Hospitality Net Podcast Series
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Hospitality Net Podcast Series
World Panel discusses impact of generative AI in travel search advertising
The sources discuss the potential impact of generative AI on the search advertising landscape. While traditional cost-per-click (CPC) models have long been dominant, the emergence of AI-powered search engines, such as Perplexity, raises questions about the future of click-based advertising. The shift towards generative AI may lead to a decrease in clicks as users find answers directly within search results, leading to a potential move towards cost-per-mille (CPM) models. Experts offer diverse opinions on the transition, with some suggesting a gradual shift towards CPM, while others argue that CPC models will continue to play a significant role. Regardless of the future trajectory, there is a consensus that marketers must adapt to the evolving landscape by focusing on creating high-quality content, diversifying traffic sources, and experimenting with new pricing models.
Hospitality Net is the go-to global website for the international hospitality community, acting as a neutral broker and dependable publisher of hospitality and travel business news. It provides industry stakeholders with a unique platform to increase visibility and engagement through a one-of-a-kind membership business model unparalleled in industry publishing. Always forward-thinking, Hospitality Net has organized the first Web3 and Travel event in the Metaverse (Polybius) and published "The Definitive Web3 Glossary: Unlocking the Future of the Internet", a crucial resource available for purchase here. Hospitality Net is committed to nurturing knowledge and connectivity, housing the largest community for hospitality professionals to gather, collaborate, and discuss industry trends and developments.