"Everything Movin' On Up"

When the stakes are high and the bases are loaded, Brooks Fuller might be the Auburn man you’d want on speed dial –  ready to deliver when it matters most.

“It's a blessing to be here in Auburn,” Fuller said.

Auburn tradition is a family affair for Fuller. His father, Mark, played baseball for the Tigers in the late 1980’s. His mother, Lori, also attended Auburn, cheering on the baseball team as a Diamond Doll.

“Baseball brought them together,” said Fuller.

Thirty years later, Fuller followed in his father’s footsteps, signing a scholarship with Auburn Baseball and Coach Butch Thompson as a pitcher in 2018.  

He succeeded on the mound – and discovered a higher calling in the classroom.

“I came to Auburn to be an orthodontist believe it or not,” Fuller joked. “I got to organic chemistry and God had different plans.”

After reconsidering his academic path, Fuller transitioned to Auburn’s Harbert College of Business and changed his major to finance.

“I come from a background of entrepreneurs,” said Fuller.  “So, I think it was in my blood.”

As they say, hindsight is 2020.  But then came March 18, 2020 – and a big curveball for Fuller.

“That's really when my life changed,” he remembered.

Fuller was in the visitor’s baseball dugout at Wofford University when he learned the baseball season would be cut short.

“My teammates went home across the country, and I grabbed my backpack and went home to Moore’s MilI in Auburn,” Fuller recalled.

Back on Auburn’s campus, 4,800 dorm rooms were quickly evacuated. After seeing concerns being expressed on Auburn Parents Facebook groups, Fuller’s mother encouraged him to step up to the plate. 

“In May 2020, people started shipping their dorm room keys to my parent’s house,” Fuller explained. “With Auburn's permission, my brother Brady and I, masked up, gloved up, went into the dorm rooms, packed them and shipped items to families via UPS. We were shipping literally all across the country.”

By summer’s end, Fuller and his younger brother had packed and shipped contents of more than 4,000 dorm rooms.

When Fuller returned to classes in August 2020, he met New Venture Accelerator Director Lou Bifano and began networking with Entrepreneurs-In-Residence Dan Leonardi and Ward Swift.

By spring 2021, Fuller began receiving text messages requesting his expert packing services once again. He started putting together his moving business playbook, eventually entering the annual Halloween Pitch and Tiger Cage Competitions.

Fuller’s baseball season ended in May 2021, and his new company Room2Room Movers was officially incorporated the following month with office space in Auburn's New Venture Accelerator. 

Fast forward to 2026, Room2Room Movers is an established, growing company offering collegiate and commercial moving and storage services. As founder and CEO, Fuller says they’ve even expanded into more markets like the University of Mississippi. 

“We've built technology where you don't have to call the office to book,” said Fuller. “You can go to our website, build your inventory, pick your date and schedule.” 

Ironically, the former southpaw hurler doesn’t want to see anyone strike out on their entrepreneurial dreams.

“It's important to put your business plan together, understand your financials and be patient,” he said.

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Transcript

0:05

Hey everybody, welcome to the Everything Auburn podcast. It feels so good to be back, man. Carter, I know you miss me. Came in hot. I did I came with hot headphones a bit loud. Oh sorry. Oh you're good. Welcome to it. How are you doing? I'm good. Well, good. Like new year. Happy new year. Haven't seen yet. That's crazy. Is the first time you see somebody in the New Year? You can say it. And it is way too late in the year to be saying it. But it is. Happy new. Happy new year. Yeah, it's February 1st month full by Oh Yeah! Bring it on!. Yeah, well, today on the podcast we have a very exciting guest. We have Brooks Fuller, a class of 22, 2022 grad, finance grad and Auburn boy Brooks, welcome to the podcast. Thank you guys. Thank you so much War Eagle! War Eagle indeed. Welcome to it. Dalton just said local kid from Auburn went Auburn played baseball here at Auburn and own a business arm. Is there anything not Auburn about you? You're about the most personally fan? Another one, I will say I was born in Raleigh, North Carolina. Okay. That's the only thing. It's not Auburn about me. I was there for six months. So typically when someone asks me, where are you from? I just say Auburn. You have good memories from Raleigh. I was six months away. Okay. I've been back once or twice. Other than that, no, I'm. I've been here. We'll probably stay here. Parents are here. Your grandparents are here. And it's it's a blessing to me. So we love over. Yeah. Yeah. Well, wonderful. Well, I mean, you played baseball here, so let's just start with, you know, kind of the fun bits here. Walk me through what it was like growing up here and getting to play sport for Auburn, the team you grew up watching your whole life probably, I assume wanted to play for your whole life. What's that experience like to be able to get to do now retrospectively looking at. Yeah, I mean, it was the dream. My dad actually played baseball here in 1988. I released, he played with Frank Thomas, who's now a Hall of Famer. Yeah, he's pretty good. He's pretty good baseball. I don't know if I've heard of him before. Never, never. So dad was here for four years. He met my mom. She was a diamond doll. So baseball brought them together. They actually had their first class in Haley Center, which is not too far from over at Torrey. And they fell in love. They they, moved away from all over and like I said. And then he came back to Auburn. The reason why we left for Raleigh to come back to Auburn, now, six month old, is because he took the pitching coach job at Auburn. So, he was a lot of Auburn baseball. Yeah, yeah. Let me talk about a bunch of Auburn today, I would imagine, but, not he was a pitcher coach here for four years, and, when I was four years old, he decided to quit coaching baseball to stay home with his family. More, which the. The life of a coach is pretty crazy, but, you know, it's really tough to be on the road with young kids. He was responsible for going out and getting recruits and bringing them in for meetings and and visits and stuff of that nature. So after four years, he hung it up in the coaching world. We played it in Auburn. And then I guess from four years old till 18 years old, the dream was to play Auburn baseball. So I played for the legendary maximum Auburn high School. He, he just retired at Auburn High School, but he was there for like 30 years, won 4 or 5 state championships. I was fortunate enough to play for him. And then Coach Thompson, you know, gave us a scholarship to come and play. And that was a dream, right? To play at Auburn to get drafted. Oh, and play in the big leagues was kind of where my head was at from, you know, about four years old until 18 years old. So. Wow. So that's awesome. All right. Well, I gotta ask because it's, you know, your dad played baseball here. You played baseball here. We won't show on this. You know who who who is throwing the who's the more he if. You know, if you were to compare. Hypothetically speaking, of course. You're right. I don't have to tell me not to tell him about this. Yeah, who's. Who's got the arm? I would say I had the arm, but dad had the career. Okay, okay. Very diplomatic. Yeah, yeah, he ended up playing pro ball for a few years. Which I wasn't, you know, fortunate enough to play, but, they didn't throw as hard back then, for whatever reason. He was a good pitcher, didn't throw as hard, but played for longer. So. England. Okay, you gotta check. You go check here. See, you know, I'm always I'm a competitive one. Yeah. So you gotta just kind of. I am up a little bit. Right. But so another thing that we were, we were talking about making or talking about it earlier. I came on producer just off screen there. Your time as a student did some really cool things as well. One of the coolest things I think Auburn does, we've had been fortunate enough to do some work with them recently. Was as a business student, there's some really great resources that you got to shape that I guess shaped who you are outside of baseball, you know, you great athlete, but you're also an Auburn student and do a lot of things with business school. A lot of different, resources there. New venture accelerator is a great one, right? It's one that I love that I think I wish more people knew about. That is right. So if you could walk me through it, tell me what you did as a student and then tell me how new Venture Accelerator kind of got worked into your into your world. Yeah. So I came to Auburn to be an orthodontist. Believe it or not, baseball player. But, that was the path I took. I got to organic chemistry, and God had different plans for there. So maybe that's a, you know, yeah, I joke. I started in business school, right? And I switched to, film school or you. Yeah. Liberal arts. It's, media studies was the formal name. The joke I always say is I learned one thing in business school, which was really important, but it was. I shouldn't be in business. So, Yeah, I took the path of least resistance, and I was like, which degree can I get that has the least amount of math? That's the one that you know I want to do. I get it the moment you start adding numbers with letters like algebra, I was like, I'm out. I'm not an accountant. That's why. Yeah, for sure, which is great. That's part of the reason those classes are there, is to learn the skills and also learn that maybe, maybe we don't do this. Maybe we do something else. And that's what I learned learning what not to do first. Exactly. That's what college is for. Yeah. And I'm very thankful to have learned it. Absolutely. I was a bit hairy when I was going through it. Continue through it. So I learned what not to do. You choose chemistry. And being an orthodontist switched over to the business school, in finance, and then learned a lot about the new venture accelerator entrepreneurship. I come from a background of entrepreneurs. My dad, like I said, after the baseball career and coaching baseball, he opened up a small business. My mom is done marketing with small business. She's a very creative brain. So, I think it was in my blood. I didn't expect it to be where we're at today, but that's kind of. That was my start. At least with, the College of Business, there are great opportunities, and I will retweet your point earlier. There's not enough people to know about the new venture accelerator. It's so cool. It's such a great resource. We did stuff like Tiger Cage. We did a kind of a, a feature on Tiger Cage. Yeah, the Tiger cage, new venture accelerator. All those resources are just, like, there. Yeah. And there's so many different things that Auburn offers across the board that just you don't realize. But New venture is like, you cannot I can't tell enough people about it. Right. And I didn't know about it until I took a class. And the teacher Lou Alfano. Oh yeah, he was the director of the MBA and he just shared, if you have a startup idea, if you have a young business and need office space and access to entrepreneurs, email me, text me, I'm available. So I chewed on that for a little bit, and I eventually got plugged in. And, Lulu and his team have built a great organization over there. Oh, yeah. They're getting funding. They're getting more facilities. It's first class facilities. I'm not sure if you guys hang out in research parks. Not the worst either. No, no, some really cool spaces over there. So we, Or our company, which I'm sure we'll talk about here in a second. That's really where we got our start was in the NBA, and we're still there. We, we we thoroughly enjoyed, the office space is Class-A. The access to the entrepreneurs who have started a business, scaled a business, sold a business, and they're giving their time back to guys like me and and people in my, my office. That's the coolest part. You know, I get to hang around Ward Swift and Dan Leonardi and fellow entrepreneurs all day who have gone before me, and it messed up where and what not to do and then who have done it right. And they invest back in us, which is which is awesome. Yeah. Looking back now, almost four years post-grad, it's good math. Thank you so much. To what? I guess I can do the basics. What advice would you give to one of those students who has that entrepreneurial spirit now? Yeah, I mean, I would tell them that learning the room and me personally wouldn't be where we're at today without the new venture accelerator, the Harvard College of Business. And then a bunch of entrepreneurs and mentors and over there, just invest time in is, you know, I would also tell them to help end and to go. They have the idea it's important to put your business plan together. Underst understand your financials, and be patient. But once you have those, just go, beta test if you need to. If you're a software company, I think a bunch of people get get held up in the idea stage. Sure. And it's really easy. I mean, I do sometimes we'll have a great idea and we'll tweak it, edit it, and then we'll tweak and edit it. And next thing you know, it's three months later and we have no idea what we're even talking about anymore. Right. Perfect. Be the enemy of good. Yeah, yeah. So I just I try I encourage you all, man. Put your, put your paperwork together, make sure your insurance is right and make sure everything is set up. But then when it's time to go, just go and don't look back. Yeah. Chase failure. You're going to fail. Expect to fail. Want to fail. And then be smart enough and have enough patience to sit back and reflect, to say, okay, what didn't work here? I'm not going to quit. I'm just going to pivot and make it better. So, yeah, get plugged in with the MBA. Like I said, word Swift is the Active Directory over there. Now you can find his email on Google if you want to. And there's a bunch of resources out there in order. And there's a lot of people in Auburn who have built big businesses totally and have lived here and have retired here. So, I think always a great resource. I would start there, but then there's a bunch of people, you know, in the community that will will invest some time in is what. Absolutely. That's great. And I will also love to invest, if there's any entrepreneur out there. There you go. Not to plug myself or anything, but go away. My guy down text email me. I would love to give back because there's a bunch of people in my life that gave back to me. Yeah. So talking about New Venture accelerator and then you mentioned Room2Room. Can you tell us how that came about? And then you graduated in 2022? When everybody else went home during Covid, you were home already? I was it's, it wasn't a apartment. Yeah. You'd have to go too far. So did you just have somebody reach out to you and say, hey, can you ship my stuff back home? Like, how did how did this come to be in a nutshell? Yeah. So really, it all goes back to March 18th, 2020. We all probably know where we were at that week. Seared into the 80s. Where were you? Just curious. Somehow that's a so I was working for athletics at that time. I was working for the video team and I was with, Oh, were you in Nashville? I was in Nashville for the SEC Men's Basketball tournament, and we were excited for that, by the way. Oh, I know, all because we were we were good for fresh off a final for Isaac. Should we have Capri here? No. He was. It was the year before Shareef. Okay. But yeah, we had like the second or third, you know, we're up there and one of the best records in basketball. We started that season, I think it was 16, 15 and. Oh, we had gone to shootaround at Bridgestone. We got on a bus to go from Bridgestone to Vanderbilt for practice. And which is not I mean, that's not far at all. Five miles halfway through that trip, BP stands up, turned the bus around well, hopped on a plane and flew on. Oh, dang. Pretty brutal. Were you in an Auburn dorm? No, I, I rolled spring break. I was on spring break. I was in Savannah with some friends. We were on the beach and we said, guess what, y'all? It's going to be two weeks long. Let's cold. And then, I remember we go got back to Auburn and there were already cases of Covid in Georgia. And so my parents right. Just stay in Auburn and they even come home to back to Birmingham. Whenever I never went home I stayed in Auburn throughout all of that. Yeah, yeah. So anyway, anyway, where were you the correlation. Thanks for the correlation on spring break, which was that week of March 18th. And then Covid is really why I even have the opportunity to sit with you guys a day. That's really when my life changed. That's when Ring dream happened. But on March 18th, 2020, I was in the dugout. We were playing Wofford. It was a Wednesday. Oh, yeah, it was the eighth inning. And Allen Greene, the 80 at the time, walked in the dugout, which typically doesn't happen during the game. It's not a great sign. No, no, I was on the bench, watching the game. There was the I think top of the eighth or bottom in the eighth. And Allen told us, you know, hey guys, you enjoy these last two innings because the season is going to be postponed, which was, the language at the time. We're going to go home for a week, come back, resume play. So we got shut down. All my teammates went home across the country. I grabbed my backpack, Walton to Moores Mill, which is two miles down the shed. Not not actually, but I kind of had some. Might as well. And, yeah, we posted up for a week. I kept working out. I kept throwing, trying to stay in shape because we thought the season was coming back. And obviously it never did. So all the students at Auburn were told, hey, you're on spring break. You can't come back to your dorm room to pack up your stuff because you might have Covid, and we don't want you guys bringing Covid back to Auburn. So, 4800 dorm rooms were left as is. So everyone's bed and sheets and towels and laptops and everything were locked in the dorm rooms. Aubrey couldn't help it. The students couldn't help it, and it just was Covid. So about six weeks later, the season, you know, was canceled by then the world is shut down, but and I'm at home, I'm still working as an athlete, staying in shape. But I had a lot of time on my hands, and my mom was kind of getting tired of my brother and, around the college. So she walks. You can go. Yeah. Right. Yeah. So, she's a active member of Auburn and she's a realtor. She sells houses. She's always trying to help the the community of Auburn. And she was on Facebook and these, you know, parent Facebook groups, class of 22, 23, 25. And she noticed a little bit active at that time. I think. Yeah. Yeah, yeah, yeah. And the biggest topic during this time was, hey, my stuff still in the dorm room. I live in California, I live in Birmingham. I live not in Auburn. What can I do about it? And no one had a great answer because no one knew really the the future. So mom reached out to a few folks I we know at Auburn and said, hey, like, you know, these parents are asking these questions. I'd love to help them. What should I say? One thing leads to another, and we look up around May of 2020 and people are shipping their dorm room keys to my parents house in Mooresville. My brother and I, with Orbitz permission. They're going into the dorms with masks and gloves on. Wow. And UPS boxes. We're packing them up. We're taking ups. We're shipping them literally all across the country. Absolutely. And so, so 4000 dorm rooms over a summer. It was fun. It wasn't a company. It was the Auburn family helping Auburn family. And it was a mom trying to get her kids out of the house for being honest. Not a bad workout to, I would imagine. Pretty good workout. These are in Auburn as you guys. Yeah, yeah. It was special though, you know, we enjoyed it. It gave my brother and I something to do. Again, it wasn't the company. We were really charging anything. It's UPS, charges, something. We would send him a receipt. Maybe we got a tip, but it was more or less just keeping us busy helping Auburn. And that was the start of a room during while absolutely incredible, was one of the things that I talked about it more times. I count it has come up on this podcast even more is The Creed. And so much of just like Auburn helping Auburn, it's what you do. It's what we do. There's a need. Let's fill it right. And that's just like so ingrained into what you're saying and what you've done. It's it's hard not to see it. It's so plainly obvious to me, which is really incredible. Right. And so I'm sure rewarding. Yeah. Definitely. Definitely. And it's, it's kind of natural for us all when people tell you you're here in school for 4 or 5 years, you feel it, you see it, and naturally when it's on your, you know, lap like it was for us, the only call to action just to help Auburn people. Yeah, that's kind of what we were looking at. So you're doing this for how long were you just doing this? Like, let me just help people where they need it. Yeah. All summer. So Covid cut from May to August when school started. Because then Auburn came back in session. And August soon as 3 or 4 months of packing up dorm. So when did it convert from a thing? I'm just doing to help people when they shipped me a key to I can turn this into a company. Yeah. Business. I would say my brother and I had some good conversations during the summer. You know, you're stuck in the dorm room, had some free time. Yeah. So we talked about. Could this be something? But again, I was I was a baseball player at the time, so. And he actually was to at Troy. So, school came back in session in August. I went back to being a finance student and a junior now playing baseball, which is a big year in baseball. Junior. So a draft year. So I'm training. And, you know what? I really started to think about it that fall, though. That was when I took the the business classes. And that's when I met Lou and the new venture accelerator and then the Halloween pitch competition, which is something that Auburn puts on. It's basically like Shark Tank for Auburn that. Yeah. You know, I took the idea that Brady and I had put it on paper. Well, maybe we could have a college movie company and pitched it at Halloween pitch competition and then pitched it at, at Tiger Cage in the spring. But again, there there was no LLC, there was no company. There was just a small vision. If baseball didn't work out, maybe I could help some college kids move. Our baseball season was pretty rough that year. So the next spring, our spring 21, we weren't playing great. Personally, I wasn't playing great. And, I, I came back to my locker one day in probably mid March to a few text messages after practice, some random numbers I really never seen before. And, the consensus was, Hey Brooks, you know, this is so-and-so from California. You help move my daughter's dorm room last summer. Could you do it again? Yeah. The next person was like, hey, this person told me, have a movie company. Can I hire you to open? Wow. And as a junior, 21 year old baseball player, I didn't text him back. I was too busy. Right? Hey, you know, it's baseball or nothing. Yeah, now you got to get it. So I didn't text the first group back. Well, after a week, I had about 40 people trying to hire this movie company that didn't even exist. That's nuts. So that's when I knew we probably had something. But my problem, I had was I didn't have the time to be the mover because I'm in the height of baseball season. We're traveling. Yeah, we're going to places like Athens, Georgia, Tuscaloosa, Gainesville. So I had the time to put it together on the bus, the plane, the hotel. I didn't have time to move it. So we ran a small beta test. I was behind the scenes putting it together and a few of my buddies from Auburn were the movers, and I think we went like 13 for 13 on May. Move outs. The the clients liked it. The good. They played good. Right? Yeah. We'll take that back to school. And when that worked I knew we had to do something. So baseball season ended in May of 21, and Rendering Movers was officially incorporated with insurance website marketing in June of 21. And from there, you know, it's it's 2026 now, the last four and a half years has included, a bunch of team members joining the team, bringing on a players five stars, bunch of technology. A lot of marketing, and then some expansion to to the SEC schools. Really the one we're at right now was Ole Miss, but, I guess that's the the quick elevator pitch of how room to started where we're at today. That's awesome. Absolutely, bro. I think it's so cool. Like was that was that I don't want to do the math here, but that's been five years, you know, said six years since you're just moving random people to. Now, if I told you then where you end up, you would have laughed at me. You're walking out the room, right? Because that's a it's a crazy journey, but absolutely incredible. And what a awesome success story. Yeah. Well thank you. And six years ago was coming that just loudly next to six six years next month. Yeah. Let's not let's not remember. It's crazy. Let's not relive that interruption. Yeah. What we Don has some literature here. Yeah. We want to brag on you. This is very similar to. We've had a couple professors on here, and we always read the, write my professors, if you will. So this is as close to that. This is with classes as we can break. My movers. Yeah, let's let's head move right by movers. So you have five out of five stars of Google reviews. By the way, if you didn't know graduation. Congratulations. Very. And over 160 reviews. This is a great this is a business owner. This is a great. He knows he knows he's checking. He's a great day. I might have looked this morning. Well yeah. Yeah. But some examples. So this is from somebody named Christine coming from out of state. We're in the room and my daughter's dorm move and extremely easy. They were courteous and incredibly easy to work with. Moving day could not have gone smoother. From a guy named Michael. They showed up, got everything moved, cleaned up and disappeared. Just what we wanted. And highly recommend this if you've got a little. It's the best. How does that make you feel? Now? I just knowing that, you know, you have satisfied customers. You're helping the Auburn family. But now to know to that you're expanding across the SEC and now you're at Ole Miss too. So you're just helping people. I mean, in multiple locations. What is that like? Yeah, I mean God is good. That's a that's a group effort right there. Yeah. So, I'm getting to speak about it today, but that's the sales team making the good sale comfortable sale. That's a marketing team letting these clients know about us beforehand. That's the operations team. Train the movers to move it. I guess. Disappear. Right? Right. And it's technology, allowing the client to book online and getting the correct information to the mover. It's a board of advisors advising me and the team about what we should do next. It's accounting. Keep it up to the books, and it's everyone. Yeah. But that's special. That's that's probably my favorite part of business. Is looking at my phone, seeing someone leave, you know, a satisfaction, comment or a five star review like that. That's that's really cool. Yeah. So, yeah, we take pride in it. We, we we study Chick-Fil-A a lot, and we try and model a lot of the stuff we do around customer service and operational excellence around. My pleasure. Guy. Yeah. That that pleasure. Yeah. But no, we really do take a lot of pride in, in getting clients to to enjoy the Room2Room experience like that. Those 2 or 3 did. Yeah, absolutely. Well, I remember I mean for so many I mean maybe this is like you probably, you know, just break out of your back yard. But moving into college, especially as a freshman, can be, a lot of words. Dating is probably one of the best. And so it was a it was an experience. I was in college for six years. Do you know how many times I moved? It was probably, what, 7 or 8? Six now? Yeah. Yeah, I wish I would have known. It is a new it is a really stressful time. It's moving is stressful. Yeah. Right. Moving to college, especially if you're a freshman, is extremely stressful. Or if you're transitioning from, you know, maybe an upperclassmen go from the dorm to an apartment, like there's always like that is a big change. And often the first time you've done that. Yeah. And to have one less thing, there's a lot of things to worry about. But you just have like one less thing to worry about is incredible. Like, I can only imagine, because I remember my move was, did that one myself, my me and myself and my parents and I think my grandparents did that move, I think, and everything. It was. That was a lot. Yeah, it's a lot of fun, but it was a lot. I don't know if I'd want to redo it necessarily either. Right. It is a lot now if you think about it. I mean, a freshman, there's a school and they're here for 4 or 5 years, maybe six. I was in grad school, so I wasn't just that. Yeah, but but typically they are moving every year. Yeah. Yeah. Because they're, you know, they go from the dorms to the brand new apartment to a house off campus. So we have a, you know, a very unique opportunity to welcome them. Day one, tell them where you go and then to tell the parents and the family especially, like, hey, we have a safe, proficient, uncomfortable experience if you need it. Some people can be themselves. But trust me, for the out of state parents, you know, hey, you don't have to come to Auburn. You don't have to book the flight not to take the taxi. You don't have to spend the money on restaurants and shopping with your daughter and your wife. If you want to trust a local service and render a weekend off and be here for you from freshman year to senior year, and there's a bunch of value in that. So that's kind of our model in a nutshell, is how many times can we serve that student and how how great can we be during those 4 or 5 years? Yeah. Another thing I wanted to mention as well, if you're any doing any drive in from Auburn, Birmingham, up towards Nashville, going up the direction up 65 might see some, familiar branding up on some billboards. You guys have been doing some work with some athletes, if I'm not mistaken. Yes. That's correct. All right. Walk me. What's the initial world look like from a marketing side of things? Because that's the more you use expanded into that realm. That was fun. My last year at Auburn was the first year of any, you know, so I got to see the ground level that's changed drastically. Shortens. Yeah. As you go. Right? Yeah. It's a very hot topic. I think it's great for the players, but it's also great for local brands and national brands. But as a local brand, we try and do our research. You know, who's the best player? Who has the best brand on social media followers engagement to. They already do and will. So we we're constantly monitoring, looking for opportunities. And then we reach out and see if it's a good fit. You know, some athletes, they're not really into it. Some athletes eat it up. It really is a case by case basis. But our goal in Nil is to number one, promote the athlete. So I would love for Keyshawn Hall, for example, who's on a billboard right now. Auburn starting shooting guard. I would love for him to get some initial deals because someone saw his face on the room during Billboard, right? So that's going number one. If the athlete doesn't enjoy it and they don't soak it up and heat it up and get deals from it, it's not going to work. Then. Number two, it does help with branding. So to have your name next to one all over basketball's best players, one of the best players in the country, it helps. Yeah. Yeah. So that's that's kind of our strategy there. We love that. We also do some influences your work. So some sweaty girls, some fraternity guys, some some college students on each campus. We'll do our same research. If it's a good brand and we we trust them. They trust us. It's it's kind of a similar set up there, but, no. And it great. I think it's great for everyone. And we'll continue to do it. So I used to work in athletics. Right. And I kind of and I used to do all the, the media shoots and stuff, which I know you've done as well. I'm sure we've, I've done them with you. I can, you know, they all blend together. But to be able to be kind of on the other side of the business side that, you know, to see, like, oh, let's get the photography, let's get the media, let's get the branding. It's got to be an interesting experience. Having seen it to a certain degree from the athlete side of things. Yeah. Very helpful. I understand the athletes are on a pretty tight schedule. Yeah. So we communicate that with the team like, hey, let's let's be prepared. When the influencer or athlete gets here, it's time to go. And our goal is to get them in and out as quickly as possible. As long as we have quality content, they get 6.5 minutes. Yeah, yeah. So yeah, it definitely help. Just like it helps when I was, you know, playing baseball, I got to see, you know, we have a different perspective other than maybe most businesses do it. But yeah, our goal is make it efficient, make it fun. And then to make it, you know, really high quality content. Awesome. Puffed up. All right, well, let me ask you the tough question then break out the crystal ball. Yeah. What's you know, you're a few years into this now. What are the next few years kind of look like. Yeah. I mean, we're excited. Our team's motto this year is chase failure. So love that. Have you guys have you ever heard of that before? I mean, that one specifically. I have not, but I some facsimiles I'm sure. But yeah, please, please. I have never heard of it before either. We went to a leadership conference as an executive team in December, and the speaker was talking to us about, you know, coming up on the New year and people set resolutions and goals. And he said, set your goals and expect to accomplish them. Go chase failure. Expect to fail. When you fail at something, you gotta look back and say, why did I feel? Which means you going to learn how to do it. And then hopefully when you learn, you get better for the next time. So, we're going to chase failure. I don't know if that means every college in the next 12 months or 36 months, or 48 months or ten years, 20 years. But that is our goal, our our slogan under our logo is serving college talents. So I believe with the team and the technology, and the operation, why not try and chase failure and get to every college town ever? Yeah. So again, I don't know the timeline. I'm not making any promises, but if you do a little in stone today. Yeah. If you were looking at a crystal ball, and this is not just me speaking. This is our whole team, all the families that are involved during the year. And we definitely want to be the, the, the movers in college towns across the country and maybe across the globe one day. All right, well, we're getting on there on time, but I want to give you a chance. This is your this is your plug. This is your chance to really kind of get it right. To get in touch with you, find you socials, website, where, where if we want to get in touch with you, where's the best place to find it? Yeah. I mean, best place is, is Google Google Room2Room. You can learn about the website we've built technology where you don't have to call the office to book a news. You can go in there, build your inventory, picture date, you can reschedule in your portal, you can cancel. You can share coupons with friends. So that's where I would urge people if you need a move or you want to learn about the Room2Room story, just Google us. Room2Room Movers. We do a lot on social media with influencers and denial deals and stuff, so hopefully you'll see us there, if we're doing our part as a marketing team. And then we would love your support. It's a really cool journey. Started with Covid. Now we're expanding to, you know, Ole Miss and other college towns. So we'd love you guys to, to keep up with us and play a part in our journey as well. Awesome. What we want to, thank you for all the work you've done. And what a great example of what Auburn means. And the creed means manifest, right? You know, post-grad alum helping out the next generation of students and Auburn alum and the Auburn family. And you've done some incredible work. So we want to thank you for doing that and appreciate you spending time with us. Tell us about it. It's really awesome to hear. Thank you for having me. Thank you. Sir. We want to thank you for joining us. We'll be back again next month with another member of the Auburn family right here. You can see us here on YouTube if you like. What? You heard. You like what you saw. I want to see more of us. I mean, who wouldn't want to, right? We got more. We got many, many episodes going back a couple years now. So you can go back and listen to some more awesome things we be able to talk about. And then till then, we'll see you next time. War Eagle! War Eagle! War Eagle!