Failure happens to all of us. 

In this episode, we'll delve into the often-feared concept of failure and discover its hidden potential for growth and learning.

We'll explore the essential role of mindset, how to differentiate between a fixed mindset and a growth mindset, and uncover sneaky signs that a fixed mindset holding you back in both your personal and professional life.

Embrace a fresh perspective on failure, seeing it not as a setback, but as a vital stepping stone to success.

Come learn to approach challenges with curiosity, openness to new experiences, and resilience against setbacks. This episode also highlights the crucial distinction between your self-worth and your failures, empowering you to define your worth independently of your setbacks. By the end, you'll be equipped to view failures as valuable experiments and embrace change as a key driver of growth.

Takeaways for You:

• Understand how shifting your view of failure can unlock opportunities for learning and growth.
• Learn to identify and overcome your limitations using curiosity.
• Recognize the symptoms of a fixed mindset and how they might be impeding your progress.
• Discover how to separate your self-worth from your failures, establishing a resilient sense of self.
• Transform your approach to challenges, viewing failure as an experimental learning opportunity and change as a catalyst for personal and professional growth.

OTHER LINKS MENTIONED IN THIS EPISODE:

Mindset - Carol Dweck

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Tired of being treated like the company's junk drawer? Frustrated that executives don't see the strategic value of your CS team? Struggling to get buy-in for the resources and respect you deserve? 

Rob Zambito, founder of Success Scaled Consulting and three-time VP of Customer Success, joins us to reveal how behavioral psychology transforms CS teams from reactive everything departments into proactive revenue-generating engines. With his unique background in consumer psychology and behavioral economics, Rob shares the secrets to what separates successful CS leaders from those stuck on every QBR.

BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER: 

• Why customer decisions are driven by cognitive biases (not logic) and how to leverage this for better outcomes
• The difference between being "strategic" and having a clear team charter that executives actually understand
• How to translate CS work into executive language that gets you a seat at the leadership table
• The forecasting approach that proves CS is a revenue function, not just a "happiness department.
• Why CS teams need different personas and the 5 key types every CS leader should recognize
• The research methodology mindset that helps you test assumptions and avoid infinite loops
• How to stop being the company junk drawer by establishing clear boundaries and focus
• Why asking customers directly often beats complex health score algorithms

Stop letting your team be everyone's dumping ground and start getting the executive respect you've been fighting for.

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Have you ever wondered why your customers say they want a result - and then don’t do ANY of the things you tell them to?

No, it’s not that they’re lazy or bad-fit customers…

You're just not speaking to the way human brains actually work!

Join Rachel ProvanJoin Rachel Provan to learn the secrets of how people really make decisions, and how you can use this knowledge to help your customers succeed with your product.

BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

• Why humans don't operate logically (and what that means for getting buy-in)
• The one question that transforms every customer interaction
• How to use loss aversion to frame renewal conversations more effectively
• Simple psychological tricks that can increase perceived value
• The ethical difference between influence and manipulation 

Stop wasting time with logical tactics that don’t work. Learn how to talk to customers in ways that make them take action and get the results they came for.

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Just got that big promotion and now you're leading your former peers? Feeling overwhelmed by the sudden shift in responsibilities and relationships? It's time to equip yourself with the leadership skills you need to excel in your new role!

In this episode, we break down the crucial lessons every new leader needs to learn when transitioning from peer to manager. Drawing from real-world experiences and psychological insights, we'll guide you through the dos and don'ts of this challenging career move.

BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

- The critical difference between being a top performer and being an effective leader
- How to establish your authority without alienating your team
- The art of delegation and why it's essential for your success (and sanity)
- Strategies for handling difficult conversations and giving constructive feedback to former peers
- The importance of building alliances with other managers and departments
- Why playing to your team members' strengths is key to overall success
- How to balance nurturing your team with meeting company objectives
- The power of admitting mistakes and showing vulnerability as a leader

Don't stumble through your first leadership role - arm yourself with the knowledge and strategies you need to become the leader your team deserves. Tune in and take the first step towards leadership excellence!

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Have you ever struggled to get customers to see things your way, even when you know you're right?

The problem might be that you're up against some powerful cognitive biases that impact how people process information and make decisions.

In this eye-opening episode, Rachel chats with Dan Smaida, author of "The Psychology of Advice" and an expert in using behavioral science to drive better communication and influence.

BY THE TIME YOU'LL FINISH LISTENING, YOU'LL DISCOVER:

• The key cognitive biases that undermine your ability to sell and how to counteract them
• Why asking the right questions at the right time is so much more powerful than just telling people what to do
• The 3-step "consultative sequence" that builds trust and gets customers invested in your advice
• Practical tips for proving the value of customer success to skeptical executives

Don't let cognitive biases sabotage your efforts to help customers. Tune in to learn how to leverage the science of influence for powerful results.


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This episode was sponsored by Vitally.io

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🎬 This content was edited by Lifetime Value Media. 

Learn more at: https://www.lifetimevaluemedia.com 

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Are you starting a new CS leadership role and feeling overwhelmed?

Do you want to make a great first impression but don't know where to start?

Jump into this episode to discover a step-by-step guide for onboarding yourself in a new CS Leadership role. Learn how to prioritize tasks, build relationships, and how to set yourself up for long-term success while scoring some quick wins.

BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

• The critical actions to take before your first day to start strong
• How to structure your first week for maximum impact and relationship-building
• The key data points and metrics you need to master in your first month
• Strategies for effective communication with your team and cross-functional partners
• How to identify and execute quick wins without sacrificing long-term strategy
• The art of creating and presenting a compelling 30-day insights report
• Why reflection and flexibility are crucial to your onboarding success

Don't leave your success to chance. Tune in to learn how to take control of your onboarding process and set the stage for a thriving career at your new Company!

DOWNLOAD THE CHECKLIST HERE

*********

This episode was sponsored by Vitally.io

********* 

🎬 This content was edited by Lifetime Value Media. 

Learn more at: https://www.lifetimevaluemedia.com 

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Are you struggling to balance business results with employee well-being? 

Do you wonder how to create a high-performing team while treating them with humanity? 

It's time to explore the transformative impact of human-first leadership in customer success.

Join Rachel Provan as she sits down with Easton Taylor, SVP of Customer Success at Gainsight, to uncover the secrets of creating a thriving, human-centric culture that drives business success.

BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

• What human-first leadership really means beyond the buzzwords, and why it's more critical now than ever in the challenging tech economy
• The 8 key ingredients of human-first leadership, including empathy, authenticity, and personalized experiences
• How Gainsight's core values, including "childlike joy" and "Shoshin" (beginner's mind), shape their unique culture
• Practical strategies for new leaders to build trust and transparency with their teams
• The crucial role of psychology in developing effective leadership skills
• How to maintain a human-first approach while driving results in challenging times

Don't let the pressure to deliver results destroy your team's morale and effectiveness. Tune in to learn how human-first leadership can transform your customer success department, boost employee engagement, and ultimately drive better business outcomes.

*********

This episode was sponsored by Vitally.io

********* 

🎬 This content was edited by Lifetime Value Media. 

Learn more at: https://www.lifetimevaluemedia.com 

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

More customer success leaders than ever report being overwhelmed by the never-ending demands of their careers. Are you?

In this episode of Psychology of Customer Success, Rachel reveals her favorite  tools designed to help CS leaders stay organized and efficient - even when things are coming at you a million miles an hour! 

Discover how to build faster knowledge centers, delegate tasks effortlessly, and leverage AI to ensure nothing slips through the cracks. 

Get practical insights on using tools like Fathom Notetaker and Anthropic’s Claude, offering you the keys to a more focused and productive workday for maximum efficiency. Tune in and learn how to outsource your brain for maximum efficiency! 

Chapters: 

00:00:00 - Introduction 

00:01:40 - My favorite tools 

00:02:29 - Managing tasks 

00:03:55 - Discovering Fathom Notetaker 

00:08:24 - Superior AI with Claude 

00:15:42 - Easy SOPs and knowledge center resources 

00:23:34 - Outsource your brain with my favorite productivity tool

00:26:22 - Immediate focus on demand with this music app

00:27:39 - Wake up more easily and improve sleep quality

00:29:11 - The app that will make you happier in 5 mins a day 

00:34:51 - Reflecting with a bullet journal 

00:39:27 - Continuous learning - when you have no time

********* 

If you like this content, please like or rate the show, and follow or subscribe so that you don't miss an episode! 

For more information about Provan Success and Rachel, visit https://provansuccess.com

Find Rachel on LinkedIn: https://www.linkedin.com/in/rachelhprovan/ 

Mentioned in this episode: 

Fathom Notetaker

Claude by Anthropic

Loom

Scribe

Brain.fm

Trello

Goblin Tools

Five Minute Journal App

Mind Tools

Bullet Journal

 
This episode was sponsored by Vitally.io

********* 

🎬 This content was edited by Lifetime Value Media. 

Learn more at: https://www.lifetimevaluemedia.com 

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

 Do you struggle to stay productive amidst constant task switching? 

Join Rachel as she delves into the major issue of task and channel switching. Discover what task switching is, why it's a significant problem in the customer success industry, and learn practical tips to minimize its impact. 

From creating pockets of focus work to batch tasking and surprising tools, Rachel provides actionable strategies to help you achieve better results and feel less exhausted at the end of the day. 

Chapters: 

00:00:00 - Welcome to Psychology of Customer Success 

00:01:17 - The reality of task switching 

00:02:30 - Consequences of multitasking 

00:04:20 - Invisible impact of task switching 

00:06:00 - The cognitive cost of switching tasks 

00:07:09 - Productivity loss from task switching 

00:08:18 - Battling email and Slack distractions 

00:10:50 - Strategies for focused work 

00:14:22 - Optimizing your workday 

00:18:11 - Tools and tips for better focus 

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Are you overlooking your biggest accomplishments? 

Discover a powerful tool to help you track, quantify, and showcase your achievements - the accomplishment tracker. By spending just 15 minutes a week, you can avoid the pitfalls of recency bias and clearly demonstrate the value you bring to your company. 

Here's what you'll learn: 

• Why we naturally underestimate our own accomplishments and the cognitive biases at play
• How to set up an accomplishment tracker using the STAR method to quantify your impact
• A step-by-step example of calculating the monetary value of process improvements
• The psychological benefits of an accomplishment tracker, including increased motivation
• Tips for leveraging your tracker for raises, promotions, and even job searches
• The value of maintaining a "kudos folder" to overcome blind spots

Don't let your hard work go unnoticed. Listen now and start getting the recognition (and compensation) you truly deserve by tracking your achievements.
 
 Download the FREE Accomplishment Tracker! 

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Struggling to adapt to changes in your CS Leadership Role?

Feel like you’re always dealing with problems outside of your control?

Join Madelyn DePrey, Global VP of Customer Success at Aircall, as she shares her expertise on rising through the ranks to executive leadership by mastering change, overcoming victim mentality, and learning from sales to enhance customer success strategies. Discover the transformative power of building cross-functional relationships and resilience in this insightful episode.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Effective Strategies for Handling Change: How to embrace and navigate through changes in the tech industry with agility and confidence.
• Overcoming Victim Mentality: Techniques to shift from a mindset of constraints to one of proactive problem-solving within customer success.
• The Power of Cross-Functional Relationships: How building strong relationships with sales, product, and other departments can facilitate smoother operations and better outcomes in customer success.
• Learning from Sales: What customer success can adopt from sales techniques, including top of the funnel strategies and objection handling, to enhance customer retention and satisfaction.
• Building Resilience in Leadership: Strategies to develop resilience, helping you to not only survive but thrive through challenges and adversity in your career.

Tune in to transform how you view your role in customer success and accelerate your path to leadership.

Find Madelyn on LinkedIn here: https://www.linkedin.com/in/madelyn-deprey-29a91642/

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Managing up isn't what you think...

Do you ever feel like your boss just doesn't "get it"?  

It's time to get on the same page and rebuild your working relationship from the ground up.

This episode breaks down a new perspective on "managing up" that prioritizes collaboration and mutual consideration over power struggles.

YOU'LL DISCOVER:

• What managing up is and what is and what it isn't.
• 10 concrete tactics for managing up effectively
• How managing your team shows you how to manage up
• How  gratitude can spark a positive cycle of engagement

Don't resign yourself to a toxic work relationship. Learn how to reset dynamics, reduce friction, and propel your career by mastering the art of managing up.

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Are your "best customers" actually as loyal as you think?

Or could it just be a matter of convenience?

Join me as I talk to the brilliant Ali Cudby and she shares her insightful take on the different levels of customer loyalty, and how we can help get more of our customers to the highest level - the Lucrative Loyal!

BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN: 

• The three different tiers of customer loyalty - lazy loyals, limited loyals, and lucrative loyals
• How to identify which type of loyal customers you have, and why that distinction is so important
• Practical strategies for turning limited loyal customers into highly engaged, "lucrative" loyal customers
• Why fostering authentic advocacy from your best customers is so valuable (and how to avoid the pitfalls)
• The hidden costs of acquiring the "wrong" customers, and why it's critical to have a clear ideal customer profile

When you finish listening, I'd love to hear your biggest takeaway from today's episode. Share it on LinkedIn and Tag me and Ali!

Find Ali Cudby

Alignmint for Growth
Linkedin

About Ali
 
Ali Cudby, Founder, and CEO of Alignmint Growth Strategies, is a dynamic force in transforming businesses through intentional customer experiences. With a mission to architect superior customer interactions that drive growth, Ali's expertise lies in aligning strategy and implementation for uncontainable growth.

As the author of the #1 bestselling book "Keep Your Customers," Ali provides a fresh perspective on customer relations, offering insights from real-world consumer behavior stories, business best practices, and CEO-led case studies. Her proven four-step MINT Method, outlined in the book, has been the cornerstone of her work at Alignmint, helping clients achieve transformational customer loyalty.

With over 20 years of experience, Ali has honed her craft, having started in corporate planning at The New York Times Company and later delving into strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network. Her journey continued with the founding of Alignmint Growth Strategies in 2014, focusing on making a difference for small to mid-sized companies.

Beyond her role as a business leader, Ali taught Entrepreneurship and Innovation at Purdue University, embodying her commitment to nurturing the next generation of business minds. In her podcast appearances, Ali brings a wealth of knowledge on customer experience, growth strategies, and the intersection of intentional processes and business success. With Ali, customer experience isn't just a department—it's the essence of cross-f

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Is your onboarding process falling flat? 

Are you struggling with low adoption rates despite your best efforts? 

It's time to rethink your approach and consider the psychology behind effective onboarding.

Dive into the reason why traditional onboarding methods often fail and what you can do to revolutionize your onboarding process for better customer adoption.

BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

• The crucial difference between implementation and onboarding, and why you should focus on onboarding people, not just software
• Why long implementation times, one-size-fits-all training, and information overload can sabotage your onboarding efforts
• The science behind the Ebbinghaus Forgetting Curve and how to combat it using spaced repetition and emotional engagement
• How to identify the "first value" moment for your customers and why it's the true end of onboarding
• Practical tips for creating an effective onboarding process, including kickoff calls, targeted training, and a comprehensive knowledge center

Don't let ineffective onboarding lead to churn and disappointment. Tune in to learn how you can leverage psychology to create an onboarding experience that sets your customers up for success and long-term adoption.

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Is it possible to motivate your team without paying them more?

In a time when workloads are doubling and raises are scarce – How can you keep your team motivated - even EXCITED - to give it their all?

Money matters - no question about it.  But it's only a small piece of what actually impacts job performance.  

Now I'm not saying to be cheap!  Pay your people as well as you possibly can!

But if you're getting no wiggle room from the C-Suite on budget - that doesn't have to mean your team will automatically stop trying.  Other things matter too.  People WANT to feel motivated.  Come find out how.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

• How to avoid resentment during "Do more with... (you know.)"
• The career development hack that gets employees taking work off your plate - and thank you for it!
• The human-first leadership techniques that tripled the effectiveness of my CS teams within the first six months. 

 
When you finish listening, I'd love to hear your biggest takeaway from today's episode. 

Tag me in a post on LinkedIn and let me hear what you learned!  
 

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Learn about the effectiveness of SMART goals in customer success and explore alternative goal-setting strategies that align with human psychology and brain science, including practical tips on setting and achieving goals that are more motivating, achievable, and relevant to the priorities of CS professionals.

Are SMART goals stupid?

Do you struggle to stay motivated by SMART goals? 

Well, there's a reason for that. 

SMART goals may not always be the best fit for the human brain and creative thinking.

We'll dig into how to set goals that resonate with your brain's natural way of thinking, to keep you motivated,  and making progress every day.

BY THE TIME YOU FINISH LISTENING, YOU’LL KNOW: :

• How the structure of SMART goals can hinder creative thinking.
• The need for natural language and simplicity in goal setting.
• Questions to ask yourself to ensure your goals are aligned with your top priorities.
• The importance of emotion and motivation in achieving your goals.

Plus, how setting goals for yourself should be DIFFERENT than setting goals for your team!

Resources mentioned in the episode: goblin.tools

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Are You Falling for This Common Misconception About Your CEO's Support for Customer Success?

Many customer success leaders believe their CEOs fully support customer success just because they say they do. 

But what if this belief is based on a misunderstanding?

This episode dives into the dangers of assuming your CEO's initial enthusiasm equates to ongoing support and how this can lead to the unexpected loss of your CS department.

BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

• How cognitive biases like hyperbolic discounting and ambiguity aversion can lead to underinvestment in customer success.
• Psychological tools to counteract those cognitive biases (including one that's ethically questionable)
• Practical strategies to continuously demonstrate the value of customer success to the C-suite and secure their buy-in.
• 
  

Don't let assumptions derail your customer success efforts.

Tune in to learn how to ensure your CEO's support translates into real investment and long-term success.


Links:

Verified Outcomes Presentation - check out this slide in particular
Article on Ebitda
Linkedin Post on Article for context
Priming

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Bob London and I discuss the power of Radically Authentic Discovery in customer success, emphasizing deep listening and strategic questioning to uncover true customer insights and drive engagement. Bob shares practical tips and the psychological foundations behind his method, inspiring CS leaders to adopt a more human-centered approach in their conversations.


Have you ever been blindsided by a customer churning?

It’s not that your health score needs adjusting (again) or that they were being dishonest.

You just weren’t asking the RIGHT QUESTIONS

Join us for the first guest episode of “Psychology of Customer Success” and learn Bob London’s psychology-based method for getting the full story out of your customers, so you can understand their pain points, and highest priorities to provide the best guidance on how they can leverage your product to produce the outcomes their business needs - NOW.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER

• How to stop talking AT your customers and start understanding THEM (and why that’s harder than you might think!)
• Why you should “Go Deckless” at your next business review 
• What kinds of questions to ask to unlock the full story of your customer retention and expansion opportunities - as well as unearth hidden risk factors

When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Share a post on LinkedIn and tag me (@Rachel Haynes Provan) and @Bob London!

While you’re there, make sure you follow me on LinkedIn so you can see behind the scenes of how I built and scaled World-Class CS departments for over 15 years, and how you can too.

Resources mentioned in this episode:

 https://www.boblondon.co/ - Bob London’s Website

 https://www.linkedin.com/in/boblondon/  - Bob London’s LinkedIn Profile https://www.oscartrimboli.com/podcasts/ - Oscar Trimboli's Podcast
https://www.audible.com/pd/Youre-Not-Listening-Audiobook/1250263727 - Kate Murphy’s You’re Not Listening (AudioBook)

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Are you struggling to get your ideas across to the C-suite in your Customer Success role? 

Do you feel like they just don't see the urgency or importance of your CS initiatives and customer feedback, despite your best efforts?

If this sounds familiar, you might be missing a crucial tool in your arsenal: strategic presentations.  But it's not just about the slides; it's about understanding the psychology behind effective communication with senior leadership based on their point of view

In this episode, we dive into the common pitfalls CS leaders face when communicating with the C-suite and how a well-crafted visual aid, combined with psychological insights, can make all the difference.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

• The importance of using visual aids to convey urgency and financial impact, tapping into the C-suite's visual and analytical processing.
• What to include in a presentation - and how it doesn't have to take you hours!
• How to structure your presentations to keep the C-suite engaged and informed, leveraging psychological principles of attention and memory.
• Tips for making your data and proposals visually compelling and memorable, using psychological insights into how people process and retain information.
• Strategies for anticipating and addressing questions and objections from senior leadership, understanding their psychological biases, and decision-making processes.

Don't let your valuable insights go unheard! Tune in to learn how to elevate your communication game and get the C-suite on board with your Customer Success initiatives, using the power of psychology.

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

If you're feeling the weight of imposter syndrome in your leadership role, constantly battling with thoughts that you're not good enough, welcome to the club! 


The pressure to appear perfect, handle everything on your own, and know everything can be overwhelming. Thankfully, none of those things are actually necessary.   


Let's explore effective strategies to overcome imposter syndrome and step into your role with confidence and authenticity.

In this episode, you'll discover:

·       Overcoming imposter syndrome empowers leaders to thrive authentically. 

·       Embracing vulnerability fosters genuine connections and personal growth. 

·       Mastering soft skills amplifies leadership effectiveness and team dynamics. 

·       Conquering negative thoughts cultivates a resilient and empowered mindset. 

·       Curbing social media usage enhances self-esteem and mental well-being. 

You can't mentally beat yourself into success. 

The resources mentioned in this episode are:

·       Download the accomplishment tracker from the Provan Success website to track your wins and boost your confidence.


·       Learn the best ways to use it in this article

·       Join the waitlist for the next round of CS Leadership Academy, opening for registration on February 15, 2024, to supercharge your CS Leadership and Strategy using Human Psychology

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Why You Know Less Than You Think: Cognitive Biases in Customer Success

Join me as we explore the Dunning-Kruger effect, a cognitive bias that can impact customer success. Discover how overestimating abilities and misunderstanding customer needs can lead to challenges in the CS field. 

But what happens when we realize we don't know as much as we thought?

Stay tuned to find out.

In this episode, you'll discover:

• How the Dunning Kruger effect impacts your customers so you can tailor your strategies most effectively.

• The four stages of competence and how they apply to customer success for improved skill development.

• Insights into navigating the Gartner hype cycle in customer success to better manage customer expectations.

• How to overcome challenges in onboarding for smoother and more effective customer transitions.

• How imposter syndrome relates to the Dunning-Kruger effect

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Do you avoid giving negative feedback because you don't want to upset your employees?   Do you ever worry they won't like you?

You’ll learn why it’s so hard to give negative feedback, what the consequences are for avoiding it, and a proven (Provan?) framework for delivering it in a way that gets results without sending the other person into a shame spiral or being wishy-washy.  

Takeaways for You:

• Why the brain goes haywire in these situations
• Caring About Employees vs. Being Liked
• How to establish psychological safety
• The secret to framing your criticisms correctly
• Highlighting invisible consequences

OTHER LINKS MENTIONED IN THIS EPISODE:

Crucial Confrontations (now called Crucial Accountability) - -  Patterson,  Grenny,  Maxfield,  McMillan, and Switzler
Crucial Conversations -  Patterson,  Grenny,  Maxfield,  McMillan, and Switzler
Never Split the Difference (Also great on audiobook!) - Chris Voss


Feedback Framework - a quick reference sheet

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Have you struggled to find best practices on the customer journey? 

Or perhaps your CEO says you have one already - but when you look it's all about the pre-sales cycle...

It turns out there are a few small - kind of stupid - reasons it's such a struggle. 

You'll learn the limitations of traditional customer journeys that focus on the company's perspective rather than the customer's required outcomes.

We'll dig into the concept of Customer Value Realization Maps, which involves considering every step BOTH the customer and your company need to take to achieve the results necessary to produce retention, expansion, and advocacy.

BY THE TIME YOU FINISH LISTENING, YOU’LL KNOW: 

• The four key business outcomes ALL your customers are looking for.
• How to know - for sure - that your customer has achieved the ROI they're looking for.
• How your customer journey can create your success plans, playbooks, and serve as the foundation for your entire customer success strategy.

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Want to know a secret?  Setting your CS strategy is the easy part!

What often prevents MOST CS leaders from achieving the results and recognition they hope for is their mindset.

We'll dive into what the heck mindset is, how it affects your results, and how it needs to change as you move from an individual contributor to a leader. 

BY THE TIME YOU FINISH LISTENING, YOU’LL  KNOW: 

• The key differences between a CSM mindset and a CS Leadership mindset
• Advice for how to let go of perfectionism by lowering the stakes
• Three questions to ask yourself to untwist your thinking
• How to build confidence and beat imposter syndrome

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com

Do you feel completely overburdened with work - but can't begin to imagine how to show someone else how to do it?

Worried it won't get done correctly and you will be blamed?

Learn how to stop choosing short term benefit over long term success in this episode:

It's just easier if I do it...

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

• How to delegate tasks in a way that your team will thank you for
• What to delegate - and what to keep for yourself
• How to create a culture of empowerment
• The foolproof template I've used to delegate for over ten years
  
  Grab the template here!

++++ATTENTION++++

Ready to stop figuring out CS leadership the hard way?

Get the CS frameworks, leadership techniques and psychology hacks you need to be seen as a strategic leader - and get promoted fast with:

The CS Leadership Academy

Applications are currently open for CS leaders looking to level up - but our cohorts fill up fast!

CONNECT WITH RACHEL

Follow at:

LinkedIn
TikTok
Instagram
YouTube

WEBSITE

https://provansuccess.com


🎬 This content was edited by Lifetime Value Media.

Learn more at: https://www.lifetimevaluemedia.com