Your Mind Your Business

Welcome to Your Mind Your Business: The Real Talk Podcast for Entrepreneurs

In a world where social media showcases polished success stories, we shine a light on the grit, grind, and resilience it truly takes to build a business. From sleepless nights to setbacks, we tackle the raw realities of entrepreneurship that often go unspoken.

Too often, the emotional and mental toll of running a business leaves entrepreneurs feeling isolated, overwhelmed, and full of self-doubt. That’s why this podcast is here—to provide a real, unfiltered look at the challenges behind the success and to remind business owners that they are not alone on this journey.

💡 What We Offer:

Honest conversations about the mental and emotional toll of entrepreneurship.
Insights into overcoming challenges like burnout, self-doubt, and imposter syndrome.
Stories that inspire, motivate, and bring authenticity to the entrepreneurial narrative.

Join us as we move past the highlight reels and dive into the truths of building a business, offering support and actionable advice to help you thrive.

🔔 Subscribe now for real talk on entrepreneurship, business growth, and mindset!

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All Episodes

Your Mind Your Business

Pre Social Media: How Daniel Herman Built Bio-Synergy, a Sports Nutrition Brand from the Ground Up

July 03, 2025 • Carina McLeod • Season 1 • Episode 13

Daniel Herman, founder of Bio-Synergy, shares how he built one of the UK’s pioneering sports nutrition brands long before social media, influencers, or digital hype. In this episode, hosted by Carina McLeod founder of eCommerce Nurse, Daniel opens up about growing Bio-Synergy from his parents’ house to supplying elite athletes, global sports teams, and major retailers, all while staying grounded and focused on product integrity.

From losing 99% of his business overnight to never paying a celebrity to endorse his products, Daniel’s journey is packed with resilience, early innovation, and lessons in longevity. Discover how he stayed humble while working with household names, why he refused to follow industry gimmicks, and what it really takes to build a brand that lasts nearly three decades.

We dive into:
✅ Building a brand before Instagram, TikTok or paid influencers
✅ Supplying Arsenal and Formula 1 without being starstruck
✅ Losing almost everything during COVID
✅ Why Daniel has never paid an influencer in 28 years
✅ Balancing brand growth with integrity, humility and values
✅ The mindset that kept him going when 99% of his revenue disappeared
✅ How pioneering in product, not promotion, created lasting success

Whether you’re launching your first business or navigating the long game of staying relevant, this episode is a masterclass in leading with values, product, and grit, especially when the spotlight isn’t the goal.

👉 Don’t forget to like, comment, and subscribe for more real-talk episodes that reveal the grit behind entrepreneurship.

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