Kimberly Ruley Talks Reducing the Price to Sell The Listing

Episode Overview:

In this episode, Hunter McNair sits down with Kimberly Ruley — KWU Trainer, seasoned real estate pro, and leader of The Ruley Group — for a powerful and practical conversation on navigating price reductions with sellers. With nearly two decades in the industry, Kimberly shares how to balance empathy and expertise while guiding clients through tough market shifts.

Whether you’re a new agent or a seasoned pro, this episode will help you sharpen your listing skills and confidently address one of the toughest conversations in real estate: price.

Key Topics Covered:

• Why agents struggle with pricing conversations in today’s market
• How to set expectations from day one of the listing appointment
• The power of weekly check-ins and how they help ease price conversations
• Kimberly’s take on language that reduces resistance (“adjustment” vs. “reduction”)
• Strategies to reposition listings after a price change
• Navigating emotional objections like “I need $200K” or “My neighbor sold for more”
• Why showing data matters — and how to use the 10-showings rule
• Real talk on sellers being 6 months behind the market
• Empowering sellers by reminding them they’re still in control of negotiation
• How being a marginalized voice can become a strength in negotiations
• Advice for agents feeling stuck with stagnant listings