{"version":"1.0.0","segments":[{"startTime":0.31,"endTime":2.49,"body":"Hi, I'm Carmen and you are watching a"},{"startTime":2.49,"endTime":3.21,"body":"Yarn Stories podcast."},{"startTime":3.83,"endTime":6.17,"body":"This is part two of our episode with"},{"startTime":6.17,"endTime":7.91,"body":"my friend Nu of Hide and Hammer."},{"startTime":8.39,"endTime":10.43,"body":"So if you missed part one, you can"},{"startTime":10.43,"endTime":11.29,"body":"go back and watch that."},{"startTime":12.33,"endTime":13.71,"body":"In part two, we're going to be talking"},{"startTime":13.71,"endTime":17.53,"body":"more about the business of Hide and Hammer."},{"startTime":17.85,"endTime":18.43,"body":"The business."},{"startTime":19.09,"endTime":21.33,"body":"And what you make, what you do, why"},{"startTime":21.33,"endTime":23.05,"body":"you do it, how you do it."},{"startTime":23.19,"endTime":24.53,"body":"All the existential questions."},{"startTime":24.75,"endTime":24.99,"body":"Yes."},{"startTime":30.77,"endTime":32.25,"body":"So would you like to do a quick"},{"startTime":32.25,"endTime":34.99,"body":"introduction for the people who are just catching"},{"startTime":34.99,"endTime":35.39,"body":"us here?"},{"startTime":35.55,"endTime":36.79,"body":"Well, I think I'm going to change my"},{"startTime":36.79,"endTime":37.07,"body":"introduction."},{"startTime":37.07,"endTime":37.83,"body":"Oh, okay."},{"startTime":38.09,"endTime":38.79,"body":"So pay attention."},{"startTime":38.79,"endTime":39.73,"body":"I'm not going to change my name or"},{"startTime":39.73,"endTime":40.05,"body":"anything."},{"startTime":40.39,"endTime":41.89,"body":"It's not like, hello, my name is Phyllis"},{"startTime":41.89,"endTime":43.67,"body":"Swain-Esquire Bonobo Banana Hammock."},{"startTime":45.29,"endTime":46.79,"body":"As that's what I threatened to call myself"},{"startTime":46.79,"endTime":47.85,"body":"when the kids are like, mama."},{"startTime":48.75,"endTime":49.15,"body":"Right."},{"startTime":50.37,"endTime":51.43,"body":"So I'm Nu."},{"startTime":51.81,"endTime":52.21,"body":"Hi."},{"startTime":52.41,"endTime":56.01,"body":"I am the founder and CEO of Hide"},{"startTime":56.01,"endTime":56.37,"body":"and Hammer."},{"startTime":57.23,"endTime":59.37,"body":"Because I think it's really important to mention"},{"startTime":59.37,"endTime":61.29,"body":"here straight off the bat that I am"},{"startTime":61.29,"endTime":65.73,"body":"not the only reason the business still exists"},{"startTime":65.73,"endTime":67.99,"body":"and functions and works really hard."},{"startTime":68.41,"endTime":72.53,"body":"So working with me, we have Charlotte in"},{"startTime":72.53,"endTime":73.05,"body":"the office."},{"startTime":73.33,"endTime":75.51,"body":"She's operations manager and everything."},{"startTime":76.15,"endTime":77.01,"body":"She holds it all together."},{"startTime":77.91,"endTime":78.57,"body":"Charlotte's amazing."},{"startTime":78.73,"endTime":79.97,"body":"Charlotte is amazing."},{"startTime":80.31,"endTime":82.53,"body":"And also, if you're a customer, you would"},{"startTime":82.53,"endTime":84.37,"body":"have had probably some contact with Charlotte."},{"startTime":84.85,"endTime":86.75,"body":"She's either sent your order or she's answered"},{"startTime":86.75,"endTime":87.45,"body":"your questions."},{"startTime":89.25,"endTime":91.05,"body":"So it's really important to mention."},{"startTime":91.79,"endTime":95.41,"body":"And in the workshop, we have Polly, who"},{"startTime":95.41,"endTime":96.61,"body":"I mentioned in the last episode."},{"startTime":97.23,"endTime":99.01,"body":"So get back and watch that."},{"startTime":99.61,"endTime":101.19,"body":"And we have Nancy as well."},{"startTime":101.41,"endTime":103.07,"body":"And then we have our workers too."},{"startTime":103.25,"endTime":105.43,"body":"We have Lisa that stitches our bags and"},{"startTime":105.43,"endTime":106.25,"body":"things for us as well."},{"startTime":106.29,"endTime":107.23,"body":"But she lives in Nottingham."},{"startTime":107.37,"endTime":109.07,"body":"She works remotely."},{"startTime":109.55,"endTime":110.11,"body":"She works remotely."},{"startTime":110.33,"endTime":111.87,"body":"So a team of four then."},{"startTime":112.25,"endTime":113.41,"body":"We have a team of four."},{"startTime":113.85,"endTime":115.93,"body":"Sometimes Izzy dips in and out as well"},{"startTime":115.93,"endTime":116.87,"body":"and does some work for us too."},{"startTime":116.97,"endTime":118.03,"body":"She works remotely as well."},{"startTime":118.47,"endTime":120.33,"body":"So yeah, we've got a core team of"},{"startTime":120.33,"endTime":120.65,"body":"four."},{"startTime":121.25,"endTime":121.57,"body":"Amazing."},{"startTime":121.85,"endTime":123.01,"body":"Which is kind of like, oh, I've got"},{"startTime":123.01,"endTime":123.85,"body":"a big grown-up business."},{"startTime":126.23,"endTime":126.63,"body":"Yes."},{"startTime":126.75,"endTime":128.53,"body":"But as I'm sure we'll get into, it"},{"startTime":128.53,"endTime":131.93,"body":"isn't really sustainable to be the only maker."},{"startTime":133.07,"endTime":133.47,"body":"No."},{"startTime":133.51,"endTime":136.87,"body":"To be able to scale to a point"},{"startTime":136.87,"endTime":139.91,"body":"of financial stability."},{"startTime":140.33,"endTime":141.25,"body":"Not even financial."},{"startTime":141.39,"endTime":142.53,"body":"Mental stability, I think."},{"startTime":142.99,"endTime":145.15,"body":"I just think about the pandemic and I'm"},{"startTime":145.15,"endTime":146.69,"body":"like, I did all of that on my"},{"startTime":146.69,"endTime":146.91,"body":"own."},{"startTime":147.17,"endTime":147.29,"body":"Yeah."},{"startTime":147.57,"endTime":149.05,"body":"So talk to us about your products."},{"startTime":149.15,"endTime":150.33,"body":"What is it that you make?"},{"startTime":150.51,"endTime":154.75,"body":"I make products that, I started using this"},{"startTime":154.75,"endTime":157.57,"body":"term a while ago, are as life-proof"},{"startTime":157.57,"endTime":158.29,"body":"as possible."},{"startTime":158.67,"endTime":158.91,"body":"Okay."},{"startTime":159.13,"endTime":160.45,"body":"Let me explain what that means."},{"startTime":160.65,"endTime":164.93,"body":"When I first started, I was really aware"},{"startTime":164.93,"endTime":167.35,"body":"that the products, especially in the crafting industry,"},{"startTime":167.35,"endTime":170.67,"body":"that were already on the market, weren't going"},{"startTime":170.67,"endTime":173.71,"body":"to be suitable for everyday use."},{"startTime":174.17,"endTime":177.11,"body":"And as we discussed, I take my knitting"},{"startTime":177.11,"endTime":177.65,"body":"everywhere."},{"startTime":177.91,"endTime":179.45,"body":"You do take your knitting everywhere."},{"startTime":179.91,"endTime":182.25,"body":"And I'm also not the biggest fan of"},{"startTime":182.25,"endTime":182.59,"body":"laundry."},{"startTime":185.01,"endTime":186.31,"body":"That wasn't discussed."},{"startTime":186.99,"endTime":189.91,"body":"But I'm not the biggest fan of products"},{"startTime":189.91,"endTime":191.37,"body":"that are high maintenance."},{"startTime":191.83,"endTime":192.07,"body":"Okay."},{"startTime":192.31,"endTime":192.75,"body":"Or people."},{"startTime":193.95,"endTime":194.47,"body":"Eh, product."},{"startTime":195.13,"endTime":199.47,"body":"And so the whole idea behind Hide and"},{"startTime":199.47,"endTime":204.31,"body":"Hammer was that we would create premium to"},{"startTime":204.31,"endTime":209.07,"body":"luxury canvas and leather goods that fulfilled the"},{"startTime":209.07,"endTime":209.81,"body":"gap in the market."},{"startTime":210.51,"endTime":212.51,"body":"They needed to be washable."},{"startTime":212.83,"endTime":215.15,"body":"They needed to be robust."},{"startTime":215.71,"endTime":217.87,"body":"They needed to go with every outfit, every"},{"startTime":217.87,"endTime":218.95,"body":"bag, everything."},{"startTime":218.95,"endTime":224.29,"body":"Um, because, I mean, was it Delia Smith"},{"startTime":224.29,"endTime":225.67,"body":"that said life's too short to stuff a"},{"startTime":225.67,"endTime":226.05,"body":"mushroom?"},{"startTime":226.77,"endTime":227.25,"body":"Maybe."},{"startTime":227.89,"endTime":231.61,"body":"But that's my kind of, you need, I"},{"startTime":231.61,"endTime":233.31,"body":"would like to be able to produce a"},{"startTime":233.31,"endTime":235.43,"body":"bag that you don't need to think about."},{"startTime":236.09,"endTime":238.17,"body":"So it doesn't take up your precious brain"},{"startTime":238.17,"endTime":238.65,"body":"space."},{"startTime":239.17,"endTime":243.07,"body":"Um, because I just think that's really important."},{"startTime":243.63,"endTime":246.07,"body":"So our core range of bags, the canvas"},{"startTime":246.07,"endTime":247.87,"body":"that we use on our core range of"},{"startTime":247.87,"endTime":251.71,"body":"bags, the O3s that are designed to go"},{"startTime":251.71,"endTime":252.45,"body":"everywhere with you."},{"startTime":252.61,"endTime":254.23,"body":"There's the bag that we started with."},{"startTime":255.329,"endTime":256.95,"body":"You could take the handles off and you"},{"startTime":256.95,"endTime":257.37,"body":"can wash it."},{"startTime":257.47,"endTime":258.19,"body":"You can machine wash them."},{"startTime":259.47,"endTime":261.55,"body":"Um, because when I first started that wasn't"},{"startTime":261.55,"endTime":262.55,"body":"available on the market."},{"startTime":262.77,"endTime":265.91,"body":"Um, the leather handles were always, always attached"},{"startTime":265.91,"endTime":267.67,"body":"to the bag."},{"startTime":267.81,"endTime":267.95,"body":"Yes."},{"startTime":268.01,"endTime":270.91,"body":"I remember, um, watching some videos about how"},{"startTime":270.91,"endTime":275.01,"body":"one could wash some canvas bags by hand."},{"startTime":275.09,"endTime":276.79,"body":"And I remember watching that going, I'm never"},{"startTime":276.79,"endTime":277.37,"body":"doing that."},{"startTime":277.37,"endTime":279.11,"body":"Like if I, if mine gets that dirty,"},{"startTime":279.31,"endTime":280.83,"body":"like it's probably just going in a cupboard"},{"startTime":280.83,"endTime":281.39,"body":"for life."},{"startTime":281.67,"endTime":285.37,"body":"Because not that I don't like to wash"},{"startTime":285.37,"endTime":287.83,"body":"or reuse things or keep things alive."},{"startTime":287.83,"endTime":289.39,"body":"That is actually very important to me, but"},{"startTime":289.39,"endTime":291.43,"body":"I was not going to do that."},{"startTime":291.65,"endTime":292.89,"body":"There's only so many patches you can put"},{"startTime":292.89,"endTime":294.23,"body":"on a bag to hide the dirt, right?"},{"startTime":294.47,"endTime":294.61,"body":"Yeah."},{"startTime":295.59,"endTime":295.81,"body":"Yeah."},{"startTime":296.05,"endTime":296.55,"body":"Pin patches."},{"startTime":296.77,"endTime":298.21,"body":"Maybe that's why pins are such a thing."},{"startTime":299.49,"endTime":301.27,"body":"This is my wine stain pin."},{"startTime":303.03,"endTime":305.17,"body":"This is my child with a permanent marker"},{"startTime":305.17,"endTime":305.55,"body":"pin."},{"startTime":306.79,"endTime":308.19,"body":"I mean, that may be where the trash"},{"startTime":308.19,"endTime":308.29,"body":"started."},{"startTime":308.29,"endTime":309.87,"body":"Oh my God, we should totally do that."},{"startTime":309.95,"endTime":310.77,"body":"Like a badge of honor."},{"startTime":311.03,"endTime":312.39,"body":"Oh, I survived."},{"startTime":312.51,"endTime":313.25,"body":"X, Y, yes."},{"startTime":314.69,"endTime":315.09,"body":"Okay."},{"startTime":315.15,"endTime":317.09,"body":"So where did you start with your bags?"},{"startTime":317.33,"endTime":318.79,"body":"Like what were your first?"},{"startTime":318.87,"endTime":320.97,"body":"So the first ones actually were leather bags."},{"startTime":321.23,"endTime":323.27,"body":"And funnily enough, I started, I talked about"},{"startTime":323.27,"endTime":324.47,"body":"this, I think in my, one of my"},{"startTime":324.47,"endTime":325.33,"body":"newsletters recently."},{"startTime":327.89,"endTime":330.83,"body":"Um, I made a series of tool rolls"},{"startTime":330.83,"endTime":333.09,"body":"for the car company Bugatti."},{"startTime":335.23,"endTime":340.45,"body":"I did leather cases for them, um, that"},{"startTime":340.45,"endTime":343.49,"body":"were all hand-stitched, box-stitched cases."},{"startTime":344.23,"endTime":346.41,"body":"And you can tell the difference with box"},{"startTime":346.41,"endTime":349.25,"body":"stitching and machine stitching or hands, like other"},{"startTime":349.25,"endTime":353.05,"body":"hand stitching, because the joints are seamless."},{"startTime":353.63,"endTime":355.51,"body":"You just have a line of stitching on"},{"startTime":355.51,"endTime":355.65,"body":"it."},{"startTime":355.65,"endTime":356.93,"body":"So it's like proper case making."},{"startTime":357.31,"endTime":359.81,"body":"You get it in old binocular cases and"},{"startTime":359.81,"endTime":360.83,"body":"traditional things like that."},{"startTime":360.83,"endTime":364.41,"body":"There's no like physical pointy, oh, do you"},{"startTime":364.41,"endTime":364.55,"body":"see?"},{"startTime":364.73,"endTime":366.37,"body":"I'll show you some samples later."},{"startTime":367.23,"endTime":368.65,"body":"Um, so anyway, I digress."},{"startTime":368.77,"endTime":369.53,"body":"I had leather left."},{"startTime":369.79,"endTime":372.73,"body":"So I made these and they sold really"},{"startTime":372.73,"endTime":373.01,"body":"well."},{"startTime":373.49,"endTime":375.27,"body":"And I made bigger ones and I made"},{"startTime":375.27,"endTime":376.83,"body":"like, this is the smallest one."},{"startTime":376.89,"endTime":378.51,"body":"And I made like giant ones."},{"startTime":379.39,"endTime":382.59,"body":"And then I kept going with that."},{"startTime":382.93,"endTime":385.07,"body":"And then people were asking if we could"},{"startTime":385.07,"endTime":386.71,"body":"do different things."},{"startTime":386.71,"endTime":389.79,"body":"And I always wanted to make things out"},{"startTime":389.79,"endTime":390.31,"body":"of canvas."},{"startTime":391.59,"endTime":393.85,"body":"And at the time I was driving to"},{"startTime":393.85,"endTime":395.21,"body":"and from a friend of mine who I"},{"startTime":395.21,"endTime":396.11,"body":"was working for."},{"startTime":398.05,"endTime":400.75,"body":"Um, I used to love driving and you"},{"startTime":400.75,"endTime":402.45,"body":"just get so much headspace when you're driving."},{"startTime":402.57,"endTime":403.81,"body":"And I was working out all these problems"},{"startTime":403.81,"endTime":404.49,"body":"in my head."},{"startTime":405.35,"endTime":408.95,"body":"And it was amazing because you, I worked"},{"startTime":408.95,"endTime":411.13,"body":"out how to fold them and I worked"},{"startTime":411.13,"endTime":411.83,"body":"out how to do it."},{"startTime":411.87,"endTime":414.07,"body":"And then I remember like driving home clearly"},{"startTime":414.07,"endTime":415.29,"body":"and the Eureka moment."},{"startTime":415.29,"endTime":417.13,"body":"And I was like, can I get away"},{"startTime":417.13,"endTime":418.55,"body":"with going back to her house to use"},{"startTime":418.55,"endTime":419.35,"body":"a sewing machine?"},{"startTime":420.37,"endTime":421.81,"body":"So that I could do, I didn't have"},{"startTime":421.81,"endTime":423.09,"body":"an industrial sewing machine."},{"startTime":423.41,"endTime":424.85,"body":"I didn't have any threads in the right"},{"startTime":424.85,"endTime":425.17,"body":"colour."},{"startTime":425.61,"endTime":427.75,"body":"I've just ordered some samples of fabric and"},{"startTime":427.75,"endTime":429.11,"body":"I was like, I'm going to make this"},{"startTime":429.11,"endTime":429.51,"body":"work."},{"startTime":430.23,"endTime":434.05,"body":"And I just couldn't get the base right."},{"startTime":434.75,"endTime":435.89,"body":"Anyway, we did it."},{"startTime":436.11,"endTime":439.51,"body":"It was lots of driving hours, but we"},{"startTime":439.51,"endTime":439.83,"body":"did it."},{"startTime":440.17,"endTime":442.07,"body":"And that actually turned out to be the"},{"startTime":442.07,"endTime":442.33,"body":"O3."},{"startTime":442.33,"endTime":445.43,"body":"So that was the, if you've heard of"},{"startTime":445.43,"endTime":447.89,"body":"us, hopefully you will have heard of this"},{"startTime":447.89,"endTime":448.27,"body":"bag."},{"startTime":448.67,"endTime":451.25,"body":"It is our most popular bag."},{"startTime":451.33,"endTime":452.53,"body":"We now offer it in a range of"},{"startTime":452.53,"endTime":453.17,"body":"three sizes."},{"startTime":453.49,"endTime":455.25,"body":"We've just recently released a large one."},{"startTime":456.11,"endTime":458.79,"body":"So, um, this is our medium size."},{"startTime":458.89,"endTime":460.21,"body":"It's the one we launched with."},{"startTime":460.91,"endTime":463.85,"body":"And I think medium is such a misnomer"},{"startTime":463.85,"endTime":466.53,"body":"though, because it's quite a big bag."},{"startTime":466.73,"endTime":468.99,"body":"Well, you can fit a whole, um, worsted"},{"startTime":468.99,"endTime":469.81,"body":"weight sweater in it."},{"startTime":470.37,"endTime":471.19,"body":"I mean, yeah."},{"startTime":472.39,"endTime":472.87,"body":"Easily."},{"startTime":473.65,"endTime":475.83,"body":"So if you are a watcher of the"},{"startTime":475.83,"endTime":478.75,"body":"podcast, then you'll have heard us talk about"},{"startTime":478.75,"endTime":481.77,"body":"these and show these off before, because me"},{"startTime":481.77,"endTime":483.61,"body":"and the team all use these."},{"startTime":484.45,"endTime":485.97,"body":"Um, they are brilliant."},{"startTime":487.47,"endTime":489.69,"body":"And we've just upgraded our canvas as well."},{"startTime":489.71,"endTime":490.73,"body":"This is a brand new one."},{"startTime":491.11,"endTime":495.57,"body":"But yeah, I mean, so is that the"},{"startTime":495.57,"endTime":496.41,"body":"base that you're talking about?"},{"startTime":496.89,"endTime":497.03,"body":"Yeah."},{"startTime":497.09,"endTime":499.69,"body":"You were like, oh, I can't tell you"},{"startTime":499.69,"endTime":500.73,"body":"the headache it gave me."},{"startTime":500.83,"endTime":501.17,"body":"Okay."},{"startTime":501.17,"endTime":504.81,"body":"But what is seemingly, this is the thing,"},{"startTime":504.95,"endTime":505.05,"body":"right?"},{"startTime":505.13,"endTime":508.17,"body":"The whole thing about the business is that"},{"startTime":508.17,"endTime":509.43,"body":"I want it to look right."},{"startTime":509.79,"endTime":511.11,"body":"And so I make as many of them"},{"startTime":511.11,"endTime":513.23,"body":"as humanly possible to make it look right."},{"startTime":513.669,"endTime":516.59,"body":"And then I fit everything else around it."},{"startTime":517.95,"endTime":521.78,"body":"And, um, showing this off."},{"startTime":521.84,"endTime":522.34,"body":"Yeah, crack on."},{"startTime":524.0,"endTime":527.88,"body":"And I think the thing is too, for,"},{"startTime":528.24,"endTime":530.6,"body":"I know you get this feedback quite a"},{"startTime":530.6,"endTime":530.82,"body":"bit."},{"startTime":531.26,"endTime":533.7,"body":"And I know makers in general tend to,"},{"startTime":534.04,"endTime":536.26,"body":"but people see that and be like, well,"},{"startTime":536.28,"endTime":536.76,"body":"that's easy."},{"startTime":537.1,"endTime":538.14,"body":"I can make that."},{"startTime":538.22,"endTime":539.04,"body":"Or I can do that."},{"startTime":539.1,"endTime":541.5,"body":"Or like, why am I being charged X,"},{"startTime":541.56,"endTime":542.24,"body":"Y, Z for it?"},{"startTime":542.56,"endTime":544.2,"body":"But I don't know."},{"startTime":544.24,"endTime":545.22,"body":"Do you have an estimate of like how"},{"startTime":545.22,"endTime":547.5,"body":"many hours of development it took you to"},{"startTime":547.5,"endTime":548.06,"body":"make this?"},{"startTime":548.34,"endTime":548.94,"body":"It took months."},{"startTime":551.14,"endTime":552.88,"body":"All the prototypes are in our storage locker"},{"startTime":552.88,"endTime":555.96,"body":"and there's two big Ikea boxes full of"},{"startTime":555.96,"endTime":556.4,"body":"them."},{"startTime":559.02,"endTime":561.9,"body":"Um, to the point where I was politely"},{"startTime":561.9,"endTime":563.9,"body":"told that maybe we should look at somewhere"},{"startTime":563.9,"endTime":565.82,"body":"else and storing them somewhere else."},{"startTime":566.64,"endTime":568.02,"body":"That's when we got the storage locker."},{"startTime":570.42,"endTime":572.42,"body":"I got boxes and boxes and boxes of"},{"startTime":572.42,"endTime":572.88,"body":"prototypes."},{"startTime":573.64,"endTime":575.04,"body":"Not just of these as well."},{"startTime":575.18,"endTime":576.64,"body":"Like the two boxes of these, but then"},{"startTime":576.64,"endTime":578.18,"body":"we've got prototypes of all the other stuff"},{"startTime":578.18,"endTime":578.38,"body":"as well."},{"startTime":578.46,"endTime":579.88,"body":"It has to be perfect for it goes"},{"startTime":579.88,"endTime":580.26,"body":"to market."},{"startTime":580.44,"endTime":582.4,"body":"And I cannot tell you how many products"},{"startTime":582.4,"endTime":584.82,"body":"I've shown to Carmen and she's gone, yes,"},{"startTime":584.9,"endTime":585.5,"body":"launch them."},{"startTime":585.5,"endTime":588.56,"body":"And I've said, no, the bag from last"},{"startTime":588.56,"endTime":588.82,"body":"summer."},{"startTime":588.94,"endTime":591.18,"body":"I'm still mad about you mean the hot"},{"startTime":591.18,"endTime":591.82,"body":"girls on a bag."},{"startTime":592.58,"endTime":593.0,"body":"Yeah."},{"startTime":593.0,"endTime":593.3,"body":"Okay."},{"startTime":594.88,"endTime":596.08,"body":"Also a backpack."},{"startTime":599.1,"endTime":600.24,"body":"That's a pretty good working."},{"startTime":600.32,"endTime":601.32,"body":"There's another working prototype."},{"startTime":601.42,"endTime":603.86,"body":"You've got the working prototype over there."},{"startTime":603.94,"endTime":605.4,"body":"I've got three or four of the working"},{"startTime":605.4,"endTime":605.9,"body":"prototypes."},{"startTime":606.24,"endTime":606.42,"body":"Yeah."},{"startTime":606.62,"endTime":607.04,"body":"Okay."},{"startTime":607.16,"endTime":607.98,"body":"They are really comfy."},{"startTime":608.04,"endTime":608.32,"body":"I need to."},{"startTime":608.42,"endTime":608.58,"body":"Yeah."},{"startTime":608.62,"endTime":608.82,"body":"Okay."},{"startTime":608.94,"endTime":609.2,"body":"Yes."},{"startTime":609.66,"endTime":613.24,"body":"So what you're saying is that you are"},{"startTime":613.24,"endTime":614.98,"body":"a crazy perfectionist."},{"startTime":614.98,"endTime":615.6,"body":"Yeah."},{"startTime":615.86,"endTime":618.54,"body":"Like crazy perfectionist and not in a good"},{"startTime":618.54,"endTime":618.88,"body":"way."},{"startTime":619.0,"endTime":619.2,"body":"Yeah."},{"startTime":619.2,"endTime":619.7,"body":"In a good way."},{"startTime":619.72,"endTime":622.66,"body":"I mean, these are exquisitely made and everything's"},{"startTime":622.66,"endTime":625.66,"body":"really thought about and it's not just."},{"startTime":626.1,"endTime":627.64,"body":"But the thing about it is like, because"},{"startTime":627.64,"endTime":630.14,"body":"I'm a crazy perfectionist to start off with."},{"startTime":630.74,"endTime":632.18,"body":"That's why this works now."},{"startTime":632.7,"endTime":632.94,"body":"Yes."},{"startTime":632.96,"endTime":634.98,"body":"It's why you've been able to scale to"},{"startTime":634.98,"endTime":636.08,"body":"a four person team."},{"startTime":636.12,"endTime":636.6,"body":"Yeah."},{"startTime":638.64,"endTime":640.54,"body":"Because a big part of running the business"},{"startTime":640.54,"endTime":642.0,"body":"is figuring out your margins."},{"startTime":642.74,"endTime":643.14,"body":"Right."},{"startTime":643.14,"endTime":645.74,"body":"And like efficiency and the productivity and the"},{"startTime":645.74,"endTime":647.1,"body":"manufacturing of it."},{"startTime":647.22,"endTime":647.32,"body":"Oh."},{"startTime":647.4,"endTime":648.76,"body":"And the big thing about that is working"},{"startTime":648.76,"endTime":651.3,"body":"out that people don't necessarily work to my"},{"startTime":651.3,"endTime":651.86,"body":"speed."},{"startTime":652.78,"endTime":653.1,"body":"Yes."},{"startTime":653.22,"endTime":654.32,"body":"That's also a thing."},{"startTime":654.62,"endTime":657.46,"body":"But you'll have thought about how you cut"},{"startTime":657.46,"endTime":659.12,"body":"this on a large roll."},{"startTime":659.44,"endTime":659.7,"body":"Yes."},{"startTime":660.04,"endTime":660.26,"body":"Right."},{"startTime":660.74,"endTime":665.06,"body":"So when you are piecing something, whether that's"},{"startTime":665.06,"endTime":667.06,"body":"like a dress pattern or whatever, like you"},{"startTime":667.06,"endTime":668.36,"body":"have to think about how you're going to"},{"startTime":668.36,"endTime":670.48,"body":"lay that out to make as much use"},{"startTime":670.48,"endTime":671.72,"body":"of the fabric as possible."},{"startTime":671.72,"endTime":674.48,"body":"And the amount of fabric each one of"},{"startTime":674.48,"endTime":675.88,"body":"them takes is rent free in my head"},{"startTime":675.88,"endTime":676.2,"body":"forever."},{"startTime":676.68,"endTime":676.84,"body":"Yeah."},{"startTime":676.98,"endTime":681.1,"body":"And it's that like the way that we"},{"startTime":681.1,"endTime":681.52,"body":"do it."},{"startTime":681.6,"endTime":684.44,"body":"I know exactly how many I can get"},{"startTime":684.44,"endTime":685.3,"body":"next to each other."},{"startTime":685.6,"endTime":687.38,"body":"And the big part of when I buy"},{"startTime":687.38,"endTime":690.64,"body":"canvas is like the width of it, the"},{"startTime":690.64,"endTime":691.46,"body":"quality of it."},{"startTime":691.62,"endTime":691.84,"body":"Yeah."},{"startTime":692.18,"endTime":693.98,"body":"But mostly so that I know that each"},{"startTime":693.98,"endTime":696.1,"body":"one of these, we can get X amount"},{"startTime":696.1,"endTime":696.72,"body":"out of them."},{"startTime":697.08,"endTime":700.44,"body":"We minimize waste as much as humanly possible."},{"startTime":701.02,"endTime":702.56,"body":"Because that is not only good for the"},{"startTime":702.56,"endTime":705.38,"body":"environment, but also the only way a healthy"},{"startTime":705.38,"endTime":706.56,"body":"business runs."},{"startTime":706.84,"endTime":706.94,"body":"Right."},{"startTime":707.1,"endTime":709.88,"body":"And we have canvas offcut sales on our"},{"startTime":709.88,"endTime":710.86,"body":"website sometimes."},{"startTime":711.9,"endTime":715.56,"body":"And we'll get, it will be the amount"},{"startTime":715.56,"endTime":717.06,"body":"of canvas from that year."},{"startTime":718.02,"endTime":719.82,"body":"And there's always such a small amount of"},{"startTime":719.82,"endTime":720.0,"body":"it."},{"startTime":720.16,"endTime":721.32,"body":"And it's a personal achievement."},{"startTime":721.72,"endTime":721.88,"body":"Yeah."},{"startTime":721.98,"endTime":723.62,"body":"And we do sell on the canvas."},{"startTime":723.68,"endTime":725.02,"body":"We do sell on canvas that we no"},{"startTime":725.02,"endTime":726.6,"body":"longer use as well, because I'm a big"},{"startTime":726.6,"endTime":729.58,"body":"believer in like, we have to keep hold"},{"startTime":729.58,"endTime":730.84,"body":"of some of it just in case something"},{"startTime":730.84,"endTime":731.36,"body":"goes wrong."},{"startTime":731.5,"endTime":732.54,"body":"And I keep it for 12 months."},{"startTime":732.6,"endTime":734.0,"body":"And then we, you know, we offer it"},{"startTime":734.0,"endTime":735.52,"body":"to our customers if they'd like to purchase"},{"startTime":735.52,"endTime":735.66,"body":"it."},{"startTime":735.74,"endTime":736.6,"body":"And make things out of it too."},{"startTime":737.7,"endTime":740.46,"body":"And so, yeah, there's a, there was a"},{"startTime":740.46,"endTime":740.6,"body":"lot."},{"startTime":740.6,"endTime":741.24,"body":"Do you want to talk a little bit"},{"startTime":741.24,"endTime":743.78,"body":"about the sustainability aspect of?"},{"startTime":743.96,"endTime":744.68,"body":"Of Hide and Hammer."},{"startTime":744.96,"endTime":745.38,"body":"Hide and Hammer."},{"startTime":746.3,"endTime":746.66,"body":"Yeah."},{"startTime":746.84,"endTime":749.56,"body":"How you feel about what your philosophy is?"},{"startTime":749.88,"endTime":752.58,"body":"Well, I mean, it's the William Morris thing,"},{"startTime":752.6,"endTime":752.94,"body":"isn't it?"},{"startTime":752.98,"endTime":755.58,"body":"It's that have nothing that isn't beautiful or"},{"startTime":755.58,"endTime":756.76,"body":"usable."},{"startTime":757.82,"endTime":759.64,"body":"I can't remember the exact quote, but it's"},{"startTime":759.64,"endTime":759.76,"body":"that."},{"startTime":759.84,"endTime":761.1,"body":"I don't know the quote, so I can't"},{"startTime":761.1,"endTime":761.44,"body":"help you."},{"startTime":761.52,"endTime":761.64,"body":"You're not."},{"startTime":762.64,"endTime":763.66,"body":"That's another thing that lives."},{"startTime":763.72,"endTime":765.04,"body":"There's so much that just lives rent free"},{"startTime":765.04,"endTime":765.5,"body":"in my brain."},{"startTime":766.88,"endTime":768.94,"body":"That one clearly had saying a little bit"},{"startTime":768.94,"endTime":770.04,"body":"of rent because you can't remember it right"},{"startTime":770.04,"endTime":770.22,"body":"now."},{"startTime":770.26,"endTime":770.7,"body":"Oh, I know."},{"startTime":770.78,"endTime":774.1,"body":"But it's that like, every Spice Girl lyric"},{"startTime":774.1,"endTime":775.96,"body":"that I never listened to, but it was"},{"startTime":775.96,"endTime":777.02,"body":"always hummed around school."},{"startTime":777.04,"endTime":777.72,"body":"Oh, yeah."},{"startTime":777.88,"endTime":778.12,"body":"You know?"},{"startTime":778.26,"endTime":778.5,"body":"Yeah."},{"startTime":779.08,"endTime":780.52,"body":"I do love the Spice Girl lyric though."},{"startTime":780.76,"endTime":782.16,"body":"The fact that I can remember all of"},{"startTime":782.16,"endTime":784.54,"body":"the rap bits of different songs, but I"},{"startTime":784.54,"endTime":786.46,"body":"can't remember my daughter's teacher's name."},{"startTime":786.46,"endTime":789.66,"body":"Well, you know, but she doesn't rap."},{"startTime":789.88,"endTime":791.46,"body":"So, you know, that's on her."},{"startTime":793.4,"endTime":795.66,"body":"So the sustainability aspect of Hyde and Hammer,"},{"startTime":796.28,"endTime":798.48,"body":"we try to use..."},{"startTime":798.48,"endTime":800.22,"body":"So what's your personal philosophy?"},{"startTime":800.68,"endTime":802.28,"body":"Like, because you don't build your brand around"},{"startTime":802.28,"endTime":802.64,"body":"this."},{"startTime":803.18,"endTime":804.34,"body":"But where does it start?"},{"startTime":804.7,"endTime":805.74,"body":"So it starts with..."},{"startTime":808.34,"endTime":811.02,"body":"Interestingly, it all started with that Deadstock leather."},{"startTime":811.44,"endTime":811.72,"body":"Okay."},{"startTime":813.84,"endTime":814.98,"body":"From the Bugatti."},{"startTime":815.52,"endTime":815.74,"body":"Yeah."},{"startTime":815.74,"endTime":816.82,"body":"Yeah, yeah, yeah."},{"startTime":817.2,"endTime":820.82,"body":"I like using everything."},{"startTime":822.04,"endTime":825.64,"body":"I grew up in, you know, the age"},{"startTime":825.64,"endTime":827.42,"body":"where you don't waste food."},{"startTime":827.78,"endTime":829.84,"body":"You don't waste food."},{"startTime":829.9,"endTime":830.66,"body":"You don't waste clothes."},{"startTime":830.74,"endTime":832.44,"body":"You don't waste, you know, things."},{"startTime":833.68,"endTime":837.64,"body":"And so I think that had a significant"},{"startTime":837.64,"endTime":839.0,"body":"impact on me as a kid."},{"startTime":839.7,"endTime":842.32,"body":"And I think that when it comes to"},{"startTime":842.32,"endTime":845.34,"body":"material cost as well, this is the biggest"},{"startTime":845.34,"endTime":845.78,"body":"factor."},{"startTime":846.26,"endTime":850.74,"body":"So at the moment, our biggest outlay is"},{"startTime":850.74,"endTime":851.9,"body":"canvas and leather."},{"startTime":852.32,"endTime":852.44,"body":"Yeah."},{"startTime":852.84,"endTime":853.44,"body":"Massive."},{"startTime":854.74,"endTime":856.52,"body":"You take labour out of that."},{"startTime":857.56,"endTime":860.92,"body":"Yes, because labour is always the biggest."},{"startTime":861.28,"endTime":863.06,"body":"Well, no, so this is the thing, right?"},{"startTime":863.64,"endTime":866.52,"body":"It is in the UK and America, maybe?"},{"startTime":867.0,"endTime":870.46,"body":"Well, most businesses, it is."},{"startTime":870.56,"endTime":870.92,"body":"I mean..."},{"startTime":870.92,"endTime":873.08,"body":"But a lot of my competitors..."},{"startTime":876.58,"endTime":878.26,"body":"It's really important for me, should I say."},{"startTime":878.84,"endTime":880.48,"body":"It's really important for me that my staff"},{"startTime":880.48,"endTime":882.72,"body":"are looked after, that we pay what we"},{"startTime":882.72,"endTime":884.92,"body":"can as a company."},{"startTime":885.46,"endTime":887.32,"body":"Because obviously, you know, if I paid them"},{"startTime":887.32,"endTime":888.68,"body":"any more and we didn't have a business,"},{"startTime":888.82,"endTime":889.52,"body":"that would suck."},{"startTime":890.56,"endTime":891.4,"body":"That helps no one."},{"startTime":891.44,"endTime":892.18,"body":"Then they wouldn't have a job."},{"startTime":894.24,"endTime":895.88,"body":"And so in the winter, though, they might"},{"startTime":895.88,"endTime":898.0,"body":"be quite happy about that because it's really"},{"startTime":898.0,"endTime":898.66,"body":"cold in here."},{"startTime":900.38,"endTime":903.32,"body":"So I try and use everything as much"},{"startTime":903.32,"endTime":903.84,"body":"as possible."},{"startTime":904.1,"endTime":909.3,"body":"I try and source everything as eco-consciously"},{"startTime":909.3,"endTime":909.94,"body":"as possible."},{"startTime":910.52,"endTime":914.86,"body":"Now, there's a huge caveat to that, which"},{"startTime":914.86,"endTime":917.94,"body":"is the leather vegan discussion."},{"startTime":918.58,"endTime":919.68,"body":"And that's not something..."},{"startTime":919.68,"endTime":920.56,"body":"Let's get into that."},{"startTime":921.66,"endTime":923.14,"body":"Let's talk about leather."},{"startTime":924.22,"endTime":927.48,"body":"I think this is really interesting and important."},{"startTime":927.48,"endTime":928.84,"body":"Is this where I get cancelled?"},{"startTime":929.22,"endTime":929.52,"body":"No."},{"startTime":929.84,"endTime":934.4,"body":"We have a really interesting conversation about leather."},{"startTime":934.72,"endTime":935.08,"body":"We do."},{"startTime":935.38,"endTime":937.36,"body":"Because I would say that most of us,"},{"startTime":937.42,"endTime":940.92,"body":"myself included, don't know about leather, really."},{"startTime":941.92,"endTime":943.82,"body":"There's so many different types of leather."},{"startTime":944.4,"endTime":949.3,"body":"There's so many different types of tanneries, couriers,"},{"startTime":950.7,"endTime":951.08,"body":"farmers."},{"startTime":951.46,"endTime":952.78,"body":"Like, it starts with the farmer, right?"},{"startTime":952.78,"endTime":953.02,"body":"Yeah."},{"startTime":953.64,"endTime":958.62,"body":"And there's a huge thing where people want"},{"startTime":958.62,"endTime":959.92,"body":"the softest leather."},{"startTime":960.34,"endTime":962.74,"body":"That's not always the best, right?"},{"startTime":963.68,"endTime":965.0,"body":"It's like wool, right?"},{"startTime":965.52,"endTime":966.24,"body":"Oh my God."},{"startTime":966.54,"endTime":967.36,"body":"It's so..."},{"startTime":967.36,"endTime":969.68,"body":"The crunchy wool will last you longer."},{"startTime":970.14,"endTime":970.32,"body":"Yeah."},{"startTime":970.5,"endTime":972.16,"body":"And actually, both of the industries are really"},{"startTime":972.16,"endTime":972.64,"body":"comparable."},{"startTime":972.98,"endTime":979.36,"body":"You have big business, big industry going hell"},{"startTime":979.36,"endTime":979.7,"body":"for leather."},{"startTime":979.78,"endTime":981.72,"body":"The ones that can afford the big marketing"},{"startTime":981.72,"endTime":982.12,"body":"budget."},{"startTime":983.3,"endTime":985.48,"body":"Greenwashing, the whole thing."},{"startTime":985.92,"endTime":988.5,"body":"Are we perhaps referring to some luxury handbag"},{"startTime":988.5,"endTime":989.0,"body":"brands?"},{"startTime":989.6,"endTime":990.94,"body":"We are, yes."},{"startTime":991.44,"endTime":995.44,"body":"And also, you know, luxury yarn."},{"startTime":995.8,"endTime":995.98,"body":"Yeah."},{"startTime":996.12,"endTime":998.7,"body":"The ones that are in the big shops"},{"startTime":998.7,"endTime":1002.08,"body":"that can afford to really go for it."},{"startTime":1002.32,"endTime":1004.1,"body":"Because their margins are tiny."},{"startTime":1004.2,"endTime":1005.76,"body":"They don't pay their employees enough."},{"startTime":1006.5,"endTime":1008.78,"body":"And people are disposable."},{"startTime":1009.26,"endTime":1010.32,"body":"The products are disposable."},{"startTime":1011.32,"endTime":1012.3,"body":"The animals are disposable."},{"startTime":1012.3,"endTime":1013.24,"body":"The animals are disposable."},{"startTime":1013.38,"endTime":1014.18,"body":"And it's bollocks."},{"startTime":1015.76,"endTime":1016.1,"body":"Sorry."},{"startTime":1016.64,"endTime":1018.48,"body":"It's absolutely bollocks."},{"startTime":1019.72,"endTime":1022.18,"body":"The problem with the whole thing is that"},{"startTime":1022.18,"endTime":1023.02,"body":"there's no care."},{"startTime":1023.22,"endTime":1024.579,"body":"There's no intention."},{"startTime":1025.02,"endTime":1026.7,"body":"There's no love."},{"startTime":1027.579,"endTime":1030.079,"body":"And I'm a really big firm believer in"},{"startTime":1030.079,"endTime":1032.2,"body":"the fact that when you pick up a"},{"startTime":1032.2,"endTime":1036.24,"body":"product for the first time, and that's, you"},{"startTime":1036.24,"endTime":1037.76,"body":"know, you can feel the love."},{"startTime":1037.859,"endTime":1038.68,"body":"You can feel the care."},{"startTime":1038.78,"endTime":1040.16,"body":"You can feel the attention in it."},{"startTime":1042.56,"endTime":1045.06,"body":"And I think it's really important to note"},{"startTime":1045.06,"endTime":1047.46,"body":"that there are three people that make these"},{"startTime":1047.46,"endTime":1048.12,"body":"bags for you."},{"startTime":1049.46,"endTime":1052.6,"body":"Well, three and a half make some of"},{"startTime":1052.6,"endTime":1052.88,"body":"them."},{"startTime":1053.72,"endTime":1054.08,"body":"Okay."},{"startTime":1054.24,"endTime":1056.02,"body":"Back to leather for a second."},{"startTime":1056.02,"endTime":1057.6,"body":"So what I mean is, like, what I'm"},{"startTime":1057.6,"endTime":1060.76,"body":"going with with that is that I've taught"},{"startTime":1060.76,"endTime":1064.06,"body":"every single person how to edge shave leather."},{"startTime":1064.76,"endTime":1065.02,"body":"Okay."},{"startTime":1065.08,"endTime":1065.88,"body":"Why is that important?"},{"startTime":1066.14,"endTime":1066.72,"body":"It's really important."},{"startTime":1066.72,"endTime":1067.92,"body":"Because I don't know what that means."},{"startTime":1067.92,"endTime":1070.9,"body":"So we'll do a little video of it"},{"startTime":1070.9,"endTime":1072.36,"body":"later and we can show you."},{"startTime":1072.78,"endTime":1074.18,"body":"When you pick up your handle on your"},{"startTime":1074.18,"endTime":1076.7,"body":"O3 for the first time, the outer longer"},{"startTime":1076.7,"endTime":1081.18,"body":"handle, like, you might not notice it, but"},{"startTime":1081.18,"endTime":1081.88,"body":"it doesn't..."},{"startTime":1081.88,"endTime":1082.64,"body":"You mean this one."},{"startTime":1082.7,"endTime":1083.06,"body":"I do."},{"startTime":1083.34,"endTime":1084.84,"body":"It doesn't feel rough in your hands."},{"startTime":1085.64,"endTime":1086.46,"body":"No, it's very soft."},{"startTime":1086.58,"endTime":1086.78,"body":"Right."},{"startTime":1087.1,"endTime":1088.78,"body":"And the weight of the leather feels nice"},{"startTime":1088.78,"endTime":1089.46,"body":"and cool to touch."},{"startTime":1090.66,"endTime":1093.04,"body":"Because I've spent ages working with the tannery"},{"startTime":1093.04,"endTime":1094.48,"body":"so that we get the right thing."},{"startTime":1094.84,"endTime":1095.82,"body":"We get the right feel."},{"startTime":1095.9,"endTime":1096.9,"body":"We get the right touch."},{"startTime":1096.9,"endTime":1100.76,"body":"It's all veg-tanned hides."},{"startTime":1102.62,"endTime":1103.58,"body":"And the..."},{"startTime":1103.58,"endTime":1105.0,"body":"Tell me what veg-tanned means, please."},{"startTime":1105.12,"endTime":1106.74,"body":"It means that there's..."},{"startTime":1106.74,"endTime":1113.08,"body":"So the leather itself is put through a"},{"startTime":1113.08,"endTime":1114.88,"body":"currying process, which is where all of the"},{"startTime":1114.88,"endTime":1117.34,"body":"skins and everything is stretched and scraped and"},{"startTime":1117.34,"endTime":1118.06,"body":"cleaned."},{"startTime":1119.18,"endTime":1121.06,"body":"And then you go through, like, the dyeing"},{"startTime":1121.06,"endTime":1121.38,"body":"process."},{"startTime":1121.54,"endTime":1122.92,"body":"And there's loads of different ways of doing"},{"startTime":1122.92,"endTime":1123.2,"body":"that."},{"startTime":1123.2,"endTime":1126.86,"body":"You start by, like, scraping the hides out"},{"startTime":1126.86,"endTime":1128.58,"body":"so that everything is flat and level, so"},{"startTime":1128.58,"endTime":1130.02,"body":"you get a really nice surface to start"},{"startTime":1130.02,"endTime":1130.52,"body":"off with."},{"startTime":1131.2,"endTime":1133.72,"body":"And then, so the commercial leather, and this"},{"startTime":1133.72,"endTime":1135.76,"body":"is slightly more commercial in that aspect, goes"},{"startTime":1135.76,"endTime":1137.06,"body":"into big drums to be dyed."},{"startTime":1137.38,"endTime":1137.62,"body":"Okay."},{"startTime":1137.76,"endTime":1139.44,"body":"So there's an even dye process."},{"startTime":1139.62,"endTime":1140.98,"body":"It's like with yarn when you put them"},{"startTime":1140.98,"endTime":1142.22,"body":"into massive vats, right?"},{"startTime":1142.4,"endTime":1145.52,"body":"So that you get a overall commercially viable..."},{"startTime":1146.54,"endTime":1147.0,"body":"Whatever that means."},{"startTime":1147.24,"endTime":1147.68,"body":"Repeatable."},{"startTime":1147.84,"endTime":1148.94,"body":"Repeatable product, yeah."},{"startTime":1149.32,"endTime":1149.76,"body":"Consistent."},{"startTime":1149.76,"endTime":1152.76,"body":"But, I mean, even that, you still get..."},{"startTime":1152.76,"endTime":1154.34,"body":"Every hide of leather we get is a"},{"startTime":1154.34,"endTime":1155.94,"body":"different colour, very slightly."},{"startTime":1156.24,"endTime":1156.46,"body":"Yeah."},{"startTime":1156.6,"endTime":1158.08,"body":"Because of the dyeing batch."},{"startTime":1158.08,"endTime":1159.82,"body":"Well, because it's a natural product."},{"startTime":1160.48,"endTime":1163.18,"body":"And you don't know what the..."},{"startTime":1163.18,"endTime":1164.92,"body":"You don't know what the weather was like,"},{"startTime":1165.02,"endTime":1165.88,"body":"what the things..."},{"startTime":1165.88,"endTime":1168.26,"body":"Everything is so finite, right?"},{"startTime":1168.36,"endTime":1168.86,"body":"So in..."},{"startTime":1169.9,"endTime":1170.66,"body":"You know what I mean?"},{"startTime":1171.14,"endTime":1171.68,"body":"I know what I mean."},{"startTime":1171.98,"endTime":1172.26,"body":"Yes."},{"startTime":1172.78,"endTime":1173.06,"body":"That's it."},{"startTime":1173.54,"endTime":1174.54,"body":"There's so many variables."},{"startTime":1175.02,"endTime":1175.24,"body":"That's it."},{"startTime":1175.3,"endTime":1176.68,"body":"There's so many variables."},{"startTime":1177.24,"endTime":1179.7,"body":"So the veg tan leather uses less dyes."},{"startTime":1179.96,"endTime":1180.61,"body":"It's not a..."},{"startTime":1181.5,"endTime":1183.76,"body":"Sorry, it uses less chemicals to set it"},{"startTime":1183.76,"endTime":1187.6,"body":"to the hides of leather."},{"startTime":1188.46,"endTime":1192.38,"body":"The process is less taxing on the environment."},{"startTime":1194.12,"endTime":1198.8,"body":"And this is where the sort of vegan"},{"startTime":1198.8,"endTime":1200.92,"body":"versus leather..."},{"startTime":1201.66,"endTime":1204.3,"body":"And I appreciate that there are a lot"},{"startTime":1204.3,"endTime":1205.84,"body":"of people that choose not to eat meat"},{"startTime":1205.84,"endTime":1207.32,"body":"and not to eat animal products, but they"},{"startTime":1207.32,"endTime":1208.06,"body":"still have leather."},{"startTime":1208.38,"endTime":1210.76,"body":"And I think it's really important for the"},{"startTime":1210.76,"endTime":1215.96,"body":"distinction that I'm talking about the products that"},{"startTime":1215.96,"endTime":1217.62,"body":"are coming into the market now that actually"},{"startTime":1217.62,"endTime":1218.76,"body":"really quite worry me."},{"startTime":1219.54,"endTime":1222.88,"body":"They're not vegetable or animal products."},{"startTime":1223.18,"endTime":1226.14,"body":"They are masquerading as a vegan leather."},{"startTime":1227.42,"endTime":1229.94,"body":"Firstly, I think the terms are both wrong."},{"startTime":1230.18,"endTime":1231.86,"body":"They're not leather."},{"startTime":1232.56,"endTime":1234.9,"body":"And but mostly the thing I fall out"},{"startTime":1234.9,"endTime":1236.88,"body":"with hugely is the fact that they don't"},{"startTime":1236.88,"endTime":1237.38,"body":"biodegrade."},{"startTime":1239.58,"endTime":1244.7,"body":"They use an enormous amount of resources to"},{"startTime":1244.7,"endTime":1246.42,"body":"create in the first place."},{"startTime":1246.7,"endTime":1250.44,"body":"And I'm talking about like water, electricity, and"},{"startTime":1250.44,"endTime":1254.56,"body":"the products themselves have like oil and things"},{"startTime":1254.56,"endTime":1255.14,"body":"in them."},{"startTime":1255.32,"endTime":1256.9,"body":"So that's all been, you know..."},{"startTime":1256.9,"endTime":1258.82,"body":"Most of them are some plastic, right?"},{"startTime":1258.88,"endTime":1260.48,"body":"And then most of them, they're all plastic."},{"startTime":1260.48,"endTime":1262.0,"body":"Because you can't have..."},{"startTime":1262.0,"endTime":1263.5,"body":"Like if you're making leather out of apple"},{"startTime":1263.5,"endTime":1266.44,"body":"skin or leather out of apple skin, you're"},{"startTime":1266.44,"endTime":1268.42,"body":"making a fabric out of a natural product"},{"startTime":1268.42,"endTime":1269.28,"body":"that biodegrades."},{"startTime":1271.66,"endTime":1272.32,"body":"Excuse me."},{"startTime":1272.88,"endTime":1274.18,"body":"How are you going to stop that from"},{"startTime":1274.18,"endTime":1274.76,"body":"biodegrading?"},{"startTime":1275.54,"endTime":1276.5,"body":"You have to coat it."},{"startTime":1276.6,"endTime":1277.04,"body":"In plastic."},{"startTime":1277.34,"endTime":1277.52,"body":"Okay."},{"startTime":1277.88,"endTime":1278.22,"body":"Interesting."},{"startTime":1278.86,"endTime":1280.0,"body":"It's like resin."},{"startTime":1281.1,"endTime":1285.4,"body":"When you have the coasters and stuff that"},{"startTime":1285.4,"endTime":1287.98,"body":"have flowers from your wedding or whatever it"},{"startTime":1287.98,"endTime":1290.12,"body":"is in it, you cover it with resin"},{"startTime":1290.12,"endTime":1291.78,"body":"to stop it from biodegrading."},{"startTime":1291.98,"endTime":1293.26,"body":"Stop the air from getting to it."},{"startTime":1294.2,"endTime":1295.12,"body":"So it's the same."},{"startTime":1295.28,"endTime":1298.1,"body":"Like the leather handles that we do, they"},{"startTime":1298.1,"endTime":1301.22,"body":"will get nicer and softer and lovelier all"},{"startTime":1301.22,"endTime":1301.88,"body":"the way through."},{"startTime":1302.68,"endTime":1305.24,"body":"At some point, you know, if you choose"},{"startTime":1305.24,"endTime":1308.2,"body":"to move your handle on, you can biodegrade"},{"startTime":1308.2,"endTime":1308.46,"body":"it."},{"startTime":1308.72,"endTime":1309.94,"body":"Like it's biodegradable."},{"startTime":1310.1,"endTime":1310.76,"body":"It will rot."},{"startTime":1311.06,"endTime":1312.14,"body":"It will get moldy."},{"startTime":1312.26,"endTime":1312.8,"body":"It will rot."},{"startTime":1312.88,"endTime":1313.62,"body":"It will break down."},{"startTime":1314.22,"endTime":1316.38,"body":"And it goes back into the natural ecosystem,"},{"startTime":1316.62,"endTime":1318.08,"body":"the natural order of stuff, right?"},{"startTime":1319.52,"endTime":1322.38,"body":"But if you've got plastic, the plastic stays"},{"startTime":1322.38,"endTime":1323.66,"body":"there for generations."},{"startTime":1325.02,"endTime":1326.66,"body":"And I saw something the other day that"},{"startTime":1326.66,"endTime":1329.24,"body":"was like every toothbrush that you ever owned"},{"startTime":1329.24,"endTime":1330.16,"body":"still exists."},{"startTime":1332.34,"endTime":1333.54,"body":"Yeah, that's something to think about."},{"startTime":1333.58,"endTime":1334.54,"body":"There's a lot of plastic, right?"},{"startTime":1334.6,"endTime":1335.58,"body":"There's a lot of plastic, yeah."},{"startTime":1336.34,"endTime":1338.88,"body":"And plastic didn't, like plastic has been a"},{"startTime":1338.88,"endTime":1342.56,"body":"thing for, like it's within living memory, of"},{"startTime":1342.56,"endTime":1344.38,"body":"course, like the Formica and stuff, like the"},{"startTime":1344.38,"endTime":1345.84,"body":"precursors to it, right?"},{"startTime":1345.84,"endTime":1349.94,"body":"And we existed fine before plastic."},{"startTime":1350.42,"endTime":1352.96,"body":"And, you know, plastic has some amazing uses."},{"startTime":1353.42,"endTime":1353.9,"body":"Massively."},{"startTime":1354.08,"endTime":1355.98,"body":"You know, made things lighter."},{"startTime":1356.7,"endTime":1357.16,"body":"Yeah, yeah, yeah."},{"startTime":1357.16,"endTime":1358.2,"body":"Really needed to be lighter."},{"startTime":1358.38,"endTime":1358.8,"body":"Absolutely."},{"startTime":1359.86,"endTime":1362.74,"body":"I'm just, in this, like, I mean, it's"},{"startTime":1362.74,"endTime":1365.54,"body":"like the medical advancements, the things that it's"},{"startTime":1365.54,"endTime":1370.02,"body":"made accessible for people that need additional support"},{"startTime":1370.02,"endTime":1370.62,"body":"and help."},{"startTime":1370.82,"endTime":1373.2,"body":"Like it definitely has a place."},{"startTime":1373.2,"endTime":1377.3,"body":"I'm not on an anti-plastic bandwagon because,"},{"startTime":1377.8,"endTime":1379.92,"body":"you know, I own far too many tripods"},{"startTime":1379.92,"endTime":1382.24,"body":"and all of the things."},{"startTime":1383.2,"endTime":1385.54,"body":"And I have a whole drawer of Tupperware"},{"startTime":1385.54,"endTime":1388.38,"body":"that I'm slowly moving over to glass."},{"startTime":1388.68,"endTime":1391.32,"body":"But at the same time, it definitely has"},{"startTime":1391.32,"endTime":1391.68,"body":"a place."},{"startTime":1391.94,"endTime":1393.1,"body":"It just, I just don't feel it has"},{"startTime":1393.1,"endTime":1393.68,"body":"a place in leather."},{"startTime":1394.1,"endTime":1396.72,"body":"Yeah, I mean, I agree with you."},{"startTime":1396.8,"endTime":1400.04,"body":"I will always choose a natural fiber over"},{"startTime":1400.04,"endTime":1401.1,"body":"a non-natural fiber."},{"startTime":1401.1,"endTime":1405.12,"body":"And it breaks and it doesn't stretch in"},{"startTime":1405.12,"endTime":1407.62,"body":"the same way and it cracks."},{"startTime":1407.92,"endTime":1410.74,"body":"I think it's important to illustrate my point."},{"startTime":1412.52,"endTime":1416.12,"body":"So the, like, for example, if you had"},{"startTime":1416.12,"endTime":1417.32,"body":"a wallet made out of plastic or a"},{"startTime":1417.32,"endTime":1419.48,"body":"plastic coated thing, right?"},{"startTime":1419.66,"endTime":1423.28,"body":"I mean, this is, I was going to"},{"startTime":1423.28,"endTime":1425.28,"body":"show you all of the products that I"},{"startTime":1425.28,"endTime":1427.04,"body":"use every single day because I think that's"},{"startTime":1427.04,"endTime":1427.6,"body":"important too."},{"startTime":1427.6,"endTime":1431.04,"body":"But to illustrate the plastic versus leather, pleather"},{"startTime":1431.04,"endTime":1433.92,"body":"argument, this is a piece of veg-tied,"},{"startTime":1434.18,"endTime":1435.24,"body":"veg-dyed leather."},{"startTime":1435.66,"endTime":1438.38,"body":"It is shaped in the shape of a"},{"startTime":1438.38,"endTime":1440.26,"body":"wallet or it once was a wallet."},{"startTime":1441.02,"endTime":1443.32,"body":"I have that same wallet, but yours is"},{"startTime":1443.32,"endTime":1445.78,"body":"stuffed to the absolute max."},{"startTime":1445.8,"endTime":1447.16,"body":"I like, you know what, I like to"},{"startTime":1447.16,"endTime":1448.12,"body":"test my product."},{"startTime":1448.5,"endTime":1451.48,"body":"And in doing so, I stress them out."},{"startTime":1452.44,"endTime":1454.2,"body":"This is very well tested."},{"startTime":1454.2,"endTime":1457.58,"body":"But if this was made out of a"},{"startTime":1457.58,"endTime":1461.12,"body":"material other than leather, even canvas, canvas would"},{"startTime":1461.12,"endTime":1463.74,"body":"rub and wear in this particular product and"},{"startTime":1463.74,"endTime":1465.28,"body":"the amount of time that I've used it."},{"startTime":1465.86,"endTime":1468.5,"body":"What would happen is that the, where the"},{"startTime":1468.5,"endTime":1471.46,"body":"rub points, especially because I mean, I've got"},{"startTime":1471.46,"endTime":1472.54,"body":"all sorts shoved in here."},{"startTime":1472.84,"endTime":1476.32,"body":"You can see these points here where the"},{"startTime":1476.32,"endTime":1477.34,"body":"card is in the back."},{"startTime":1477.6,"endTime":1481.34,"body":"This would crack and it would degrade really"},{"startTime":1481.34,"endTime":1483.06,"body":"quickly because it's leather."},{"startTime":1483.86,"endTime":1485.08,"body":"It's stretched to it."},{"startTime":1485.32,"endTime":1489.78,"body":"It stretches to my life and the use"},{"startTime":1489.78,"endTime":1491.28,"body":"or my uses."},{"startTime":1492.4,"endTime":1494.3,"body":"I'm just thinking I don't have mine with"},{"startTime":1494.3,"endTime":1496.64,"body":"me, unfortunately, but I could show off mine."},{"startTime":1498.0,"endTime":1501.02,"body":"I mean, it's taken on the moulded shape"},{"startTime":1501.02,"endTime":1503.5,"body":"of my air tag because I lose everything"},{"startTime":1503.5,"endTime":1505.38,"body":"in the chaos of my life."},{"startTime":1505.42,"endTime":1507.68,"body":"But look, it's even wrinkled to try and"},{"startTime":1507.68,"endTime":1510.42,"body":"help it pull it up even further."},{"startTime":1511.38,"endTime":1515.1,"body":"So the properties of the leather are so"},{"startTime":1515.1,"endTime":1516.28,"body":"important in what we do."},{"startTime":1517.0,"endTime":1520.02,"body":"And that's why the leather goes through a"},{"startTime":1520.02,"endTime":1524.04,"body":"rigorous testing process from me and my kids"},{"startTime":1524.04,"endTime":1526.54,"body":"and my incredibly busy lifestyle."},{"startTime":1527.86,"endTime":1531.58,"body":"And so I just, yeah, like plastic has"},{"startTime":1531.58,"endTime":1532.1,"body":"a place."},{"startTime":1532.28,"endTime":1532.92,"body":"It does."},{"startTime":1533.56,"endTime":1537.14,"body":"But more importantly, so does leather in this"},{"startTime":1537.14,"endTime":1538.38,"body":"shape of sustainability."},{"startTime":1539.34,"endTime":1544.16,"body":"And how long would you expect a piece"},{"startTime":1544.16,"endTime":1547.66,"body":"of leather, like high quality leather to last"},{"startTime":1547.66,"endTime":1547.92,"body":"you?"},{"startTime":1548.14,"endTime":1548.8,"body":"Decades."},{"startTime":1551.26,"endTime":1556.94,"body":"I have cases from the World Wars, First"},{"startTime":1556.94,"endTime":1559.14,"body":"World War specifically, because a lot of the"},{"startTime":1559.14,"endTime":1563.82,"body":"leather and a lot of the officers' instruments"},{"startTime":1563.82,"endTime":1568.66,"body":"and things were made by, well, they wanted"},{"startTime":1568.66,"endTime":1569.96,"body":"to keep them in like nice."},{"startTime":1570.78,"endTime":1573.14,"body":"And the things that give up first, it's"},{"startTime":1573.14,"endTime":1574.6,"body":"always the velvet lining on the inside."},{"startTime":1574.8,"endTime":1574.9,"body":"Right."},{"startTime":1575.88,"endTime":1577.82,"body":"And if a leather item is going to"},{"startTime":1577.82,"endTime":1580.38,"body":"rot, it rots at the stitching first."},{"startTime":1582.02,"endTime":1583.62,"body":"But you can replace the stitching."},{"startTime":1584.12,"endTime":1586.62,"body":"Yeah, the reason that the leather cases and"},{"startTime":1586.62,"endTime":1588.78,"body":"stuff I have that have lasted as long"},{"startTime":1588.78,"endTime":1590.36,"body":"as they have is because somebody has cared"},{"startTime":1590.36,"endTime":1590.74,"body":"for them."},{"startTime":1590.92,"endTime":1591.16,"body":"Right."},{"startTime":1591.16,"endTime":1594.9,"body":"So somebody has, like they have been in"},{"startTime":1594.9,"endTime":1598.34,"body":"a series of caring, loving and caring relationships."},{"startTime":1598.94,"endTime":1600.18,"body":"Good for the leather."},{"startTime":1600.48,"endTime":1600.68,"body":"That's it."},{"startTime":1600.82,"endTime":1601.88,"body":"Well done, chaps."},{"startTime":1602.48,"endTime":1603.82,"body":"One careful lady owner."},{"startTime":1604.64,"endTime":1605.68,"body":"Low mileage."},{"startTime":1609.14,"endTime":1610.5,"body":"We're not flying used cars."},{"startTime":1610.98,"endTime":1611.84,"body":"Not yet."},{"startTime":1612.2,"endTime":1613.58,"body":"Depends on how this podcast goes."},{"startTime":1613.68,"endTime":1613.82,"body":"Oh."},{"startTime":1615.8,"endTime":1617.04,"body":"I might get cancelled."},{"startTime":1617.72,"endTime":1620.6,"body":"So if you put the leather in the"},{"startTime":1620.6,"endTime":1623.96,"body":"ground, especially this pale leather that we have."},{"startTime":1624.28,"endTime":1627.26,"body":"So this is an unfinished, untreated, pale."},{"startTime":1628.52,"endTime":1630.46,"body":"I believe the term that people are using"},{"startTime":1630.46,"endTime":1631.42,"body":"at the moment is vachetta."},{"startTime":1632.26,"endTime":1635.32,"body":"But that's to do with, I believe that's"},{"startTime":1635.32,"endTime":1636.98,"body":"to do with a specific tannery that makes"},{"startTime":1636.98,"endTime":1637.46,"body":"some of them."},{"startTime":1637.48,"endTime":1640.48,"body":"I call it nude, basically meaning undyed."},{"startTime":1640.66,"endTime":1642.34,"body":"So the nude refers to the fact that"},{"startTime":1642.34,"endTime":1642.94,"body":"it's naked."},{"startTime":1643.48,"endTime":1643.74,"body":"Yes."},{"startTime":1643.76,"endTime":1644.8,"body":"It's an undyed."},{"startTime":1645.2,"endTime":1645.92,"body":"That's how the cow."},{"startTime":1646.0,"endTime":1646.86,"body":"Naked leather."},{"startTime":1647.04,"endTime":1647.36,"body":"That's it."},{"startTime":1647.72,"endTime":1649.54,"body":"Yes, that's naked leather."},{"startTime":1651.48,"endTime":1652.6,"body":"Hey guys."},{"startTime":1652.78,"endTime":1654.4,"body":"Not as good a marketing term, really."},{"startTime":1655.92,"endTime":1656.96,"body":"This is my naked leather."},{"startTime":1657.12,"endTime":1657.72,"body":"That's my naked leather."},{"startTime":1658.1,"endTime":1658.9,"body":"A different business."},{"startTime":1659.2,"endTime":1659.84,"body":"Tackle out."},{"startTime":1661.5,"endTime":1663.44,"body":"So if you put that in the ground,"},{"startTime":1663.78,"endTime":1665.3,"body":"it would mold."},{"startTime":1665.74,"endTime":1667.98,"body":"It would rot quite quickly, actually."},{"startTime":1668.6,"endTime":1670.72,"body":"Depending on the environment, how wet the ground"},{"startTime":1670.72,"endTime":1671.38,"body":"was and things."},{"startTime":1671.38,"endTime":1673.1,"body":"It wouldn't last particularly long."},{"startTime":1673.44,"endTime":1676.02,"body":"It doesn't have any finishing or top dressing"},{"startTime":1676.02,"endTime":1676.54,"body":"on it."},{"startTime":1677.24,"endTime":1678.9,"body":"Some of the handbags and things that you"},{"startTime":1678.9,"endTime":1681.12,"body":"buy in the luxury leather goods market, they"},{"startTime":1681.12,"endTime":1683.38,"body":"do have what's called like their top dressed."},{"startTime":1683.86,"endTime":1686.94,"body":"So they have, this is the next stage"},{"startTime":1686.94,"endTime":1687.44,"body":"of leather, right?"},{"startTime":1687.46,"endTime":1688.56,"body":"We use the vachetta leather."},{"startTime":1689.04,"endTime":1692.56,"body":"It means that over extended periods of use,"},{"startTime":1692.6,"endTime":1694.42,"body":"your leather will tell your story, which I"},{"startTime":1694.42,"endTime":1694.84,"body":"love."},{"startTime":1695.18,"endTime":1697.82,"body":"It means that it will tan with the"},{"startTime":1697.82,"endTime":1701.34,"body":"places that you've held it, the rainstorms that"},{"startTime":1701.34,"endTime":1704.5,"body":"you've been caught in, the drinks spilt, the"},{"startTime":1704.5,"endTime":1705.9,"body":"laughs, the everything."},{"startTime":1707.38,"endTime":1709.22,"body":"It's like the story of your life unfolding."},{"startTime":1709.76,"endTime":1710.24,"body":"It is."},{"startTime":1710.92,"endTime":1712.4,"body":"I mean, it's the story of your life"},{"startTime":1712.4,"endTime":1713.56,"body":"unfolding, isn't it?"},{"startTime":1713.86,"endTime":1715.36,"body":"You know, the bits that I've been thrown"},{"startTime":1715.36,"endTime":1716.34,"body":"in and out of my pocket."},{"startTime":1716.62,"endTime":1719.32,"body":"The fact that it, you know, anyway, it's"},{"startTime":1719.32,"endTime":1721.14,"body":"my daughter's swimming card."},{"startTime":1721.24,"endTime":1722.28,"body":"It's shoved in the back of it so"},{"startTime":1722.28,"endTime":1723.3,"body":"that I know where to find it."},{"startTime":1723.4,"endTime":1724.58,"body":"It's that whole thing, right?"},{"startTime":1727.26,"endTime":1731.88,"body":"So the luxury leather goods market, I say"},{"startTime":1731.88,"endTime":1733.98,"body":"luxury in inverted commas because it's actually coming"},{"startTime":1733.98,"endTime":1738.44,"body":"to like head now, exactly how much work"},{"startTime":1738.44,"endTime":1741.78,"body":"isn't going into these handbags and how much"},{"startTime":1741.78,"endTime":1742.68,"body":"work isn't."},{"startTime":1743.24,"endTime":1745.34,"body":"And even Hermès have started stitching some of"},{"startTime":1745.34,"endTime":1747.04,"body":"their bags on machines now."},{"startTime":1747.3,"endTime":1749.4,"body":"I did read that somewhere."},{"startTime":1749.9,"endTime":1751.34,"body":"They've been doing it for a while and"},{"startTime":1751.34,"endTime":1753.28,"body":"you can tell the difference with the codes"},{"startTime":1753.28,"endTime":1754.54,"body":"and stuff that they put on the inside"},{"startTime":1754.54,"endTime":1754.88,"body":"of them."},{"startTime":1755.22,"endTime":1758.22,"body":"And it's specific parts of the bags that"},{"startTime":1758.22,"endTime":1760.7,"body":"are hand stitched and specific bits."},{"startTime":1761.54,"endTime":1764.02,"body":"And even the Birkins and things now as"},{"startTime":1764.02,"endTime":1764.2,"body":"well."},{"startTime":1764.6,"endTime":1766.36,"body":"But they are mostly hand stitched from what"},{"startTime":1766.36,"endTime":1767.0,"body":"I understand."},{"startTime":1767.86,"endTime":1769.4,"body":"Although I do have a bit of insider"},{"startTime":1769.4,"endTime":1773.04,"body":"knowledge, but that's not my story to tell."},{"startTime":1774.18,"endTime":1776.76,"body":"So the leather itself is top dressed."},{"startTime":1776.9,"endTime":1778.88,"body":"And what top dressing is, they put a"},{"startTime":1778.88,"endTime":1780.28,"body":"finishing coat on the top of it."},{"startTime":1781.54,"endTime":1784.02,"body":"I believe that's the correct term for it."},{"startTime":1784.28,"endTime":1785.8,"body":"I know that there'll be some people who"},{"startTime":1785.8,"endTime":1787.14,"body":"are like, oh no, that's not black down."},{"startTime":1787.3,"endTime":1788.38,"body":"I'm like, okay, that's fine."},{"startTime":1789.18,"endTime":1790.78,"body":"I have no idea what it is, so"},{"startTime":1790.78,"endTime":1791.78,"body":"I'll take your word for it."},{"startTime":1791.8,"endTime":1792.82,"body":"The premise is the same."},{"startTime":1794.06,"endTime":1797.68,"body":"So the dressing basically, what it does is"},{"startTime":1797.68,"endTime":1799.46,"body":"it protects your leather on the inside."},{"startTime":1799.82,"endTime":1800.82,"body":"Now this is twofold."},{"startTime":1801.12,"endTime":1803.22,"body":"It's both a blessing and a curse, right?"},{"startTime":1803.7,"endTime":1806.3,"body":"So the blessing being that for the short"},{"startTime":1806.3,"endTime":1807.76,"body":"term, it protects your item."},{"startTime":1808.2,"endTime":1811.6,"body":"For the long term, the leather dies behind"},{"startTime":1811.6,"endTime":1811.86,"body":"it."},{"startTime":1812.68,"endTime":1813.16,"body":"Interesting."},{"startTime":1813.56,"endTime":1814.3,"body":"Does that make sense?"},{"startTime":1814.4,"endTime":1814.58,"body":"Yeah."},{"startTime":1814.9,"endTime":1816.92,"body":"So it happens especially in upholstery leather."},{"startTime":1817.78,"endTime":1821.96,"body":"So you know when you see the leather"},{"startTime":1821.96,"endTime":1825.22,"body":"car seats and they always rub at the"},{"startTime":1825.22,"endTime":1825.9,"body":"same place, right?"},{"startTime":1825.96,"endTime":1826.84,"body":"Where you get in and out of the"},{"startTime":1826.84,"endTime":1827.08,"body":"car."},{"startTime":1827.34,"endTime":1829.42,"body":"Usually with like jeans and stuff on and"},{"startTime":1829.42,"endTime":1830.3,"body":"they rub quite quickly."},{"startTime":1830.9,"endTime":1833.18,"body":"And what happens is, you get a 10"},{"startTime":1833.18,"endTime":1834.42,"body":"year old car and you put new seats"},{"startTime":1834.42,"endTime":1834.76,"body":"in it."},{"startTime":1834.9,"endTime":1835.34,"body":"That's fine."},{"startTime":1835.38,"endTime":1837.2,"body":"Or you put the new covers on it."},{"startTime":1837.26,"endTime":1839.78,"body":"But the reason that's happened is because in"},{"startTime":1839.78,"endTime":1842.9,"body":"order to maintain the stain resistance and everything,"},{"startTime":1844.12,"endTime":1847.06,"body":"if you waterproof a surface, especially a natural"},{"startTime":1847.06,"endTime":1849.64,"body":"or organic surface, nothing gets through, right?"},{"startTime":1849.8,"endTime":1850.0,"body":"Right."},{"startTime":1850.16,"endTime":1851.58,"body":"None of the creamy conditioners get through."},{"startTime":1852.14,"endTime":1854.36,"body":"None of the leather food gets through."},{"startTime":1854.48,"endTime":1854.64,"body":"Yep."},{"startTime":1854.76,"endTime":1856.06,"body":"Like you would have to take those seats"},{"startTime":1856.06,"endTime":1857.72,"body":"off and feed them from the back."},{"startTime":1860.08,"endTime":1864.38,"body":"So it's impregnated with a waterproof layer."},{"startTime":1864.76,"endTime":1865.16,"body":"Great."},{"startTime":1866.02,"endTime":1867.36,"body":"But because of that..."},{"startTime":1868.42,"endTime":1868.8,"body":"Nothing."},{"startTime":1869.02,"endTime":1869.8,"body":"Nothing gets into it."},{"startTime":1869.8,"endTime":1870.26,"body":"Nothing gets into it."},{"startTime":1870.26,"endTime":1871.42,"body":"The good stuff and the bad stuff."},{"startTime":1871.58,"endTime":1871.88,"body":"Exactly."},{"startTime":1872.2,"endTime":1873.5,"body":"So the stains don't get into it."},{"startTime":1873.58,"endTime":1873.84,"body":"Great."},{"startTime":1873.96,"endTime":1874.8,"body":"Your bag looks banging."},{"startTime":1875.36,"endTime":1876.82,"body":"But it doesn't necessarily..."},{"startTime":1876.82,"endTime":1878.18,"body":"Tell the same story."},{"startTime":1878.5,"endTime":1879.9,"body":"It doesn't necessarily last as long."},{"startTime":1880.44,"endTime":1880.82,"body":"Interesting."},{"startTime":1881.52,"endTime":1882.58,"body":"I'm learning so much."},{"startTime":1882.74,"endTime":1883.84,"body":"So I don't know about you guys, but"},{"startTime":1883.84,"endTime":1885.0,"body":"I'm definitely learning loads."},{"startTime":1885.24,"endTime":1886.84,"body":"Well, you know, you just..."},{"startTime":1886.84,"endTime":1887.22,"body":"I think this is going to be a"},{"startTime":1887.22,"endTime":1888.56,"body":"really long episode because I have so many"},{"startTime":1888.56,"endTime":1888.98,"body":"questions."},{"startTime":1889.56,"endTime":1890.74,"body":"I have so many questions."},{"startTime":1891.52,"endTime":1892.32,"body":"Episode three."},{"startTime":1895.64,"endTime":1898.86,"body":"So talk to me about the things you"},{"startTime":1898.86,"endTime":1901.4,"body":"look for when you source the leather you"},{"startTime":1901.4,"endTime":1903.12,"body":"use for bags."},{"startTime":1903.46,"endTime":1903.64,"body":"People."},{"startTime":1903.96,"endTime":1904.08,"body":"Okay."},{"startTime":1905.52,"endTime":1909.38,"body":"I mostly work with people."},{"startTime":1911.6,"endTime":1914.46,"body":"And obviously I'm drawn to a company because"},{"startTime":1914.46,"endTime":1915.76,"body":"the product, right?"},{"startTime":1915.86,"endTime":1917.38,"body":"I'm drawn to a company because of their"},{"startTime":1917.38,"endTime":1918.9,"body":"product, their materials and things."},{"startTime":1919.08,"endTime":1920.86,"body":"So the leather company that we've been working"},{"startTime":1920.86,"endTime":1924.9,"body":"with, I've worked with personally for 15 years"},{"startTime":1924.9,"endTime":1927.36,"body":"since I first started doing bridles and everything"},{"startTime":1927.36,"endTime":1927.74,"body":"as well."},{"startTime":1927.86,"endTime":1928.98,"body":"Oh yeah, we haven't shown those off."},{"startTime":1929.02,"endTime":1930.36,"body":"We will show off your bridles in a"},{"startTime":1930.36,"endTime":1930.56,"body":"minute."},{"startTime":1930.72,"endTime":1933.74,"body":"So I know about, I have known about"},{"startTime":1933.74,"endTime":1934.02,"body":"them."},{"startTime":1934.48,"endTime":1936.22,"body":"And there are only a handful of people"},{"startTime":1936.22,"endTime":1937.74,"body":"in the UK that you can purchase leather"},{"startTime":1937.74,"endTime":1938.14,"body":"from."},{"startTime":1938.62,"endTime":1942.66,"body":"And we source all of our leather from"},{"startTime":1942.66,"endTime":1944.18,"body":"UK suppliers."},{"startTime":1944.66,"endTime":1946.82,"body":"So what that means, and this is full"},{"startTime":1946.82,"endTime":1951.12,"body":"transparency, is that I could quite easily say"},{"startTime":1951.12,"endTime":1953.52,"body":"on the website, Oh, I'm using a UK"},{"startTime":1953.52,"endTime":1955.46,"body":"manufacturer for leather."},{"startTime":1955.78,"endTime":1956.72,"body":"I don't."},{"startTime":1956.9,"endTime":1958.88,"body":"I source my leather from people that I"},{"startTime":1958.88,"endTime":1959.8,"body":"trust within the UK."},{"startTime":1960.02,"endTime":1960.26,"body":"Okay."},{"startTime":1960.52,"endTime":1963.4,"body":"So I am still supporting UK industry and"},{"startTime":1963.4,"endTime":1967.58,"body":"UK business, but something happened a long time"},{"startTime":1967.58,"endTime":1971.92,"body":"ago in the UK leather industries and the"},{"startTime":1971.92,"endTime":1975.6,"body":"quality hasn't been as good."},{"startTime":1975.9,"endTime":1976.18,"body":"Okay."},{"startTime":1976.18,"endTime":1978.16,"body":"So the leather that we use is Italian."},{"startTime":1978.84,"endTime":1980.06,"body":"They're set up for it."},{"startTime":1980.34,"endTime":1984.18,"body":"They have the, you know, the infrastructure and"},{"startTime":1984.18,"endTime":1985.78,"body":"it's also nice to be able to support"},{"startTime":1985.78,"endTime":1986.34,"body":"them too."},{"startTime":1986.74,"endTime":1988.54,"body":"It's, I mean, you know, yarn is similar."},{"startTime":1988.94,"endTime":1989.06,"body":"Yeah."},{"startTime":1989.08,"endTime":1990.52,"body":"A lot of yarn is milled in Italy."},{"startTime":1990.7,"endTime":1991.9,"body":"They are set up for it."},{"startTime":1992.12,"endTime":1993.42,"body":"And they still have those industries."},{"startTime":1993.52,"endTime":1994.6,"body":"They still have the knowledge."},{"startTime":1994.92,"endTime":1995.16,"body":"Yeah."},{"startTime":1995.42,"endTime":1997.02,"body":"And they've got, the thing is as well,"},{"startTime":1997.08,"endTime":1999.68,"body":"like you were setting up a tannery now,"},{"startTime":2000.14,"endTime":2002.16,"body":"not just the space that you'd need to"},{"startTime":2002.16,"endTime":2004.26,"body":"do it, you know, or a mill like"},{"startTime":2004.26,"endTime":2006.0,"body":"Johnny is, you know, not just the space."},{"startTime":2006.0,"endTime":2006.92,"body":"We couldn't do that here."},{"startTime":2007.76,"endTime":2013.06,"body":"The phenomenal outlay before you've even started anything."},{"startTime":2014.74,"endTime":2017.8,"body":"And the issue that I have with it"},{"startTime":2017.8,"endTime":2021.12,"body":"is that I kind of felt that some"},{"startTime":2021.12,"endTime":2023.1,"body":"of the industries and some of the businesses"},{"startTime":2023.1,"endTime":2027.1,"body":"within the UK were more financially focused than"},{"startTime":2027.1,"endTime":2028.0,"body":"product focused."},{"startTime":2029.2,"endTime":2031.78,"body":"And I'm very lucky that the person, the"},{"startTime":2031.78,"endTime":2035.12,"body":"people that I still work with are people"},{"startTime":2035.12,"endTime":2036.04,"body":"focused as well."},{"startTime":2036.16,"endTime":2037.76,"body":"And I feel like a valued customer."},{"startTime":2038.38,"endTime":2038.48,"body":"Amazing."},{"startTime":2039.06,"endTime":2040.02,"body":"Which is good."},{"startTime":2040.62,"endTime":2042.74,"body":"And they know my business and they will"},{"startTime":2042.74,"endTime":2044.92,"body":"phone and say, well, we've got X, Y,"},{"startTime":2044.96,"endTime":2045.16,"body":"and Z."},{"startTime":2045.66,"endTime":2046.82,"body":"Are you interested?"},{"startTime":2048.1,"endTime":2050.5,"body":"They're like, they know what you like."},{"startTime":2050.6,"endTime":2052.44,"body":"And if something comes across, because like you"},{"startTime":2052.44,"endTime":2055.36,"body":"said, Hyde's are quite individual."},{"startTime":2055.679,"endTime":2056.42,"body":"Very individual."},{"startTime":2056.6,"endTime":2058.46,"body":"And I like using Deadstock whenever I can."},{"startTime":2058.54,"endTime":2058.64,"body":"Yeah."},{"startTime":2059.199,"endTime":2060.9,"body":"So Deadstock, for those of you that don't"},{"startTime":2060.9,"endTime":2064.699,"body":"know, is leather that's been purchased by a"},{"startTime":2064.699,"endTime":2065.56,"body":"larger fashion house."},{"startTime":2066.28,"endTime":2068.639,"body":"There are, you know, five big fashion houses,"},{"startTime":2068.82,"endTime":2072.219,"body":"predominantly, and the leather is purchased by them."},{"startTime":2073.94,"endTime":2076.62,"body":"It might be that one's got a couple"},{"startTime":2076.62,"endTime":2079.699,"body":"of, so you can find the Hyde's with"},{"startTime":2079.699,"endTime":2081.6,"body":"like mosquito marks and stuff on them, or"},{"startTime":2081.6,"endTime":2082.54,"body":"fly bites and things."},{"startTime":2083.46,"endTime":2084.719,"body":"I will see if I can find some"},{"startTime":2084.719,"endTime":2085.48,"body":"later and show you."},{"startTime":2086.44,"endTime":2088.56,"body":"And there's ones with scars and things on"},{"startTime":2088.56,"endTime":2089.08,"body":"them as well."},{"startTime":2089.3,"endTime":2090.46,"body":"And they get rid of them."},{"startTime":2091.12,"endTime":2092.8,"body":"They don't, like they just bin them."},{"startTime":2092.94,"endTime":2093.08,"body":"Okay."},{"startTime":2093.199,"endTime":2093.48,"body":"They're done."},{"startTime":2093.96,"endTime":2096.82,"body":"And then I get hold of them through"},{"startTime":2096.82,"endTime":2099.7,"body":"my supplier because he's like, oh, well, I"},{"startTime":2099.7,"endTime":2102.3,"body":"know that you use these Hyde's for small"},{"startTime":2102.3,"endTime":2102.7,"body":"straps."},{"startTime":2102.96,"endTime":2103.12,"body":"Right."},{"startTime":2103.26,"endTime":2104.26,"body":"So I can cut around them, right?"},{"startTime":2104.26,"endTime":2104.46,"body":"Yeah."},{"startTime":2105.32,"endTime":2107.72,"body":"Or he knows that with these ones, especially,"},{"startTime":2107.96,"endTime":2110.6,"body":"so we did a whole series with these"},{"startTime":2110.6,"endTime":2113.66,"body":"leather pouches where they had the cattle brands"},{"startTime":2113.66,"endTime":2114.06,"body":"on them."},{"startTime":2114.06,"endTime":2116.54,"body":"Mine has a very cool mark on it."},{"startTime":2116.7,"endTime":2118.02,"body":"And they're really, really cool."},{"startTime":2119.68,"endTime":2121.38,"body":"And so we did like a whole positive"},{"startTime":2121.38,"endTime":2123.62,"body":"series of like, well, the big brands would"},{"startTime":2123.62,"endTime":2124.78,"body":"have got rid of this, but we're a"},{"startTime":2124.78,"endTime":2126.16,"body":"small brand and we can make this into"},{"startTime":2126.16,"endTime":2127.48,"body":"like the most amazing feature."},{"startTime":2128.04,"endTime":2128.14,"body":"Yeah."},{"startTime":2128.22,"endTime":2128.4,"body":"Yeah."},{"startTime":2128.6,"endTime":2130.36,"body":"And I put like different colours behind some"},{"startTime":2130.36,"endTime":2130.88,"body":"of them."},{"startTime":2131.92,"endTime":2135.1,"body":"And yeah, so we have the ability, the"},{"startTime":2135.1,"endTime":2136.26,"body":"power and the creativity."},{"startTime":2136.56,"endTime":2138.54,"body":"We have the creativity to do that."},{"startTime":2139.28,"endTime":2140.32,"body":"So that's really important."},{"startTime":2140.58,"endTime":2142.22,"body":"And I get a phone call from them"},{"startTime":2142.22,"endTime":2144.38,"body":"saying they've got, you know, these Hyde's."},{"startTime":2144.7,"endTime":2145.9,"body":"They're very similar to the ones we've had"},{"startTime":2145.9,"endTime":2146.5,"body":"in the past."},{"startTime":2147.12,"endTime":2148.1,"body":"Would we like the Deadstock?"},{"startTime":2148.78,"endTime":2149.26,"body":"Yeah."},{"startTime":2149.58,"endTime":2149.92,"body":"Great."},{"startTime":2150.36,"endTime":2150.64,"body":"Thanks."},{"startTime":2150.84,"endTime":2152.14,"body":"Send us a sample if we can fit"},{"startTime":2152.14,"endTime":2152.44,"body":"it in."},{"startTime":2152.78,"endTime":2154.28,"body":"And that's how you get the unique products,"},{"startTime":2154.28,"endTime":2154.58,"body":"right?"},{"startTime":2154.9,"endTime":2157.62,"body":"That's how you get the small runs, the"},{"startTime":2157.62,"endTime":2160.68,"body":"one-offs, the, yeah."},{"startTime":2161.3,"endTime":2163.94,"body":"Well, and it's also how you as a"},{"startTime":2163.94,"endTime":2168.14,"body":"smaller business can sustain yourself and maintain a"},{"startTime":2168.14,"endTime":2171.1,"body":"high quality because the minimum purchase requirement."},{"startTime":2171.48,"endTime":2172.6,"body":"Oh, it's insane."},{"startTime":2172.6,"endTime":2177.78,"body":"Like the MOQ for like leather, if you"},{"startTime":2177.78,"endTime":2180.4,"body":"were going to give a spec to a"},{"startTime":2180.4,"endTime":2181.08,"body":"tannery, right?"},{"startTime":2181.26,"endTime":2183.36,"body":"I've only hit the minimum order quantity once"},{"startTime":2183.36,"endTime":2184.76,"body":"in my business."},{"startTime":2185.16,"endTime":2187.18,"body":"And that was when we did the spin"},{"startTime":2187.18,"endTime":2187.82,"body":"cycle order."},{"startTime":2188.0,"endTime":2188.2,"body":"Okay."},{"startTime":2188.74,"endTime":2191.02,"body":"And we did a big order for the"},{"startTime":2191.02,"endTime":2192.14,"body":"orange custom colour."},{"startTime":2192.32,"endTime":2192.62,"body":"Right."},{"startTime":2192.82,"endTime":2195.86,"body":"But I still have that, some of that"},{"startTime":2195.86,"endTime":2196.06,"body":"left."},{"startTime":2196.68,"endTime":2199.16,"body":"We had to order the amount that we"},{"startTime":2199.16,"endTime":2199.54,"body":"needed."},{"startTime":2199.54,"endTime":2201.84,"body":"And then you have to order additional hides"},{"startTime":2201.84,"endTime":2203.34,"body":"because you're never going to get that colour"},{"startTime":2203.34,"endTime":2203.76,"body":"again."},{"startTime":2205.78,"endTime":2207.76,"body":"And it's that like, yeah."},{"startTime":2207.9,"endTime":2210.54,"body":"So in the years of doing business and"},{"startTime":2210.54,"endTime":2213.16,"body":"the amount of bags that we personally made,"},{"startTime":2213.74,"endTime":2216.0,"body":"I have only hit that minimum order quantity"},{"startTime":2216.0,"endTime":2216.46,"body":"once."},{"startTime":2216.92,"endTime":2217.12,"body":"Yeah."},{"startTime":2217.22,"endTime":2218.2,"body":"Which is huge."},{"startTime":2218.74,"endTime":2218.9,"body":"Yeah."},{"startTime":2219.3,"endTime":2220.48,"body":"So it's big."},{"startTime":2220.8,"endTime":2223.68,"body":"And, you know, we hear it a lot"},{"startTime":2223.68,"endTime":2225.34,"body":"in a variety of ways."},{"startTime":2226.26,"endTime":2229.36,"body":"People get frustrated that there isn't enough of"},{"startTime":2229.36,"endTime":2232.24,"body":"something and people are like doing a scarcity"},{"startTime":2232.24,"endTime":2234.44,"body":"model on purpose or..."},{"startTime":2234.44,"endTime":2234.96,"body":"It's not on purpose."},{"startTime":2235.18,"endTime":2236.76,"body":"Why can't you make more?"},{"startTime":2236.96,"endTime":2237.64,"body":"It's not on purpose."},{"startTime":2237.78,"endTime":2242.58,"body":"If I could live without the stress, personally,"},{"startTime":2243.08,"endTime":2244.16,"body":"I mean, this isn't about you."},{"startTime":2244.28,"endTime":2245.16,"body":"This is about me."},{"startTime":2245.9,"endTime":2248.74,"body":"If I could live without the stress of"},{"startTime":2248.74,"endTime":2251.54,"body":"restocking, if I could hold stock."},{"startTime":2252.16,"endTime":2252.38,"body":"Yeah."},{"startTime":2252.5,"endTime":2254.72,"body":"Like I'm not doing it to be awkward."},{"startTime":2255.34,"endTime":2256.48,"body":"I'm doing it for cash flow."},{"startTime":2256.7,"endTime":2258.18,"body":"I'm doing it so that everybody gets paid"},{"startTime":2258.18,"endTime":2260.38,"body":"and I'm doing it so that we can"},{"startTime":2260.38,"endTime":2262.92,"body":"keep everything moving."},{"startTime":2263.64,"endTime":2266.98,"body":"You know, like everything is made by hand"},{"startTime":2266.98,"endTime":2270.1,"body":"and we are only, you know, three people"},{"startTime":2270.1,"endTime":2271.0,"body":"in the workshop."},{"startTime":2272.94,"endTime":2275.02,"body":"So it's that balance."},{"startTime":2275.12,"endTime":2276.2,"body":"And I'd like to state for the record"},{"startTime":2276.2,"endTime":2277.58,"body":"as well, the Spin Cycle, it wasn't just"},{"startTime":2277.58,"endTime":2279.48,"body":"handles that we minimum order quantity with that."},{"startTime":2279.92,"endTime":2281.86,"body":"We've ordered like all of the leather for"},{"startTime":2281.86,"endTime":2283.6,"body":"the pouches and the bags and stuff that"},{"startTime":2283.6,"endTime":2284.06,"body":"they made too."},{"startTime":2284.06,"endTime":2285.68,"body":"That's how we managed to do it."},{"startTime":2286.36,"endTime":2288.32,"body":"But then the process involved in that is"},{"startTime":2288.32,"endTime":2290.9,"body":"that we then had to split down a"},{"startTime":2290.9,"endTime":2293.16,"body":"load of the leather for the pouches, which"},{"startTime":2293.16,"endTime":2294.36,"body":"is a really interesting process."},{"startTime":2294.64,"endTime":2298.08,"body":"And it requires some very expensive machinery that"},{"startTime":2298.08,"endTime":2300.96,"body":"luckily, one of my friends happens to have."},{"startTime":2301.9,"endTime":2303.66,"body":"Otherwise, there would have been some machinery investment."},{"startTime":2304.26,"endTime":2307.12,"body":"But all of this is, it's manufacturing on"},{"startTime":2307.12,"endTime":2307.82,"body":"a small scale."},{"startTime":2308.14,"endTime":2308.58,"body":"It is."},{"startTime":2308.7,"endTime":2310.66,"body":"And I think because we live in a"},{"startTime":2310.66,"endTime":2312.92,"body":"world where we see a lot of things"},{"startTime":2312.92,"endTime":2314.82,"body":"manufactured on giant scales and we have for"},{"startTime":2314.82,"endTime":2318.0,"body":"a really long time and things are instantaneous."},{"startTime":2318.9,"endTime":2320.68,"body":"It's like Mercedes makes 60 cars a week,"},{"startTime":2320.72,"endTime":2322.0,"body":"don't they?"},{"startTime":2322.08,"endTime":2322.58,"body":"Something like that."},{"startTime":2322.7,"endTime":2323.26,"body":"Oh, I don't know."},{"startTime":2323.98,"endTime":2325.28,"body":"We don't make that in bags."},{"startTime":2325.78,"endTime":2325.9,"body":"No."},{"startTime":2326.5,"endTime":2329.62,"body":"That's like, you know, and it is manufacturing"},{"startTime":2329.62,"endTime":2331.62,"body":"on a small scale, but it's manufacturing on"},{"startTime":2331.62,"endTime":2333.76,"body":"a small scale with a level of ingenuity"},{"startTime":2334.28,"endTime":2335.98,"body":"that I didn't know I had until I"},{"startTime":2335.98,"endTime":2336.78,"body":"started doing this."},{"startTime":2337.26,"endTime":2338.3,"body":"But that's what you need to make a"},{"startTime":2338.3,"endTime":2339.88,"body":"small business work."},{"startTime":2339.88,"endTime":2341.16,"body":"And you have to call in a lot"},{"startTime":2341.16,"endTime":2342.32,"body":"of favours with leather splitting."},{"startTime":2343.22,"endTime":2343.46,"body":"Yeah."},{"startTime":2345.16,"endTime":2347.08,"body":"Gosh, I could talk to you for absolutely"},{"startTime":2347.08,"endTime":2347.32,"body":"ages."},{"startTime":2347.44,"endTime":2347.54,"body":"Sorry."},{"startTime":2347.86,"endTime":2348.28,"body":"No, no, no."},{"startTime":2348.64,"endTime":2350.96,"body":"I just am like, we are going to"},{"startTime":2350.96,"endTime":2353.3,"body":"be here past like the school run if"},{"startTime":2353.3,"endTime":2354.06,"body":"we're not careful."},{"startTime":2354.82,"endTime":2355.76,"body":"Do you want to show off a few"},{"startTime":2355.76,"endTime":2356.24,"body":"things?"},{"startTime":2356.64,"endTime":2356.86,"body":"Yes."},{"startTime":2357.08,"endTime":2359.84,"body":"And do you mind if I ask you,"},{"startTime":2360.54,"endTime":2362.8,"body":"you can definitely choose not to answer this,"},{"startTime":2362.86,"endTime":2364.7,"body":"but can I ask you how much it"},{"startTime":2364.7,"endTime":2366.36,"body":"cost you to start the business at the"},{"startTime":2366.36,"endTime":2366.74,"body":"very beginning?"},{"startTime":2367.38,"endTime":2368.2,"body":"Yes, you can."},{"startTime":2369.12,"endTime":2374.28,"body":"That's an interesting question in many parts, because"},{"startTime":2374.28,"endTime":2376.86,"body":"when I first started the business, I called"},{"startTime":2376.86,"endTime":2377.94,"body":"in a lot of favours."},{"startTime":2380.06,"endTime":2386.44,"body":"I worked from home in our spare bedroom"},{"startTime":2386.44,"endTime":2389.22,"body":"until my daughter needed a bedroom of her"},{"startTime":2389.22,"endTime":2389.5,"body":"own."},{"startTime":2389.7,"endTime":2391.32,"body":"We only have a tiny little cottage."},{"startTime":2392.58,"endTime":2396.68,"body":"And then I moved into what was literally"},{"startTime":2396.68,"endTime":2399.68,"body":"a double bedroom, but office space."},{"startTime":2400.28,"endTime":2402.8,"body":"The biggest investment that I had to find"},{"startTime":2402.8,"endTime":2407.7,"body":"when I first started the business was buying"},{"startTime":2407.7,"endTime":2409.96,"body":"a sewing machine because I didn't have one."},{"startTime":2411.58,"endTime":2415.48,"body":"So this was six, seven years ago before"},{"startTime":2415.48,"endTime":2418.02,"body":"COVID, before the metal prices and everything went"},{"startTime":2418.02,"endTime":2418.42,"body":"up."},{"startTime":2418.76,"endTime":2422.54,"body":"And I had to find from nowhere, five"},{"startTime":2422.54,"endTime":2423.1,"body":"and a half grand."},{"startTime":2424.54,"endTime":2426.34,"body":"That's a big piece of machinery."},{"startTime":2426.74,"endTime":2427.66,"body":"It's a big piece of machinery."},{"startTime":2427.66,"endTime":2429.7,"body":"And it's still my favourite piece of machinery."},{"startTime":2430.04,"endTime":2430.86,"body":"I love her."},{"startTime":2431.02,"endTime":2432.18,"body":"We'll take a look at that in a"},{"startTime":2432.18,"endTime":2432.36,"body":"little bit."},{"startTime":2432.36,"endTime":2433.18,"body":"She's a beaut."},{"startTime":2434.4,"endTime":2435.34,"body":"But bearing in mind that..."},{"startTime":2435.34,"endTime":2436.94,"body":"But it's not something like the leather you"},{"startTime":2436.94,"endTime":2440.48,"body":"can't put through a home sewing machine."},{"startTime":2440.84,"endTime":2442.0,"body":"No, absolutely no."},{"startTime":2442.16,"endTime":2442.66,"body":"Don't do that."},{"startTime":2442.8,"endTime":2442.92,"body":"No."},{"startTime":2443.5,"endTime":2448.4,"body":"Well, I mean, you could try, give it"},{"startTime":2448.4,"endTime":2449.9,"body":"a go, see how you get on."},{"startTime":2450.38,"endTime":2452.66,"body":"It'll be like the tool incident that you"},{"startTime":2452.66,"endTime":2454.8,"body":"talked about in the last part one."},{"startTime":2455.6,"endTime":2457.34,"body":"If you don't like the sewing machine very"},{"startTime":2457.34,"endTime":2458.02,"body":"much, give it a go."},{"startTime":2460.32,"endTime":2462.26,"body":"The issue that you've got when you're sewing"},{"startTime":2462.26,"endTime":2464.78,"body":"leather as well is that anything that you"},{"startTime":2464.78,"endTime":2466.34,"body":"put through the sewing machine, it leaves a"},{"startTime":2466.34,"endTime":2466.98,"body":"mark on it, right?"},{"startTime":2467.06,"endTime":2469.38,"body":"So if you've got a walking foot or"},{"startTime":2469.38,"endTime":2469.8,"body":"if you..."},{"startTime":2469.8,"endTime":2471.56,"body":"We have got walking foots, but they've got"},{"startTime":2471.56,"endTime":2472.9,"body":"a special foot on them."},{"startTime":2473.32,"endTime":2476.8,"body":"If you've got anything like that and then"},{"startTime":2476.8,"endTime":2478.5,"body":"the leather slips and you can get it"},{"startTime":2478.5,"endTime":2480.5,"body":"through some of the softer leathers, you can"},{"startTime":2480.5,"endTime":2483.42,"body":"definitely get through, but your stitch length will"},{"startTime":2483.42,"endTime":2483.9,"body":"be off."},{"startTime":2484.8,"endTime":2487.12,"body":"Even on a Singer sewing machines, the heavy"},{"startTime":2487.12,"endTime":2489.28,"body":"duty ones, they're great for the canvas."},{"startTime":2491.3,"endTime":2492.3,"body":"But yeah."},{"startTime":2493.94,"endTime":2496.56,"body":"So yeah, I mean, the biggest investment I"},{"startTime":2496.56,"endTime":2497.28,"body":"made was that."},{"startTime":2497.4,"endTime":2499.78,"body":"Actually, the biggest investment was believing in myself"},{"startTime":2499.78,"endTime":2500.56,"body":"that I could do it."},{"startTime":2501.4,"endTime":2502.66,"body":"That was the biggest investment."},{"startTime":2503.86,"endTime":2506.38,"body":"And at the time, I don't think I've"},{"startTime":2506.38,"endTime":2510.88,"body":"really appreciated exactly what I was doing."},{"startTime":2511.42,"endTime":2512.56,"body":"I had a new baby."},{"startTime":2514.02,"endTime":2517.14,"body":"I didn't have a job to go back"},{"startTime":2517.14,"endTime":2517.5,"body":"to."},{"startTime":2518.86,"endTime":2521.36,"body":"Yeah, your previous employer was a bit of"},{"startTime":2521.36,"endTime":2521.9,"body":"a dick."},{"startTime":2522.52,"endTime":2523.54,"body":"Yeah, the one before, yeah."},{"startTime":2523.66,"endTime":2525.48,"body":"I did some part-time work in between"},{"startTime":2525.48,"endTime":2525.66,"body":"there."},{"startTime":2525.72,"endTime":2526.48,"body":"She was not a dick."},{"startTime":2527.04,"endTime":2528.28,"body":"She was wonderful and fabulous."},{"startTime":2529.12,"endTime":2530.74,"body":"But before that, it was a bit of"},{"startTime":2530.74,"endTime":2531.4,"body":"a, yeah."},{"startTime":2533.02,"endTime":2534.24,"body":"And this is also..."},{"startTime":2535.86,"endTime":2537.74,"body":"Everything is a learning and a teaching opportunity,"},{"startTime":2537.88,"endTime":2538.1,"body":"right?"},{"startTime":2538.1,"endTime":2540.9,"body":"So it's written into our company policies that"},{"startTime":2540.9,"endTime":2544.36,"body":"family and your care duties and things come"},{"startTime":2544.36,"endTime":2544.7,"body":"first."},{"startTime":2545.78,"endTime":2547.54,"body":"So if one of us has a problem"},{"startTime":2547.54,"endTime":2549.3,"body":"with the kids, you have the option to"},{"startTime":2549.3,"endTime":2549.94,"body":"work from home."},{"startTime":2550.12,"endTime":2552.54,"body":"If you can't work from home, we can"},{"startTime":2552.54,"endTime":2553.12,"body":"make up hours."},{"startTime":2553.22,"endTime":2554.12,"body":"We can switch things around."},{"startTime":2554.24,"endTime":2556.48,"body":"We can do whatever to make you feel"},{"startTime":2556.48,"endTime":2560.04,"body":"like you're not panicking about it."},{"startTime":2560.4,"endTime":2561.76,"body":"Because I don't know how I do it."},{"startTime":2562.06,"endTime":2563.44,"body":"I don't know how other people do it."},{"startTime":2563.5,"endTime":2564.58,"body":"I don't know how I would do it"},{"startTime":2564.58,"endTime":2566.48,"body":"with my duty of care responsibilities with the"},{"startTime":2566.48,"endTime":2566.8,"body":"kids."},{"startTime":2566.8,"endTime":2568.92,"body":"And it's not just kids, right?"},{"startTime":2569.06,"endTime":2569.86,"body":"It's everybody."},{"startTime":2570.2,"endTime":2572.0,"body":"It's aging parents."},{"startTime":2572.4,"endTime":2575.02,"body":"It's your dog is sick, you know?"},{"startTime":2575.6,"endTime":2577.56,"body":"Things come up in life, as we all"},{"startTime":2577.56,"endTime":2577.98,"body":"know."},{"startTime":2578.2,"endTime":2580.5,"body":"And they come up really quickly and at"},{"startTime":2580.5,"endTime":2582.88,"body":"the most inconvenient times, right?"},{"startTime":2583.0,"endTime":2583.84,"body":"Like we were talking about this week."},{"startTime":2583.86,"endTime":2585.24,"body":"Both of us have had a car thing"},{"startTime":2585.24,"endTime":2586.04,"body":"where we're like, really?"},{"startTime":2586.24,"endTime":2587.68,"body":"Does that have to be this week?"},{"startTime":2587.82,"endTime":2588.76,"body":"Oh, I know, yeah."},{"startTime":2590.78,"endTime":2592.22,"body":"Is Mercury in retrograde again?"},{"startTime":2592.3,"endTime":2592.96,"body":"Is that what's going on?"},{"startTime":2594.0,"endTime":2595.02,"body":"Um, all right."},{"startTime":2595.14,"endTime":2596.82,"body":"I want you to talk about where your"},{"startTime":2596.82,"endTime":2598.26,"body":"leather work came from."},{"startTime":2598.6,"endTime":2599.78,"body":"I feel like we're jumping around."},{"startTime":2600.58,"endTime":2602.62,"body":"We're not doing chronological things here at the"},{"startTime":2602.62,"endTime":2602.76,"body":"moment."},{"startTime":2603.02,"endTime":2605.0,"body":"But you have bridles on the floor."},{"startTime":2605.1,"endTime":2606.24,"body":"I have bridles on the floor."},{"startTime":2606.46,"endTime":2609.28,"body":"I am one of those people in life"},{"startTime":2609.28,"endTime":2610.16,"body":"that..."},{"startTime":2610.16,"endTime":2613.84,"body":"So my kind of philosophy is learn how"},{"startTime":2613.84,"endTime":2616.12,"body":"to do it properly and then hack it."},{"startTime":2616.72,"endTime":2617.0,"body":"Okay."},{"startTime":2617.34,"endTime":2618.84,"body":"You know, like don't learn the shortcut."},{"startTime":2619.34,"endTime":2620.54,"body":"Learn how to do it properly."},{"startTime":2621.24,"endTime":2623.62,"body":"And then you will have the ability to"},{"startTime":2623.62,"endTime":2624.34,"body":"make it look easy."},{"startTime":2624.62,"endTime":2628.04,"body":"And to not take the shortcut necessarily, but"},{"startTime":2628.04,"endTime":2630.32,"body":"to make it look..."},{"startTime":2630.32,"endTime":2630.9,"body":"Create efficiencies."},{"startTime":2631.06,"endTime":2631.94,"body":"Yeah, I reckon."},{"startTime":2633.1,"endTime":2634.74,"body":"And because I don't do anything by halves,"},{"startTime":2634.9,"endTime":2636.9,"body":"I did a saddlery apprenticeship."},{"startTime":2638.14,"endTime":2639.08,"body":"And this is just two of them."},{"startTime":2639.14,"endTime":2640.22,"body":"The other ones are in the attic at"},{"startTime":2640.22,"endTime":2642.16,"body":"home, which I, you know, so these..."},{"startTime":2642.16,"endTime":2643.86,"body":"I'm sure others are on horses still."},{"startTime":2644.28,"endTime":2644.6,"body":"Yeah."},{"startTime":2644.78,"endTime":2645.16,"body":"Oh, yeah."},{"startTime":2645.76,"endTime":2646.06,"body":"Yeah."},{"startTime":2647.76,"endTime":2648.2,"body":"We..."},{"startTime":2648.2,"endTime":2651.18,"body":"All of the Olympic dressage bridles that Izzy..."},{"startTime":2651.18,"endTime":2652.66,"body":"Well, Izzy made them and I did the"},{"startTime":2652.66,"endTime":2653.36,"body":"stitching on them."},{"startTime":2654.28,"endTime":2655.5,"body":"And they're all still..."},{"startTime":2655.5,"endTime":2657.7,"body":"These are exquisite, by the way."},{"startTime":2657.74,"endTime":2659.52,"body":"So these are stallion in-hand bridles."},{"startTime":2659.68,"endTime":2662.86,"body":"These are for showing the boys off to"},{"startTime":2662.86,"endTime":2664.24,"body":"their full advantage."},{"startTime":2665.56,"endTime":2666.38,"body":"Hey, hey, what, what?"},{"startTime":2667.68,"endTime":2669.76,"body":"I don't know anything about horses or bridles."},{"startTime":2669.92,"endTime":2670.84,"body":"So this is..."},{"startTime":2670.84,"endTime":2672.46,"body":"I mean, they're missing their bits and everything."},{"startTime":2672.46,"endTime":2675.12,"body":"But they're, yeah, they're basically for showing boys"},{"startTime":2675.12,"endTime":2676.98,"body":"how fabulous they are."},{"startTime":2677.04,"endTime":2677.58,"body":"Just boys?"},{"startTime":2678.12,"endTime":2678.78,"body":"Stallions, yes."},{"startTime":2678.78,"endTime":2679.12,"body":"Oh, yeah."},{"startTime":2679.18,"endTime":2679.3,"body":"Yeah."},{"startTime":2680.06,"endTime":2682.5,"body":"Okay, Carmen."},{"startTime":2684.96,"endTime":2685.84,"body":"So these..."},{"startTime":2685.84,"endTime":2687.36,"body":"This one I made for competition."},{"startTime":2688.28,"endTime":2689.78,"body":"I'm going to look at this stitching here"},{"startTime":2689.78,"endTime":2690.18,"body":"on the end."},{"startTime":2692.25,"endTime":2695.95,"body":"So the stitching is all done with a"},{"startTime":2695.95,"endTime":2697.65,"body":"sort of pony in an awl."},{"startTime":2697.85,"endTime":2699.23,"body":"So you stick it between your legs."},{"startTime":2699.55,"endTime":2699.77,"body":"Yeah."},{"startTime":2700.11,"endTime":2702.53,"body":"You hold it with a grip between your"},{"startTime":2702.53,"endTime":2702.81,"body":"legs."},{"startTime":2703.47,"endTime":2705.93,"body":"And then you put an awl through it."},{"startTime":2706.09,"endTime":2708.19,"body":"So the holes are pre-marked, but they're"},{"startTime":2708.19,"endTime":2708.79,"body":"not punched."},{"startTime":2709.25,"endTime":2710.67,"body":"Okay, hang on one second."},{"startTime":2711.19,"endTime":2712.31,"body":"I do want to..."},{"startTime":2712.99,"endTime":2714.31,"body":"Because Nhu tells me about this all the"},{"startTime":2714.31,"endTime":2715.47,"body":"time and I don't totally understand it."},{"startTime":2715.57,"endTime":2717.43,"body":"But she's always talking to me about how"},{"startTime":2717.43,"endTime":2721.27,"body":"leather needs to be stitched this way and"},{"startTime":2721.27,"endTime":2722.87,"body":"not this way."},{"startTime":2723.15,"endTime":2728.43,"body":"So horizontally across the leather, but like along"},{"startTime":2728.43,"endTime":2729.43,"body":"the grain of it."},{"startTime":2729.51,"endTime":2730.19,"body":"Is that correct?"},{"startTime":2730.31,"endTime":2730.79,"body":"Yeah, that's right."},{"startTime":2730.93,"endTime":2733.73,"body":"So there's one exception to that."},{"startTime":2733.81,"endTime":2735.61,"body":"And that's on decorative pieces like this where"},{"startTime":2735.61,"endTime":2738.19,"body":"you stitch it in a V here."},{"startTime":2739.13,"endTime":2740.81,"body":"If you stitch straight across it, you create"},{"startTime":2740.81,"endTime":2742.81,"body":"a perforation point on the leather."},{"startTime":2743.13,"endTime":2746.45,"body":"And it's one of the biggest bugbears that"},{"startTime":2746.45,"endTime":2747.47,"body":"I have with belts."},{"startTime":2747.49,"endTime":2750.57,"body":"Go check out your commercial leather bags and"},{"startTime":2750.57,"endTime":2752.03,"body":"you'll see what she's talking about."},{"startTime":2752.17,"endTime":2752.47,"body":"Oh, yeah."},{"startTime":2752.65,"endTime":2754.09,"body":"Commercial leather bags and belts."},{"startTime":2755.19,"endTime":2756.83,"body":"It's one of the biggest bugbears."},{"startTime":2756.97,"endTime":2758.19,"body":"They go straight across it."},{"startTime":2758.27,"endTime":2759.71,"body":"It creates a perforation point."},{"startTime":2759.71,"endTime":2763.41,"body":"And then nine times out of ten, that'll"},{"startTime":2763.41,"endTime":2765.17,"body":"be the bit that just creamed straight off."},{"startTime":2768.05,"endTime":2769.99,"body":"So sorry, you're back to your awl and"},{"startTime":2769.99,"endTime":2771.25,"body":"the thing between your legs."},{"startTime":2771.51,"endTime":2771.89,"body":"The clams."},{"startTime":2772.51,"endTime":2772.71,"body":"Yeah."},{"startTime":2773.27,"endTime":2776.25,"body":"So you stick it between your legs."},{"startTime":2776.83,"endTime":2777.71,"body":"You have it up like this."},{"startTime":2777.97,"endTime":2779.83,"body":"You sit like this and you stitch like"},{"startTime":2779.83,"endTime":2780.15,"body":"this."},{"startTime":2780.91,"endTime":2783.59,"body":"And to the point where I have calluses"},{"startTime":2783.59,"endTime":2785.33,"body":"on my hands and everything."},{"startTime":2785.33,"endTime":2789.53,"body":"And that's responsible for the nice muscular structure"},{"startTime":2789.53,"endTime":2790.11,"body":"I have now."},{"startTime":2790.33,"endTime":2791.07,"body":"It's very ladylike."},{"startTime":2792.23,"endTime":2793.95,"body":"So you do it all by hand and"},{"startTime":2793.95,"endTime":2795.45,"body":"you just keep going and going and going"},{"startTime":2795.45,"endTime":2796.41,"body":"until you finished it."},{"startTime":2797.99,"endTime":2799.51,"body":"These are so pretty, by the way."},{"startTime":2799.59,"endTime":2800.11,"body":"They're good, huh?"},{"startTime":2800.49,"endTime":2803.59,"body":"I'm really proud of this noseband because you"},{"startTime":2803.59,"endTime":2804.99,"body":"see it's stitched on a curve."},{"startTime":2805.27,"endTime":2805.57,"body":"Yes."},{"startTime":2806.19,"endTime":2807.65,"body":"So you put this in a leather rounding"},{"startTime":2807.65,"endTime":2808.03,"body":"block."},{"startTime":2808.39,"endTime":2810.85,"body":"You wet it in warm water."},{"startTime":2811.69,"endTime":2813.35,"body":"Mark it out, finish it, wet it in"},{"startTime":2813.35,"endTime":2814.85,"body":"warm water, put it in a rounding block"},{"startTime":2814.85,"endTime":2816.49,"body":"and then rub it so it creates the"},{"startTime":2816.49,"endTime":2816.73,"body":"dome."},{"startTime":2817.45,"endTime":2819.09,"body":"And then you leave the dome to dry."},{"startTime":2819.67,"endTime":2821.13,"body":"And then you make all of your backing"},{"startTime":2821.13,"endTime":2822.57,"body":"pieces that are the same."},{"startTime":2822.65,"endTime":2824.11,"body":"But you do it by skiving the edges"},{"startTime":2824.11,"endTime":2824.63,"body":"of the leather."},{"startTime":2825.17,"endTime":2825.39,"body":"Okay."},{"startTime":2825.51,"endTime":2826.77,"body":"So that you have a dome-shaped piece"},{"startTime":2826.77,"endTime":2827.59,"body":"to go on the back of it."},{"startTime":2828.11,"endTime":2830.11,"body":"And then you have to stitch straight through"},{"startTime":2830.11,"endTime":2833.05,"body":"it even though your awl wants to go"},{"startTime":2833.05,"endTime":2834.15,"body":"in on a curve and angle."},{"startTime":2835.59,"endTime":2837.37,"body":"And I did all right, I think."},{"startTime":2837.81,"endTime":2839.49,"body":"I mean, they're beautifully stitched."},{"startTime":2840.39,"endTime":2841.39,"body":"They're beautiful pieces."},{"startTime":2841.43,"endTime":2842.01,"body":"How old are these?"},{"startTime":2844.17,"endTime":2847.71,"body":"These are eight, nine years old."},{"startTime":2848.83,"endTime":2849.71,"body":"They've never been fed."},{"startTime":2849.83,"endTime":2850.63,"body":"I should probably do that."},{"startTime":2851.45,"endTime":2852.29,"body":"It still looks really good."},{"startTime":2852.33,"endTime":2854.99,"body":"Also, can you show my microphone?"},{"startTime":2855.51,"endTime":2855.89,"body":"It is."},{"startTime":2855.97,"endTime":2856.45,"body":"It's a creak."},{"startTime":2857.47,"endTime":2858.97,"body":"It's just, I love the creak."},{"startTime":2859.11,"endTime":2859.35,"body":"Mm-hmm."},{"startTime":2860.53,"endTime":2860.83,"body":"Yep."},{"startTime":2862.33,"endTime":2863.61,"body":"So there you go, you see."},{"startTime":2863.81,"endTime":2865.01,"body":"So this is where New started."},{"startTime":2865.19,"endTime":2866.07,"body":"Proud of that."},{"startTime":2866.21,"endTime":2870.11,"body":"And this is where she's at now."},{"startTime":2870.27,"endTime":2870.63,"body":"Mm-hmm."},{"startTime":2870.65,"endTime":2871.47,"body":"Get that bag out of there."},{"startTime":2872.11,"endTime":2874.55,"body":"Uh, we have these in the shop, the"},{"startTime":2874.55,"endTime":2875.63,"body":"gray version."},{"startTime":2875.81,"endTime":2877.37,"body":"But this is the leather basket that is,"},{"startTime":2877.69,"endTime":2879.27,"body":"let's see, it's kind of here."},{"startTime":2879.85,"endTime":2882.57,"body":"So these ones are, they are machine stitched."},{"startTime":2882.93,"endTime":2883.43,"body":"Okay."},{"startTime":2883.57,"endTime":2885.57,"body":"But they are hand finished."},{"startTime":2885.99,"endTime":2886.27,"body":"Okay."},{"startTime":2886.37,"endTime":2888.61,"body":"So this is the trade-off right between"},{"startTime":2888.61,"endTime":2893.21,"body":"what's available and what's viable."},{"startTime":2893.75,"endTime":2893.87,"body":"Right."},{"startTime":2893.95,"endTime":2896.03,"body":"So I could stitch, I could hand stitch"},{"startTime":2896.03,"endTime":2896.57,"body":"all of these."},{"startTime":2897.21,"endTime":2899.25,"body":"And they would be close to 2,000"},{"startTime":2899.25,"endTime":2899.53,"body":"pounds."},{"startTime":2901.47,"endTime":2901.99,"body":"Okay."},{"startTime":2902.83,"endTime":2906.97,"body":"So instead what we've done is we employ"},{"startTime":2906.97,"endTime":2908.45,"body":"all of the hand finishing techniques."},{"startTime":2908.61,"endTime":2908.97,"body":"Right."},{"startTime":2909.01,"endTime":2911.13,"body":"So we edge shave everything."},{"startTime":2911.57,"endTime":2912.87,"body":"We crease everything."},{"startTime":2912.97,"endTime":2914.57,"body":"So this lovely line across the top, we"},{"startTime":2914.57,"endTime":2916.21,"body":"crease it into place."},{"startTime":2916.77,"endTime":2920.03,"body":"And all of the processes to get to"},{"startTime":2920.03,"endTime":2923.77,"body":"this point, so that you have that nicely"},{"startTime":2923.77,"endTime":2926.13,"body":"finished, beautifully crafted product."},{"startTime":2926.49,"endTime":2928.13,"body":"But we took the hand stitching out of"},{"startTime":2928.13,"endTime":2929.41,"body":"it to reduce the price point."},{"startTime":2929.45,"endTime":2929.71,"body":"Okay."},{"startTime":2929.99,"endTime":2930.45,"body":"Amazing."},{"startTime":2931.87,"endTime":2933.39,"body":"Like tenfold, basically."},{"startTime":2933.63,"endTime":2934.69,"body":"Like 1,500 quid, yeah."},{"startTime":2934.75,"endTime":2934.97,"body":"Yeah."},{"startTime":2935.51,"endTime":2938.37,"body":"Because it's the hours and the time."},{"startTime":2938.97,"endTime":2940.09,"body":"And then it would be me teaching somebody"},{"startTime":2940.09,"endTime":2940.91,"body":"else how to do it."},{"startTime":2941.01,"endTime":2941.17,"body":"Yeah."},{"startTime":2941.33,"endTime":2944.57,"body":"And it would be the success rate of"},{"startTime":2944.57,"endTime":2945.31,"body":"being able to do it."},{"startTime":2945.39,"endTime":2946.01,"body":"Does that make sense?"},{"startTime":2946.07,"endTime":2946.99,"body":"That's really nice."},{"startTime":2947.31,"endTime":2948.85,"body":"Oh yeah, those ones are really lovely."},{"startTime":2949.19,"endTime":2950.39,"body":"Um, one of the other things..."},{"startTime":2950.39,"endTime":2951.65,"body":"That's one of the products I'm most proud"},{"startTime":2951.65,"endTime":2951.87,"body":"of."},{"startTime":2952.01,"endTime":2953.33,"body":"It is absolutely beautiful."},{"startTime":2953.89,"endTime":2955.07,"body":"We have a couple of them in the"},{"startTime":2955.07,"endTime":2955.33,"body":"shop."},{"startTime":2956.11,"endTime":2957.73,"body":"I also would just like to show off"},{"startTime":2957.73,"endTime":2959.81,"body":"how clever you are."},{"startTime":2961.93,"endTime":2964.13,"body":"So this is one of the pencil cases."},{"startTime":2964.77,"endTime":2966.43,"body":"Or I call it a pencil case, but"},{"startTime":2966.43,"endTime":2967.49,"body":"it could be other things."},{"startTime":2968.23,"endTime":2969.97,"body":"It's the envelope shape one."},{"startTime":2970.79,"endTime":2973.65,"body":"And there's actually not a stitch in this."},{"startTime":2973.87,"endTime":2973.99,"body":"No."},{"startTime":2974.27,"endTime":2975.61,"body":"Yeah, there's no stitching."},{"startTime":2975.87,"endTime":2977.63,"body":"They are hand finished and riveted."},{"startTime":2977.97,"endTime":2980.79,"body":"They use solid brass fittings to keep the"},{"startTime":2980.79,"endTime":2981.33,"body":"leather in place."},{"startTime":2981.59,"endTime":2986.85,"body":"So you've just created a shape that requires"},{"startTime":2986.85,"endTime":2989.41,"body":"two fastenings, basically."},{"startTime":2989.41,"endTime":2992.27,"body":"And the beauty of it being that when"},{"startTime":2992.27,"endTime":2994.97,"body":"I created it, I was like..."},{"startTime":2994.97,"endTime":2997.41,"body":"Obviously, it's not like a completely new concept."},{"startTime":2997.59,"endTime":2998.71,"body":"There are people that do this."},{"startTime":2998.91,"endTime":2999.01,"body":"Yeah."},{"startTime":2999.29,"endTime":3001.53,"body":"But I added gussets to it so that"},{"startTime":3001.53,"endTime":3003.43,"body":"you could add like depth to it."},{"startTime":3003.51,"endTime":3005.81,"body":"And I changed the way that it's sat"},{"startTime":3005.81,"endTime":3006.75,"body":"so that..."},{"startTime":3006.75,"endTime":3009.27,"body":"So you'll notice on them that the top"},{"startTime":3009.27,"endTime":3012.09,"body":"of it comes out slightly to cover everything."},{"startTime":3012.27,"endTime":3013.55,"body":"And we can also show off..."},{"startTime":3013.55,"endTime":3014.87,"body":"This is the nude leather, yes?"},{"startTime":3014.95,"endTime":3015.31,"body":"Yes, that's the nude leather."},{"startTime":3015.31,"endTime":3016.07,"body":"The naked leather."},{"startTime":3016.71,"endTime":3018.93,"body":"This is a brand new one."},{"startTime":3018.93,"endTime":3021.79,"body":"And then this is one that Mila's used."},{"startTime":3021.95,"endTime":3023.69,"body":"The one my kids have used as well."},{"startTime":3024.87,"endTime":3026.87,"body":"I like to try and punish them as..."},{"startTime":3026.87,"endTime":3027.47,"body":"Not the kids."},{"startTime":3027.65,"endTime":3029.81,"body":"Yeah, but you see the patina and the"},{"startTime":3029.81,"endTime":3031.21,"body":"life on it."},{"startTime":3031.55,"endTime":3032.61,"body":"Yeah, so it's all about the story."},{"startTime":3033.07,"endTime":3033.29,"body":"Yeah."},{"startTime":3033.57,"endTime":3034.39,"body":"It's all about the story."},{"startTime":3034.59,"endTime":3037.39,"body":"And that's the product that I use every"},{"startTime":3037.39,"endTime":3037.67,"body":"day."},{"startTime":3037.95,"endTime":3040.77,"body":"I think there's a misconception that your product"},{"startTime":3040.77,"endTime":3043.47,"body":"will age really quickly as well."},{"startTime":3044.49,"endTime":3046.29,"body":"That's six, seven months use."},{"startTime":3046.95,"endTime":3048.47,"body":"And I took that to Puerto Rico with"},{"startTime":3048.47,"endTime":3048.71,"body":"us."},{"startTime":3048.93,"endTime":3051.81,"body":"So that's, you know, seven, eight months."},{"startTime":3051.93,"endTime":3052.87,"body":"Yeah, yeah, yeah."},{"startTime":3053.69,"endTime":3055.05,"body":"And it still creaks."},{"startTime":3055.95,"endTime":3056.95,"body":"We love the creaking."},{"startTime":3057.87,"endTime":3060.91,"body":"And the thing about all of our products"},{"startTime":3060.91,"endTime":3063.01,"body":"is their TARDIS-like capacity."},{"startTime":3063.49,"endTime":3065.79,"body":"They are like..."},{"startTime":3065.79,"endTime":3069.19,"body":"There's so much stuff that you can fit"},{"startTime":3069.19,"endTime":3069.77,"body":"into these."},{"startTime":3069.89,"endTime":3072.15,"body":"I think you've seen me do one of"},{"startTime":3072.15,"endTime":3073.69,"body":"my like kind of famous..."},{"startTime":3073.69,"endTime":3074.95,"body":"Oh, when we did that one at Unravel,"},{"startTime":3075.11,"endTime":3076.37,"body":"you just kept pulling stuff out."},{"startTime":3076.45,"endTime":3076.99,"body":"I was like, this is amazing."},{"startTime":3076.99,"endTime":3079.11,"body":"I like to max out the capacity of"},{"startTime":3079.11,"endTime":3079.45,"body":"my bag."},{"startTime":3079.83,"endTime":3081.21,"body":"We do want to show this off."},{"startTime":3081.33,"endTime":3082.69,"body":"This I haven't seen."},{"startTime":3083.01,"endTime":3083.99,"body":"This is brand new."},{"startTime":3085.09,"endTime":3085.69,"body":"Talk to me about this."},{"startTime":3085.71,"endTime":3087.35,"body":"This is a substantial one."},{"startTime":3087.57,"endTime":3089.71,"body":"So we used to do leather O3s."},{"startTime":3089.85,"endTime":3090.09,"body":"Yes."},{"startTime":3090.33,"endTime":3092.15,"body":"And it was a customer request and I"},{"startTime":3092.15,"endTime":3092.93,"body":"really like them."},{"startTime":3093.85,"endTime":3096.97,"body":"And we found some really nice leather that"},{"startTime":3096.97,"endTime":3098.23,"body":"we're working with at the moment."},{"startTime":3098.51,"endTime":3101.21,"body":"And we've started making them in colors, O3s"},{"startTime":3101.21,"endTime":3101.51,"body":"in colors."},{"startTime":3101.95,"endTime":3103.73,"body":"And this is a very soft, supple."},{"startTime":3103.73,"endTime":3106.45,"body":"Because we've got a core range of canvas"},{"startTime":3106.45,"endTime":3107.45,"body":"that we work with."},{"startTime":3109.07,"endTime":3111.25,"body":"We've just started working with a new canvas"},{"startTime":3111.25,"endTime":3111.67,"body":"supplier."},{"startTime":3111.91,"endTime":3114.51,"body":"So it's all GOTS."},{"startTime":3114.67,"endTime":3115.15,"body":"Is that right?"},{"startTime":3115.27,"endTime":3116.11,"body":"Organic certified."},{"startTime":3116.71,"endTime":3118.93,"body":"So it's all GOTS certified, which is huge"},{"startTime":3118.93,"endTime":3119.45,"body":"for us."},{"startTime":3120.23,"endTime":3122.73,"body":"And as a result of that, the minimum"},{"startTime":3122.73,"endTime":3124.55,"body":"order quantity of the canvas has gone up"},{"startTime":3124.55,"endTime":3125.25,"body":"exponentially."},{"startTime":3125.61,"endTime":3127.49,"body":"So we're finding other ways to introduce color"},{"startTime":3127.49,"endTime":3129.05,"body":"or different colors."},{"startTime":3129.97,"endTime":3130.55,"body":"And the leather..."},{"startTime":3130.55,"endTime":3132.89,"body":"This is a beautiful like light tealy."},{"startTime":3132.89,"endTime":3134.45,"body":"Well, we're going back to our roots with"},{"startTime":3134.45,"endTime":3135.25,"body":"the leather, really."},{"startTime":3137.81,"endTime":3140.15,"body":"And small batch production."},{"startTime":3140.49,"endTime":3140.61,"body":"Yeah."},{"startTime":3140.83,"endTime":3142.91,"body":"So it's the small amount of leather that"},{"startTime":3142.91,"endTime":3145.03,"body":"we can get hold of that we are"},{"startTime":3145.03,"endTime":3145.45,"body":"using."},{"startTime":3146.19,"endTime":3148.43,"body":"Obviously, we maximize the amount that we can."},{"startTime":3149.09,"endTime":3151.75,"body":"So we'll offer it in this one."},{"startTime":3151.95,"endTime":3153.47,"body":"And then there's two other colors as well"},{"startTime":3153.47,"endTime":3153.87,"body":"that are coming."},{"startTime":3154.41,"endTime":3155.61,"body":"Maybe I get a sneak peek later."},{"startTime":3156.53,"endTime":3158.45,"body":"I take it this is machine stitched as"},{"startTime":3158.45,"endTime":3158.59,"body":"well."},{"startTime":3158.63,"endTime":3159.25,"body":"This is a machine stitched product."},{"startTime":3159.25,"endTime":3161.31,"body":"Because otherwise this would be like 10,000."},{"startTime":3161.47,"endTime":3161.71,"body":"Yeah."},{"startTime":3161.71,"endTime":3162.91,"body":"It's a machine..."},{"startTime":3164.19,"endTime":3166.59,"body":"It's a machine stitched product."},{"startTime":3168.05,"endTime":3170.07,"body":"But again, hand finished and everything too."},{"startTime":3170.51,"endTime":3172.25,"body":"And it's got the same sort of..."},{"startTime":3172.25,"endTime":3173.55,"body":"It's the same quality that you'd come to"},{"startTime":3173.55,"endTime":3174.17,"body":"expect from us."},{"startTime":3174.53,"endTime":3174.73,"body":"Okay."},{"startTime":3175.15,"endTime":3175.49,"body":"Amazing."},{"startTime":3175.67,"endTime":3177.39,"body":"And we will do smaller items in this"},{"startTime":3177.39,"endTime":3177.61,"body":"too."},{"startTime":3177.71,"endTime":3179.97,"body":"So we've got the little envelope purses and"},{"startTime":3179.97,"endTime":3182.37,"body":"we've got the O3 pocket pouches as well."},{"startTime":3182.39,"endTime":3183.61,"body":"Oh, lovely O3 pocket pouch."},{"startTime":3184.01,"endTime":3186.69,"body":"Which again is like the most underrated product."},{"startTime":3186.89,"endTime":3186.99,"body":"Yes."},{"startTime":3187.05,"endTime":3188.25,"body":"It looks like nothing."},{"startTime":3188.25,"endTime":3191.57,"body":"I think that and also this is not"},{"startTime":3191.57,"endTime":3192.33,"body":"leather or canvas."},{"startTime":3192.61,"endTime":3194.75,"body":"But the tie top bag, super underrated."},{"startTime":3196.23,"endTime":3197.81,"body":"I was also someone who was like, I"},{"startTime":3197.81,"endTime":3199.25,"body":"don't really get why you're making those."},{"startTime":3199.93,"endTime":3201.13,"body":"I don't understand that."},{"startTime":3201.29,"endTime":3203.09,"body":"I was like, I'll try one because I'm"},{"startTime":3203.09,"endTime":3203.59,"body":"your friend."},{"startTime":3203.73,"endTime":3205.93,"body":"And I believe you and trust you."},{"startTime":3206.21,"endTime":3207.45,"body":"And now I'm like, I'm an idiot."},{"startTime":3207.75,"endTime":3208.85,"body":"You're like, I'm humoring you."},{"startTime":3209.09,"endTime":3209.93,"body":"Yeah, actually."},{"startTime":3211.87,"endTime":3214.79,"body":"And I'm like, she was so right."},{"startTime":3215.95,"endTime":3217.75,"body":"This thing is so practical."},{"startTime":3218.25,"endTime":3221.43,"body":"And so useful and so beautiful and fun."},{"startTime":3222.51,"endTime":3224.13,"body":"But they're so good for everything, right?"},{"startTime":3224.27,"endTime":3225.87,"body":"You can get berry picking or you can"},{"startTime":3225.87,"endTime":3227.79,"body":"use it to separate your smalls in your"},{"startTime":3227.79,"endTime":3228.31,"body":"luggage."},{"startTime":3228.73,"endTime":3230.03,"body":"That is actually exactly what I do."},{"startTime":3230.17,"endTime":3231.75,"body":"One of mine I use for my camera"},{"startTime":3231.75,"endTime":3233.09,"body":"equipment for podcasting."},{"startTime":3234.65,"endTime":3237.69,"body":"I've used it to separate my snacks in"},{"startTime":3237.69,"endTime":3239.57,"body":"my number 10 when I'm traveling."},{"startTime":3239.89,"endTime":3242.01,"body":"Yeah, you put all of the dog stuff"},{"startTime":3242.01,"endTime":3242.29,"body":"in it."},{"startTime":3242.37,"endTime":3243.91,"body":"So like treats, poo bags in it."},{"startTime":3244.09,"endTime":3245.93,"body":"Like you've got easy access to it."},{"startTime":3245.93,"endTime":3248.41,"body":"I break up the different kids snacks."},{"startTime":3248.53,"endTime":3249.41,"body":"So they've got one each."},{"startTime":3249.49,"endTime":3251.21,"body":"Like there's no arguments, you know, the whole"},{"startTime":3251.21,"endTime":3251.65,"body":"thing."},{"startTime":3251.97,"endTime":3254.21,"body":"And the best thing I found it for"},{"startTime":3254.21,"endTime":3256.11,"body":"is when you're traveling and you have dirty"},{"startTime":3256.11,"endTime":3258.45,"body":"clothes, you put it in the bag, tie"},{"startTime":3258.45,"endTime":3258.81,"body":"it up."},{"startTime":3258.83,"endTime":3259.83,"body":"And then the whole thing just goes in"},{"startTime":3259.83,"endTime":3260.33,"body":"the washing machine."},{"startTime":3260.49,"endTime":3261.01,"body":"Oh, there you go."},{"startTime":3261.61,"endTime":3266.19,"body":"So my lesson learned is just trust New's"},{"startTime":3266.19,"endTime":3267.51,"body":"product development skills."},{"startTime":3267.73,"endTime":3269.51,"body":"And don't question them."},{"startTime":3269.87,"endTime":3271.51,"body":"Just hope that she comes about the product"},{"startTime":3271.51,"endTime":3272.47,"body":"development a lot quicker."},{"startTime":3274.13,"endTime":3274.51,"body":"Backpack."},{"startTime":3275.03,"endTime":3275.41,"body":"Backpack."},{"startTime":3275.93,"endTime":3276.95,"body":"Hot girls on her tote."},{"startTime":3277.13,"endTime":3278.35,"body":"Anyways, that's fine."},{"startTime":3279.07,"endTime":3281.19,"body":"Thank you so much for joining us for"},{"startTime":3281.19,"endTime":3284.11,"body":"part two of this episode with New from"},{"startTime":3284.11,"endTime":3284.55,"body":"Heidenhammer."},{"startTime":3285.15,"endTime":3287.09,"body":"I think I've learned a ton."},{"startTime":3287.45,"endTime":3288.87,"body":"It's been absolutely amazing."},{"startTime":3289.01,"endTime":3291.23,"body":"I hope you really enjoyed learning more about"},{"startTime":3291.23,"endTime":3294.45,"body":"her business, about leather, about what it means"},{"startTime":3294.45,"endTime":3297.41,"body":"to be a small manufacturer and what it"},{"startTime":3297.41,"endTime":3298.97,"body":"means to be supporting a business."},{"startTime":3299.37,"endTime":3300.41,"body":"Yeah, thank you very much."},{"startTime":3300.63,"endTime":3302.87,"body":"Heidenhammer because..."},{"startTime":3302.87,"endTime":3303.83,"body":"We can't do it without you guys."},{"startTime":3303.83,"endTime":3305.53,"body":"Yeah, none of us can do this without"},{"startTime":3305.53,"endTime":3306.73,"body":"you, our customers."},{"startTime":3308.49,"endTime":3311.81,"body":"And it's really important to keep businesses like"},{"startTime":3311.81,"endTime":3312.59,"body":"this alive."},{"startTime":3313.23,"endTime":3314.75,"body":"So thank you."},{"startTime":3315.17,"endTime":3316.03,"body":"Thank you so much."},{"startTime":3316.15,"endTime":3320.11,"body":"Please do like and subscribe the episode wherever"},{"startTime":3320.11,"endTime":3321.69,"body":"you are watching or listening."},{"startTime":3322.05,"endTime":3323.95,"body":"And feel free to share us with a"},{"startTime":3323.95,"endTime":3325.01,"body":"friend who might be interested."},{"startTime":3325.41,"endTime":3326.09,"body":"Thanks so much."}]}