unfulfilled

I tell the exciting stories of the trailblazers in eCommerce.

Conversations with high growth, successful eCommerce brands, agencies & partners. I speak to people who aren’t afraid to do different things in the world of eCommerce.

People who are bold enough to think a little differently and stand out from the crowd. Stories of how they started, how they grew and where they’re going.

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unfulfilled

Unfulfilled - Redefining Wellness: Fiona’s Mission with NAYDAYA

July 16, 2025 • Brought to you by Fulfilled Talent

In this episode, Fiona, CEO of NAYDAYA, shares her inspiring journey of founding a full-body skincare and wellness brand focused on supporting women through various life stages. Fiona discusses her personal experiences that sparked the idea for NAYDAYA and her mission to break down body care taboos.

The conversation covers the challenges she faced in product development, marketing, and scaling the business, including launching right before COVID-19. Fiona emphasizes the importance of understanding customer needs, building a dedicated team, and remaining mission-driven.

She also hints at upcoming product launches and a mini rebrand aimed at targeting a broader customer base