The Modern Marketer
Welcome to The Modern Marketer Podcast, your go-to destination for the latest news, updates, and proven tactics to elevate your brand’s marketing game.
Join host Eddie Garrison as he dives into actionable tips, cutting-edge strategies, and innovative approaches designed to help your business grow.
From mastering your marketing strategy, to optimizing it across all verticals, The Modern Marketer delivers the insights you need to stay ahead in today’s fast-paced world.
Tune in and let The Modern Marketer Podcast guide your brand to marketing success!
The Modern Marketer
Customer Engagement Strategy: How to Build Relationships That Drive Growth
With acquisition costs rising and trust in traditional advertising declining, brands can’t afford to rely on constant new traffic. The advantage today comes from retention, loyalty, and lifetime value.
Host Eddie Garrison walks through what a true customer engagement strategy looks like, how to map it across the entire customer lifecycle, and the practical systems that turn one-time buyers into long-term advocates.
You’ll learn:
- What customer engagement actually means (beyond email and social)
- How retention outperforms acquisition financially
- The 5 stages of the engagement lifecycle
- Tactical plays like lifecycle campaigns, onboarding optimization, proactive support, and community building
- The metrics that matter — and the vanity metrics to ignore
- Common mistakes that quietly increase churn
If you want fewer one-and-done customers and more repeat buyers, referrals, and predictable revenue, this episode gives you the blueprint.
Because modern growth isn’t about shouting louder — it’s about building relationships that last.
