Should Property Managers Have Their Own Social Media Profiles?

A hot topic in New Zealand real estate at the moment. 

Should property managers & BDM's have their own social media profiles? 

In this episode RETNZ editor Nic Fren sits down with Tommy's Managign Director Harrison Vaughan to break down the pros & cons and give us the insights into what content works best, whys business owners should allow their team to build a brand on social media & more. 

Video Timeline: 

• 00:40 - Should property managers and business development managers have their own profiles on social media? 
• 02:00 - Why do some property managers or business not embrace social media? 
• 03:40 - How a property manager or BDM can use their social media presence in their listing presentations. 
• 04:35 - What is a potential roadblock for business owners to be mindful of? 
• 05:30 - You may not want to be on social media but you have too. How you can manage this internally. 
• 07:00 - Does your office have a social media policy?
• 07:55 - Create the content for your business, so everything remains on brand. 
• 08:40 - As a business owner, Nic shares why he's decided to let his team grow their own profiles.
• 09:45 - What content works and what's not? 
• 10:50 - What kind of marketing is Harrison and the team doing? 
• 11:40 - How Facebook accelerated the growth of Tommy's Property Management.
• 12:30 - Thoughts on TikTok?
• 14:15 - Why property management performs better than sales content on social media.
• 15:25 - Creating a marketing plan. What does that look like? 
• 16:30 - What metrics are a success on social media? 
• 17:55 - The value of community groups.