Full Transcript

[00:00:07] Jay Schwedelson:  Welcome to a new special series called the bathroom break. That extra ten minutes, you either have to listen to marking tips or use the bathroom or both. But I don't recommend both, but that's your choice.

[00:00:19] Daniel Murray:  This collab is gonna be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwedelson, from the do this not that podcast and subjectline.com. Each episode in this series, we are gonna go over quick tips about different marketing topics. And if you wanna be in the bathroom, fine. Just don't tell us about it. Thanks for checking it out. We are back for the bathroom break, and we're gonna be crushing it today because we're gonna be talking about using little amounts of money. I'm talking about, like, hundreds of dollars, if not even less than hundreds of dollars and the impact you can have on for you and your brand. But before we get into all that, Daniel, it's March Us. I need to know, do you do a bracket?

[00:00:58] Daniel Murray:  Do you care? What do you think about all this?

[00:01:00] Jay Schwedelson: I do do bracket. I have two brackets, and I was a little sad because I picked some upsets that weren't doing well. So what about you? I know, I know you probably have a bracket, but you don't care.

[00:01:15] Daniel Murray: Oh, I don't care, but my family, my, me and my wife and my two teenage kids, we all do a family bracket, which is ridiculous. Cause other than my son, nobody knows anything. So my, my wife, she picked, Georgia to win it all. And I said, why'd you pick Georgia to win it all? They're not good. And she goes, I like Georgia. I go, that's not how it works. I go, they were like an eight or a nine WEEK and they lost in the first game. She She goes, oh, what does that mean? I go, it means you're screwed. Okay. So very sophisticated.

[00:01:46] Jay Schwedelson: And you picked Florida, I'm guessing.

[00:01:48] Daniel Murray: Of course. Go Gators. We're winning it all. I don't even know if Cincinnati's in it or any of the other schools you you played football. No.

[00:01:56] Jay Schwedelson: No. But I did, pick UC San Diego for my San Diego roots. That was not a good pick, but it's okay. Sorry to mention THIS.

[00:02:04] Daniel Murray:  Does not get you very far. No. Okay. So we're talking about small dollars, big impact. And there are things that you could do out there where you spend little to no money, and it could change everything. I wanna know your take. Paid version or free version of ChatGPT? The 20 version, is it worth it? What do you think?

[00:02:25] Jay Schwedelson: A % worth it. The amount of time, ideation, reviewing, summarizing, researching, you could save by just getting the $20 version is just insane. The value to what $20 is a month.

[00:02:43] Daniel Murray: I couldn't agree with you more. You know, everybody out there like, oh, I don't want to spend on that. Well, cut down going to Starbucks twice in a month. Jay. And I am telling you, get the $20 version of ChatChippy Tea.

[00:02:54] Daniel Murray:  I'm not an affiliate for them. Not that they need my help or whatever. I'm telling you just like Daniel, it is game changing to have access to it. So that one is a no brainer. So what's another small dollar tip that you think people should be aware of?

[00:03:09] Jay Schwedelson: Yeah, I think one people, people always think that that to be posting on a platform, you need to be able to grow an audience first, and you need to be able to grow a community first. And some things you could do with small dollars is boosting your highest performing post, not for not for conversion based things, but for profile views and to to get that follower number Up. Because you want to build a community of people so when you broadcast on that channel, you can get more followers. I know this is a one way to get followers, but once you build that community, you can start getting broadcast channels and Facebook groups and all these things where you can communicate to these people when at good times. So I think if you can just spend even 10 to $20 a week WEEK your posts, you'll start growing that following on Instagram. I WEEK the secret sauce there is

[00:04:05] Daniel Murray: that you said 10 to $20 a week. I think people think in order to run ads on Instagram or ANYTHING, you have to spend thousands. You can have an impact with $20 a week that can actually change your entire social media and the brand. Your brand accounts too, the entire social media existence for your brand accounts. I'll give you a really random one in terms of spending money. A lot of people out there, they maybe they want to network. They want to meet people in the industry. Maybe you're looking for a job. Maybe you just want to get a new Jay, or maybe you want to get new clients and you want to go to industry events, but you don't have the money. A lot of these industry events are really, really expensive.

[00:04:43] Daniel Murray:  Could be like a thousand dollars ticket, something like that. A secret hack is find Us events in your area that you could drive through or whatever, and you can get exhibit hall only passes at the event. Exhibit hall only passes mean you can't go to the sessions, but you can be in the exhibit hall all day long. Okay. And usually THIS What’s less than a hundred dollars because the events want people to be in their exhibit hall. They love you being there and you can network with everybody. You could talk to all the exhibitors, you talk to all the speakers. That is something I would be doing all day long if I was trying to grow my network or meet the right people.

[00:05:19] Jay Schwedelson: Another thing I would do is if you don't have money to spend WEEK your product with people who are micro influencers, who are either power users in the industry or people who can review your product or talk about it online, I think this is a very affordable way to get your product in people's hands that you want content from ideas from and people talking about. So. And you can do this with anybody at the beginning. You could do it. If you're a service company, you can offer a free audit.

[00:05:52] Jay Schwedelson:  If you're a SaaS brand, you can now order free give free software. If you're a beauty brand, you can seed your your your best eyeliner or something like that. You could do this very cheaply. I wouldn't say it's free, but it it's better than spending actual dollars that you you don't have. If you have products, you could spend it.

[00:06:15] Daniel Murray: Yeah. And I think in general, the mindset shift that you need to have is whether it's for your personal brand or your business brand, if you can carve out just a few hundred dollars a week or on your personal brand Us $50 a week max, you can have an exponential impact on everything that you're doing. So, Daniel, do people send you free stuff? Do you ever get stuff in the mail? Like, hey, here's a shirt I want you to wear and post about it?

[00:06:42] Daniel Murray:  Or are you not like Alex Earl?

[00:06:46] Jay Schwedelson: I wish they did, but I actually I actually have some of the best podcast guests because sometimes the podcast guests will send me free product for my wife. So I'll I'll tell them that my wife loves your brand, and they'll send, makeup or clothes for my wife, which Us great for me to get that stuff. But I never get anybody sending me products. So if you wanna send actually, go send Jason product. He is THIS his office looks empty right now.

[00:07:13] Daniel Murray: Send me

[00:07:14] Jay Schwedelson: some product right now.

[00:07:15] Daniel Murray: No, my favorite ones that I ever got was from Tommy John. I gave a speech somewhere and I mentioned in my speech that I love wearing Tommy John, like underwear, Tommy John, everything. And I guess the CMO of Tommy John was in the audience. They sent me so much stuff. It was amazing. Like, I've all I had a whole new, wardrobe. It was one of the coolest things that's ever happened. And I was like, I WEEK I wanted THIS to start mentioning everything. Like, hi, I like Hokas. I really like Hokas. I thought maybe I would

[00:07:45] Jay Schwedelson:  get I feel like you shouldn't be sponsored by Celsius.

[00:07:49] Daniel Murray: I thought about that, but I think it would be unhealthy because then I would feel like I have to drink more of it.

[00:07:53] Jay Schwedelson: But they have such cool events now

[00:07:55] Daniel Murray: that you can go to. I like the new Red Bull.

[00:07:57] Jay Schwedelson: Yeah. They're THIS have such cool events that you can go to. And you're basically an influencer, so.

[00:08:02] Daniel Murray: Oh, yeah. I'm a big influencer. I have no influence, not even in my own home. WEEK, listen, everybody go out there on your way to Starbucks. I want you to stop, not go in. I want you to save those dollars and test out some of these micro things because they can have an impact. And, go and follow the Market Millennials podcast. And if you are really bored, you could follow Do THIS, Not That podcast, and we'll check you later. Daniel, come on, man. I gotta get back to work. Get out of there. Alright. While he's still in there, this is Jay. Check out my podcast, Do THIS, Not That for marketers. Each week, we share really quick tips on stuff that can improve your marketing, and I hope you give it a try. Oh, here's Daniel. He's finally out.

[00:08:45] Jay Schwedelson: Back from my bathroom break. This is Daniel. Go follow the Mark and Millennial podcast, but also tune in to THIS series. It's once a week, the bathroom break. We talk about marking tips that we just spew out, and it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a a shout on LinkedIn and tell us what you wanna hear. Peace out. Later.



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