Biggest Legal Mistakes in Influencer Marketing

Influencers can boost visibility fast, but they also create real regulatory exposure if they go off script. The FTC requires influencers to clearly disclose any material connection to your brand, and the wrong claim in a single post can trigger enforcement or lawsuits. In this episode, I explain how I build influencer contracts with mandatory disclosure language, claim restrictions, and takedown rights. I also describe how I design monitoring systems so brands can review influencer content before or after posting, and how I create influencer playbooks to keep everyone aligned. When done right, influencer marketing becomes a compliant and scalable growth channel. Call, click, or email if you need help. 

Transcript

Darshan: 0:00

How do I manage influencer and social media promotions? Now let's be clear. Influencers bring visibility, but they also bring liability. The FTC requires influencers to now disclose any material connection with the brand. Usually they do this with clear labels like hashtag add or sponsor buy. As your lawyer, if you do engage me, I draft influencer contracts that include mandatory disclosure terms. This means restricting risky health claims and gives you the right to take down posts if they go off script. I also design monitoring systems so you can review content before or after posting. This way, you stay in control of your brand voice. I help create influencer playbooks so that every partner understands what they can and cannot say. Done right, this turns influencer marketing from a legal risk to a compliant growth channel. Call, click, or email.