Mastering Facebook for Business: Ads, Engagement, and Organic Growth

Here are the five essential things you must know for the podcast episode titled:

“Mastering Facebook for Business: Ads, Engagement, and Organic Growth”

This episode title promises to deliver a powerful mix of paid advertising, organic visibility, and authentic community-building—and to do that well, listeners need to deeply understand the following five truths:

1. 

Organic Reach Isn’t Dead—But It Requires Strategy

It’s true that Facebook’s algorithm has made it harder for organic posts to reach a wide audience, especially from business pages. But that doesn’t mean organic content is dead—it just means lazy content is. To win with organic reach, you need to prioritize value-driven, consistent, and engaging content. Facebook favors posts that generate genuine conversation, especially comments and shares. Live videos, reels, behind-the-scenes photos, and stories that feel real often perform better than polished promotional material.

If you can make your audience stop scrolling, react, and say something in the comments—Facebook will show your content to more people. Focus on starting conversations, not just making announcements. In short: be social on social media. That’s what the algorithm—and your audience—wants.

2. 

Boosted Posts Are Not the Same as Ads

Many small businesses “boost” posts and think they’re running Facebook Ads. Boosting is easy and sometimes effective for visibility, but it’s not strategic advertising. True Facebook Ads are built through the Meta Ads Manager, where you can control objectives (like conversions or lead generation), segment audiences by detailed behaviors and interests, and A/B test multiple versions of a campaign.

If you’re only boosting posts, you’re likely wasting money or missing out on better performance. With Ads Manager, you can retarget people who visited your website, lookalike audiences based on customer lists, and even track your return on ad spend with precision. Boosting might be fine for brand awareness, but real ads are where the serious business growth happens.

3. 

The Gold Is in Retargeting

Most people won’t buy from your business the first time they see your content. That’s where retargeting comes in. With Facebook Pixel (a small snippet of code installed on your website), you can track who visits your site and then show them specific ads later—on Facebook or Instagram.

For example, someone might click on your product page but not buy. With retargeting, you can show them a testimonial ad, a discount offer, or a limited-time reminder to come back. Retargeting warms up cold traffic and dramatically increases your conversion rates. It’s like following up without being annoying—because the ad does the reminding for you.

4. 

Your Content Must Match Your Funnel

You can’t expect one Facebook post or ad to do all the heavy lifting. People are at different stages of the buying journey—some don’t know you exist, others are researching options, and some are ready to buy today. Your content needs to meet them where they are.

Top-of-funnel content builds awareness: short videos, memes, helpful tips, reels, and problem-based posts. Middle-of-funnel content educates and builds trust—case studies, testimonials, “how it works” breakdowns. Bottom-of-funnel content drives action: clear calls to action, offers, and urgency-based ads. When your content matches the buyer’s mindset, your results skyrocket.

5. 

Community Engagement Is the Secret Sauce

Businesses that win on Facebook don’t just post and walk away—they engage. Tha

Transcript

Mastering Facebook for Business: Ads, Engagement, and Organic Growth

Welcome to Startup Business 101, where we strip away the overwhelm and get to the truth about what it really takes to grow a business from the ground up. Today’s episode is one that just about every small business owner, entrepreneur, and side hustler needs to hear—because if you’ve got a Facebook page and you’re not seeing results, this one’s for you. The episode is called “Mastering Facebook for Business: Ads, Engagement, and Organic Growth.”

Now I know what you might be thinking. “Isn’t Facebook dead?” “Isn’t everybody on TikTok and Instagram now?” Or maybe you’ve tried posting a few things, boosted a couple posts, and got nothing but crickets. And hey—I get it. Facebook has changed. The algorithm doesn’t hand out reach like candy anymore. Organic traffic is harder to come by, ads are more competitive, and the rules of the game seem to shift every few months. But here’s the truth: Facebook is still one of the most powerful tools in your business marketing toolbox—if you know how to use it the right way.

This episode is going to break it all down for you. We’re going to talk about how to win with Facebook in 2025, not 2015. I’m talking about real strategies for visibility, engagement, and sales. We’re going to explore how organic content still works—yes, really—if you stop treating your business page like a billboard and start using it like the social tool it was meant to be. We’ll cover how boosted posts are different from actual ads—and why simply clicking that “Boost” button probably isn’t giving you the results you think it is. We’ll dig into why retargeting is the secret sauce that can dramatically increase your conversions, and how to make sure your content is hitting people at the right time in the customer journey. And finally, we’ll wrap up with what I believe is the most important part of all—community. Because in a world full of noise, the brands that build connection are the ones that win.

You don’t need to be a tech expert to make Facebook work for you. You don’t need a massive budget. But what you do need is the right mindset, a little clarity, and a simple strategy that you can actually follow. That’s what this episode is all about. Whether you’re just getting started or looking to revive your social media presence, this episode is going to hand you the playbook.

So grab your notebook, open your mind, and let’s break down the myths, the mechanics, and the momentum you can build using Facebook. This is Mastering Facebook for Business, and by the end of this episode, you’ll have the tools to turn that page into a platform—one that grows your audience, connects with your community, and drives real business results. Let’s dive in.

Organic Reach Isn’t Dead—But It Requires Strategy

Let’s dive deep into the first big truth of this episode: Organic Reach Isn’t Dead—But It Requires Strategy. If you’ve been a business owner trying to make your mark on Facebook, you’ve probably heard the whispers—or maybe the complaints—about how Facebook’s algorithm has made it impossible to reach anyone without paying. And while there’s some truth to the idea that organic reach has dropped compared to what it was a decade ago, the real story is a little more empowering. Organic content still works. But now, you’ve got to work with intention.

Think of organic reach like planting a garden in soil that isn’t quite as fertile as it once was. If you just toss a few seeds around and walk away, not much is going to grow. But if you dig, water, tend, and stay consistent—you can still reap a harvest. That’s what content on Facebook is like today. It’s no longer a game of quantity; it’s a game of quality, value, and engagement. You don’t just get attention by posting frequently—you earn it by starting meaningful conversations and building community. And the best part? It doesn’t cost a dime if you know what you’re doing.

So let’s talk about what works. First, Facebook rewards engagement. Not just clicks, not just views—real interaction. That means if you post a video, and someone watches half of it, leaves a comment, and tags a friend, Facebook says, “Hey, people are into this. Let’s show it to more people.” It’s not magic—it’s human behavior. And the algorithm is simply responding to what humans are paying attention to. So if your post sparks emotion, curiosity, laughter, or even a strong opinion—you’re giving it a chance to grow legs and travel.

Here’s what doesn’t work anymore: empty announcements. “Hey, our store is open!” “Flash sale this weekend!” “Check out our new product!” If there’s no hook, no story, no reason to interact—Facebook won’t push it out, and your audience won’t either. Think about it from their perspective. People aren’t scrolling through Facebook looking for another ad. They’re looking for a moment of connection. They want to be entertained, informed, or inspired. And the content that provides that is the content that wins.

Live videos still hold a ton of power. Why? Because they’re raw, they’re in real-time, and they invite participation. People love feeling like they’re part of something happening now. Whether you’re showing behind-the-scenes footage, answering questions, launching a product, or just talking to your audience like friends—you’re building trust in a way that static images can’t touch. And that trust? That’s the currency of social media.

Another underrated content type? Reels. Short-form video is everywhere now, and Facebook is no exception. The platform is pushing Reels hard, and businesses that learn how to tell micro-stories, share quick tips, or showcase products in creative ways through Reels are getting disproportionate reach. The barrier to entry is low, too—you don’t need a film crew. You just need your phone, a plan, and some personality.

Let’s not forget the power of behind-the-scenes content. We live in a world where authenticity is king. People are tired of overly polished, corporate-sounding brands. They want to see who’s behind the curtain. Show your workspace. Highlight your employees. Share your struggles and wins. The more human your brand feels, the more trust you build—and trust is what converts casual followers into paying customers.

And here’s the most important shift you need to make: stop thinking about Facebook like a billboard and start thinking about it like a dinner table. You’re not shouting at passersby—you’re inviting people to pull up a chair and join a conversation. Ask questions. Share your thoughts. Reply to comments like a real person. The businesses that engage are the ones that thrive. When people feel seen, they come back. When people feel heard, they bring others with them.

It’s also about consistency. Not every post is going to be a home run. That’s okay. The goal isn’t to go viral—it’s to stay visible. Show up consistently. Keep the rhythm. When people see you regularly in their feed, even if they don’t always interact, your brand stays top of mind. And when they do need what you offer, guess who they’ll think of first?

So yes, the algorithm is different. Yes, organic reach has changed. But no, it’s not dead. In fact, it’s alive and well for those who are willing to put in the effort and show up with value, vulnerability, and vision. You don’t need a massive budget to make a massive impact. You just need to be real, be strategic, and stay in the game.

This is the age of intentional content. And if you lean in—not with gimmicks, but with genuine connection—you’ll find that organic reach still has the power to grow your business in ways that paid ads alone never could. That’s what mastering Facebook really means: learning how to turn casual scrollers into loyal fans—one honest post at a time.

Boosted Posts Are Not the Same as Ads

Let’s talk about a huge misunderstanding in the world of small business marketing—one that’s costing people money, time, and opportunities every single day: Boosted Posts Are Not the Same as Ads. If you’ve ever hit that little blue “Boost” button on a Facebook post, you’re not alone. It’s quick. It’s convenient. And it gives you a little adrenaline hit when you see your post “reaching” more people. But let’s get something straight: boosting a post is not the same as running a Facebook ad. Not even close.

Boosting a post is like painting a billboard and sticking it on the side of the road without knowing who’s driving by. You’re throwing something out there and hoping the right people see it. It’s broadcasting, not targeting. Yes, you can select some basic audience parameters—like age, gender, maybe a location—but that’s just scratching the surface. Boosting posts is the “microwave dinner” of Facebook marketing. It’s easy, but it’s not exactly gourmet. It might work in a pinch, but it’s not going to nourish your business long-term.

Now, compare that to using Meta Ads Manager—the real engine behind Facebook’s advertising power. This is where the professionals play. Inside Ads Manager, you can create highly strategic campaigns that align with very specific goals: conversions, website traffic, lead generation, app downloads, store visits, and more. You’re not just tossing content into the void—you’re building a campaign around a result.

Let’s say you own a local salon and you want to book 50 new color appointments next month. If you boost a post with some photos of your latest balayage work, sure—it might get seen by some locals. You’ll probably get a few likes, maybe even a share. But if you use Ads Manager, you can create a campaign that targets women aged 25–45 in your ZIP code, who’ve recently shown interest in hair coloring, beauty services, or salon brands. You can even retarget people who’ve visited your website or interacted with your posts in the past 30 days. Now that’s power. That’s precision. That’s putting your dollars to work.

Another thing Ads Manager gives you that boosting can’t touch is split testing—or what’s called A/B testing. You can run two versions of an ad—maybe one with a video and one with a still image—and let Facebook tell you which one performs better. It learns as it goes, optimizing your budget toward the higher-performing content. Boosting doesn’t do that. You’re stuck with whatever creative you chose and whatever audience you picked at the start. Ads Manager helps you evolve and get smarter with each campaign.

Then there’s the tracking—and this is a big one. Boosting a post gives you vanity metrics: likes, shares, comments, reach. That’s cute. But what you really want to know is: Did this ad get me a sale? Did it generate a lead? What’s my return on investment? With Ads Manager and the Facebook pixel installed on your website, you can track conversions all the way from the ad to the checkout page. You’ll see exactly how many people clicked, how many bought, how much revenue that one ad generated. That’s not just marketing—that’s money math.

And if you really want to grow? You need to tap into lookalike audiences. This is where Ads Manager shines. Let’s say you upload your list of past customers—people who have already bought from you, loved your service, and would come back again. Facebook can then create an audience of new people who “look like” those customers based on interests, behavior, demographics, and more. These are people you probably wouldn’t have found on your own. But now? You’re running ads to the warmest cold traffic possible.

So why do so many business owners stick with boosting? Honestly, because it’s easy. Facebook encourages it. It feels like you’re doing something when you hit that boost button. But in reality, you’re playing checkers when everyone else is playing chess. You’re spending ad money without a real strategy, without clear targeting, without meaningful tracking. It’s not that boosting is bad—it’s just not enough. It’s a surface-level tactic in a world that demands deeper thinking.

If you’re serious about growing your business on Facebook, it’s time to graduate from boosting and learn to use the Ads Manager. Yes, there’s a learning curve. Yes, it takes time and testing. But that’s the difference between running a business that hopes people notice it and running one that knows exactly who it’s speaking to and what result it’s getting. In this game, clarity is king—and Ads Manager gives you clarity.

Bottom line: boosting posts is like sprinkling water on your marketing garden and hoping something grows. Ads Manager is like designing an irrigation system with a timer and a plan. One feels nice in the moment. The other builds a future.

The Gold Is in Retargeting

Let’s talk about one of the most powerful, yet underused tools in all of Facebook marketing: retargeting. If you’ve ever wondered why a product you looked at online suddenly starts showing up in your Facebook or Instagram feed—it’s not magic. It’s not coincidence. It’s retargeting. And if you’re not using it in your business, you’re leaving serious money on the table.

Here’s the truth: most people don’t buy the first time they see you. They don’t book the appointment, click “add to cart,” or fill out the contact form on day one. And that’s not because they’re not interested. It’s because they’re human. Maybe they got distracted. Maybe they weren’t quite ready. Maybe they needed a little more trust, a little more time, or just a nudge in the right direction. That’s where retargeting comes in—and it’s a game-changer.

At the heart of this strategy is something called the Facebook Pixel—a tiny snippet of code you place on your website. Once it’s installed, it quietly tracks who visits your site, what pages they look at, and what actions they take. Did they browse your products but not check out? Did they read your “About” page but not hit “Contact”? The Pixel remembers. And then? You can run highly specific ads targeted only at those people. Not a cold audience. Not random strangers. But people who already know you, already engaged, and are this close to taking action.

Let me give you a simple example. Say you own a custom apparel shop. A potential customer visits your site and checks out your latest “Relentless” hoodie design but doesn’t buy. With retargeting, you can serve them an ad the next day featuring a testimonial from a happy customer rocking that exact hoodie. Or maybe a limited-time 15% off code. Or a countdown ad saying “Only 3 left in your size!” Suddenly, they’re reminded of the product they liked. They feel urgency. They trust you more because of the social proof. And boom—they convert.

This is what makes retargeting so powerful: it’s like a follow-up without the awkwardness. The ad does the reminding. The ad does the persuasion. The ad does the work—quietly, consistently, and automatically. And the best part? Retargeting campaigns often cost less and convert better than cold traffic ads because you’re marketing to warm leads—people who are already familiar with your brand. It’s like sending a second invitation to someone who already RSVP’d “maybe.”

Now, this isn’t just about website visits. You can also retarget based on engagement. If someone watched 50% of your Facebook video, or liked your Instagram post, or clicked on your ad but didn’t convert—you can target them with a follow-up message. You’re not starting from scratch. You’re continuing a conversation they already showed interest in. That’s marketing momentum, and it matters.

Retargeting also allows you to segment your audience based on behavior. For example, someone who visited your pricing page might get a different message than someone who only read your blog. You can tailor your follow-up ads to address objections, showcase benefits, or offer a time-sensitive deal based on exactly where they are in the buying journey. It’s personal. It’s relevant. And it works.

This strategy isn’t just for e-commerce, either. If you’re a service provider—say a salon owner, gym trainer, photographer, or consultant—you can use retargeting to bring people back to your booking page, show off recent testimonials, highlight limited appointment availability, or offer a free consultation. Every missed click becomes a second chance. Every page view becomes a potential conversation starter.

The key to making all of this work is being intentional. Install the Pixel. Set up custom audiences in Meta Ads Manager. Design ad content specifically for people who already know you—but just need a reason to say yes. Retargeting isn’t a magic trick. It’s not spam. It’s smart, respectful marketing. You’re not chasing customers down. You’re inviting them back.

So here’s the bottom line: if you’re not using retargeting, you’re spending money to get attention—but not doing enough to convert it. You’re putting all your effort into the first impression and none into the follow-up. And in business, just like in relationships, sometimes the second impression is what seals the deal.

Your Content Must Match Your Funnel

Let’s talk about a concept that most business owners don’t realize they’re getting wrong—matching your content to your marketing funnel. This is one of those strategic truths that can instantly change how you approach your Facebook marketing—and frankly, how effective it is. If you’ve ever felt like you’re posting content regularly but still not getting sales, this might be the missing link. Because not all content is created equal, and not all of your audience is in the same place mentally. That’s what the marketing funnel is all about—and Facebook is the perfect place to apply it.

Imagine you’re standing in front of a crowd of people. Some have never heard of you. Some have seen your posts a few times and are curious. And some are ready to buy—they just need a reason to do it today. Now imagine trying to say one thing to all of them at once that would convince them to take the next step. Nearly impossible, right? That’s what happens when we treat Facebook like a one-size-fits-all tool. The truth is, your content needs to meet your audience where they are on their journey—not where you wish they were.

That’s where the marketing funnel comes in. At the top of the funnel, your goal is simple: get noticed. This is awareness content. You’re not selling here—you’re serving. Think entertaining videos, helpful tips, relatable memes, or short reels that tap into your audience’s daily challenges. You’re introducing your brand, not with a pitch, but with value. You want people to stop scrolling and think, “Huh, who’s this?” This kind of content isn’t meant to drive sales yet—it’s meant to spark interest, build familiarity, and plant the seed. This is where you earn the right to be heard.

Now, once someone knows who you are, they move into the middle of the funnel—and here’s where the relationship gets deeper. This is your trust-building content. Think customer testimonials, how-it-works breakdowns, behind-the-scenes stories, case studies, or “why we do what we do” videos. This is where you explain, educate, and establish credibility. Your audience is curious, but they still have questions. Your job is to answer those questions before they even ask them. Give them reasons to trust you. Show your expertise. Demonstrate that you understand their world better than anyone else. In this stage, your content isn’t just telling—it’s proving.

Finally, there’s the bottom of the funnel—this is where people are ready. They’ve seen you. They’ve learned about you. They’re considering buying. Now they need a nudge. This is where your content shifts from storytelling to selling. This is your clear call-to-action. Your limited-time offers. Your “Book Now,” “Buy Today,” “Schedule a Demo” posts. This is where urgency, clarity, and simplicity matter most. Don’t overcomplicate it. Don’t get cute. Just help them take that final step. If you’ve done the top and middle stages right, this won’t feel like a push—it’ll feel like a next natural step.

But here’s where most business owners mess up: they post bottom-of-funnel content to cold audiences. They run ads saying “Buy Now” to people who’ve never heard of them. Or they post awareness videos to an audience that’s ready to take action but hears nothing but fluff. That mismatch kills momentum. It’s like proposing on the first date—or making small talk after the wedding. The timing is all wrong. But when your content matches the stage of the journey your audience is in? That’s when things start to click.

Let me give you a real-world example. Say you run a local gym. A top-of-funnel video might show a quick 30-second tip on how to fix your squat form, or a fun behind-the-scenes clip from your last group class. That’s how you get noticed. A middle-of-funnel post might be a testimonial from a member who lost 40 pounds and gained confidence. That’s how you build belief. And a bottom-of-funnel ad? That’s your “New Member Special—First Month Free!” post. That’s how you convert.

When you think this way—when you build your content around your customer’s journey, not just your calendar—you start building momentum that compounds. Facebook isn’t just a bulletin board. It’s a relationship-building machine. And relationships move in stages. When you respect those stages, your content hits harder, your ads convert better, and your audience actually wants to hear from you.

So, before you post your next piece of content, ask yourself: Where in the funnel is this aiming? Am I trying to get attention, build trust, or drive action? And am I targeting the right people with the right message at the right time?

This mindset shift will transform how you approach everything from your daily posts to your biggest ad campaigns. Because content that’s aligned with intention isn’t just creative—it’s effective. And that’s what we’re here to do: not just make noise, but make moves. Keep listening, because next we’re diving into how engagement is the fuel that powers your Facebook engine—and how to spark real interaction that turns followers into fans.

Community Engagement Is the Secret Sauce

Let’s finish strong with one of the most underrated, yet absolutely transformative principles of successful Facebook marketing—community engagement. This is the secret sauce. This is the part that separates the brands people scroll past from the ones people rave about. Because in a digital world overflowing with content, what people crave most is connection. And if you can be the business that makes them feel seen, heard, and valued, you will win. Not just likes. Not just followers. You’ll win loyalty—and that’s where real business lives.

Too many businesses treat Facebook like a digital flyer. They post, promote, and peace out. But the brands that thrive don’t just broadcast—they converse. They show up in the comments. They reply to every message like it matters—because it does. They make their audience feel like part of something, not just a customer number. And you better believe the algorithm notices. Facebook rewards interaction. The more your page is a two-way street, the more your posts show up in people’s feeds. You’re not just being nice. You’re being smart.

Now let’s talk about what this actually looks like. Start by answering every single comment. Yes, even the short ones. Even the ones that just say “Thanks!” A simple reply like “We appreciate you!” or “Glad you liked it!” shows the algorithm—and the person—that you care. It keeps the conversation going, and more importantly, it shows the next person who’s thinking about commenting that they’ll be acknowledged too. That builds confidence. That builds culture.

Next, be quick with your DMs. If someone messages your page with a question, treat it like they just walked into your physical store. Respond with kindness, speed, and clarity. Don’t ghost them. Don’t let messages sit. This is your chance to build a personal relationship, and that relationship could turn into a loyal customer—or even a raving fan.

But engagement doesn’t stop at your page. Want to really level up? Go where your audience already hangs out. That means joining relevant Facebook groups—not just to drop your links, but to listen. To participate. To be helpful. Offer advice. Share insight. Be a human first. You’d be amazed how much trust you can build just by being a decent person in someone else’s digital living room. People remember the brands that show up without selling first.

Now let’s humanize your business even more. People don’t follow businesses—they follow people. So even if you’re posting from a business page, let it feel personal. Show your face. Go live. Share stories. Feature your customers. Tag them in your wins. Celebrate their successes. Ask fun questions. Post a poll. Share a behind-the-scenes photo from your team lunch. Let people in. When your brand feels real, relatable, and responsive, it becomes magnetic.

And here’s the magic: when you build community, your content spreads without you having to boost every post. When people comment, share, and tag their friends—Facebook says, “This must be valuable,” and gives it more reach. Organic reach isn’t dead—it’s just waiting for conversation to revive it. And conversation only happens when we stop treating social media like a billboard and start treating it like a backyard BBQ. That’s where the connections happen. That’s where loyalty is built.

So if you want to master Facebook for business—don’t just think ads, strategy, or aesthetics. Think relationships. Engagement isn’t a task to check off—it’s a way to lead. It’s how you build a brand people want to root for. When you take the time to show your audience they matter, they show you love in return—in the comments, in the shares, and yes, in their wallets.

So keep showing up. Keep replying. Keep starting conversations and being a real human in a digital world that’s hungry for connection. That’s how community is built—and community is the greatest marketing asset you’ll ever have.

Conclusion

And that brings us to the end of this episode—but honestly, we’ve only just scratched the surface of what’s possible when you really understand how to use Facebook for your business. Let’s take a moment to reflect on what we’ve covered because these aren’t just random tactics or trendy tips—these are foundational truths for any entrepreneur or business owner trying to grow in a digital age. We talked about how organic reach isn’t dead; it’s just more demanding. You’ve got to give Facebook a reason to put your content in front of more people. That means your content can’t just be content—it needs to be conversation. Every post, every picture, every video should be an invitation. A chance to connect. A story that gets people talking, clicking, and coming back for more.

Then we called out one of the most common mistakes business owners make: boosting posts and thinking they’re running real ads. Now you know the truth. Boosting might get you some likes, but Meta Ads Manager is where the magic happens—where strategy takes over and where you really start seeing results you can track, measure, and scale. Don’t let the simplicity of the Boost button fool you. If you want to grow like a real marketer, you’ve got to use the tools real marketers use.

We also uncovered one of the most powerful tools in your marketing toolbox—retargeting. This is your chance to stop leaking leads. People visited your website, clicked your content, or showed interest—and then life distracted them. Retargeting lets you tap them on the shoulder later, gently reminding them that you’re still here, still helpful, and still ready to solve their problem. It’s respectful. It’s strategic. And it works.

You also learned the importance of matching your content to your funnel. You can’t talk to everyone the same way. Someone who just discovered your brand needs different content than someone who’s on the verge of buying. So you segment. You tailor. You talk to people where they are, not where you wish they were. And when you do that, your message resonates like never before.

And finally, we wrapped it up with the secret ingredient—the real magic sauce behind all of this: community engagement. Facebook isn’t a billboard. It’s a community space. If you want your brand to thrive here, you’ve got to treat it like that. Show up. Be human. Talk back. Answer questions. Celebrate your audience. Get in the comments. Jump into those DMs. And most importantly, make people feel seen. Because when your followers feel like family, your business stops being just another brand—they become a part of something bigger.

So here’s your challenge as we close out today’s episode: Don’t just listen. Act. Look at your last five posts—are they creating conversations or just broadcasting information? Look at your ad strategy—are you boosting or are you actually targeting, testing, and optimizing? Is your content funnel aligned? Are you retargeting visitors who already raised their hand? And how are you showing up in your own digital community?

Start there. You don’t need to overhaul everything in one day, but you do need to start today. Take one step. Then another. And before long, you’ll see the momentum start to build. Because Facebook isn’t dead. It isn’t irrelevant. It isn’t just for cat videos and family photos. It’s still one of the most powerful marketing platforms on the planet—if you know how to use it right.

Thanks for joining me on this journey through strategy, clarity, and connection. If you found this episode valuable, share it with a fellow entrepreneur, leave a review, and most importantly—put what you learned into action. This has been Startup Business 101 with John Reyes, and I’ll see you in the next episode.

Keep showing up. Keep learning. And remember: people don’t buy from businesses—they buy from people. Be that person.

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