922.26,"endTime":1922.48,"body":"some..."},{"startTime":1923.24,"endTime":1923.64,"body":"Printing."},{"startTime":1923.74,"endTime":1925.44,"body":"Printing on the shop floor when you come"},{"startTime":1925.44,"endTime":1925.76,"body":"in."},{"startTime":1925.9,"endTime":1928.94,"body":"Because I bought a different press by accident."},{"startTime":1930.16,"endTime":1930.82,"body":"It's smaller."},{"startTime":1931.22,"endTime":1932.74,"body":"So smaller than a Heidelberg."},{"startTime":1933.32,"endTime":1933.64,"body":"It's fine."},{"startTime":1933.78,"endTime":1935.0,"body":"Not a baby rhino."},{"startTime":1935.0,"endTime":1935.72,"body":"Not a baby rhino."},{"startTime":1935.72,"endTime":1936.7,"body":"No, no."},{"startTime":1937.98,"endTime":1940.66,"body":"And you'll be able to get more amazing"},{"startTime":1940.66,"endTime":1941.4,"body":"paper goods."},{"startTime":1941.66,"endTime":1941.94,"body":"Yes."},{"startTime":1942.08,"endTime":1942.58,"body":"In here."},{"startTime":1942.6,"endTime":1943.62,"body":"It's going to be great."},{"startTime":1944.38,"endTime":1945.02,"body":"It's very exciting."},{"startTime":1945.3,"endTime":1945.98,"body":"It is really exciting."},{"startTime":1946.04,"endTime":1947.12,"body":"I'm really excited for you."},{"startTime":1947.22,"endTime":1948.16,"body":"I can't wait to see what you do"},{"startTime":1948.16,"endTime":1948.58,"body":"with space."},{"startTime":1948.76,"endTime":1952.46,"body":"Because we all have small shops."},{"startTime":1952.62,"endTime":1954.2,"body":"And it's amazing what we fit in here."},{"startTime":1955.02,"endTime":1956.96,"body":"We are like the masters of Tetris."},{"startTime":1957.3,"endTime":1957.58,"body":"Yes."},{"startTime":1957.9,"endTime":1958.0,"body":"Yeah."},{"startTime":1958.58,"endTime":1960.06,"body":"I mean, Athena and I are particularly good"},{"startTime":1960.06,"endTime":1960.42,"body":"at this."},{"startTime":1961.7,"endTime":1962.1,"body":"We are."},{"startTime":1962.3,"endTime":1962.46,"body":"Yeah."},{"startTime":1963.46,"endTime":1964.92,"body":"And I think it's going to be super"},{"startTime":1964.92,"endTime":1965.22,"body":"exciting."},{"startTime":1965.22,"endTime":1967.06,"body":"I mean, you do the brush letter or"},{"startTime":1967.06,"endTime":1972.18,"body":"the handwriting workshops are very important."},{"startTime":1972.44,"endTime":1974.9,"body":"And you do a letterpress workshop."},{"startTime":1975.24,"endTime":1975.42,"body":"Yes."},{"startTime":1975.42,"endTime":1977.32,"body":"So you get to use the tabletop presses."},{"startTime":1977.52,"endTime":1977.8,"body":"Yes."},{"startTime":1978.3,"endTime":1979.54,"body":"I get to play with all the metal"},{"startTime":1979.54,"endTime":1980.46,"body":"type and the wood type."},{"startTime":1980.54,"endTime":1980.68,"body":"Yeah."},{"startTime":1981.32,"endTime":1981.96,"body":"You've done them."},{"startTime":1982.1,"endTime":1982.6,"body":"I have."},{"startTime":1982.6,"endTime":1986.18,"body":"That is my favorite thing that I've done"},{"startTime":1986.18,"endTime":1986.42,"body":"here."},{"startTime":1986.98,"endTime":1988.34,"body":"We'll show all that off in a minute."},{"startTime":1988.42,"endTime":1989.26,"body":"But I do want to talk about some"},{"startTime":1989.26,"endTime":1994.1,"body":"other things you've done within your business."},{"startTime":1994.22,"endTime":1994.62,"body":"Okay."},{"startTime":1994.62,"endTime":1999.58,"body":"That most, you know, stationary shop owners haven't"},{"startTime":1999.58,"endTime":1999.88,"body":"done."},{"startTime":2000.66,"endTime":2001.8,"body":"Like you've been on the TV."},{"startTime":2002.26,"endTime":2002.68,"body":"Oh, yes."},{"startTime":2003.02,"endTime":2003.44,"body":"Yes, I have."},{"startTime":2003.44,"endTime":2004.56,"body":"How many times have you been on TV?"},{"startTime":2004.9,"endTime":2005.94,"body":"Quite a few times."},{"startTime":2006.38,"endTime":2007.0,"body":"How many times?"},{"startTime":2007.82,"endTime":2009.74,"body":"So I've been on Kirstie's..."},{"startTime":2010.5,"endTime":2011.9,"body":"I've been on Kirst..."},{"startTime":2011.9,"endTime":2012.74,"body":"No, what the hell is it called?"},{"startTime":2013.44,"endTime":2014.36,"body":"Kirstie's Handmade Christmas?"},{"startTime":2015.14,"endTime":2016.48,"body":"I've been on Kirstie's Handmade Christmas."},{"startTime":2017.04,"endTime":2018.38,"body":"I applied to do..."},{"startTime":2019.9,"endTime":2020.72,"body":"What was it?"},{"startTime":2020.82,"endTime":2022.8,"body":"I applied to the wreath making competition."},{"startTime":2022.8,"endTime":2024.64,"body":"But then they were like, oh, why don't"},{"startTime":2024.64,"endTime":2025.58,"body":"you do the gift wrapping instead?"},{"startTime":2026.8,"endTime":2028.48,"body":"Oh, and then I made this."},{"startTime":2029.46,"endTime":2034.3,"body":"So this was in, I think, 2017, I"},{"startTime":2034.3,"endTime":2034.74,"body":"think."},{"startTime":2034.82,"endTime":2035.64,"body":"Is it that long ago?"},{"startTime":2035.92,"endTime":2037.56,"body":"I think so, yeah."},{"startTime":2038.18,"endTime":2039.2,"body":"I mean, it must have been."},{"startTime":2040.96,"endTime":2043.48,"body":"So I did that competition."},{"startTime":2043.76,"endTime":2045.6,"body":"And as part of it, I made a"},{"startTime":2045.6,"endTime":2047.4,"body":"working lock out of cardboard."},{"startTime":2048.26,"endTime":2048.9,"body":"She did."},{"startTime":2049.0,"endTime":2049.38,"body":"Delight."},{"startTime":2050.88,"endTime":2052.36,"body":"I don't know if it still works, actually."},{"startTime":2052.8,"endTime":2054.56,"body":"It did at one time work, though."},{"startTime":2054.76,"endTime":2056.639,"body":"On the TV, it worked."},{"startTime":2056.98,"endTime":2057.699,"body":"It worked."},{"startTime":2058.28,"endTime":2059.92,"body":"Let me tell you, I was amazed."},{"startTime":2062.58,"endTime":2064.62,"body":"But I didn't win the competition."},{"startTime":2065.179,"endTime":2066.12,"body":"You were so robbed."},{"startTime":2066.78,"endTime":2067.3,"body":"Thank you."},{"startTime":2068.639,"endTime":2070.84,"body":"That was infuriating to watch, actually."},{"startTime":2071.139,"endTime":2073.5,"body":"However, I didn't win that competition."},{"startTime":2073.659,"endTime":2075.719,"body":"However, I did get asked back the next"},{"startTime":2075.719,"endTime":2075.98,"body":"year."},{"startTime":2076.08,"endTime":2077.58,"body":"So I won in life."},{"startTime":2077.98,"endTime":2079.639,"body":"Yes, and you got asked back as like"},{"startTime":2079.639,"endTime":2080.08,"body":"an expert."},{"startTime":2080.08,"endTime":2082.94,"body":"I got asked back as an expert."},{"startTime":2083.12,"endTime":2084.659,"body":"So what did we do?"},{"startTime":2084.76,"endTime":2085.96,"body":"We did a pop-up card."},{"startTime":2086.42,"endTime":2086.52,"body":"Yes."},{"startTime":2086.659,"endTime":2087.699,"body":"I taught Kirsty how to make a pop"},{"startTime":2087.699,"endTime":2087.98,"body":"-up card."},{"startTime":2089.06,"endTime":2091.1,"body":"And then I think there was a gap"},{"startTime":2091.1,"endTime":2091.719,"body":"for a year."},{"startTime":2092.26,"endTime":2093.5,"body":"Or was it the next year?"},{"startTime":2094.719,"endTime":2096.54,"body":"Well, this would have been earlier then because"},{"startTime":2096.54,"endTime":2097.96,"body":"we're going to run into the pandemic."},{"startTime":2097.98,"endTime":2098.32,"body":"Oh, yeah."},{"startTime":2098.44,"endTime":2099.48,"body":"So it must have been a gap."},{"startTime":2099.66,"endTime":2099.78,"body":"Yeah."},{"startTime":2100.42,"endTime":2103.02,"body":"And then, oh, and then I did Celebrity"},{"startTime":2103.02,"endTime":2103.94,"body":"Craftmasters."},{"startTime":2104.22,"endTime":2104.42,"body":"Yes."},{"startTime":2104.5,"endTime":2105.94,"body":"I still haven't seen that, actually."},{"startTime":2106.36,"endTime":2107.2,"body":"That was good fun."},{"startTime":2107.32,"endTime":2108.14,"body":"What channel was that on?"},{"startTime":2108.14,"endTime":2109.04,"body":"They only did one series."},{"startTime":2109.36,"endTime":2109.54,"body":"Yeah."},{"startTime":2109.54,"endTime":2110.82,"body":"That was also Channel 4."},{"startTime":2111.02,"endTime":2113.34,"body":"So it was under the umbrella of Kirsty"},{"startTime":2113.34,"endTime":2114.14,"body":"Orsop as well."},{"startTime":2115.44,"endTime":2118.02,"body":"And I was a crafting expert there."},{"startTime":2118.4,"endTime":2121.0,"body":"And we got paired up with celebrities and"},{"startTime":2121.0,"endTime":2122.74,"body":"had to help them to make stuff."},{"startTime":2123.36,"endTime":2124.28,"body":"You had some cool projects."},{"startTime":2124.42,"endTime":2124.9,"body":"That was really fun."},{"startTime":2124.9,"endTime":2125.4,"body":"That was fun."},{"startTime":2125.74,"endTime":2125.84,"body":"Yeah."},{"startTime":2126.0,"endTime":2126.88,"body":"It was, yeah."},{"startTime":2129.8,"endTime":2132.22,"body":"I think it very much played into my"},{"startTime":2132.22,"endTime":2133.18,"body":"Jack of all trades."},{"startTime":2133.42,"endTime":2133.76,"body":"Yes."},{"startTime":2134.48,"endTime":2135.82,"body":"Vibes that I am into."},{"startTime":2136.18,"endTime":2136.5,"body":"Yes."},{"startTime":2136.66,"endTime":2138.12,"body":"I think that suited you very well."},{"startTime":2138.12,"endTime":2140.54,"body":"I remember coming in here one day and"},{"startTime":2140.54,"endTime":2142.98,"body":"you were, I want to say, playing with"},{"startTime":2142.98,"endTime":2145.82,"body":"like resin or epoxy or something."},{"startTime":2146.6,"endTime":2146.74,"body":"Yeah."},{"startTime":2147.04,"endTime":2147.68,"body":"For something."},{"startTime":2147.92,"endTime":2148.46,"body":"I did resin."},{"startTime":2148.78,"endTime":2149.84,"body":"I had to do soap making."},{"startTime":2150.18,"endTime":2150.36,"body":"Okay."},{"startTime":2150.6,"endTime":2154.0,"body":"I had to do, there was something out"},{"startTime":2154.0,"endTime":2154.56,"body":"of cement."},{"startTime":2155.18,"endTime":2156.48,"body":"I had to make a plant pot out"},{"startTime":2156.48,"endTime":2156.94,"body":"of cement."},{"startTime":2160.54,"endTime":2162.7,"body":"But what I didn't say in the program"},{"startTime":2162.7,"endTime":2164.8,"body":"is, so the whole point of it is"},{"startTime":2164.8,"endTime":2166.98,"body":"that you were an expert in a specific"},{"startTime":2166.98,"endTime":2167.38,"body":"thing."},{"startTime":2168.42,"endTime":2170.58,"body":"So you would help them make something using"},{"startTime":2170.58,"endTime":2171.24,"body":"that expertise."},{"startTime":2171.78,"endTime":2174.2,"body":"And then one of the challenges, neither of"},{"startTime":2174.2,"endTime":2175.18,"body":"you knew what you were doing."},{"startTime":2175.56,"endTime":2176.02,"body":"Oh, okay."},{"startTime":2176.06,"endTime":2176.82,"body":"Hence the cement."},{"startTime":2177.2,"endTime":2177.42,"body":"Right."},{"startTime":2177.64,"endTime":2179.26,"body":"And then the final, then there was like"},{"startTime":2179.26,"endTime":2181.96,"body":"a final showstopper thing, which was an upcycle."},{"startTime":2182.3,"endTime":2182.7,"body":"Okay."},{"startTime":2182.8,"endTime":2185.36,"body":"But they didn't mention at all that all"},{"startTime":2185.36,"endTime":2188.08,"body":"the crafting experts, they didn't know all of"},{"startTime":2188.08,"endTime":2189.3,"body":"the things they were doing."},{"startTime":2190.38,"endTime":2192.54,"body":"So like, I don't know anything about cement,"},{"startTime":2193.08,"endTime":2194.4,"body":"but I did do the thing."},{"startTime":2194.98,"endTime":2198.14,"body":"So yeah, I do have to go find"},{"startTime":2198.14,"endTime":2198.64,"body":"that one."},{"startTime":2198.86,"endTime":2200.98,"body":"So you're now coming up on your 14th"},{"startTime":2200.98,"endTime":2201.4,"body":"anniversary."},{"startTime":2202.14,"endTime":2202.42,"body":"Yes."},{"startTime":2202.54,"endTime":2204.72,"body":"Because we celebrated your 13th last year with"},{"startTime":2204.72,"endTime":2205.56,"body":"a mega party."},{"startTime":2205.86,"endTime":2206.1,"body":"Yeah."},{"startTime":2206.58,"endTime":2207.54,"body":"Which was amazing."},{"startTime":2207.78,"endTime":2208.46,"body":"That was really fun."},{"startTime":2209.56,"endTime":2215.36,"body":"14 years in, is there anything you wish"},{"startTime":2215.36,"endTime":2217.06,"body":"you would have told, like, if you could"},{"startTime":2217.06,"endTime":2220.34,"body":"tell yourself in year one, is there anything"},{"startTime":2220.34,"endTime":2222.48,"body":"you would say to your younger year one"},{"startTime":2222.48,"endTime":2223.24,"body":"business self?"},{"startTime":2227.98,"endTime":2230.36,"body":"I would get a bookkeeper sooner."},{"startTime":2234.36,"endTime":2237.82,"body":"This is an in-joke, because I did"},{"startTime":2237.82,"endTime":2239.52,"body":"my bookkeeping for far longer than I should"},{"startTime":2239.52,"endTime":2239.8,"body":"have."},{"startTime":2240.34,"endTime":2242.88,"body":"And Carmen told me to get a bookkeeper"},{"startTime":2242.88,"endTime":2244.24,"body":"many years before."},{"startTime":2245.3,"endTime":2246.56,"body":"And I was like, no, but I want"},{"startTime":2246.56,"endTime":2247.24,"body":"to do bookkeeping."},{"startTime":2249.04,"endTime":2250.22,"body":"So that's a thing."},{"startTime":2250.56,"endTime":2250.9,"body":"Okay."},{"startTime":2251.5,"endTime":2254.6,"body":"It's definitely lightened my life by not doing"},{"startTime":2254.6,"endTime":2255.0,"body":"the bookkeeping."},{"startTime":2255.08,"endTime":2255.2,"body":"Yeah."},{"startTime":2255.94,"endTime":2260.82,"body":"Um, well, because bookkeeping, it's super important for"},{"startTime":2260.82,"endTime":2261.88,"body":"a business, right?"},{"startTime":2262.3,"endTime":2265.28,"body":"But also being a small business owner, like,"},{"startTime":2265.38,"endTime":2266.46,"body":"you wear a lot of hats and you"},{"startTime":2266.46,"endTime":2268.7,"body":"need to focus so many hats on the"},{"startTime":2268.7,"endTime":2271.04,"body":"things that you are uniquely equipped for."},{"startTime":2271.18,"endTime":2271.46,"body":"Correct."},{"startTime":2271.74,"endTime":2273.38,"body":"And you are not uniquely equipped to be"},{"startTime":2273.38,"endTime":2273.78,"body":"a bookkeeper."},{"startTime":2274.02,"endTime":2274.24,"body":"No."},{"startTime":2274.3,"endTime":2274.96,"body":"Neither am I."},{"startTime":2275.56,"endTime":2277.08,"body":"But there's a bunch of bookkeepers out there"},{"startTime":2277.08,"endTime":2277.44,"body":"who are."},{"startTime":2277.82,"endTime":2277.96,"body":"Yeah."},{"startTime":2278.3,"endTime":2281.3,"body":"There's something really satisfying about doing the bookkeeping,"},{"startTime":2281.46,"endTime":2283.9,"body":"because it's a yes or no answer."},{"startTime":2283.9,"endTime":2288.94,"body":"That isn't, oh, well, maybe this, maybe this"},{"startTime":2288.94,"endTime":2291.5,"body":"color would look better or, you know, it's"},{"startTime":2291.5,"endTime":2294.54,"body":"like this matches or this does not match."},{"startTime":2295.36,"endTime":2297.36,"body":"There's like no in between."},{"startTime":2297.7,"endTime":2298.26,"body":"It's true."},{"startTime":2298.64,"endTime":2299.9,"body":"It's just right or wrong."},{"startTime":2301.3,"endTime":2304.28,"body":"So that was something that I enjoyed because"},{"startTime":2304.28,"endTime":2305.86,"body":"it was right or it was not right."},{"startTime":2306.02,"endTime":2306.4,"body":"I get that."},{"startTime":2306.86,"endTime":2307.02,"body":"Yeah."},{"startTime":2307.4,"endTime":2307.68,"body":"Okay."},{"startTime":2308.5,"endTime":2309.92,"body":"I'm still very glad I don't do it"},{"startTime":2309.92,"endTime":2310.24,"body":"now."},{"startTime":2311.24,"endTime":2311.56,"body":"Very glad."},{"startTime":2311.6,"endTime":2312.68,"body":"I'm very proud of you for getting a"},{"startTime":2312.68,"endTime":2312.78,"body":"bookkeeper."},{"startTime":2312.78,"endTime":2313.12,"body":"Thank you."},{"startTime":2313.78,"endTime":2316.92,"body":"Um, and do you have a piece of"},{"startTime":2316.92,"endTime":2318.52,"body":"advice for anyone who's like, think of starting"},{"startTime":2318.52,"endTime":2319.24,"body":"a creative business?"},{"startTime":2322.0,"endTime":2325.58,"body":"Plan as much as humanly possible and have"},{"startTime":2325.58,"endTime":2327.08,"body":"a deadline and to do the thing."},{"startTime":2327.98,"endTime":2328.82,"body":"I like that."},{"startTime":2331.35,"endTime":2333.49,"body":"I personally work very well to deadlines."},{"startTime":2334.69,"endTime":2336.67,"body":"I think that's true of lots of creative"},{"startTime":2336.67,"endTime":2337.21,"body":"people."},{"startTime":2341.08,"endTime":2343.46,"body":"It's good for your clients because they come"},{"startTime":2343.46,"endTime":2345.38,"body":"in saying, I've got a wedding on this"},{"startTime":2345.38,"endTime":2345.72,"body":"date."},{"startTime":2345.86,"endTime":2347.1,"body":"Like, okay, yeah, we'll do that."},{"startTime":2347.54,"endTime":2347.94,"body":"Yes."},{"startTime":2349.46,"endTime":2352.8,"body":"Um, I think it's really easy to just"},{"startTime":2352.8,"endTime":2354.54,"body":"get stuck in the planning and then never"},{"startTime":2354.54,"endTime":2357.88,"body":"do the thing because it's not quite there"},{"startTime":2357.88,"endTime":2359.28,"body":"and you can just plan forever."},{"startTime":2359.84,"endTime":2360.64,"body":"You can plan forever."},{"startTime":2360.92,"endTime":2361.08,"body":"Yeah."},{"startTime":2361.32,"endTime":2363.1,"body":"But if you have a deadline, you just"},{"startTime":2363.1,"endTime":2365.06,"body":"have to do the thing for that deadline."},{"startTime":2365.5,"endTime":2368.48,"body":"And having that deadline means you will do"},{"startTime":2368.48,"endTime":2370.28,"body":"the thing for me anyway."},{"startTime":2371.74,"endTime":2372.2,"body":"Yeah."},{"startTime":2372.9,"endTime":2374.2,"body":"And you can always tweak it later."},{"startTime":2374.64,"endTime":2376.98,"body":"You can, it's always changing."},{"startTime":2376.98,"endTime":2378.38,"body":"I mean, it has, have you had two"},{"startTime":2378.38,"endTime":2379.64,"body":"years of business that are the same as"},{"startTime":2379.64,"endTime":2380.22,"body":"each other?"},{"startTime":2380.4,"endTime":2385.88,"body":"No, no, no, no, no, no."},{"startTime":2386.24,"endTime":2387.72,"body":"It's one of the amazing things though."},{"startTime":2388.04,"endTime":2389.72,"body":"I think it's, you know, keeps us on"},{"startTime":2389.72,"endTime":2390.12,"body":"our toes."},{"startTime":2390.58,"endTime":2390.78,"body":"Yeah."},{"startTime":2391.64,"endTime":2393.38,"body":"Um, keeps us thinking, keeps us moving."},{"startTime":2393.88,"endTime":2394.52,"body":"It's true."},{"startTime":2394.74,"endTime":2395.26,"body":"It's true."},{"startTime":2395.9,"endTime":2396.3,"body":"Yes."},{"startTime":2396.52,"endTime":2397.96,"body":"Sometimes makes us want to tear a hair"},{"startTime":2397.96,"endTime":2398.26,"body":"out."},{"startTime":2398.82,"endTime":2399.04,"body":"Yeah."},{"startTime":2400.28,"endTime":2401.96,"body":"But that's what we have business besties for."},{"startTime":2402.36,"endTime":2403.42,"body":"Yes, it's true."},{"startTime":2403.66,"endTime":2403.82,"body":"Yeah."},{"startTime":2403.82,"endTime":2406.72,"body":"It's really important to have people that get"},{"startTime":2406.72,"endTime":2407.08,"body":"it."},{"startTime":2407.44,"endTime":2407.56,"body":"Yes."},{"startTime":2407.56,"endTime":2409.26,"body":"Like they really get it and that you"},{"startTime":2409.26,"endTime":2412.32,"body":"can be totally like, tell all of the"},{"startTime":2412.32,"endTime":2412.74,"body":"truth."},{"startTime":2413.34,"endTime":2413.6,"body":"Yeah."},{"startTime":2415.16,"endTime":2418.7,"body":"Which isn't necessarily true with friends that aren't"},{"startTime":2418.7,"endTime":2419.2,"body":"entrepreneurs."},{"startTime":2419.48,"endTime":2425.85,"body":"Like they don't understand just how much of"},{"startTime":2425.85,"endTime":2426.45,"body":"yourself."},{"startTime":2427.11,"endTime":2427.29,"body":"Yeah."},{"startTime":2427.39,"endTime":2429.75,"body":"And like how much you will do for"},{"startTime":2429.75,"endTime":2430.45,"body":"your business."},{"startTime":2430.89,"endTime":2431.19,"body":"Yes."},{"startTime":2431.19,"endTime":2435.17,"body":"Like, I mean, we were moving your warehouse."},{"startTime":2436.91,"endTime":2438.09,"body":"Yes, we were."},{"startTime":2438.27,"endTime":2439.35,"body":"Carmen moved her warehouse."},{"startTime":2439.51,"endTime":2440.91,"body":"She was going to move her warehouse herself."},{"startTime":2441.27,"endTime":2442.95,"body":"Her entire warehouse of yarn."},{"startTime":2443.17,"endTime":2444.95,"body":"It was like so many boxes."},{"startTime":2445.91,"endTime":2447.99,"body":"I didn't intend to move it myself."},{"startTime":2448.21,"endTime":2450.17,"body":"No, just like the timing of that week"},{"startTime":2450.17,"endTime":2452.13,"body":"was that like no one was available and"},{"startTime":2452.13,"endTime":2452.67,"body":"it just happened."},{"startTime":2453.13,"endTime":2454.25,"body":"And that was when you had to move."},{"startTime":2454.29,"endTime":2455.47,"body":"That was when I had to do it"},{"startTime":2455.47,"endTime":2456.61,"body":"because I was also the only time I"},{"startTime":2456.61,"endTime":2457.17,"body":"had available."},{"startTime":2457.17,"endTime":2460.13,"body":"And then I kind of was like..."},{"startTime":2462.73,"endTime":2464.41,"body":"There was so many boxes."},{"startTime":2464.75,"endTime":2466.45,"body":"On Friday night after work."},{"startTime":2466.75,"endTime":2467.19,"body":"Hilarious."},{"startTime":2467.23,"endTime":2469.75,"body":"Wearing a dress to help me move boxes."},{"startTime":2470.95,"endTime":2473.69,"body":"But this is the stuff you don't think"},{"startTime":2473.69,"endTime":2475.03,"body":"about when you're planning a business."},{"startTime":2475.41,"endTime":2479.15,"body":"It's like, oh, I am the top."},{"startTime":2479.29,"endTime":2480.41,"body":"Like I am the end."},{"startTime":2480.53,"endTime":2480.85,"body":"Yes."},{"startTime":2481.29,"endTime":2482.33,"body":"Of this."},{"startTime":2483.07,"endTime":2484.25,"body":"I'm the end of the line."},{"startTime":2484.43,"endTime":2486.01,"body":"So if I don't get it done, it's"},{"startTime":2486.01,"endTime":2486.69,"body":"not going to happen."},{"startTime":2487.17,"endTime":2488.43,"body":"So I will get it done."},{"startTime":2488.95,"endTime":2489.95,"body":"Whatever that is."},{"startTime":2490.09,"endTime":2490.29,"body":"Yeah."},{"startTime":2490.71,"endTime":2492.23,"body":"And you just and you do."},{"startTime":2492.51,"endTime":2492.63,"body":"Yeah."},{"startTime":2493.47,"endTime":2498.69,"body":"And it's amazing the extra battery life that"},{"startTime":2498.69,"endTime":2500.01,"body":"you can summon."},{"startTime":2500.41,"endTime":2500.67,"body":"Yeah."},{"startTime":2500.81,"endTime":2505.23,"body":"But the random, mad, crazy that you end"},{"startTime":2505.23,"endTime":2505.51,"body":"up doing."},{"startTime":2506.05,"endTime":2508.79,"body":"Never ever thought it was not on your"},{"startTime":2508.79,"endTime":2509.05,"body":"radar."},{"startTime":2509.33,"endTime":2509.47,"body":"Yeah."},{"startTime":2509.73,"endTime":2510.37,"body":"It was just nowhere."},{"startTime":2511.15,"endTime":2512.67,"body":"But there it is."},{"startTime":2513.23,"endTime":2513.45,"body":"Okay."},{"startTime":2513.53,"endTime":2514.43,"body":"I'm going to do that then."},{"startTime":2514.53,"endTime":2514.71,"body":"Fine."},{"startTime":2515.01,"endTime":2515.11,"body":"Yeah."},{"startTime":2515.17,"endTime":2516.07,"body":"So you do it."},{"startTime":2516.13,"endTime":2516.29,"body":"Yeah."},{"startTime":2516.53,"endTime":2516.75,"body":"Yeah."},{"startTime":2517.63,"endTime":2519.07,"body":"Being an entrepreneur is amazing."},{"startTime":2519.49,"endTime":2519.59,"body":"Yeah."},{"startTime":2520.49,"endTime":2520.77,"body":"Yeah."},{"startTime":2521.63,"endTime":2523.95,"body":"And I mean, I feel very lucky that"},{"startTime":2523.95,"endTime":2525.45,"body":"I get to call you my business bestie."},{"startTime":2525.67,"endTime":2525.81,"body":"Yeah."},{"startTime":2527.15,"endTime":2527.59,"body":"Bestie."},{"startTime":2528.27,"endTime":2530.81,"body":"So thank you so much for joining us,"},{"startTime":2530.89,"endTime":2531.07,"body":"Athena."},{"startTime":2531.31,"endTime":2535.91,"body":"I think you have an incredibly inspiring business."},{"startTime":2536.41,"endTime":2537.71,"body":"You're a super inspiring person."},{"startTime":2539.31,"endTime":2540.93,"body":"I wish I could say I was going"},{"startTime":2540.93,"endTime":2543.89,"body":"to go make one of these engineered cardboard"},{"startTime":2543.89,"endTime":2545.19,"body":"things too, because it just looks amazing."},{"startTime":2546.07,"endTime":2547.05,"body":"You should get one of these instead."},{"startTime":2547.05,"endTime":2547.73,"body":"I'm going to get one of these."},{"startTime":2548.57,"endTime":2550.35,"body":"All of her products are on her website,"},{"startTime":2550.45,"endTime":2552.21,"body":"meticulousink.com."},{"startTime":2552.99,"endTime":2553.43,"body":"Yes."},{"startTime":2554.25,"endTime":2556.23,"body":"And if you're in Bath, she runs workshops"},{"startTime":2556.23,"endTime":2556.87,"body":"and stuff."},{"startTime":2557.43,"endTime":2558.49,"body":"And come to the shop."},{"startTime":2558.73,"endTime":2559.27,"body":"Come to the shop."},{"startTime":2559.51,"endTime":2561.01,"body":"If you're coming to the Bath Retreat in"},{"startTime":2561.01,"endTime":2561.41,"body":"March."},{"startTime":2561.95,"endTime":2562.39,"body":"Yes."},{"startTime":2562.61,"endTime":2563.55,"body":"There might be an opportunity to."},{"startTime":2563.77,"endTime":2564.97,"body":"Oh, exciting."},{"startTime":2566.19,"endTime":2567.33,"body":"I'm letting something out there."},{"startTime":2568.43,"endTime":2570.61,"body":"So thank you so much for watching."},{"startTime":2571.43,"endTime":2573.53,"body":"If you enjoyed this, please do like and"},{"startTime":2573.53,"endTime":2574.97,"body":"subscribe and share us with your friends."},{"startTime":2575.33,"endTime":2576.63,"body":"And we'll see you next time."},{"startTime":2577.05,"endTime":2577.55,"body":"Bye."},{"startTime":2577.87,"endTime":2578.29,"body":"Bye."}]}