RRD GO Live
Welcome to RRD GO Live, where the world's pulse meets local insights! Hosted by Amardeep Devadason, SVP & Head of Global Brand Solutions business at RRD GO Creative℠, Asia, this podcast dives deep into global trends but serves them with a regional flavor. Whether it's the latest in the industry, technological breakthroughs, budding opportunities, or looming risks, RRD GO Live is your essential fact-check guide. But don't just take our word for it—listen as we invite industry connoisseurs and seasoned professionals who bring firsthand knowledge to the table. Released bi-monthly, each episode promises to serve you enlightening conversations and actionable insights. So, follow us, hit download, share with your network, and stay in the know with RRD GO Live!
RRD GO Live
Eco-Innovation: Crafting HeroGo's Sustainable Brand in the UAE Marketplace
In this engaging podcast episode titled "Eco-Innovation: Crafting HeroGo's Sustainable Brand in the UAE," we are thrilled to host Daniel F. Solomon, the visionary founder of HeroGo. This episode takes a deep dive into the intricacies of establishing an eco-friendly brand in the UAE's thriving market. Daniel discusses the founding principles behind HeroGo, emphasizing the company's commitment to reducing food waste and promoting sustainability. He sheds light on unique green marketing strategies tailored for the affluent consumer base of the UAE and the importance of community engagement and educational outreach in building a sustainable brand.
Listeners will gain invaluable insights into the challenges of eco-branding, from crafting a compelling brand story to navigating operational hurdles in a green supply chain. Daniel also discusses HeroGo's impact on setting new trends in eco-branding and shares his aspirations for expanding the brand's global sustainability footprint.
If you're interested in sustainable business practices, innovative eco-branding, or just looking for inspiration from a successful eco-entrepreneur, this episode is not to be missed. Tune in, get inspired, and join the conversation about sustainability in the Middle East. Don't forget to subscribe to our podcast for more insightful episodes like this, and share your thoughts and questions on our social media channels.