The Bloom-Print Podcast
Welcome to The Bloom-Print Podcast, a podcast for florists who want to create elegant, efficient and effective floral businesses.
Brought to you by Maple & Wren Floral Art Academy where the business is just as important as the blooms.
In this podcast you can find some incredible advise from Perth florist and floral mentor Elysia Tsangarides, creative director of Maple & Wren PTY LTD as well as juicy interviews with floral and event industry experts as well as business experts to help you build a business you love!
If you're looking to take your floristry business to six figures and beyond, to create a business that works around your life and start living and working with purpose - my love welcome, let this be your bloom-print.
The Bloom-Print Podcast
Episode 88 - My Business Made a Loss in 2026, And I'm ok With That.
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Yes, you did read that right, and no, it's actually not just for clickbait.
It’s the first week of July, we’ve just begun a new Financial year and I want to take you behind the scenes on the numbers of my business for the 25/26 financial year. Because I want to talk about what it means to make a loss in your business, and why that might not be the worst thing in the world, wether you’re in the early years, or you’re 10 years in like I am.
Now I didn’t set out to make a loss this financial year, and when I first got the tax planning email from my accountant, my first reaction wasn’t to be thrilled at seeing a sizeable loss recorded against a business I’ve worked really hard in for 10 years. But then I reminded myself that this didn't happen to us—it happened because of decisions we made on purpose. We chose to invest. We knew it would affect this year's numbers. Now the job is to make sure those investments actually pay off.
In this episode I'm talking about the real numbers of my business this year, playing the long game, investing in growth and the measures of success... plus we talk a bit about tax benefits and what making a loss actually means in a positive sense. Oh yes, you best believe there are always silver linings when you run your own business and I'm sharing them with you!