In this episode, Phylise Banner interviews Alan Pringle, COO at Scriptorium. Starting with the definition of content operations, Alan explains how organizations can make sure they are making the most of their content by taking a strategic approach to content management, and building intelligence into their content. While considering how best to orchestrate that “single source of truth” with learning content, Phylise and Alan discuss approaches to serving up that single source to multiple audiences. Alan also shares his insights into the trends driving the evolution of content operations, and explains how to leverage technology to optimize content creation and delivery.

ABOUT ALAN PRINGLE
A pillar in the content industry, Alan Pringle is an experienced content strategist and the COO at Scriptorium. Driven by a mission to connect your content creators to your consumers, he pinpoints technologies and process improvements so your content accomplishes your corporate goals. He then guides your team through company culture and change management obstacles.

As a strategist, Alan identifies the technology that will do the heavy lifting of managing your content lifecycle. He shows your team how these advances make their professional lives better while allowing them to contribute to the growth of your organization. As part of his role at Scriptorium, he also: 

• Interviews a variety of content stakeholders to fully scope pain points and inefficiencies in current workflows.
• Calculates projected ROI.
• Evaluates software vendors and tools to recommend best-fit solutions.
• Provides practical guidance on minimizing change resistance.

His background in English and journalism helped him discover the world of technical communication (techcomm). His instinct for optimizing processes quickly led him into content strategy and operations. As a strong voice in all things content, his speaking engagements have taken him around the world. 

Outside of his work at Scriptorium, you can find Alan enjoying chocolate, pastries, and discovering new culinary delights anywhere he goes.  

Alan holds a BA in English from Wake Forest University. He lives in Cary, North Carolina, in the United States.

The Innovations in Training podcast is sponsored by Symtrain — an AI-training platform that automates time consuming role-play exercises required to prepare your employees for interactions with customers. Symtrain helps teams learn more, faster by creating an immersive CX training experience.

The Innovations in Training podcast is presented by Training magazine.