[00:00:01] Daniel Murray: Welcome to a new special series called the bathroom break. That extra ten minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice.

[00:00:13] Jay Schwedelson: This collab is gonna be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson, from the Do This Not That podcast and subjectline.com. Each episode in this series, we are gonna go over quick tips about different marketing topics. And if you wanna be in the bathroom, fine. Just don't tell us about it. Thanks for checking it out.

[00:00:34] Daniel Murray: Let's see if it oh, there we go. We're live. We're live.

[00:00:37] Jay Schwedelson: We are live.

[00:00:38] Daniel Murray: We are live. What's up, everybody? Welcome to bathroom break live. We do this on the marketing millennials podcast and do this, not that podcast. I'm Daniel Murray, and I'm here with the Jay Schwaddlers. And wait a minute.

[00:00:52] Jay Schwedelson: Are we live on your page or marketing millennials?

[00:00:55] Daniel Murray: Marketing millennials.

[00:00:56] Jay Schwedelson: Oh, that's why I keep refreshing the wrong page.

[00:01:00] Daniel Murray: But today we're gonna talk email marketing tips, ones that you can implement today. This is our first time going live off of Riverside, so, again, don't judge us. Jay, you have anything to say today? Do you have anything?

[00:01:14] Jay Schwedelson: I'm excited to be here. We actually are live. I've we've said at least 12 times already in the span of one minute. So if you haven't listened to the Bathroom Break, that's a a podcast episode that Daniel releases on Marketing Millennials and I release on my podcast Do This Not That every week. It's super short. We we go through a lot of tips on random stuff, which we're gonna do right now, but but we always talk about nonsense before we get going. So, Daniel, let's talk about some nonsense. I have a question for you. What are you watching right now? I see a lot of memes being made by you, White Lotus memes. Are you, like, all in a White Lotus?

[00:01:47] Daniel Murray: Yes. And I'm I actually love how all and the cast members are of not spoiling spoilers. I I've been seeing videos about how they people come up to them in grocery stores and ask them for spoilers. It's kinda crazy. But, yeah, I'm all in a white lotus. I'm behind on severance, so don't spoil for me anybody on severance. But those are the two shows I'm doubling down on right now. What shows are you watching?

[00:02:11] Jay Schwedelson: Wait. Before I tell you what I'm watching, can you do for everybody that's dialed in live, can you do your best Parker Posey impersonation? I feel like you do that a lot in your free time.

[00:02:20] Daniel Murray: No. I don't. Jay actually posted a picture, a video of Parker Posey on his Instagram and Yeah. Took it down because he thought nobody would know what it was.

[00:02:28] Jay Schwedelson: I liked

[00:02:29] Daniel Murray: it when she

[00:02:29] Jay Schwedelson: was like, Buddhism tsunami. It was Wait. That's actually pretty good. Well, thank you very much. Yeah. What I'm watching, which I know everybody cares about is I just finished watching the Ruby Franky Ruby Frank story. She's this, like, mom YouTuber who lost her mind and was, like, hurting her kids. That was on Hulu. And then I was watching The Good American Family with Ellen Pompeo. I don't know what happened to her, by the way. And it's about the Natalia Grace story about this girl who's either faking how old she was. It was crazy. So I'm watching really trash garbage stuff. But what's not trash or garbage is what we're going to do right now. So by the way, as we keep talking, are people showing up to this thing?

[00:03:09] Daniel Murray: Yeah. People are showing up. People are in. People are in live.

[00:03:12] Jay Schwedelson: Yeah. Drop us some comments. Let us know how ridiculously pathetic this is. No. It's awesome. Alright. Let's jump into the topic of the day here. We're talking about some rapid email tips, stuff that's going to get people to open, to click, to respond, to engage that maybe people aren't really thinking about that much. So, Daniel, you wanna fire it off. What's your first email marketing tip?

[00:03:34] Daniel Murray: One of my most favorite and the one I tell a lot of people is treat every email like it's someone's first email. So your welcome email is your first impression, but every other email there is a first impression to someone else. So you can't just phone it in every email. Just like social, you can phone in every social post because open rates, algorithms, all that good stuff don't normally always show a post to someone. So you always have to repeat what you say, say things great, make it your best email that you ever put out.

[00:04:10] Jay Schwedelson: I love that. And by the way, for everyone that's here now, if you don't know Daniel, which you should, he's the founder of Marketing Millennials. So that's why we're on his page right now. And I'm Jay. I'm a big doofus. Anyway, so some email tips that I always think about is the little stuff. So for example, people don't know this, but about 19% of all the clicks that happen in any email that you send out are gonna be on the logo in your email. And what happens is who's ever coding your email, they generally aren't taking the the click through traffic that's on your logo and sending it to your offer page. They usually send it to your homepage because they're just not thinking about the logo traffic, but that's one in five clicks. You wanna think about every click through in that email you're sending out and where you're sending that traffic because every time you hit send, you're hoping one thing happens. They take advantage of the offer. They subscribe. They download. They do a free trial. And if you have click throughs going elsewhere, what are you accomplishing? It's it's why I can't stand a lot of times when you have social sharing links in your emails because if you're trying to get something downloaded or bought, let all the click throughs go to that one thing. What else you got?

[00:05:16] Daniel Murray: Actually, we'll double down on that. I I think too many people will go put their company homepage or something like that. Your offer page will can lead to a lot of things that you're trying to do. So that email is supposed to do one thing. When you're trying to do make an email, you're trying to sell a click, and that's the goal of a lot of emails and marketing is to sell the click. But my next tip is, and this might sound counterintuitive to people, but as you're growing a list, you should kick the unengaged people off your list. A couple reasons for this. I know a huge list number is a vanity metric, but it actually, in a high engaged email helps you, one, get seen by more people because the email providers are like, okay. This is an engaged email list. It's not just sending to people who don't care about your content. So every month, we do a bulk cutoff of people who have been unengaged for ninety days. So that means no clicks, no opens, no emails. But before we do that, we do a a Dear John flow of three emails, a win back campaign to try get them back. But if they don't get any engagement on that win back campaign, we'll kick them off the list. I say a highly engaged email is way more important than having a bigger list, even though growth numbers look great on a dashboard.

[00:06:45] Jay Schwedelson: Yeah. I I don't think Daniel metrics in email are just ridiculous. You gotta get real with yourself and focus on, you know, what matters. One of the other big things in email that I think is a total myth is when to send out your emails. You know, when should you actually press the button? What time of day should you press the button? And there's this feature that is now available in almost every email setting platform that I think is actually garbage now and it's called send time optimization. So in almost every email setting platform, there's a button that you could check that says I want to use send time optimization and it's using AI and all this stuff. And basically what it's doing is it is sending out the emails that you are sending out to everybody in your database, but it's sending it to each person at a different time depending on when they most normally open up their emails. Right? So if I open up my Email at 08 And so many marketers now are using this this, functionality that we're actually starting to see it not work because all the emails now are going out to you exactly at the same time of when you open up all your other emails. It's like this confirmation bias that's happening. So I'm a big fan of not using that, but the thing I will tell you about when to send out your emails is 80% of all emails are sent out on the hour. When you set up your campaign, it's you're sending it up to go out at 11AM, at 2PM, at 8AM. If you send out your email campaigns, whether it's business or consumer, not on the hour, at 11 Just by not sending out in the hour is a win. What else you got?

[00:08:30] Daniel Murray: Another way to get your emails open, I think a lot of people forget, is the preheader of your Email. But the preheader one thing that I've been testing out that's worked really well is adding brackets and putting a read time on your email. So I'll put this is a four minute read. It's a three minute read. It's a six minute read. It sets expectations for people to open up the Email, and we've actually seen a 10 to 15% lift in our open rates by just adding read time on some of our emails when we test it in the preheader. So I one thing to say is you test this, but also test the preheader. It's an underrated place to test the it's basically the second line of your email. The subject line is the first line, The second line of your email is a preheader. So test things in there, test emojis, test things that are outrageous. This is will help improve your rate if you actually start testing your preheader of your email.

[00:09:31] Jay Schwedelson: Yeah. I love that. I think preheader is such an untapped, area to be testing. And the other really kind of out there thing that we do a lot, which I know is gonna sound ridiculous, is, I like unsubscribes. I like getting people off my list that don't wanna be there. It doesn't hurt deliverability. It's a big myth to unsubscribe to this terrible thing. And what I would encourage everyone to do is go back to all of your email sends and look for the emails that generated the most unsubscribes. Which emails had the highest unsubscribe rate? And what a lot of marketers will do is like, oh, no. We can never do that again because it generated the most unsubscribes. I totally don't buy into that. Whatever you did in that email is something that got a reaction. Okay? You took a stand on a topic. Okay? Maybe you broke out of your normal boring format. You did something that got a reaction. And, yeah, there was a lot of people who said, why am I still on this list? I never even look at this thing, and they took themselves off the list. But if you did it right, you also got interactions in the other direction. So I would look at your unsubscribe emails, the ones that generated the most and say, wow. How can I do this a little bit differently and really get some traction out of this? So don't think of unsubscribes as this big problem that you have.

[00:10:40] Daniel Murray: I actually love that. I think it's signal. It's signal of positive and negative things, but it it's not it's not an end all be all. So if your boss says, why did we get so many unsubscribes in this Email? What did you do? You could, what Jay said, say, we took a stance. We tried something new. This is something different we did in our email. So that's why you should always have a hypothesis going into things in marketing so you can know what you're why and what you're testing when you go into things. But the next thing I wanna add to help in the inbox is something I like to have something consistent in the inbox. So what we do in the marketing millennials is add a flame emoji on every single email. Why? Because when people are searching for our email, they know to look for the flame. Every time we're in the inbox, they know to look at the flame. A consistency consistency in anything in content wins. So in social media, if you do if you're consistent on your voice, your format, what you do, people will know why to follow you. If you're disparate, they don't know why. Same as subject line. Be consistent so people know where you are, who you are. They think they don't think they're following somebody else. So I like to have a consistent emoji in every single email. So that's something we do, and it really helps keep our brains at a good place.

[00:12:00] Jay Schwedelson: Alright. So before we wrap up here, I wanna know something. Do you think that Arnold Schwarzenegger's son got the job because he's Arnold Schwarzenegger's son on White Lotus, or do you think he got it because he just deserves that position?

[00:12:16] Daniel Murray: I think it helped him get the position, but I do think he fits the frat bro bro vibe of, Saxon. So I think, people are really hating on him online, though. They're really hating on, like, I hate this character. I hate this person. But if he they're hating on him online, he's probably doing a pretty good job as a character, because that's what the goal is to, like, hate him as a character.

[00:12:42] Jay Schwedelson: Right. So I'm getting unsubscribes in your emails. He's getting a reaction.

[00:12:46] Daniel Murray: You like garbage TV. So what are some garbage shows that people should watch right now?

[00:12:51] Jay Schwedelson: Well, of course, everybody just finished Love is Blind. And if you didn't, you're you're out of your you just are a loser, because it was incredible. Dave is a loser. Every guy this season, except for the guy that got married, was actually horrendous. I was very disappointed with this season of The Bachelor. I think The Bachelor is in major trouble. The Bachelor in Paradise is coming out this summer. That'll be good. But I think The Bachelor franchise, and I've never said this before publicly, not that anybody will care, but I think the franchise is in trouble. So as soon as that. And, a lot of the other, reality TV shows are actually hard to watch. Everyone says I need to watch Traders. I'm gonna try to get involved with that, but a lot of them are tough. So, yeah, I need more garbage in my life. I am all in a white Lotus. Everyone keeps telling me to watch adolescence on Netflix. I haven't watched that yet. So I I have a lot of homework to do. I don't know. I need to get a life basically.

[00:13:46] Daniel Murray: Everybody who joined in, well, if you like the live comment, tell us what we could do better. Tell us what we could do next time. What do you wanna hear? We might go live again next week if if you if you like this or another week. We do this every week on our podcast feeds, the market millennials, and do this, not that, do this, not that podcast is top five on the chart, but been three trending for the last sixty three weeks. If you go look at Jay's, feed, he posted about this and hyped it up, but he also also, I forgot where are my manners? Congrats on the launch of guru.

[00:14:23] Jay Schwedelson: Guru conference. Thank you. We just launched guruconference.com, our free email marketing virtual event, But it's that event is meaningless because the real event later this year is gonna be marketing land, Daniel's event. But I'm not supposed to talk about it yet. It's top secret. So top secret, let me get in here.

[00:14:37] Daniel Murray: Well, thank you all for joining, and have a good rest of your day or good night or wherever you're joining what time you're joining in from.

[00:14:46] Jay Schwedelson: Later. Daniel, come on, man. I gotta get back to work. Get out of there. Alright. While he's still in there, this is Jay. Check out my podcast, Do This, Not That for marketers. Each week, we share really quick tips on stuff that can improve your marketing, and I hope you give it a try. Oh, here's Daniel. He's finally out.

[00:15:04] Daniel Murray: Back from my bathroom break. This is Daniel. Go follow the Mark and the Lehigh podcast, but also tune in to the series. It's once a week, the bathroom break. We talk about marking tips that we just spew out, and it it could be anything from Email, subject line, to any marketing tips in the world. We'll talk about it. Just give us a a shout on LinkedIn and tell us what you wanna hear.

[00:15:26] Jay Schwedelson: Peace out. Later.


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