Your Mind Your Business

From Accountant to Entrepreneur: John Holliday’s Journey from Debt to a Thriving Accounting Firm

Carina McLeod Season 1 Episode 17

In this episode of Your Mind Your Business, host Carina McLeod sits down with John Holliday, founder of Pocknells Accounting, to dive into the raw journey from debt-ridden business to a thriving 50-person accounting firm through strategic acquisitions and personal growth.

Chapters:
[00:45] Introduction to John Holliday and Pocknells Accounting
[03:22] From reluctant accountant to accidental entrepreneur
[06:02] The mentor who shaped everything - Colin's influence
[08:42] The BNI breakthrough - discovering the power of sales
[11:27] The pivotal moment - learning sales changed everything
[15:59] The police station gamble - from comfort to crisis
[22:49] The ultra marathon mindset - pushing personal boundaries
[27:23] Managing stress and the loneliness of leadership
[31:20] The recognition trap - awards that don't fulfil
[37:42] Social media jealousy and finding true fulfilment
[42:30] The Super Profits program - helping others through forecasting
[45:20] Leading a team of accountants through constant change
[50:01] Current acquisitions and managing risk appetite

💡 Topics Covered:
✅ The journey from failing school to building a multi-million pound accounting empire
✅ How poor grades and rejection led to discovering entrepreneurial superpowers
✅ The mentor relationship that provided both opportunity and cautionary lessons
✅ Why learning sales and marketing transformed everything for the business
✅ The psychology of setting unrealistic goals to force action and commitment
✅ How a £1.4 million police station purchase nearly derailed everything
✅ The loneliness of leadership and importance of therapy/coaching for entrepreneurs
✅ Why material success (cars, awards, recognition) often feels empty
✅ Building systems and forecasts that turn accounting into a growth machine
✅ The shift from personal achievement to creating opportunities for others
✅ Managing multiple acquisitions while balancing risk and growth
✅ Leading change-resistant accountants through sales and marketing innovation

💪 "I genuinely believe that in my circle of entrepreneurial friends, entrepreneurial clients, they would typically always succeed. There might be some failures and there might be some problems along the way, but they're the type of people that have got the grit that it doesn't matter what happens, they're gonna come back."

🎯 "Once you've learnt that you can sell and market, anything, So I do believe money's abundant at some point in my journey. I didn't see that. I couldn't, I didn't believe it. I didn't know it."

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