The Human Problem with Customer Success

Psychology of Customer Success

Psychology of Customer Success
The Human Problem with Customer Success
Feb 04, 2026 Season 1 Episode 2
Rachel Provan

Wouldn't it be nice if customers would just do what we tell them to do so they can get what they say they want?

Unfortunately, humans don't work that way.  For better and worse, we're much more complicated. 

Dive into the fascinating fields of behavioral economics, neuroscience, and cognitive behavioral psychology to understand why people do the things they do, what motivates them, and how to use that to create positive outcomes for your customers, your company, and yourself.

BY THE TIME YOU FINISH LISTENING, YOU’LL KNOW: 

  • Why your customers can't absorb all the information you're giving them
  • The reason many Founder/CEOs struggle to understand the value of Customer Success. 
  • How to drive adoption by understanding Dopamine and Habit Formation

OTHER LINKS MENTIONED IN THIS EPISODE: 

Mini Habits - Steven Guise
Atomic Habits - James Clear
The Power of Habit - Charles Duhigg

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!


CONNECT WITH RACHEL

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WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com




Episode Artwork The Human Problem with Customer Success 41:37 Episode Artwork Let's Talk Failure - and why you need it! 27:43 Episode Artwork From Junk Drawer to Revenue Engine: How Psychology Transforms CS Teams 47:41 Episode Artwork Mind Games: Using Psychology to Boost Customer Success 45:50 Episode Artwork When You’re Promoted Above Your Peers 34:59 Episode Artwork Helping Sells - Mastering the Art of Consultative Customer Success 46:42 Episode Artwork Onboard Yourself Like a Leader - The Ultimate 30-day Checklist 38:51 Episode Artwork Gainsight's Easton Taylor on the Power of Human-First Leadership 46:14 Episode Artwork Outsource Your Brain: Productivity Tools for Customer Success Professionals 40:53 Episode Artwork The Hidden Cost of Task Switching 26:37 Episode Artwork The Secret Weapon for Getting Raises and Promotions 26:45 Episode Artwork What it Takes to Make it to Executive Leadership 44:54 Episode Artwork How to "Manage Up" 20:38 Episode Artwork The Loyalty Trap: Are You Fooling Yourself? 40:05 Episode Artwork The Psychology of Customer Onboarding 29:14 Episode Artwork How to Improve Employee Morale (When You Can't Give Them A Raise!) 29:14 Episode Artwork Why your SMART goals aren't working 31:48 Episode Artwork It's a Trap! (a.k.a. "My CEO LOVES Customer Success") 34:57 Episode Artwork What Your Customers Aren't Telling You 46:30 Episode Artwork The Language of the Executive Suite 20:21 Episode Artwork Dealing with Imposter Syndrome 27:09 Episode Artwork You Don't Know What You Don't Know 27:12 Episode Artwork Giving Negative Feedback Without Destroying Morale 31:18 Episode Artwork The Mental Blocks Around the Customer Journey 23:41 Episode Artwork The Essential Mindset Shifts for Successful Leadership 24:02