Play Bigger in Real Estate with Raquel Q.

The Future Belongs to Those Who Show Up: Online, Offline, and On Purpose

• Raquel Quinet • Episode 360

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Ever feel like you’re the best-kept secret in your market? You’re incredible at what you do — but not enough people know about you. In this episode of The Raquel Show, I’m breaking down why content is the new currency and how to build a visibility engine that markets you around the clock — without burning out or chasing trends.

I just got back from an epic event in Vegas, and let me tell you — if you're still sleeping on content and personal branding, you're already behind. But don’t worry — this episode will help you catch up and lead.

🔍 What I Cover in This Episode:

  • Why your content isn’t about likes or algorithms anymore — it’s about trust
  • How to turn your face & voice into a 24/7 marketing machine
  • The 3-part Visibility Engine: Authority Content, Connection Content & Consistent Delivery
  • A content batching system to save hours and boost your reach
  • The secret to showing up smarter, not harder, online and offline
  • The 3 content pillars that keep your audience engaged and your business growing
  • Why consistent, imperfect content wins over perfection and silence

This isn’t about working more — it’s about showing up more strategically. Whether you're a realtor, entrepreneur, or content creator, this is the framework I teach my clients to get seen, get trusted, and get chosen.

 If this episode lit a fire in you, share it with a friend or teammate. Tag me on IG @itsraquelq and let me know your biggest takeaway! And if you’re ready to build your own visibility engine, DM me “ceocontent” to join us at CEO Content Day on July 23rd in Huntington Beach.

Let’s build businesses that support our lives — not ones that consume them.

🎧 Listen now, take notes, and let’s keep playing bigger together.

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Thank you for joining me on this episode of The Raquel Show, and remember, keep pushing your limits to achieve your goals.

For updates and collaborations or opportunities, go to www.LetsPlayBigger.com

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https://raquelq.com/podcast/

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Content is a new currency, my friends. Good content will help you create an impact at scale and save you hours. Let's get real for a second. If you're amazing at what you do, but no one knows about you, you are the best kept secret in your market. And in today's world, that's actually costing you business. That's costing you your goals, your dreams. And here's the shift. Your content isn't just about posts. It's not about likes, views or algorithms. It's about turning your face and your voice into a 24 seven marketing machine. 

Welcome back to the Raquel show. This show is for entrepreneurs who want to play bigger in business and in life. And I always want to say thank you for being a part of our community. I just got back from Las Vegas and an amazing event hosted by my dear friend Neil. And if anyone throws out of the box next level events in our industry, it's him. 

This event was so powerful and just a reminder of something we as business owners can't afford to ignore anymore. You cannot sleep on content. You cannot sleep on building your brand because people want to hear from you. And most importantly, why we do all of these things is people want to connect with you. And here's what I realized over and over again. Every time I show up, whether it's online with content or offline by going to events, and investing in myself, my business grows, my network expands and new doors, new opportunities open. I can tell you even from this event, dinners, hallway talks, I have a lot of follow-up calls. The future belongs to those who do both events, content and connection. That's the game. And today I want to break down for you exactly how to start playing it without burning out or working 24 seven. 

Because content is a new currency, my friends. Good content will help you create an impact at scale and save you hours. Let's get real for a second. If you're amazing at what you do, but no one knows about you, you are the best kept secret in your market. And in today's world, that's actually costing you business. That's costing you your goals, your dreams. And here's the shift. Your content isn't just about posts. It's not about likes, views or algorithms matter of fact, we actually started turning those things off because it's about building trust at scale. It's about turning your face and your voice into a 24 seven marketing machine. 

Think about it. When someone is scrolling late at night or in line at Starbucks, wondering if they should buy or sell or invest when an agent is deciding who to align with or when someone is thinking about who to refer their best friend to, will they think of you? And if you're not showing up consistently, the answer is no. But here's the good news. You don't have to post every day nowadays. You don't even have to do those dance trends on TikTok or burnout by trying to keep up of what is the new trend? What's the new song? What's the new algorithm? What you need is actually a visibility engine that works for you while you're living your best life. So let me introduce to you what I call the visibility engine. This is how I teach agent and entrepreneurs to create content, build authority, attract clients, and it doesn't require you to be online 24 seven. Here are the three parts. Cause you know, I love to give you guys tactical frameworks. 

Number one is authority content. Position yourself as an expert. This is the content that makes people stop scrolling and say, this realtor knows their stuff. I want you to share the market insights, not just numbers, tell them what it actually means for them. And I've seen so many of these, please make it entertaining. And then I want you to teach something valuable in 60 seconds, share your take on where the market is headed. As an example, you can say something like the number one mistakes sellers are making right now and how to avoid it or you can do something like why some million dollar properties in Scottsdale are not selling. This builds trust because people see you as their go-to resource.

Number two is connection content. Let them know who you are as a person. People just don't want an agent. They want a person. This is where you pull back the curtain and let people connect with you. Share your story on why you got into real estate, what drives you to help your clients show some behind the scenes, your day, your losses, your wins. You know, one of the things that I've noticed is a lot of people want to share their wins, but very few want to share their losses. And I think you connect with people more so on your losses or your challenges. I can't even tell you how many people came up to me at this forward event and asked me, how's your mom doing? How's the family? Right? Because they know the struggles that I have been going through in this last year. I want you to share your family, your hobbies, your passion outside of real estate. Remember people refer people, not businesses. 

And number three is consistent delivery. I want you to work smarter and not harder. This is where batching and repurposing comes in. Here's a quick system. I want you to batch one hour of content creation weekly, record four or five videos in one setting and repurpose them for either Instagram, for Facebook, for YouTube shorts, or even email. We actually have somebody as a VA on our team that actually helps me do this. So one video can turn into a reel, can turn into a carousel post, which Instagram is liking right now. Three story slides and one email topic. This is how you stay visible without posting daily in real time. And now you can schedule things. So you might be thinking, Raquel, what do I even post? Here's how I would simplify it for our coaching clients. 

Your brand should revolve around three pillars. Number one, educate, teach them something valuable, position yourself as an authority. Number two is I want you to inspire or entertain people love entertainment. So share your stories with your clients or some funny things that happened during the day, you know, and connect, let them see you build a personal connection. If you rotate between these three, you'll always have content ideas. And there's chat GPT, my friends, where you can talk to chat GPT and ask them for ideas and go back and forth. It may not be a hundred percent there, but I'll tell you, it's pretty close to 80%. And then you can refine all of your ideas and your audience will stay engaged. Here's the truth. If you don't own your audience attention, someone else does. Content is no longer optional. It's an asset and it's how you future proof your business. And I can tell you at this event, Sharran, my mentor talked about how to future proof your business without AI and really got into five things. And I'll have to do an episode on that or put my notes out online so you guys can get them. 

And here's what I want you to take away. Your content doesn't need to be perfect. It just needs to be consistent. People don't buy from the most talented agents or the one with the most experience. They buy from the one they trust and connect with. Every post is a deposit in your trust bank or your relationships. The more you deposit, the more you make, the bigger the withdraws are later. 

So let's recap, I want you to show up with authority, connection and consistency. Build your visibility engine so that your business works even when you're not online. And remember content isn't about the crazy vanity metrics and algorithm. It's about building a business that supports your life and not one that consumes it. And I'll leave you with this. 

The agents who are winning today aren't working harder. They're just showing up smarter. You weren't built to play small, friends. You were born to play bigger. The future belongs to those who show up online and offline. Events, content, connection, that's the game, my friends and if this episode gave you clarity, I want you to share it with a friend. Tag me @itsraquelq, it'll tell me to make more content like this because I love seeing you all take action. And if you're ready to build your visibility engine and want to join us in Huntington Beach on July 23rd for CEO Content Day, DM me "ceocontent" at @itsraquelq on Instagram and until next time, I want you to keep taking action, even if it's messy, stay consistent and keep playing bigger, my friends.