Teacherpreneur Email and More
Teacherpreneur Email and More
Use Headline as Strategy to Prepare Readers for Your Email
Ready to unlock the cha-chings of effective headlines? They can be your secret weapon in capturing attention and engaging your audience. Not to mention set them up to buy. Familiarize yourself with six proven headline formulas, avoid common pitfalls, and learn the tricks to transform any marketing failures into awe-inspiring success stories.
Plus I mention the fellow teacherpreneur who got me started on headlines (without even realizing it!). I'll share my journey of discovery - the trials, the errors, and the eureka moments - that led me to master the craft of writing headlines that engage and sell.
Plus, there's a special treat waiting for you - a free product line sampler, personalized message and a freebie, especially tailored for you. It's time to revamp your teaching methods, transform your lessons, and embrace the power of compelling headlines.
You're listening to Teacher Panore email and more, the only podcast that helps you take the mystery out of what to write for your TPT store, whether you're struggling with what to write your email list or how to phrase your product description so you rake in buckets of cash. We'll be covering the exact steps each week. Let's get started. You could increase your own rate or your click rate, or you know the number of people reading your Instagram posts. There's a lot of ways to do this, but the best way I found to do it is through headlines. So today we're going to talk about headline formulas you can use that stop teacher entrepreneurs in their tracks. So it takes a lot of thought to write an effective headline. It's actually a lot more involved than you think. So you and I think we're going to write a headline like you know how to teach Cat Ions and Anna and five minutes Really Okay and we're done. There's actually so much more to it. I have a course in my store on this and it gives you lots of practice and lots of why and it really makes all this click in your brain. I really like the workbook pages that go with it, because that's what I needed when I first started A funny side story.
Speaker 1:I was just getting my blog for my chemistry site ready and I was asking a question and one of the Facebook groups at the house something, and this lady was like well, why don't you change your blog title to be this? And I forget what I had. It was something very generic and whatever she suggested was amazing and I was like, how did you do that? I was like my mind was blown. I was how do I learn to do that? And that's one of the things that started me on the copywriting journey to taking these courses and practicing and learning with all these people how much more interesting her headline was versus mine. And I was like, okay, clearly I've got to learn how to do that. How do I do this? And then no one could tell me, so it took a while to figure out. But I'm going to tell you I've got that course it's a mini course in my store, and then today I'm going to walk you through and kind of show you how this works today. So if you want to write better headlines or understand what's behind a headline, that's what I'm going to show you today. So we've got six headlines we're going to go through today. All right, so let's get started.
Speaker 1:The first one is going to be why something isn't working. So you're going to do why you know, insert your struggle or your teacher struggle and then you say isn't working. So I do a lot of doodle notes, so I'm going to use that as an example. So, say, somebody has bought doodle notes in the past and they were not a fan, they did not work for whatever reason. And so if I want to appeal to that audience in my email or my blog post or my notes of followers, whoever I'm writing to, I'm going to say why doodle notes aren't working. This is going to appeal to that person that maybe has bought somebody else's doodle notes and it didn't work for them. Or you know, say, you do phonics, so why phonics isn't working. Or why sight words aren't working, why problem based learning isn't working. You're appealing to that person who had a failed attempt at something and you know that you are product or your strategy can bring them back. So this is not just a headline to you know, get attention. What you're doing is you're setting up a whole email strategy on this headline why something they wanted to work didn't work. And then you're going to show them how to fix it. So that would be the first headline I would share with you. The next headline is going to draw readers into an article where they need to try a different approach or persuade readers against a topic. Let me show what I mean by that.
Speaker 1:The number one student hang up with and they would insert your lesson here and how to avoid it. So the number one hang up with solubility rules and how to avoid it. Sorry, guys, I'm a science teacher. This is what I know and this is how I can teach you. If you're an English or a history teacher, I am so sorry. One day I'll be able to move these relatable to you too. But the number one student hang up with solubility rules and how to avoid it. Okay, students, they typically hate solubility rules because it requires memorization, which is like work, and your teacher is going to click on this because she remembers last year and how frustrating it was and she does not want to do that again, like no. So you're appealing to that teacher who's had a bad experience and then she does not want to go through it again. So if you've got a better way, a new way, a couple of different approaches or something like that. That's who you're appealing to in this email. She wants to avoid that struggle from last year.
Speaker 1:The next one is a little more obvious than the first two. So the next headline, headline number three, is going to be the number one mistake you are making with X lesson. So whatever lesson you want to put in there. The reason this works is because nobody likes to make mistakes, especially teachers, because we're all perfectionists and we all are originally overachievers, even though sometimes we're slackers. But we do not want to make mistakes. We like things right, we like perfect and we like it. You know a certain way, and so you're going to appeal to a large portion of your audience within headline like this. So keep that in mind when you're setting up this email. This email is going to get a larger open rate than the previous two. The previous two will get a smaller open rate because they're appealing to a small segment of your audience that you're kind of bring back into the fold, bring back into something you like to talk about. One example I would use is the number one mistake you're making with PowerPoint lessons. We all use PowerPoint at some point during the year and none of us want to make mistakes with it and some of us hate using it. So that's going to appeal to a lot of people.
Speaker 1:Number four I've used this quite a bit with my email list and it gets a really good open rate and a really good response rate. So the headline is it's okay to hate teaching this topic. Now, don't change it. Don't change. It's okay to hate teaching Cations and Anions, or it's okay to hate teaching circumference. Don't do that. You want to say it's okay to hate teaching this topic. This topic makes me go oh, what's that? What topic am I allowed to hate? Because I have several that's going to want to, that they're going to want to know what that is. To reassure them that, oh okay, there's other teachers out there and they also hate teaching this topic. It's permission to not be perfect and camaraderie that you know we there's several of us out there that hate this topic.
Speaker 1:So what I would do in this type of email is I would actually end on suggestions on how to make teaching the topic easier, and then you can always link to a blog post or a YouTube video or something like that on how to teach the topic the easy way. So that's just a little side tip. The next one is going to be the easiest Something less than ever. So the easiest Equilibrium lesson ever. You want to use something that teachers are probably in a hate teaching and or something that's complicated or Something that you have really broken down in your store and so, and that way you're setting them up with a headline, they're getting to the email, you really are making it easy and then they're gonna click. So you notice there's a lot of psychology going in behind these and I'm just brushing the surface. So I can not go too long on this podcast, but explain how to make teaching a certain lesson very easy for them, and they're gonna love this because they don't have time and they just want to get it done, do it well and and move on to the next topic, and this is gonna appeal to a lot of teachers.
Speaker 1:For that reason, some teaching some lesson is easy when students know something. Okay, so teaching X is easy when teach students know X. So this is kind of like an if then statement. So it's it's telling your teacher that teaching, whatever this is, could be easy if first your students know this foundational topic, and so this implies your teachers that if they do this one small thing this lettuce and could be a breeze, and it also shows them if they're struggling with a certain topic. One little tweak could solve the problem. For example, what I would say is teaching bonding is easy when students know these formulas. So if I'm having a disastrous time teaching bonding which has happened to everybody you can. You're implying that if you go back and just review these formulas or do a quick handout on these formulas, then you can keep going in your lesson and it'll all be fine.
Speaker 1:What I want you to get by this podcast is that it's not just five ways to teach Cations and Anions. It's not just five ways to teach exponents. It's you need to get to the heart of what your email is going to be about and hint at that in the headline. So it's so much more. You're not just getting attention with the headlines. In fact, I'll teach you in my course that that's actually something that is just not true at all. Yes, headlines get attention, but if you actually want people to click and do what you want them to in your email, it is a lot more than getting attention.
Speaker 1:So you can click on the course in the show notes and learn about that if you're interested in writing better headlines, but what you want to do with these headlines is think about what are teachers experiencing, what is the psychology behind what's really going on in their life or in their classroom right now? What is motivating them to read this email or what could motivate them to read this email? And then you also want to consider curiosity. You don't want to give too much away and you don't want to just spell it out for them, but you don't want to make your headline so generic that it's like oh, that's just another email, and all of this is a very fine balance. So I just gave you four variables and they all have to be pretty close together. That's not to say it's hard to learn. Once you sit down and take a few minutes to practice it, it comes pretty naturally. You can definitely do it. So take that to heart, think about it.
Speaker 1:Maybe listen to this again and maybe pause the podcast. And, as I told you one of those headlines, just stop, pause the podcast, write your own headline and then listen to my psychology that I told you after that and see if your psychology lined up with mine. And that would be a great way to write a bunch of headlines for like a month of emails or two months of emails or a bunch of blog posts ideas. You can always tweak them and keep going like what, what do I really want to get out of this? So I hope that helped you get some ideas for how to write headlines that are going to generate you more income than you are making.
Speaker 1:Headlines are so important. Again, I've mentioned the headline course that I have in my store. I'll put that link in the show notes. If you have any questions about this, you can always email me. I will see you guys next week. So are we pen pals? Yet I'd love to know that. I'm not just trying to educate the closet. So sign up for my free product line sampler so I can send you a personal message and get you the freebie. Talk to you Monday.