Applied Data Science UNBOXED

A perfect day on the slopes – How gamification personalises the mountain experience

Podcast HSLU Season 1 Episode 10

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0:00 | 38:01

Episode 10 | What if data could help create the perfect day on the slopes? In this episode, host Fabio Sandmeier speaks with Michael Eberle, Head of Customer Success, Partner and "Digital Experience Architect" at Inside Labs AG and a regular guest lecturer at HSLU. 

Together they explore how ski resorts like Laax are using data, gamification, and digital products to create more engaging guest experiences. Michael shares why creativity and pragmatism matter as much as technology, why data quality is often underestimated, and why collecting less data can sometimes be smarter. The conversation also dives into relevance in digital communication, ethical data collection, and why we are still far away from the full technological vision for ski resorts. 

Chapters

  • 2:16 Gamification in Ski Resorts
  • 4:07 Data Creativity Explained
  • 5:41 Building the Laax App
  • 7:44 Preparing for the Post Smartphone Era
  • 9:01 Inside Insights and Inspirations
  • 10:37 Reducing Friction on the Slopes
  • 13:17 Understanding Data Collection
  • 16:38 Data Quality Challenges
  • 19:16 The Courage to Rethink
  • 21:42 The Importance of Speed
  • 22:10 Understanding Gamification
  • 25:15 The Role of Behavioural Science
  • 26:14 The Guessing Game Story
  • 30:04 Keeping Eyes Open for Innovation
  • 30:54  Final Impressions from the Slopes
  • 35:41 Teaching the Next Generation


About the podcast

In each episode of Applied Data Science UNBOXED, we unpack a topic and show how data science creates impact across a wide range of fields. Host Fabio Sandmeier explores concrete applications of data science with experts from academia, industry, and society. 

This podcast is part of the MSc in Applied Information and Data Science at the Lucerne University of Applied Sciences and Arts (HSLU).