Investing Secrets: Invest like the Top 0.1%

Jordan Canino: The Ultimate 2026 Blueprint to Self Storage Investing

Danny Gould Season 3 Episode 24

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0:00 | 38:33

Today, I welcome Jordan Canino to The Investing Secrets Podcast. Jordan is the Senior Director of Investor Relations at Hearthfire and today he shares how his career took a winding path through private equity real estate, law school, a short stint chasing a career as a sports agent in New York, and brokerage roles at firms like JLL and Colliers, before ultimately finding his lane in the self-storage industry. He highlights how those experiences led him into acquisitions and capital markets roles where he helped scale storage portfolios and raise capital from both retail investors and institutional partners.

Jordan also breaks down why self-storage has become one of the most resilient sectors in real estate, explaining how demand tends to hold up even during economic downturns due to downsizing, relocation, and changing living patterns. He walks through what makes a strong storage investment—from analyzing supply and demand within a three-mile radius to evaluating rent trends, population growth, and barriers to new supply that protect long-term returns.

He also dives into how institutional storage investors operate, including partnerships with major operators like CubeSmart and Extra Space, the value-add strategies used to improve performance, and why operational efficiency and market selection are critical to generating the high-teen to low-20% IRR returns many investors seek in the space.

Welcome Jordan, to The Investing Secrets Podcast....

Follow Jordan Canino:
Website: https://go.hfireholdings.com/invest-in-self-storage-with-jordan
LinkedIn: go.hfireholdings.com

Follow Me:
LinkedIn: https://bit.ly/3L2sTc7
Instagram: https://bit.ly/3soYxtW

Looking to build lasting wealth through alternative investments? You’re in the right place.

If you’re new here, my name is Danny Gould. I’m the founder and CEO of Gould Capital, a private equity firm specializing in exclusive commercial real estate and other alternative investments. We connect investors with elite opportunities - investments that aren’t public, aren’t cookie-cutter, and most importantly, aren’t what your financial advisor is pitching.

Here’s how I got here…

1) Started as a pre-med student at Stanford University, but a lifelong dream of building the biggest hotel-casino on the Las Vegas Strip ignited my passion for real estate.
2) Transitioned to residential real estate, driving over a quarter billion dollars in sales, and became an industry leader in one of the most competitive markets in the world.
3) Decided to finally pursue my Hotel dreams and founded GMS Ventures alongside two experienced Hoteliers, with a total Hotel Portfolio Size of over $300M
4) Leveraged my expertise and relationships to build Gould Capital - which empowers investors to access transformative commercial real estate deals and alternative investments.

FULL DISCLOSURE
I create content to connect with ambitious investors - people who want to take control of their financial futures. If that’s you, let’s build something extraordinary together - I invite you to take the first step by connecting with me via a 20 minute Zoom Call.  Here’s my calendar: https://bit.ly/3rVfqwn