The Bloom-Print Podcast
Welcome to The Bloom-Print Podcast, a podcast for florists who want to create elegant, efficient and effective floral businesses.
Brought to you by Maple & Wren Floral Art Academy where the business is just as important as the blooms.
In this podcast you can find some incredible advise from Perth florist and floral mentor Elysia Tsangarides, creative director of Maple & Wren PTY LTD as well as juicy interviews with floral and event industry experts as well as business experts to help you build a business you love!
If you're looking to take your floristry business to six figures and beyond, to create a business that works around your life and start living and working with purpose - my love welcome, let this be your bloom-print.
The Bloom-Print Podcast
Episode 54 - Stop Making Your Pricing About You
If you second guess your pricing, constantly reduce it because you feel like you're charging too much, or change the pricing when your client cries 'it's too expensive, can you do it for less?' or simply - have no idea what to charge and are just guessing - then this episode is for you!
Your pricing should not be based on how YOU feel. It should be based on the industry minimum standard and what the general expected pricing is in your city, region, area.
We all want to be able to best service our clients - so let's focus on what we can do for our clients rather than what we cant - without compromising our profit margins.
In this episode, I'm sharing advise on how to price, what to consider, what not to compromise on and WHY your pricing should be a MINIMUM of product x 3.
