LANDED: Insider Tips on Business Expansion
Ready to grow in a new country? Start here. International expansion is an acquired skill, and if you haven’t done it, well, you haven’t done it. But you *can* learn from those who have.
We’ll talk to business leaders, site selectors, recruiters, legal experts and more to reveal best practices for everything from finding a local leader to finding the best strategic location for your new office.
LANDED is a Waterloo EDC podcast. We help companies like yours expand in Waterloo, Canada. In the last five years, we’ve helped businesses invest more than a billion dollars in our community, so we know our stuff.
LANDED: Insider Tips on Business Expansion
EP5 - Coordination Strategies for Global Companies feat. Dan Deeth from Arctic Wolf
When your company is expanding to a new location the actual landing is just the first part of a multi-year growth strategy. How do you keep that growth on track? How does leadership, culture and communication factor in?
We asked Dan Deeth, Senior Director of Corporate Communications at Arctic Wolf, to tell us a bit about how the cybersecurity company has grown from startup to multi-national business employing thousands of people in just 10 years.
Key Questions:
- How did leadership shape Arctic Wolf's growth strategy?
- What growth strategies did Arctic Wolf employ to ensure each office contributed to overall success and had the necessary resources to grow?
- How has Arctic Wolf's culture evolved through company growth and how to leaders reinforce maintaining a good culture?
- How does communication work at a company with offices spread across thousands of miles and multiple timezones?
Have thoughts? Connect with Waterloo EDC on Twitter and LinkedIn or contact us at waterlooedc.ca.
Music by John_Sib from Pixabay.