Unbox the Inbox | Email Marketing for Online & Offline Businesses
Gary Redmond founded his Subscription Box business BusterBox.com in 2016 with no prior business experience (and no money).
After failing for many years, he eventually grew it to over $11 Million in total sales, learning exactly what it's like trying to grow a business on limited resources.
This led Gary to try and master the super-powerful and free (but often underappreciated) marketing channel which is email marketing.
Everything you hear on the show is proven, and Gary shares these battle-tested growth hacking strategies so you can implement them in your business right away to make more money.
If you're a beginner, you will get a grounding in the fundamentals of email marketing and how to apply it to get your business off the ground.
For more advanced folks, we'll dive deep into cool and clever hacks you can use to optimise and automate the most critical areas of your business.
This podcast is for entrepreneurs & business owners who want to learn how to use the power of email marketing to acquire, retain and upsell to their customers on autopilot.
Gary will also do his best to entertain and inspire you to create the business and the life of your dreams through your online business.
Topics covered include email marketing, e-commerce, consultant, coach, expert, entrepreneurship, automation, productivity, subscription boxes, advertising & business.
Unbox the Inbox | Email Marketing for Online & Offline Businesses
The Final Episode: I'm Switching Channels
After months of reflection, I've decided to end the Unbox the Inbox podcast and shift to a weekly newsletter format that better aligns with my current business direction and personal values.
• Started this podcast to help others grow subscription box businesses based on my experience with BusterBox
• Noticed significant industry headwinds making it harder for clients to justify coaching costs
• Attempted to pivot toward helping coaches grow their businesses but felt inauthentic
• Realized after stepping back from BusterBox that I missed building with my friends rather than going solo
• Recommitting to building BusterBox's new venture, Top Dog Prizes, with my business partners
• Launching "Don't Follow Me" newsletter for slower, deeper, quieter weekly communication
• Newsletter will share real-time lessons and ideas as I return to building rather than just talking about business
• No content calendar or performative content—just authentic weekly emails
If you'd like to continue receiving insights from me, please sign up for my weekly newsletter "Don't Follow Me" using the link in this episode's description.
https://dontfollowme.beehiiv.com/
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
- Join my newsletter at garyredmond.com/newsletter
Welcome back to Unbox the Inbox with me, your host, gary Redmond. On this podcast, you'll learn how to grow your online business using the power of free and mostly automated email marketing, and we'll hopefully have some fun doing it too. I'm a co-founder of BusterBoxcom and also a mentor and coach, helping founders like me and you create their dream life through their online business. So today I want to talk about my direction for the next one to two years, which is something I've been thinking about a lot over the last few weeks and months, um, in terms of my coaching business and my sort of my personal brand and content production, all that sort of stuff. So, um, I've been experimenting over the last um many years, okay, um, in terms of what kind of content I want to produce. First of all, I started this whole side business and content to help people. Okay, to produce this podcast, to produce my articles and things like that that I was writing before, to help people to grow their subscription box business and follow in the footsteps of what I did with my subscription box business, and that has been totally great. I launched a course out of that. I helped some people one-to-one and still do work with some people one-to-one. But what I noticed towards the end of last year was the industry having quite a lot of headwinds, to be honest, and less and less people were kind of in the position to be able to work with me and still get the results that they felt that would justify the cost. So I started to kind of pivot the business a little bit my coaching to try and help other coaches to grow their coaching business. But I kind of realized I'm not really all that passionate about that and I realized that I've been kind of shoehorning this podcast from what it used to be into something else that it's not quite yet and, to be honest, I just feel like I've been forcing it and not because I don't care about the people that are listening. I really do and I really appreciate the people who listen to this podcast. But I finally got honest with myself about you know whether I want to keep going in this direction. So I have decided this is going to be my final podcast episode for now. But it doesn't mean that you're not going to hear from me, I'm just going to switch channels. Okay, so I'll talk to you about that and about what I'm going to be doing.
Speaker 1:But, as I said, this podcast started as a way for me to share what I was learning, to create, to connect, and somewhere along the line it just kind of turned into a bit of a muddled some muddy water, to be honest, and in terms of like changing in the direction of who was trying to help and I was kind of not really expressing myself in the way it is. So I don't really want to keep showing up this way because it feels a little bit forced and I can feel it. Maybe you can feel it too, okay. So, um, another bit of context is like I've been running BusterBox with my two best friends, built a business to be built from scratch to well over I don't know, 10, 15 million quid in sales or something like that crazy right now, okay, in total sales.
Speaker 1:Um, and throughout that time I kind of really was attracted to the idea of the solo business and the sort of coaching you know build content, be the coach, build a content business, be sort of free and creative. I guess what I mean is not building a business but more helping others to build their business, and it's something that I kind of thought that I really wanted to do, but recently I took a little bit of a step back from BusterBox and weirdly, I actually hated it, to be honest. Okay, like I thought it was my dream to have, no, you know, no sort of um set schedule and kind of full control and just be kind of like doing my own thing. But when I realized it was actually just a placeholder from like, I didn't really want like freedom from people, I just wanted a break. I just needed a fucking break, to be honest.
Speaker 1:And when I had a chance to kind of look ahead for two years and see if I wanted to work with my friends and continue to do what I've been doing for the last nine years, or to go alone, like if I said to myself which I did say to myself, I have to assume both will be successful. So which do I want to do? Okay, we want to be alone, kind of fighting my demons and trying to, you know, overcome my own challenges and all challenges by myself, or do with my friends, okay. So I kind of really missed building with the people that I love and, you know, not carrying everything myself. So I decided that this, this content business, um, has been a bit of a distraction for me, um, and I decided we're going to. We decided we're going to build a new version of the BusterBox brand through Top Dog Prizes and I had a chance to either can you know to do that or not and I decided that I wanted to do it. I wanted to be, I wanted to stay with my friends, have the same grit, but just have more clarity on what I'm doing.
Speaker 1:But when I'm, when I realized that, I realized that I would have even less time to run this content business and also it would no longer be sort of focusing on a coaching or a subscription box business. It would be a completely different sort of business model, which is this is sort of like raffles. So it just doesn't feel aligned for me to continue this podcast. But what I do want to do is not disappear. I want to choose a different way of communicating and I want it to be slower, deeper and quieter. Okay, so I've started a weekly newsletter and I plan to publish it once a week probably on Sunday, I'm not sure exactly and that's where I'll share the stories, lessons and ideas I'm uncovering as I build again.
Speaker 1:Okay, back to building a business not talking about business, in my opinion and I'm doing it in real time. So I don't have a content calendar. I don't have pressure to perform. Just one email a week High quality, good tips and exactly what you need as an online business owner and exactly what I'm going through. So if you've ever related to my personality anything I've shared before I would like to invite you to this new newsletter and it's called Don't Follow Me, and that's the point. You won't find me on social media turning up chasing attention, forcing content.
Speaker 1:I'm doing this the old-fashioned way, via email, okay, so if you want to stay connected, the link to sign up is in the description of this episode. I'm building it through beehive, um and yeah. So for now, this is my last podcast episode, but not my last transmission. I am just switching channels. Thank you so much for listening over the last year and a half and I hope to see you join the, join the um, the newsletter and see your name on that list. So from me to you, gary redmond, thank you very much for being a listener, this podcast, and I will see you via email and you'll hear from me there.
