Inspired by Ms Amber Red

We're Breaking The Plateau: Here's How We Shifted Our Email Strategies | Inspired by Ms Amber Red

Amber Guthery Season 1 Episode 93

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In this episode of Inspired by Ms Amber Red, Amber and Sasha get real about something every entrepreneur faces: hitting a plateau. Business is steady, your systems are working… but suddenly, things stop growing—and you don’t know how to get unstuck.

We’re specifically diving into email strategy—what’s worked for us, what we’re trying now, and what we’re struggling with. When Amber launched her first course, Long Lasting Lippies, she hired outside help to build a solid launch plan. That investment paid off big time and gave us a blueprint for future launches that crushed it.

But now? No new launches. Just bomb courses that deserve to keep selling. So we’re asking: How do we keep things fresh? How do we grow our list, reach new faces, and still love on our OG subscribers in a way that turns non-buyers into loyal fans?

We also talk about the mental shift it takes to spend money when you’re not seeing immediate returns—and why taking that leap can be the key to your next level.

If you’ve ever felt stuck, scared to invest, or unsure how to move forward, this episode is for you.

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