The Reverend Money Podcast
The Reverend Money Podcast helps faith leaders increase their financial fluency and build a healthier relationship with money. Each episode, less than 10 minutes long, explores a listener-driven question around personal, corporate, or public finance that is relevant to the lived experience of faith leaders. From finally understanding how to calculate your housing allowance to larger issues of faith and justice, each episode is designed to help faith leaders gain confidence around their relationship with money and aid in the movement toward economic justice. Join Rev. Rayce J. Lamb, a Certified Financial Education Instructor and Founder of Reverend Money each Tuesday for a new conversation.
The Reverend Money Podcast
How Peter Andrews Helped Craft Faithonomics' Customer Strategy
Have a topic you want us to explore? Text it to us with your email.
Meet Peter Andrews - a faith-inspired author and entrepreneur seeking to elevate the stories of his homeland in Southern Appalachia through a brick and mortar bookstore in Sevierville, Tennessee as well as through his new podcast titled “Let Me Tell You A Story: Narratives From My Homeland .”
Peter has been instrumental in helping Faithonomics reach its target audience. Overall, he is great, but there is one small catch. He isn't a real person.
In this special Spotlight Episode, Rayce shares why investing the time to craft customer personas (like Peter Andrews) is an important step in the startup process. From how these personas can help guide your marketing strategy to the first step you need to take when beginning to craft your own, this episode is short, digestible, yet full of practical wisdom.
>> Download Our Free Customer Persona Template Here <<
Do you have a question you want answered on the show? Record a voice memo sharing your name and question and send it via email to rayce@reverendmoney.com.
Looking to increase your financial fluency and build a better relationship with money? Check out these offerings from Reverend Money:
- Consider a 1:1 Financial Education Session with Rayce to increase your financial fluency and develop better money habits.
- Join the Reverend Money Collective - a growing community of Faith Leaders committed to having intentional conversations around personal finance and economic justice (it's free!).
Explore all of Reverend Money's offerings here and get social with us by connecting on Instagram, Facebook, and LinkedIn. You can also connect with Rayce via email at rayce@reverendmoney.com or on Instagram.
