Blue Collar Business Podcast
Welcome to the Blue Collar Business Podcast with Sy Kirby. Dive deep into the world of hands-on entrepreneurship and the gritty side of making things happen. Join us for actionable tips on scaling your blue-collar business, managing teams, and staying ahead in an ever-evolving market. We'll also discuss the latest industry trends and innovations that could impact your bottom line. If you're passionate about the blue-collar world and eager to learn from those who've thrived in it, this podcast is a must-listen. Stay tuned for engaging conversations and real-world advice that can take your blue-collar business to new heights.
Blue Collar Business Podcast
Ep. 61 - Digging Digital Trenches
Think your marketing problem needs more ad spend? Luke Eggebraaten argues it needs a better foundation. We dig into the exact steps excavation and utility contractors can take to get found, get picked, and get paid, without wasting cash on “magic” lead promises. Luke shares how he went from broad small-business marketing to serving the dirt world exclusively, why that focus matters, and how his team helps crews build a digital presence that matches the quality of their work in the ground.
We walk through the essentials: claim and optimize your Google Business Profile, build clear service pages that answer real questions, and make reviews a habit after every job. Then tie it together with short, authentic posts across Facebook, LinkedIn, Instagram, and, don’t skip this, your Google Business updates. You’ll learn how Google evaluates authority, relevancy, and user experience in an AI-first world, and why strong content beats keyword tricks every time. Luke also tackles the biggest money pit he sees: paid ads without an operational or digital base. His rule of thumb is simple: build the fire, then add fuel.
This conversation goes beyond lead flow. We show how the same funnel that wins jobs also attracts better people: awareness of your culture, consideration on a clean careers page, conversion with a quick application. When you keep marketing during busy seasons, you flatten peaks and valleys and gain leverage to choose better clients and projects. Along the way, we swap practical tactics for consistent posting, talk through partner red flags, and share mindset tools, priorities, gratitude, and patience that keep owners from burning out.
If you’re ready to replace guesswork with a grounded plan, hit play and take notes. Then subscribe, leave a review, and share this with a contractor who needs a real marketing reset.
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Hey guys, welcome to the Blue Collar Business Podcast where we discuss the realest, rawest, most relevant stories and strategies behind building every corner of a blue-collar business. I'm your host, Sy Kirby, and I want to help you what it took me, trial and error, and a whole lot of money to learn. The information that no one in this industry is willing to share. Whether you're under that shade tree or have your hard hat on, let's expand your toolbox. Welcome back, guys, to another episode of the Blue Collar Business Podcast, brought to you and sponsored by ThumbTack. As you guys know, they have jumped on with the show and have been our presenting sponsor for the past month. Can't thank them enough for joining forces with us. Tired of spending all your time searching through week leads instead of getting work done? Thumbtack brings you work. You're ready to win. You get visibility and automation to run your business without headaches, plus the flexibility to scale across crews and different markets. You'll always know where your money's going and what it delivers. The success of pros on Thumbtack says it all. Want to grow smarter? Visit thumbtack.com slash pro today to book your 101 strategy session. Guys, uh today is an episode. I feel like I say this every single time, but truly we have been working behind the scenes to get this one done. Um it's been a year long. Uh I think I reached out to him episode number 10, but here we are resting on 60. But uh, this gentleman knows the world about marketing, the dirt world, and excavation space and where to spend your money, how to spend your money to be effective for your business every single day. Uh, this gentleman has wrote a book. He's the author of The Digital Dirt World, founder and managing partner at Phaser Marketing, and his great team over there. Shout out to everyone there. Host of one of my favorites, just hit a hundred episodes. Check out Dirtbags Podcast. He's an agency success coach with a seven-figure agency. And of course, minority partner, Turf Wars Racing, none other than the man the myth legend, Luke Egerbron. Thank you so much for joining me today, my guy. Um I know the audience has been looking forward to this one.
SPEAKER_00:Dude, I am so glad we can make this work. Thank you, and shout out to Miss Sam for continuing to pepper me, making this happen. Uh, couldn't have done it without her because yeah, it really has been uh a tangle. We tried to make it work getting it out into Arkansas there, and uh a year later we're like, we should just rip one online and then we'll do an Arkansas one uh next year.
SPEAKER_01:Dude, maybe we can uh maybe we'll do a short little junior epi at Der World Summit. Shout out to you guys.
SPEAKER_00:Oh God. Oh, I'm gonna win I I sorry to cut you off there. We went to our first uh Arkansas game last year in Fayetteville. Okay, we've learned we learned how to call them hogs. Oh yeah, that's right.
SPEAKER_01:It's unbelievable. Dude, it's so much fun. Uh Fayetteville's such a good environment. It's uh Northwest Arkansas in general, man, is just beautiful. Uh truly, out of anywhere I could have immigrated to, what a spot, right? But uh Fayetteville, natural environment down there, and great local economy for a dirt pipe contractor, you know. Um, but yeah, the Whoopig Suey stuff. I'm actually so funnily enough, um before we let you you go off, I I'm kind of I'm definitely a diehard LSU fan. And moving down here, I wanted to that's the game we went to.
SPEAKER_00:Yeah, and yes, really LSU Arkansas night game. Yeah, dude, we that's the game we went to, and LSU absolutely stomped them.
SPEAKER_01:Yeah, of course they did. Go tigers. But anyhow, uh I wanted to be a large animal vet, actually. That's that was the first dream, right? And that got crushed after I figured out what uh tuition was. But of course, I stuck with um being a fan tried and true, and it just made me a little bit more different of a red-headed stepchild immigrant kid, right? So, but man, I'm so glad you've joined us. Your your experience in what not to do is so valuable. And of course, what you guys have been doing over there and absolutely cooking uh with Phaser, hitting a hundred episodes as a resource, like take us back where all kind of this started, my guy. And why in the world you know whipped out a camera and started helping uh the dirt guys?
SPEAKER_00:Yeah, yeah, man. So I'd I'd definitely go back. Uh so I'm from northern Minnesota, and if anyone on here listening, a lot of you probably know uh his name's Luke Payne. So the other Luke, he started a company called Blackiron Dirt and Demolition. And so him and I went to high school together in a place called Detroit Lakes, Minnesota. Um unbelievable up there. It is so beautiful and small town, and I started Phaser Marketing. It was a marketing agency really for small businesses at first. That was in 2019, uh, October 24th, 2019. I got the papers. And shortly after we got our first client, which was in the real estate space, our second client was Luke Payne with Black Iron Dirt. And at that time, I hadn't done much in the trades. Um, but all of a sudden, getting to work with his company and getting to you know build his website, help people find him on Google, run paid ads. I started into this world of the blue collar space, but going further, the construction space, and going even further, the dirt world. And uh shout out to Aaron Witt and those guys for really coining that term. So um, yeah, man. Then right after Luke, uh, we took on another client because they saw what we were doing for Luke's company, and that would be Three Forks Services, a big oil field company out in western North Dakota. And I really just started falling in love with the men and women that are moving this country along, and uh especially the utility side of things. Uh so water lines, sewer lines, septic, I mean, because I think there is this relation of when you just go, you flip on the faucet, water comes out. And if water doesn't come out, yeah, you gotta call somebody, you don't know what to do. But and then when you flush the toilet, I say it all the time, it just goes away nice and clean. You don't even think twice about it. So as I started working with these men and women uh in the dirt world and really understanding what they're doing and why, uh, this was in 2019, 2020. I really started to develop uh more clients in that space and then said, okay, you know, if we're if we're gonna go far in adding value to an industry, uh, we need to focus. And so from it's probably early 2021 uh or late 2021, maybe, we said we're only gonna work with clients in the excavation space, and is the best decision we ever made. And uh fast forward to today, uh Phaser Marketing has 80 clients in the excavation space across the US and Canada full-time. Um we have 21 team members on our team, and it is a blessing to get to do what we do. We have a few of team, a few of our team members are um digital marketing nerds that are also operators part-time. So it's it's it's built this really, really fun business where we get to work with people we truly care about and say yes to the clients that we want to work with. Um and Sai, you mentioned it earlier, but through that, uh in February 2022, Luke Payne, who is our second client, we started a podcast together called the Dirtbags Podcast. And so that was uh coming up on four years ago. Uh, we recently crossed a hundred episodes. And um, if you if you jump in and you listen to him now, you'll you'll see it's just me hosting. And um, I did buy Luke out of the podcast last year. Um, we're still great friends, he's still a great client. He was just so damn busy, Sai, as you know, in the excavation world. So uh we're keeping it up keeping it going. It's been an absolute blessing. And yeah, Sai, I just love what I get to do, and it's been really fun following you as well and just getting to see both sides, you know, of what you're involved in as well.
SPEAKER_01:Dude, you started talking about the utility guys. That's uh literally after my own heart. There's there's not enough people bringing awareness to what, you know, not just the plumber after the meter. Yeah, you got to call the plumber to work on your house, but how do you who lays the water main and brings the service to your meter so he the plumber can do his job? You know, who's who's that guy? Who's the guy having to crawl down in the manhole or jet out a line to fix a blockage at 2 a.m.? It's the guy that works for the sewer department, you know what they deal with. And you there is some they're unbelievable people. They're literally keeping the American infrastructure network alive from municipalities to contractors. Um, you did say it was the best decision you ever made to jump into with excavation owners. Do you think it's just the personality traits of kind of who we are, or what what do you think make makes it the best?
SPEAKER_00:Yeah, great question. I haven't been asked that in a long time, actually, and I appreciate that. Uh there's a couple things now that I'm reflecting on it. So, like any industry, like any person, there are good and bad people. And we've certainly, and we're not perfect either, but we've certainly worked with our fair share of people that just aren't who we want to surround ourselves with. But when I look at our current client base right now, they are some of the nicest, most respectful, driven individuals that I've ever seen and worked with. And I think there's probably a sense of humility that comes with working or with owning an excavation company that they've learned that. And um what I've noticed too, Sai, is that and they can they can sense bullshit, I think, from a long ways away and they can smell it. And I think when they see that you truly care for the industry or for them, they will bring you into their family, and literally. And uh the clients and really the industry as a whole has really brought us in to that because they see we are truly trying to help and have been doing it for the last six years, but also they see that we're gonna continue doing this for decades going forward. So the I I would say it's a mixture of those things, um, but it hasn't come without, you know, we definitely run into some bad eggs, especially in other industries, um, not in excavation, but it's just you're gonna find that anywhere of just who do you want to surround yourself with? And there are uh what I always like to say is winners like to work with winners. And so if you focus on that, if you focus on working with A players, with like-minded people, people that share the same core values as you, um, you're gonna build something much bigger than you're uh you could ever build yourself.
SPEAKER_01:100%, dude. I think it's also I think we're all a tad bit crazy because we're underground contractors, we show up to a job and dig for a living, right? We don't even know what we're getting ourselves into ever. Every single job's different. And so I think we're all just a little bit tad crazy, but uh we definitely are all go-getters. Like, uh I think you hit the nail on the head when you said, when we find out that you care or you find out that we can trust you a little bit, like, man, there's so many people calling our phone all day long trying to sell us everything under the sun. And when when these guys are new, and when I was new, the first one to three years, I mean, the Google calls even, hey, your Google listing is bad. I mean, they even got me because you're you're a fearful entrepreneur, you know, you're just trying to make sure you're juggling all this stuff, and you know, you can barely keep your job together, let alone your business. And um, you know, you learn that the freaking the hard way. Um, but no, literally, man, um I think there's just a a tad bit of crazy in all of us, but we're decision makers. We we don't sit around if it's something after we feel like you trust, built just a little bit of trust and you care about the end result, which is hey, benefiting us, because we get told that all day long, right? But man, you're right. We will absolutely invite you to to our family's table to eat, man, because there's just not many people you can trust uh within the industry, especially as a market is starving like it is right now across the US. But um so you kind of covered obviously the people, but Talcus through just the first couple of clients, like you're you're trying to figure out obviously dirt and digital. Like yeah, you even wrote a book about it. So yeah.
SPEAKER_00:So the the nice thing is, and so I I'm a I come from the business world first, I would say. I I love business and not not marketing, but I love business. I love understanding businesses, I love talking to people, like help me unpack your business, like what makes it operate because business is simple, but it's not easy. And really, when you get down to the nuts and bolts of it, of uh and especially as you it seems way more complex as you're scaling in the early stages, and then as you uh break through to these other ceilings, it it is harder, but it is actually you're always trying to keep it simple and you're trying to dumb things down into SOPs. And Cy, I know you're I love listening to you about the uh operations and SOPs because it's so important, but it truly is uh when you're scaling, you're trying to simplify things and not make them more complex. So um really the nice thing is is I'm in our mastermind group, I'm exposed to some of the most complex marketing campaigns out there for some of the most competitive industries. But then when I look at our um our clients, you have to start at the foundation. And so really starting there is the easiest place. So when you look at a few of our first clients, Blackiron, Three Forks, um, you know, we they don't even have a website. And some of these guys are$800,000 a year company or$3 million a year company. And easiest place to start, let's clean up your Google Business profile, let's clean up your website, uh, let's get some reviews coming in uh because we need to clean up your online presence, and then we'll take a look, just some easy quick wins here. And for everyone listening, I I hope if you haven't done this, you can just jump in there now. Just go through and audit your Google Business profile, make sure all the information is correct, add in your new photos, take out any duplicates, uh, go through and add in the frequently asked questions section, add in all your services in the description. Uh, but then on your uh Facebook, Instagram, and LinkedIn side of things, if you don't have them set up, step one is set them up. Step two, just get a nice header photo that fits and a nice logo that fits in that little circle. Uh, it sounds dumb, but a lot of clients we work with, it's cut off. There's white on the bottom. And so just really setting a good foundation of okay, we're gonna clean up your online presence, but also we're gonna build a website with what we would call foundational SEO. And it sounds a little fancier than it is, uh, but really what it is is um you want to make sure that Google can read each page on your website. So if you're building, let's say our my favorite one-to-do size, we take a look at an excavation company and we want to pick out five main services. So this could be excavation, grading, water line repair, sewer line repair, and retaining walls. You know, throw your throw your five. And then what we would want to do is make sure that the pages are structured in a way foundationally that Google can crawl them, but also read and know what's on the page in order of importance. So that's where you hear like the old days of keyword stuffing where you just add in excavation company near me everywhere. Uh that stuff doesn't work. And it's pretty it's exciting now because in the age of AI, um, it's actually rewarding just good content and educational content, which is how it should have always been. So there's really no fancy tricks for AI. It's just making sure that the content you're putting in there is answering the question of somebody that's on your website. So, how much does a new septic tank cost? And answering that question. That is what Google in the AI overview and also Chat GPT pulls, and it takes a look at your website to make sure you have the authority, the relevancy, and then what we would call UX, which is a user experience vibe of your website. So, not to go too deep into that because I can really dig a rabbit hole here, but uh really it's just setting a good foundation, and and this is how our business started, side is what I want our clients to see is different from what we see on the marketing side. So, what we see are these million ping pong balls that are juggling down and things that we're doing, and all these things that we're levers we're pulling and doing all this, and all the business owners see is phase one, we're doing this, we're setting the foundation. Phase two, we're growing our brand. Phase three, we're gonna dominate our market. And so part of that too is what you mentioned earlier is trusting the people or the person you're working with, and that is the most important thing that you need to watch out for when looking for any vendor uh in any area, whether it's insurance, legal, marketing, uh materials, you want to make sure, hey, can I work with this person long term? Do I want to build a relationship with them? Because when you need better terms or you need to trust them that they're they have your best interest in mind, you want to make sure that that right person's in your corner.
SPEAKER_01:No, for sure, dude. Like, wow. Great advice. Great advice. Like, heard it here first. I tell you guys all the time, uh, relationships are everything. They truly are. Didn't want to skip that note, but taking you just back just a second to what you said, you know, these blue collar guys, they don't understand social, they don't understand where to start. And so I appreciate you breaking that down very simply. But hey, look, it it sounds super hard, but it's not. Set it up, take a picture of the logo, make sure it's clear, make sure it fits this, you know. But then to go on to a little bit further depth, like I had no idea how Google worked. Like, I thought you just, you know, excavation company near me. Like, that's yeah, you when you say that keyword stuffing, I've never heard that term, but like I'm not in the marketing world as obviously as much as you are. But at the same time, that's kind of how my pipe dirt brain works. Like, how do I get out in front of them without paid ads? Like, how do I structurally build? Yes, if you guys understand, this is where a lot of guys and a lot of CFOs hate marketing because it takes time to get to results. And you've got to be up front, and usually, don't get me wrong, 30, 60, 90 days, it takes a couple of cycles to figure out, hey, what you're doing wrong, what you're doing right, and then maximize on what's doing right. But if you're not starting at the basis of the website, a good CTA or call to actions, point them somewhere and then tell them what you are on that website. But then start on the socials, get them set up. But what Luke is referencing, guys, is that basically when you type something in to Google, and correct me if I'm wrong here, brother, but Google sends out basically a big spider web and a big cast net. And if it goes to your website and reads storm drain, water, sewer, and then it goes over here to LinkedIn and there's a blog post about this, and then it goes to Facebook and it goes to Meta and it goes to uh YouTube or a podcast, like all of this. If this is all casting the same message, Google likes that and it will get past a few of the bots and and start recommending you.
SPEAKER_00:It's a kind of correct absolutely so and I like how you bring out the spiderweb effect because some people think uh it's just SEO or it's just social media ads. And it's it's uh very dangerous to go down one of those routes only. And so, and w before I dive into that piece, I would like to even say, you know, if you're listening and you're a startup and you're even in the zero to 500k revenue, most of these things that you shouldn't hire somebody for. And that's just my opinion. Uh, everything is free that you can do. And even if you don't have a website, let's say you're I just want to paint the picture here. Let's say you're busy right now, you're super busy with work, but you want to make sure you're set up for the fall uh or the winter, and you don't have time to really build a website real quick, focus on your Google business profile. It's a free tool. Make sure it's verified, make sure it's optimized, run through it, and then just ask people questions because um reach out to me, ask me, you know, Luke, what are the things you would look for on a GBP? And those free things, and then getting those Google reviews coming in, that arguably has more juice from the zero to 500k revenue stage than a fully fleshed out WordPress website will. And and when you're in that next stage, that's usually where you'd want to graduate up to a good website that is performing for you. But don't be discouraged if you're feel overwhelmed. And like Sai mentioned, posting on social media, don't have to get too creative, just post on LinkedIn, Instagram, and Facebook, just cross-post the same post. Uh, you don't have to, I don't even schedule out you know, three posts a week or anything like that. I I just try and nerd out on my social channels because that's what will perform well, and then show your face in the posts. And then uh so when it comes to social media, uh be posting on there. And then I wanted to mention this side because one thing people don't realize is there's that fourth social media through their Google Business profile. So they can actually post updates. So as you're let's say you're posting about a new sewer line you put in, or you're highlighting your team for a team party, and you post on your Facebook company page, your Instagram, your LinkedIn. Usually a post that shows your team is gonna do well. That fourth platform you should post that same post on is your Google Business profile. Um, I don't have it pulled up right now, but to get there, you just uh go to Google, you go to your Google Business profile, and then there should be a little button that says add update, and then it has a spot for a picture, it has a spot for the caption. And the really cool part about that is now you're not just reaching people, you're reaching the search engine. So the search engine is picking up on these keywords of you know, your team party, your sewer line repair, the things you're doing. And like you mentioned, Cy, so perfectly, it spider webs out to grab this other information from your blog post, your um Facebook post, and then maybe that website that linked back to you a year ago, seeing that those signals, and then oh yeah, they did a podcast on this six months ago. That is all relevancy and authority that'll bump you up that list. And it when I don't know if I want to get into this now, but I'm gonna just touch on it a little bit. There's a shiny object syndrome when it comes to AI, and I want to make sure everyone's careful with that because Google right now holds about 92% of the market share when it comes to search, and so like us, of course, we're trying to optimize for AI to make sure that we're showing up there, but you can't like ignore the hand that's feeding you either. So just being a little careful of uh if you have a good foundation with Google, keep doing that and then try some of these new platforms. But if you're not on Google at all and you're just gonna go through Chat GPT, I wouldn't recommend that either. So just making sure you have a good foundation of an online presence, starting there and then building up um from there.
SPEAKER_01:And and just being organic in your posting, guys. Like just like Luke mentioned, I definitely cheatered on this AI line for just a second of hey, I want uh, you know, schedule some posts, maybe take some off, uh, you know, but you've got to be so incredibly careful because it I mean, it just your audience turns off immediately. Your organic, your rawness, whatever that may be, whether it's from you know, whatever you're posting about, I don't care, but hopefully it's about your business. Like if it's organic and it's coming from you in a personal tone, it is going to always do better than any type of subscription AI that anybody can sell you. Uh, and I'm not a big marketing guru. And when I I've just learned by experience of doing things wrong to this point to get where I'm at. But that spider web is the only way I can necessarily make my brain or the people in the marketing space that was helping me when I was starting, like, hey man, look, you gotta understand this is not just, oh, get all SEO figured out and this will produce results by itself. No, you need to do this and this and this because they all talk to each other. Oh, and then Google goes and finds all the same thing on these, you know, it and I'm glad you mentioned you don't have to schedule a ton of posts. If it's your social media, and I by LinkedIn, I feel I my company LinkedIn, not my personal LinkedIn. By the way, Luke is great to follow on on LinkedIn as well. Um, but anyhow, on LinkedIn space, LinkedIn is totally casting to a different group of people that Instagram is seeing, and they're they're all different age ranges. So yeah, you can cross-platform post, but then from there, guys, I know I'm kind of hitting on a couple of things he said, but like I'm just trying to keep it very simple, raw, organic. I really enjoyed doing this job. Here it is. Hashtag construction. Like you don't even need a hashtag, but like just start. That's the biggest thing. And if you got any questions, reach out to experts like the man himself. But no, since you already kind of commented on that with the whole AI sector and big shiny object, and uh, I mean, the excavation guys were the worst about that. We want the nice newest excavator with the new technology, with you want to be that guy, right? And it's a little a little bit of an ego thing, but man, what biggest, largest uh mistakes that uh they don't even have to be in even the largest, but the most consistent, I guess, is where I'm going with that. That uh the large variables of these gentlemen that are trying to scale, push out into the business. What's some of these uh into the marketing world with their business? What are some of the mistakes that you commonly see uh that builds frustration and maybe turns them off from reaching out ever because by the time you get to your hands on them, they're so frustrated that they don't want to put in any effort because they've already, you know, made this mistake or that mistake. Kind of walk us through that and maybe some uh customer success stories, my guy, from being at that point and traveling back.
SPEAKER_00:Yeah, man, a a big piece of it is uh long term is not three months. And that goes back to my original comment of working with who you want to work with. And so part of that too, especially in excavation, uh, if you're looking to work with anyone, they the amount of time you have to put into educating them on what you do is very important. And so if you have to describe the difference between a skid and an excavator and how that's gonna look and how that should look, uh obviously I don't have to tell anyone that big red flag. But you yeah, the amount of education you need to do up front. So making sure you work with somebody that'll understand uh what you're going through, and also um the biggest mistake I see are is jumping from strategy to strategy non stop because you're just never going to get that traction, uh, even from Myself in our business, I try and give everything a year. And so if I want to commit to it, that means I need to take it seriously and say, you know, ask more questions, do a little more due diligence, make sure that this is the right person or right team that I want to bring on to Phaser. And then if so, I'm going to commit to it for a year. And that just gives me we can work out the kinks, we can work with them. And then if it doesn't work, it doesn't work. It's not a big deal. But I think a lot of the mistakes I see made is when we're jumping and we want the get rich quick stuff. And the I I wrote this down too because I didn't want to forget to mention this, but the classic uh undersell, over deliver is what you're looking for. If the person has the best offer in the world and it's it's too good to be true, as we all know, it probably is. So um those scare me as a business owner, where it's like, okay, what's the issue here? There this seems too good to be true. And then you really start digging in, and there's there's reasons for that. So I think just being a little weary of really great offers and trying to figure out why it's so great. And uh as long as you align with the person behind that and their core values, I think it's great. But if you don't, if you see those red flags early on, listen to your gut, it's probably not a good call. Um, another thing, Sai, that is super important, especially in the in the marketing world, is burning money, especially on paid ads, uh and SEO as well, without a good foundation. Uh, the best analogy I like to give here is pouring gasoline on a fire versus pouring gasoline on dirt. Like what they're two totally different scenarios. The the dirt, I mean, it's it's just gonna be wet dirt. You you have nothing. And that is your dollars being pouring onto this system uh without a really good foundation laid first. And a lot of the things that a good foundation entails are free to do. And some people you can pay people to do that, and that's okay too, but you have to understand that there's a process to like getting yourself, getting your business to a good place before dumping fuel, which is money, into paid ads. And I see that as like probably one of the biggest mistakes. Uh, these companies that have just started, these companies that have no online presence, no reviews, uh things all out of place, all out of whack, the operational efficiency not quite there yet. Um, because that is how you start getting the one-star reviews, that is how you start getting callbacks, that is how people start leaving. And so making sure that it's a good balance with a solid foundation, uh, so you build that fire up first before you dump money into an agency, into paid ads, into SEO, uh, into anything lead generation. Uh, and then this stems off of that a little bit. We use this in our own company, but building one fan at a time, it doesn't always have to be a client. So anyone who is involved with your business, anyone you see on the street that sees your trucks, anyone at the parade, anyone that works for you, any client that works for you, any vendor you work with, you want to make sure that you build them into a fan of your company one person at a time. And I think so often, us as business owners, we want to cast the wide net and bring in a thousand people that love us. It's like that's not gonna work. And that's how things slip through the crack and and um things get broken. So making sure that you have the opportunity to make somebody's uh perception of your company uh turn the turning them into a fan. And then once you have those fans supporting your brand and your business, uh you can get away with mistakes. Like if it's a true accident, it's a true mistake, they will have your back and you can get away with it. But if you're built on uh just like a fake following and you're just skirting by by your skinnier teeth, um you make an axe or you have an accident or you make a mistake, and uh they're not gonna be there for you. So I think that's super important when building your foundation is building one fan at a time.
SPEAKER_01:That's uh that's really really well said, my guy. Um, no matter where you're at, whether you're your guys are in the restaurant, um, big thing with me, and uh, you know, my guys is you know, we're in places, we got the logo on. Like, don't let me get a phone call, you acting up. Okay, we better be holding doors and sweeping floors, you know. So um but dude, paid ads, it that's that is so key, man. If you don't have any type of foundational base and you hear these, and I see them all day long on Facebook running sponsored ads to get in front of myself. Hey, we can lead Jen all this work to you, and it's gonna cost you this. No problem. Just start here. And you you you run some paid ads, and you're like, well, this is frustrating. I'm not getting any lead I want. Well, you're not really telling us what you are. There is no foundation, there's no website, there's no social media base. Like it can be one or the other to start a great foundation, guys. You can have a small following on TikTok and grow a foundation off of that, but you have to have some type of foundation before you listen to one of these guys and jump into a lead-gen system. Don't get me wrong, there is 100% purpose to it. But I really appreciate your warning. We're back to these guys and going, hey, look, a lot of this stuff is gonna sound really good to be true. And they know from talking to a hundred and fifty of you guys of exactly what point they were in, uh, so they know how to word it to what point you're in. So just be careful, heed the warning.
SPEAKER_00:And if I could, I'd I'd love to add one more additional point there of caution, too, because you know, we've worked in this industry a long time, that being digital marketing. And anytime there is a uh like a question of you know, how many leads do you expect me to get, or how many qualified leads am I gonna get, or what is my cost per lead going to be, like I can't answer that. And so if if you're starting to see that where you're getting these guarantees, and I guarantee you 50 qualified leads by the end of the month, uh it's just watch out because it's you don't know any of those variables. Uh everything changes even every month, but by your city, your population, your competition, what they're bidding on, everything. So it's if it's too good to be true, it probably is. And honestly, too, you know, reaching out to somebody like Cy, like myself, like some other uh maybe podcasters that have talked to a lot of people, I think they'll shoot you a little straighter and give you a more honest answer because um it's the people you just saw their ad and it seems too good to be true, and you don't know who they are as a person. Like that's something to watch out for. So I always say too, you know, find people in your corner that can be a good filter for you. And so that would be somebody that knows the marketing industry that's going to be a resource for you first, somebody that knows the legal industry, the insurance industry, and you know those people that if you ask them a question, they're just trying to sell you something. Get that person in your corner that's just going to educate you so that you can make the best decision moving forward. And uh those people stick out, and those people will be with you for a long, long time.
SPEAKER_01:You know, the other thing I've I have seen that I never understood with marketing, and since we're on this lead gen topic, it's funny that I you would probably agree with this. Every single dirt contractor or you know, blue collar-based business, when they're out of leads, that's when they're coming to you. And you're like, oh well, I have no work, man. Make it happen. And you're like that's the worst. That's the toughest. Yeah, exactly. And you want to help them as fast as humanly possible, get it going. But guys, what I'm telling you is you don't start marketing when you need it. It's easy. You start marketing when things are up on top so you can keep that consistent flow to build a next foundational stepping stone to scale and grow. That's how it works, guys. And I want to, I wanna uh while Luke is here, is uh there's a cone in the marketing world, guys. And the very top is I'm coming from the dirt guy here. Luke will be here to to guide any points, but you've got to build and cast this nest of awareness and like who you are, and you've got to spend some time online, whether it's organically and not costing you anything, or paying somebody to build a presence that is what you want. But you have got to build awareness on the brand, who it is, what you are, what you stand for, what the core value is. And then about the time you think they're tired of hearing it, that's when they're starting to listen. And so you cast this awareness net, and then maybe, maybe 10% of those folks uh that you're building awareness are slip down to this consideration stage. And then that consideration stage might or may not build a smaller percentage into the lead category, which is the very bottom of your cone. But like you have got to be constantly why I brought that up is to be building awareness, and that can be video socials. Like I've learned this by not doing it, right? And so I literally same same exact thing, Luke. When I uh got with my team, it was I was at the bottom. I'm like, what am I gonna do? Let's start marketing, you know, let's let's just start doing this. I was I'm kind of a kind of a psychopath. When like when it came to that, and I just instead of just doing one foundational piece, I did all of them all together, all at the same time. And I don't recommend that to anyone. Take your time, but if you start where I was going with that, it's just never too late to start. Uh, and but do it when things are going good, when you have that little small extra amount of time that you're kind of like, man, things are kind of going good right now. And guys, I know you know what I'm talking about because you don't feel like that a lot of points in every single year. So during those times, that's when you pick up the phone and go to the job and and get as much video content as possible, or what's going on in the office. But uh Luke, love to hear your thoughts, sir.
SPEAKER_00:Yeah, I mean, you nailed it on the on the funnel, uh, or the cone, as you'd like to say. The awareness cons no, I do. I love the cone. So awareness, consideration, and conversion. Uh, same thing. It's the top of the funnel is a lot bigger, it's a lot wider, it's a lot cheaper, of course. That could be even somebody seeing your truck drive by. It's like, boom, there's a little bit of awareness there. Uh, they see the the logo on your shirt, boom, a little bit of awareness. And then they see an ad on Facebook, and then they they actually uh get a mailer, and then they see the website, and all of a sudden they start to go to that consideration stage, which usually uh a really good place for this is the website, and that's where you can convince them and and show them what you do and show them your team and how you were built and your your values. Um, and then of course, can't ever forget to ask the conversion. And what I wanted to mention too is this funnel or ice cream cone structure here is doesn't just work for leads for your business, it works for hiring. Like these, this, this uh funnel structure is all the same. So let's back it up. Awareness. Somebody sitting at home that uh that has a job is seeing your social media posts, they're seeing your Instagram stories. Oh, they just saw uh Cy at at the fundraiser, like he was you know meeting people and he looked like a good time, and then you got to meet him, and then all of a sudden, um boom, they're hiring. And it's like, okay, let me let me go take a look. Let me take a look at the job application. Oh, the pay is actually not bad, and they have a 401k with a match. Let me dive in more and see what who's working with their team. Oh, a bunch of young guys like myself, and like, oh, I could see myself fitting in there and uh yeah, let me let me dive more into this, and then boom, the call to action, apply now, apply today, jump on a call, and then that is the conversion where you ask for it. And so don't just think that it is for leads for your business to grow in terms of revenue. Think of it. I mean, marketing should encompass all aspects of your business. Uh, and as you grow revenue, you need to scale your team as well. And uh, one other thing I'm and I'm really glad you you're talking about this side because it's so important. Um we we like to so if you think of it, and I don't know if anyone's watching or just listening, but uh your your business typically goes in cycles, and so it goes up and it hits the peak, and then you hit a little valley, then you hit the peak, and then the valley, but you're kind of always trying to go up and to the right, like you're you're swimming up and to the right. What we like to do, or what I like to do, is try and flatten those peaks and flatten the valleys, so you're more of just like slowly going more up to into the right. As much as we all want to hockey stick up, uh, it's not as ideal, I would say. No, you don't. And so if we can flatten those peaks and those troughs or those valleys out a little bit, and you mentioned it, Sai, but that is uh a lot of that can be done by what we would like to say is never stop marketing. Like you're always marketing yourself, you're always branding yourself, you're always putting the best foot forward. And also, not only let's say you are busy, let's say you have as as much work as you want. Uh a lot of our contractors that are at that point, they're like, Yeah, it would be nice though to choose which home builders we're working with, and choose if we want to scale up right now or not, and choose um you know which residential or commercial or federal uh clients we want to work with. And all of a sudden you're like, ah, I see how this could really help. Even though we are busy right now, it would be nice to have more conversations and more work coming in so that we can make a decision, and all of a sudden, then you can start to work with more of the people you want to work with. And I think a lot of people listening have that builder, have that relationship that they're doing it just for the money. And if they had another better option that paid the same, but it was they got along with really well, they would much rather take that. And so, how do you, you know, start at the top of the funnel? Awareness, consideration, and then conversion. But yeah, it's a really fun conversation, side, and it's it really is and I like how we're trying to simplify everything because it it is pretty simple in bringing in non-digital marketing activities because that is so much more important than the digital side, and that is your foundation.
SPEAKER_01:Dude, couldn't say it best, but literally the one word I think is the most fitting thing with marketing, and that I've heard from you marketing guys, that could be such a frustration point from owners to you guys is just consistency of content and like just get me the stuff and we'll put it together. But like, guys, it's five-second clips. You don't even have to make these mass productions. Short clips do fantastic if you haven't noticed while you're zoom scrolling TikTok or the VR reels or whatever you get uh stopped on. But like literally, those do great. All you need is five seconds, and then you can voice over it if you want. If you if you don't even want to, you it's awkward to start filming, but consistency is the largest word that I have found within our own marketing campaign, whether it's consistently producing and putting out a weekly podcast, or it's weekly YouTube videos, or it's weekly LinkedIn posts that I'm failing on miserably right now. But like I set these consistency parameters for myself to to get from a dirt pusher to this marketing umbrella that I'm I'm now it's it's such it's so crazy to talk about the transition, but that's kind of where I wanted to go with you. I know we've talked about a lot about marketing, but um the consistency with the dirt bags podcast, dude. A hundred episodes in. Uh, we're we're racing you as fast as we can coming out weekly. But um, man, just how important these resources. You know, you wrote a book, you you might be working on another one, you know, maybe a total exclusive here. But um, long story short, my guys, this gentleman uh was a resource four years ago. I went looking for these resources, I found him back then. Like uh it's just crazy to fast forward the time. And now I'm also putting my own resource out there because I couldn't find enough of it. So, number one, thank you. But number two, kind of talk about the heightened importance of getting into building up not just you know your clients, but other people out there in the world just trying to do better.
SPEAKER_00:Yeah, I I I love that conversation so much. And before I start on that, if anyone's listening wants to start a podcast, start it. Uh, we're three and a half years in, and I still jump on Zoom, hit record, and I just send it to our editor. He edits it, and you can pay him a couple hundred bucks a month. And it is not that hard. And it is one of the most fulfilling jobs and businesses I own. Uh, I now own it a hundred percent, and it is unbelievable what you get to learn, but also what other like you're in this whole thing together with all your listeners, and and I can feel that too with everyone listening right now, uh being a guest, is you're just talking to a friend and you're just inviting friends to be on your your show. But what's really cool is as the host of a podcast, uh you're you're really not the expert. So you're bringing on people that are the experts, and so that's the cool part. And you just get to ask questions you don't know the answer to, and that's what I do every day. It's just I uh I I saw you were on Scott Pieper's um uh podcast with mobilization funding. He's one of my all-time favorites. I'll be at his office in Tampa here in a few weeks. Um, but Scott was uh one of our webinar speakers. But uh as an example, Scott is cash flow in construction expert. Like that is what his business does, that is what he does. King, baby. Unbelievable. Like if you're looking for a cash flow resource and you're in construction, I mean, he's the only one I can think of, honestly. And so like when we bring on somebody like that, like it's so easy because I'm just asking questions I don't know the answer to. And if I don't know the answer, there's likely most of our listeners probably don't know either. So they're just like, you know, Luke, keep keep digging, keep digging into Scott's knowledge base here. Like, let's let's not just jump to the next question, let's dig deeper. Hey, ask about that. And so you really feel this responsibility uh running a podcast, and especially the dirt bags. It's it's um, I just feel so blessed that we started it for one and that we kept consistent with it. We're now over a hundred episodes in. It's uh it's in 23 countries, all 50 states, and we get dirtbags from all over the world tune in and say, like, you know, talk about their process and how it's different from American dirt, and and then them ask, like, hey, are you gonna be at Con Expo? I'm like, hell yeah, I'll be there. And so just like these opportunities that are among us, and not just me, uh, everyone listening too, and everyone listening to this podcast, like this is a huge community that can get together. And and I say this all the time, but if you're listening to Size Podcast here, you're already ahead of 95% of people because you are pushing yourself to educate yourself and to engage with others. And then the next step, which is usually the toughest, is just reaching out and going to a show like Con Expo, going to a show. Um, you know, I mean, there's so many nowadays, but uh just reaching out to people and saying, you know, hey, are you gonna be there and making it happen? And then when you have that connection of knowing each other through the internet or through Instagram or through the podcast and then meeting in person, it's like you didn't even skip a beat. I mean, it's just so, so cool.
SPEAKER_01:No, dude, learning that's the biggest thing. So the the whole reason, um not the whole reason, but one of many reasons was how was I gonna convince all these smart people to spend an hour that I would have to spend multitudes of money? A lot of people that have come through this show, like I am blown away to just take an hour of their time, like prestigious folks that are just teaching me. That's all I want, you know. And then all these guys that are hopefully sitting in a truck or they're wiring a building or they're running a piece of equipment or driving their truck for the day, whatever the case may be, they're learning as well. And it's from a free resource that they can tune in every week and they know they're gonna learn something new. And you're exactly right. And that's what I had to figure out, especially back to your piece about hiring, dude, like YouTube. I've hired more new guys off of YouTube and they already know what we are, what to expect, how we do things. I don't have to worry about fighting a guy about art ads because if he watched one episode, he knows we don't get out of the truck without an art hat on. It's just small things like that, right? But you're always freaking learning when you're sitting down. Dude, I've learned things today, and uh I get to meet all these eclectic group of individuals that I may or may not have ever passed their path. And here we are now having an in-depth conversation, learning about whatever they're an expert in. And I want to ask as many questions I possibly can for myself and my team, but everybody else's team and and and for the folks that are you know struggling, and that's why they're looking for the resource in to begin with. It's like, man, how do I get better? And they're just wanting to better themselves. And but you're right, when you say fulfilling, I don't think I've ever done anything in life more fulfilling than this, other than being a dad. Don't get me wrong. Um, but this right here, like the people and I don't know if you saw the the the quick mini-series we did with me and Sarah. It was like a four-parter, but uh, I heard, I think, more about that, about me and marriage and business, which is obviously a hot topic of nowadays, but like putting ourselves out there, and I've just was overwhelmed with the responses from local folks that I didn't even know were listening to the show, to people all across the stinking country and world, and it was crazy, but no, it is totally fulfilling, dude.
SPEAKER_00:Yeah, and on the the podcast side of things, uh I can't remember who said this, but there's there's three reasons somebody's going to listen to this show or to the dirtbags podcast. And it's it could be a a combination of these things, it could be all three as well: information, entertainment, and inspiration. And so as as the host, Sai, I I know you've had episodes that have been hilarious, like for yourself, for people listening, they they feel that camaraderie. Uh, they can also listen to the show for uh information, and so they're learning more about cash flow and construction, they're learning more about switching from residential to commercial and estimating and what that takes, and then also the inspiration piece. There's tons of people listening that need that pick-me-up. There's tons of people listening that want to start a business one day, and they look at you, or they look at me, or they look at any of your other 70, 80, 90, 100, 200 guests to come and they might pull something inspiring from the podcast and something that somebody said that inspired them to do something. And that's just really, really cool to me that a platform like you have has the power to do that. And even if it's one person in the 10 years that you're gonna do this show, that that makes it all worth it. So um, yeah, just even man, just even to be a better man or woman, or be a better husband or wife, and a dad or mom or whatever it is, business owner. Uh, if they're listening to the show and one of the episodes, they got something like, man, I'm gonna I'm gonna go hit the gym after this, or I'm gonna go um, I'm gonna maybe give up drinking for this month, and uh, or whatever it might be. It's uh it's it's really cool to see how a platform and a podcast can do that, the either give information, entertainment, inspiration, or any combination of those three.
SPEAKER_01:Dude, 100%. Um last thing of the day, we mentioned briefly in the intro about agency coach. Uh don't really know much about it. We just talked about learning, so teach me and everybody else. Uh what is that? And basically what are you guys doing with it?
SPEAKER_00:Yeah, so it's it's nothing that I started, and I'll I'll start there. I'll kind of go through quickly here. But um, so I'm in a mastermind group. When I started Phaser, what you know, when we were had three clients or so, I knew I needed some good coaches and mentors in my corner because I didn't know what I was doing, and I still don't, but I know more than I did when I started. And there's this, there's this group, and there's groups for every industry, right? And so uh I came across this group, it was called Seven Figure Agency, and it is a marketing master it is a business mastermind group for digital marketing agency owners. I'm like, sick, that's probably where I should be, right? And like, who would have thought? And so I show up there and they do three intensives every year in Miami. So that's where everyone meets, they come together, it's a two-day mastermind. Like we he we have speakers, we have coaches, we have mentors, we have um, you know, the workbooks where you're setting your goals. And uh that was four years ago I joined, and it's you know, we were at$7,000 monthly recurring revenue. So that's how they measure everything. And then you kind of go through the stages, and their goal is to get you um, and uh the reason I love it so much is why they do it. It's uh to treat your clients so well that they don't churn and don't leave, and that's one of the reasons, and so that you as a business owner have more time, have more uh money, but have more freedom to get to do what you want and help the people you want. And so uh kind of went through the the levels there over the last four years, and now we became a seven-figure agency last year in March, serving the excavation niche, which is an absolute blessing. And then um my wife and I went on a a two-month sabbatical this summer and uh adventure trip, sabbatical, whatever we want to call it. I went to four different countries and I uh we spent 11 days in the Dolmites on a hike with no cell service. And on that hike, I was I was praying and I was reflecting and I was like, you know, what what is my next chapter in Luke's life, in Luke's business life or in in my business? Because this was such a big trip to kind of separate me a little bit more as more of the visionary of Phaser and less of in the weeds doing everything. And we just have an incredible team, huge shout out to them. And I was like, what does it look like when I come back? And do I adopt all the little things I was doing, or do I what am I gonna focus on? So obviously the podcast, I'm gonna still podcast. I love business, I'm gonna still run our business and run the direction of it. And and I I always BS with our clients. Like I love jumping on phone calls at them, but it's less about marketing. And then what I wanted to fill my time with is I'm gonna reach out to our mastermind and say, you know, hey, I want to become one of the mentors. And it's like a free thing that you do and um you know, become one of the member mentors and help others scale their agency like we did, uh, but do it properly and uh do it with the right um the right intentions, I would say. And sure enough, what I missed was a message from uh Josh and Asenia who who run Seven Figure Agency, and uh before the hike, which is crazy, because we were praying about it, we were thinking about it, they had actually reached out to see if I if they could hire me as one of the coaches, and so um like a paid role and getting to coach you know the members, uh so there's um getting getting to do that. And I just I looked at Olivia, my wife, and I was just like uh do we have to talk about this or what do we think? And we just we knew it was it was the next best step for me. Uh I just love people, I love unpacking businesses. With them. I know the marketing agency space very well, but I'm also always a student of the game. And so I this is really helping me keep my pencil sharpened and work with people to go through their personal goals, their business goals, but also scale properly. And yeah, man, it's it's just been such a blessing. I've been doing that now. If this episode comes out in November, I've been doing it now since uh August. And uh yeah, just looking forward to keep um continuing to be a good steward of what my passions are and why I'm here. And I think some of those is um you know being a great husband to my wife, hopefully potentially being a dad someday, and then being a great manager of Phaser and the dirt bags and being a good steward of those businesses I get to manage. And then uh yeah, just getting to help coach others to help them find themselves, help them find their passions, um, but then be there with them for when they hit their successes and also when they're in the dumps too, like we have all been. But uh yeah, man, it's been really, really cool, and I feel very grateful for the opportunity.
SPEAKER_01:No, dude, that's uh inspiring, I think is the word. Um I share the same passion and obviously in caring about the guys that face the same struggles that you know myself and Sarah faced growing this business to almost a decade now. Um yeah, being a dad by far, coolest job on the planet. I got uh three of them now, and uh, I'm not shy about that. But um, dude, how cool is that? God works wonders, man. Right right before the decision needs made, uh, it gets made for you half the time. And and but truly, man, being there for other guys in the exact same spot that you were and helping them, I believe, is uh probably one of the most fulfilling and rewarding things uh that I get excited about moving forward in life. Truly. Like I want to help them. I want them not to make the same stupid mistakes that I did to wind up, whether it's financially, whether it was how I was supported my team, whether it was the equipment I bought or how I bought the equipment or the work I jumped into, like all of those things. Nobody is, you know, like yourself willing to put yourself out there and expose yourself at the same time, learn as much knowledge and gain as much knowledge for you, your team to get better. Because you know what? As long as you don't quit, you keep on freaking getting up and and giving her every single day, man. That's all you can keep doing. And um, and learn, learn, learn, dude. Seriously. But blue-collar performance marketing's passion is to bring attention to the honest work done in blue-collar industries through effective results-driven marketing tactics. They specialize in comprehensive digital marketing services from paid advertising on Google and Facebook to website development and content strategy. I started working with Ike and the team earlier this year, and they've had a huge impact on our specific marketing campaign and trajectory of our overall company. Their expertise in digital ad management, website development, social media, and overall marketing strategy has been an absolute game changer for our sales and marketing at SciCon. If you're looking to work with a marketing team who does what they say, does it well, and is always looking for ways to help your company grow, book a discovery call with Ike by going to bcperformancemarketing.com backslash BCB podcast, or click the link in the show notes slash description below. Thanks, guys. Last last little question for you. If you're a fan of the show, you know where we're heading here. But uh, what's a takeaway for the blue-collar worker who is just plain sick and tired of being stuck in the mud? Whether that's physical, mental, emotional, they're at that point and uh they don't know how to just move forward.
SPEAKER_00:Yeah, a lot of times, and I I really appreciate this question, a lot of times we we feel stuck, and we'll say at work or in business, and that's usually where it stems from. Uh, and then we try and fix the issue, which we think is work or business. Um, but I always like to say, you know, working on yourself first. Um if you work on yourself when it comes to the your uh health, uh physically, mentally, emotionally, uh relationally, maybe that's with your family, with forgiveness if you're holding on to something with uh your spouse uh spiritually, uh obviously like I'm a Christian and that is my number one priority. It is not Phaser, it's not the dirtbags, it's not our clients, it's not anything. And sometimes that's hard. And so for for this question, are your priorities in order? I would take a look at that first. And if you see that um, like for me, it's what what it should be. It's my faith, my wife, and everything else. And everything else falls into that. And if I had kids, they would go right in that number three, and then business. And uh you know, I think a lot of times too, we and that especially if people have kids, and a lot of people listening and yourself, Sai would know more on this topic, but I've gotten to talk to a lot of wonderful people, and a lot of times too, they what they think they're doing for their kids uh isn't translating well to their kids. And um, so there there is that fine line that is hard to discern. Um and I'm not saying that there is a right or wrong, it's pretty gray of you know, because we want to build this business so that you can see your kids and so that you can spend time with them. Um but I think a lot of it comes in the small details, right? Of gratitude, of uh getting to maybe see your spouse or your girlfriend or boyfriend or your kids or anyone even on your team, you get to see them maybe in a day, and just maybe taking an extra second to be grateful for that and say thank you, and just take that extra second to stop and uh think about what uh what I what are you grateful for? And I I gotta quote my good friend here. He's actually out in Fayetteville right now. Um, Reed from Forged Branding. He uh what he's been doing is really cool. He's a great follow on LinkedIn. Uh, every day now on LinkedIn, he puts five things he's grateful for. This could be something as simple as, hey, my truck started, um, I have gas in the tank, had a great breakfast today, started a good book last night. Um, I have great friends around me. My church is awesome. I mean, it could be anything. And I think the more the the smaller you look, the more gratitude you'll find. Because truly, we have so much. Uh no matter what country you're in, but especially if you're listening and you live in the USA, I mean, you are unbelievably blessed. And so just looking at the small, small details of what are you grateful for in this moment right now, making that a habit that can help get you out of a bind a lot of times. And then, like I mentioned too, just working on yourself. Like, how can I become a better man or woman than I was yesterday? And uh, that's hard a lot of times. Uh, and I guess one quick book recommendation, I know Miss Sam has to get going here. Um, The Comfort Crisis. Uh, it talks about you know the things we do when we just want to be comfortable, and that's you know, obviously not going to the gym, that's eating whatever we want, that's uh having a beer at the end of work and every single day, and whatever it might be. But it's it's a really great book to really it's very convicting. Uh taking the escalator when there's perfectly good stairs at the airport right next to him. Um, it's an unbelievable read. So if anyone's listening and you haven't read it yet, go give that a read. And uh it'll be very convicting in a in a very healthy way.
SPEAKER_01:Loving my guy. Seriously, what an absolute unit of a show this was, dude. Like I knew I knew for I was uh I was pretty ex uh ecstatic, dude, when you were you were finally responding. Took a minute, but he was traveling the world, and we we finally got him nailed down here for you guys. I truly hope you had a little bit of an insight into um the marketing world and very simple uh dumbed down, if you will. I needed it dumbed down, not calling anybody dumb, but a very simple, non-complex of way of understanding of just get started and get consistent, guys. But Luke has been uh a wonderful um follow on LinkedIn. Where else can we find you, my guy?
SPEAKER_00:Yeah, I'm just gonna toss my cell number. That's the easiest way to get a hold of me. Uh just shoot me a text. I probably won't go through on a call, but 218-234-7345. It's my personal number. I think that's the easiest. Uh, and then on any social media channel, uh Facebook, Instagram, or LinkedIn, you can either follow uh myself, Luke Eggebroughton, Phaser Marketing, or DerpEggs Podcast, and I manage all three of them. So shoot me a message. Uh, even especially if you got this far in the episode, would love to hear, like if you did listen to the episode, um, means a lot to me. And of course, Cy, it means a lot uh to you that people sit here and listen through these episodes. And uh yeah, any kind of feedback, uh, if you guys did listen to it and you had it, you know, you liked it, you didn't like it, just let me know. I can take it. And uh any of those three platforms and any of those accounts I manage as well.
SPEAKER_01:Yeah, Luke. Uh we listened to the you on the on that blue collar button, whoever that Reddit got, man, he sucks. All right, guys. I really appreciate it. If you have made it to this end of the episode, uh bluecollarbusinesspodcast.com. Hope you're watching or listening straight from there, or all of your subscriptions. You can watch on Spotify as well, guys. So make sure that's unlocked. But uh, guys, till next time, y'all be safe. If you've enjoyed this episode, be sure to give it a like, share it with the fellas, check out our website to send us any questions and comments about your experience in the blue collar business. Who do you want to hear from? Send them our way, and we'll do our best to answer any questions you may have. Till next time, guys.