RRD GO Live
Welcome to RRD GO Live, where the world's pulse meets local insights! Hosted by Amardeep Devadason, SVP & Head of Global Brand Solutions business at RRD GO Creative℠, Asia, this podcast dives deep into global trends but serves them with a regional flavor. Whether it's the latest in the industry, technological breakthroughs, budding opportunities, or looming risks, RRD GO Live is your essential fact-check guide. But don't just take our word for it—listen as we invite industry connoisseurs and seasoned professionals who bring firsthand knowledge to the table. Released bi-monthly, each episode promises to serve you enlightening conversations and actionable insights. So, follow us, hit download, share with your network, and stay in the know with RRD GO Live!
RRD GO Live
Future-Proofing Retail: How to Navigate the Gen Z Consumer Change with Mark Tesseyman, CEO of Liwa Stores
Dive into retail's next frontier with Mark Tesseyman, the renowned CEO of Liwa Trading Enterprises. With a remarkable journey spanning across key global markets—from the GCC and North Africa to Russia, Europe, and the UK—Mark has transformed major players in the retail sector, including industry giants like Next Retail, Matalan Ltd, and Alshaya.
In this episode, your host Amardeep Devadason delves into the seismic shift in consumer behavior brought about by Generation Z. No longer just about the product, modern retail is about ethos, engagement, and authenticity. Discover how retailers are crafting experiences tailored for the discerning Gen Z, who search for brands that echo their values, tell compelling stories, and make a real difference.
From the pop-up store trends in Asia to tech-driven solutions in North America, Mark provides invaluable insights into the global influences shaping Gen Z consumer habits. As the retail landscape rapidly evolves, he emphasizes the crucial role of change management, placing Gen Z at the heart of business evolution.
Get ready to explore the triple 'I's of modern retail: Innovation, Immersion, and Interaction. Join us as Mark Tesseyman unravels strategies to keep retailers relevant and revolutionary in the face of generational change.