What’s the secret behind a successful international expansion? It’s an important strategy for business growth, but until you’ve done it… you haven’t done it. How do you get insight into the process and approach? That’s why LANDED exists. Waterloo EDC is leveraging its partners and contacts to get unique insights into why and how companies grow through expansion.

Our first episode features Ryan Morris, the CEO of Turntide Technologies, in conversation about his company’s growth to include nine locations including three outside the United States.

Key Questions:

• What drives the decision to expand outside of your HQ? Is it always something different?
• What drives an international expansion vs. growth within the United States?
• What happens first when you decide to expand? Do you sell the idea to other senior leaders? Do you approach investors or board members?
• How do you evaluate locations? Do you get help or search for locations yourself?
• What hurdles have you had to overcome when you expand?
• If you had to give other business leaders one piece of advice related to international expansion, what would it be?

Have thoughts? Connect with Waterloo EDC on Twitter and LinkedIn or contact us at waterlooedc.ca.

Music by John_Sib from Pixabay.