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In this episode, my guests Penny-Jane Cooke and Brian Kawuma from Power for All, Abraham Mudasia from AMDA, and William Brent from Husk Power, unravel the intricacies of establishing professional campaigns and advocacy to amplify the mini-grid sector's voice among policymakers, funders, financiers, and investors. We explore the synergies between marketing and advocacy, underscore the importance of backing mini-grid proponents within government ministries and regulatory bodies, and deliberate on potential sources of funding for these crucial activities. Finally, we discuss what effective messaging and appropriate communication channels might entail, aiming to craft strategies that resonate deeply with our intended audiences.

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