Hospitality Net Podcast Series
Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry. Members include actors throughout the hospitality spectrum - hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org.
Hospitality Net Podcast Series
World Panel discusses impact of generative AI in travel search advertising
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
The sources discuss the potential impact of generative AI on the search advertising landscape. While traditional cost-per-click (CPC) models have long been dominant, the emergence of AI-powered search engines, such as Perplexity, raises questions about the future of click-based advertising. The shift towards generative AI may lead to a decrease in clicks as users find answers directly within search results, leading to a potential move towards cost-per-mille (CPM) models. Experts offer diverse opinions on the transition, with some suggesting a gradual shift towards CPM, while others argue that CPC models will continue to play a significant role. Regardless of the future trajectory, there is a consensus that marketers must adapt to the evolving landscape by focusing on creating high-quality content, diversifying traffic sources, and experimenting with new pricing models.