Teacherpreneur Email and More
Teacherpreneur Email and More
3 Tips for Back-to-School Emails That Teachers Look Forward to Opening
Ever wished your back-to-school emails could be more effective in engaging your audience and boosting conversions? Well, hit play on this episode, because we're serving up three key tips to elevate your email game. Drawing from a summer spent working with various teacher entrepreneurs, we delve into the intricacies of crafting compelling content that resonates with your audience, whether they're elementary school teachers, high school teachers, speech-language pathologists, or font artists.
We get real about the emotional roller coaster that is back-to-school season, and offer insights on how to tap into those feelings to make your emails more impactful. From pinpointing what your audience is truly seeking, to being mindful of their current workload, we guide you on creating short, helpful and relatable content that your audience will look forward to opening. Plus, we offer a helping hand if you ever feel stuck, inviting you to send your email drafts our way! Tune in and get ready to revolutionize your back-to-school email strategies.
Let's talk about back to school emails. I know we're all thinking about that right now, so I have three tips to get you started writing your back to school emails that are gonna convert better than last year. So the first tip I have for you is to be mindful and this comes from some of the things I did over the summer with different teacher entrepreneurs, helping them write back to school emails, and then some of the products that I put in my store for back to school emails, and what you might wanna do is to write down, if your teacher going back to the classroom, how you feel about going back to school, and if you're not, then go to the Facebook or go to Reddit or go to Quora and do some research about teachers going back to school. So if you are writing to an elementary school audience, it's a lot different from high school versus elementary school, okay. So if you're writing to elementary school sellers, they are getting their kids ready to go back to school, or they are very excited about their kids going back to school or they're really excited about the routine. They miss the routine. They don't like the chaos of the summer and not knowing what's gonna happen every day. Some teachers really like the planner, especially if they're that same type of teacher.
Speaker 1:And then you have all the classroom decor prep. You've got all the back to school meetings, you've got all the July PD and you need to think about all those things. So what is your teacher feeling about each of those things? Are they excited about the PD? Are they frustrated with all the team building activities that are being forced down their throat? How are they feeling about that? What are they thinking about that? What are they going through? Just take a page, write the stuff down and you'll get some emails out of that.
Speaker 1:If you're a middle school teacher, you're not doing so much classroom decor prep as you are kind of cleaning up, rearranging and organizing your room structure. So you might have a few posters and stuff that are going up, but it's nothing like an elementary school seller. High school sellers, high school sorry, I'm saying sellers, I'm not mean sellers High school teachers are not doing hardly any decoration prep, just a few things here and there, a couple posters, something like that. But there's a lot of lesson planning prep. That's also going on for high school teachers. It's also with elementary school teachers, but they have so many other things that they prep for you can talk about it or not talk about it. If you're talking to font artists, you wanna talk to them about how to market their stuff for back to school season. If you're talking to speech language pathologists, you wanna talk to them about what they're doing to prep.
Speaker 1:Each of these different markets is looking at back to school in a completely different way and you need to get in their mindset. And if you don't know, then you know. I've told you where to research it. Go to Facebook, get in a Facebook group, go to Quora, go to Reddit, go to one of those places. You're gonna see information and it's gonna spark. Oh, this is how they're feeling. If you're not in the classroom and you don't know, so be mindful and that's gonna help you right in the tone. That's gonna make you relatable to your audience and that is such a big thing.
Speaker 1:This is something that I do really well with my email list. I know what they're feeling. I've been there, I've done that. I'm not doing it right now, but I can relate to them. So that makes my open rates and click rates higher, because they know I've got their best interests at heart and I know what they feel, what they're going through, what they're feeling and I'm going to do my best to help them with that.
Speaker 1:Which brings me to the next thing. Not only are we trying to be mindful of where they're at in their head, we're trying to be helpful. So you want your emails for this. You know this August or September time period to be super helpful For me. My teachers don't want to so much buy stuff right yet because they've had time to plan things out, but they want tips for doing things more efficient, starting their class faster. One of the technology summer series that I have a product for. One of the emails is about setting your classroom up really fast. So sometimes you've got all these things to log into and we put a bunch of tips in there for them to get their classroom started faster. So they won't really helpful tips like that.
Speaker 1:But maybe your audience wants interesting. You know about me activities, especially if you're an elementary school seller. So you know about me in numbers, about me in words, about me in colors. You know if you're an art teacher, you want to do some of those fun things that can get teachers to start off on the right foot with their students and it's like really helpful. Do you want to be relate, do you want to have fun and connect with your students from day one? That would be a subject line and that is something that a teacher is wanting Like. We went into this for a reason we enjoy students, we have fun with it and we want other, more ways to have fun with it. Want to build a community in your classroom. Try this activity to get your students talking and together, because I know I used to teach college, you know algebra and some classes will be so talkative you couldn't get them to be quiet, and other classes I'd walk in and it was like pulling teeth to get somebody to talk. So if you're trying to build that up, give them some help, describe those situations to them and they're going to be like yes, this is like exactly what I need.
Speaker 1:The last thing I want you to consider with your back to school emails is I want you to consider that teachers are so busy right now. Y'all they're so busy and you know this. So don't send really long emails. Okay, send shorter emails right now, when they're. They're just, they just need to get something out of this. So they're looking through their inbox. What do I need to open? I don't want to open this admin email. It's it's something I already know. I don't want to open this marketing email. I've already bought everything. Oh, her stuff is always helpful. Let me open that. That's what you're going for, and so you want to make it short, you want to make it helpful and you want to make it in the mindset that your teachers are at, and so, with that, I will leave you to write your back to school emails, and if you get stuck or you want me to read over one, go ahead, send them my way. You want to send them to email at cosinecreativecom? All right, happy back to school season.