Teacherpreneur Email and More
Teacherpreneur Email and More
Why You Shouldn't Put an 'About Me' Email in Your Welcome Sequence
What if the traditional 'About Me' email is actually costing you sales through teachers not reading your email? We'll break down why not to include this as part of your welcome sequence and the importance of focusing on your customer's needs rather than your own journey. Taking my own chemistry store as an example, I'll demonstrate how you can pivot the narrative to reflect how your offerings can alleviate your customers' pain points.
Drawing from the wisdom of acclaimed copywriters such as Kate Doster, Joana Wiebe, and Justin Blackman, we'll share secrets that will help breathe life into your 'About Me' email.
Discover the charm of a 'rant' email and how it can forge a deep connection with your audience through shared pet peeves. As an added bonus, we've got an 'About Me' email template stored up in our arsenal, providing a practical way to apply these insights. If you're wrestling with what to include in your email sequence or how to approach your 'About Me' email, navigate your way through this episode - it's brimming with actionable tips and strategies! Don't let this opportunity slip away!
You're listening to Teacher Panore emailing more, the only podcast that helps you take the mystery out of what to write for your TPT store, whether you're struggling with what to write your email list or how to phrase your product description so you rake in buckets of cash. We'll be covering the exact steps each week. Let's get started. Last time I told you I have an email that I would not send in my welcome sequence. I do not send it in my welcome sequence and I actually recommend that you not send it until people have been on your email list for at least six months. Maybe you know at least enough to really kind of get to know you, and that's when I send this email. So what email am I talking about? It's the about me email. That email can be, or that page can be, very easily messed up and it's very hard to get right. So that's what I wanted to talk about today In the about me email. When it is sent in your welcome sequence or welcome series, same thing. It is shoving your origin story down somebody else's throat and they don't have time for that. If their teacher looking for a resource, they have a problem and they probably have a problem now and they need it fixed now. So why would you take the time? If you listen to my welcome series podcast, you heard me talk about this shopkeeper with a soap's backstory and go on and on and on. And really the customer just needed a jar of soap and she needed it to be thoughtful and the backstory was not helping. So the about me email, if you decide to send it, needs to be written in a way to help your customer, so that the about me email shows how you can help them and not really just about how you got to where you are. Your audience is probably going to want to know that eventually, and there's a way to write it. But it is not an email that needs to go in the welcome sequence. When you write the about me email, you want to kind of turn it so that it helps them. For example, if I was going to use my chemistry store as an example for how to write an about me email, I would talk about how I used to draw chemistry out for my students, and it really started to make a difference, which is why, then, I started creating all these visual illustrations that are now helping students all over the world and they're helping you teach, so that students can see what's going on in the beaker, just like they can with biology and physics, have a representation they can see and understand. And so I'm telling them that I came up with this through this teaching process and my why is helping them. I did not tell them that. You know, I started teaching out of college and then I did this and I went back and forth between being a chemist, cake artist and educator, copyright or all these different things. They don't care about that. They want to know what can I do for them, and what I can do for them is to show them how to draw chemistry so that it's actually interesting and not boring and they could actually have fun and connect with their students, which is what they really want. And so that's kind of how you need to approach it.
Speaker 1:About me email If someone says to put an about me email in your welcome series, it can be done right, and it can be done like I've just shown you, but it doesn't. I Would think very long and hard about putting in about me email in there. I learned Some copywriting from Kate Doster, among other people, join a weeb and Justin Blackman, and all of them have contributed to how I think about copywriting and One of the things I think you should consider is Leaving it out. Kate, kate Doster, she does this rant email and I love it. And teachers, we all have soapboxes. So what I did? I have a product for this in my store, so it's an about me email template and so I teach you how to write an about me email and then I teach you. You know, if you want to do that email, you can do it. I, I would suggest doing the rant email because we all have things that we could go on and on and on about and things that bother us in the teaching realm. And Usually, if you can find someone and they get on your list and then you guys have the same pet peeve oh, they're like, oh, yes, she gets it and they're gonna keep on opening your emails. So that's a really nice bonus. So if you want to go check that product out, I'll link it in the show notes Because it'll really help you. If you're kind of struggling with, like, what to put in your email sequence, your welcome sequence, I I'll also link that product in the show notes. So try, try looking at those if you were stuck on writing the about me email.
Speaker 1:In it I also write. I take some emails that I've been sent about me emails and some blog posts that are about me blog posts and then I rewrite them and I put them side by side so you can see the difference, and and then I give you an opportunity To rewrite it and if you want to send it to me, I'll look at it. As long as my store is pretty small and I'm not getting inundated with proofs, you can just send it to me whenever. Eventually I will probably open up some office hours, but I want you to get that practice, because if you don't practice writing this and if you don't want to write it for yourself, you know, use somebody. You can use my store. If you want to write it about me for me and have me proof it, oh yeah, absolutely. If you want to be writing about me about your best friend and, vice versa, your TPT bestie, if y'all want to switch and do it that way, try that exercise.
Speaker 1:You can learn all this stuff all day long, but until you put it, put it into practice, you've got nothing. You have to practice this stuff. I've listened to so much and until I was in a course where we actually had to submit homework. Did I I actually learn the several courses? That's one thing I look for. The practice and that's one thing I want to kind of give you is so you can see these little mistakes.
Speaker 1:I know one course. It was like, you know, don't start a sentence with whatever it was. I can't remember what the mistake was, or don't use I a lot and I thought I did a good job, until somebody looked it over and like picked up five or six errors. I was like, oh no, but this is what I want you to get out of it. Don't put an about me email in your welcome series. If you must, then write it from the point of view of how it's helping your customer, and if you get stuck writing, go check out those templates. Okay, all right, I will see you guys next week for another episode. So are we pen pals yet? I'd love to know that I'm not just trying to educate the closet. So sign up for my free product line sampler so I can send you a personal message and get you the freebie. Talk to you Monday.