Blue Collar Business Podcast
Welcome to the Blue Collar Business Podcast with Sy Kirby. Dive deep into the world of hands-on entrepreneurship and the gritty side of making things happen. Join us for actionable tips on scaling your blue-collar business, managing teams, and staying ahead in an ever-evolving market. We'll also discuss the latest industry trends and innovations that could impact your bottom line. If you're passionate about the blue-collar world and eager to learn from those who've thrived in it, this podcast is a must-listen. Stay tuned for engaging conversations and real-world advice that can take your blue-collar business to new heights.
Blue Collar Business Podcast
Ep. 64 - From HVAC to Excavation Boss
A motocross kid with a box blade turns into an excavation owner with a clear head for profit and a deep respect for family time. That’s the arc Cole Morse walks us through, from watching his father rebuild an HVAC business after crisis to selling his first driveway grade and learning, job by job, what makes work sustainable. We dig into the real numbers behind “grossing $450k with a basic setup,” why renting bigger iron can out-earn owning smaller gear, and how a single miscalculated basement dig became a masterclass in swell, walkouts, and estimating discipline.
We talk sales without the slime: sell yourself, not just equipment. Cole breaks down how he built trust by explaining process, finding common ground, and fixing mistakes before they festered. He shares how motocross connections opened a Cat rental account when credit history couldn’t, and why relationships and reputation compound faster than ad spend. The YouTube conversation goes beyond clicks—documenting mistakes, sharing bids, and showing the math turns hate into reach and reach into real opportunity for people trying to start their own blue-collar companies.
Most of all, we explore what it means to build a business that serves your life. Cole sets boundaries, keeps Sundays for rest, and steps away when his family needs him. Profit over pride, presence over payroll bloat, and momentum without losing your soul. If you’re stuck on the fence—burned out on the crew but unsure how to start—this is your blueprint: ask for help, rent before you buy, learn publicly, and keep your word.
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Hey guys, welcome to the Blue Collar Business Podcast where we discuss the realest, rawest, most relevant stories and strategies behind building every corner of a blue-collar business. I'm your host, Cy Kirby, and I want to help you what it took me, trial and error, and a whole lot of money to learn. The information that no one in this industry is willing to share. Whether you're under that shade tree or have your hard hat on, let's expand your toolbox. Hey guys, welcome back to another episode of the Blue Collar Business Podcast, brought to you and sponsored today by ThumbTack. They have been helping out the show and presenting sponsors of the show now for a couple of months. If you're tired of spending all your time searching through week leads instead of getting work done, Thumbtack brings you work. You get visibility and automation to run your business without headaches, plus the flexibility to scale across crews and markets. You'll always know where your money's going and what it delivers. The success of pros on Thumbtack says it all. Want to grow smarter? Visit thumbtack.com slash pro to book your one-on-one strategy session today. Go visit them, guys. Let them know you came from the Blue Collar Business Podcast. And while you're searching the web, drop over to our website, show us some love at www.blue collar businesspodcast.com. Um, guys, I am very excited about our guest today. Uh a guy after my own heart. He's a YouTuber like myself. He's one of those guys that uh you call us weird ones. You put yourself out there, but this he didn't just put himself out there. He has truly put himself out there. I've dove off into his content, uh, vetted him myself. This gentleman also has got his wife right by his side, doing it just like myself and Sarah, and has been through the struggles from just a little brief intro we've had together. We have so many similarities. Um I he's a co-owner of MM Earthworks, an excavation and dirt work uh company based in Indiana, just about an hour south of Indianapolis. Shout out all you guys uh in the in the Hoosier state. Runs the More Dirt YouTube channel. I've been a sub now for a couple of months. Um guys, check it out. He's got some fantastic content and some insight for you guys in the one to literally startup to three-year face. Um, he's had 10 plus years of the the way he started doing dirt work is such a unique story, and we've got to share it. Um, brother, I appreciate you so much for joining me today. None other than Cole Morse. Thank you so much for being here, Bob.
SPEAKER_01:Thank you, but I appreciate the uh the intro and the kind words. And I you said co-owner, Amy and Earth works. My wife wants me to co-owner, but I am the owner. And I I'll be honest, here's the deal. So day one, being a human being, screw it up. I'll just uh when I filed from LSC, I'm like, oh, it'll be easy just to switch it later if she wants to be vice president. It's not that easy. It's not easy. None so that's day one, getting my EIN was like, I made a mistake there. So day one, mistake one, and you learn, live and learn, keep rolling. But uh dude, I'm so pummed to be here. I I love your stuff on TikTok. I feel like we have common interests and a common goal to help people uh get in in this space that feel like you know all these guys are a killer at their job in the blue cart world, they're killer lead guys, but they don't feel like the next step to ownership is tangible. And I'm telling you, if I can do it, dude, I'm telling you, anybody can do it. Anyone that has the the will and the faith and the good or they can do it.
SPEAKER_00:I completely agree with you, man. I I there ain't nothing special about us. We just decided not to give up over and over and over again, and you know, screw up and fail here, and then learn from your mistakes and move with that. And but um, man, give us a little bit uh where you come from, uh, the dirt bike story. You gotta tell that, and and how you literally taught yourself dirt work and earthwork and um kind of where you're from, background and uh where you're at today, and we'll kind of go from there.
SPEAKER_01:Well, I'm uh originally from Bloomden, Indiana. I live just south of Indiana University where I was born and raised. Um I mean, to be honest, man, motorcross, I've been riding dirt bikes since I was four. First super cross I've run to, I was three at the RCAW. My mom and dad said I didn't watch the bikes, I watched the equipment. So since I was a little bitty kid, I mean, equipment was my passion, just naturally my passion. So like growing up, naturally riding dirt bikes, you know, my we had a dirt bike truck at the house. And when I got older, um, I got on big bikes. I was racing a lot, you know, the 08 did and the housing crisis hit. Well, my dad owns a big owns, still does, I guess, a big HVAC business. And then times got tough. He I had to fire all those employees or lay all those employees off. He goes, Hey son, I know you have a talent here. You're obviously very, you know, you have a talent, but I can't do both. I can't run my business, pay for you to go through school and live and take you racing on the weekends. But what I'll do is I will make sure you have a track the right home so you keep icon your scale. Because at that point, I still wanted to go pro at 1450. I was like, oh, 17, I'll get my license and I'll I'll be a privateer, I'll see what happens. But when that transition happened, he built my track. I literally, I remember I was 14, I think, or maybe 13, but I had a graph taper and a ruler. I drew out my own track. And I actually emailed Dirtworks who takes care of Supercross Steel and asked someone for specs of these jobs. I wanted these specs. And when I gave it to the excavation crew that my dad was working with to build my track, they were like, You sure? I mean, I'm in eighth grade. My dad's like, no, build it. So they built me a track, and my goal, my job was this is your track, this is your responsibility to take care of it. So I got on my dad's L3830 Kaboda with a box blade and a bucket, and I taught myself how to fix my track, and that's where my dirt skill started. So, I mean, what was that? That was almost 17 years ago I started fixing dirt stuff.
SPEAKER_00:That's unbelievable story, dude. Literally, I'm all self-taught myself um through struggles of screwing things up. And but no, what a cool story, motocross. Uh, I don't share that passion. I rode a dirt bike for a little bit, blew it up, and uh, but no man, teaching yourself drainage in those pockets and in those corners and moving water and all the honestly the simple techniques. Hey, I've got water here, I need to move it there because that doesn't affect the track anymore.
SPEAKER_01:And just an eye, you get you learn an eye, just like leveling jumps up. Like I always want to talk my face level consistent because I hit it, you know, every the jump face, if there's any consistency, six inches difference left to right, could change your bike and how it felt. So if you're getting a 70-foot double, you want consistency. So I taught myself literally how to use the float about everything. I mean, I mean, looking back now, I'm like, dude, I got an education without even knowing I was getting an education.
SPEAKER_00:Literally, dude, isn't that cool? It's the that's the coolest thing about the blue-collar lifestyle industry. I don't care which trade you're picking. Um, you know, I said all the time, those old heads, they're teaching you while you never knew you were being taught. And I can name four or five of those individuals that I thought were the biggest pricks, you know, during, and I'm like, and then six months goes by and I'm not on his crew anymore. I'm like, hey man, you know, where's where's my guy that was uh helping me every step of the way, and I didn't even know it. And you know, it is crucial to learning from those influences along the way. And so you jumped into the HVAC game pretty young, it sounds like.
SPEAKER_01:Yeah. So dad, my dad started uh his business here heating uh in 1992 before I was blonde. And then naturally, I guess I got older, I just rode with him. Like I remember he would pick me up because so uh just to put in context, he lost his leg in 05 after an accident, so he has one leg, but he still he still had to run the business. He never slowed down. He probably could have saved his leg, but he couldn't stop working to support the family. So he was there's literally a picture of him in the crawl space with a fixator on his leg hanging duckwork back in like 2001. Because he just he literally had no, he hadn't had a mortgage, a new building, and a family couldn't stop. So he lost leg 05, so he always had that against him. So some stuff like he couldn't get like in these bigger units to solder compressors. So I was like in fifth grade and he picked up from school and we go to a job, and I'm sold raising a compressor in it. I hope you're not listening. If OSHA saw me 10 years old, not announced the safety gear, raising a freaking inch and an eighth line on a roof with yummy dude. But that's what it took. Like I learned now, like that you gotta do what you gotta do support your family. So my dad, literally, he's like, he gave me the responsibility to let me have enough rope to hang myself. And if I learn, I backed off. But he's been that way with me since I was 10. And I think my brother and I both, it really reflects now, like in our late 20s, we were already so much more like I don't know, business mature at our early 20s than most are because we were messing up in real time with our dad back then.
SPEAKER_00:Dude, uh, the one question I would ask you with the knowledge, I know we're gonna talk about dirt work in length today, but with the knowledge that you have now of running your own business, um, say you were the guy two years into an HVAC business. What's a couple of things that uh you would share with him right now if he was sitting there listening?
SPEAKER_01:Um just be don't sell equipment, sell yourself. Like if you're a service guy and you go to do not sell, if there's a problem, there's a problem, you have to fix it. But if you're trying to sell a job, don't sell your just don't just be yourself and tell them like if this was my house, here's what I would do, here's why. And be just relatable. You bring them something with them like that you have in common. Find common ground, don't talk about what you're selling, just you know, build a relationship and then worry about that later. Then just explain the process. Be don't be so straightforward, like all these sales meetings I see, like sell, sell, sell, and you meet the salesman like you're all you're selling me is this. I want to know you. I connect with me. You know what I mean? That connection is I think that's one reason. Whenever I jump the nerve and put the word out, everyone was like, Oh, yeah, let's give this kid a shot. Because I always just build connections. Man, my dad taught me that. Like, my dad is the one of the best natural salesmen ever. He's not even he I wouldn't call him a salesman. He's just he just a bit, I mean, he just is what he is. I mean, there's he doesn't he is selling, but he's not I'm a sales guy. He goes, I just I I provide quality service and what they come selling stuff.
SPEAKER_00:Dude, your your your dad sounds like literally the blue-collar man.
SPEAKER_01:Yeah, I've been trying to get him on podcast like this for years. His story, dude, would shake people. Like what he came back from was nuts. Two times he came. Like I watched him from the nothing to something twice.
SPEAKER_00:Well, I will extend the invite now that the show is invested. Um, if you guys can make it back here, I would love to have him in the studio.
SPEAKER_01:I'm gonna have to make him because he his story just like Mike, it would just help it help so many kids because I mean one legged dude back in the world, divorced, like had nothing. Like I remember the getting knocked on door when I was seventh grade. It was the RS trying to show like take our stuff basically. And I was like, my dad was like, dude, all we're gonna do. And I was like, what? And we had nothing. We went from three years prior, you know, millionaire family, everything I wanted, five motorcycles, boats, all stuff to literally nothing. So the best thing ever happened to me personally was going from that having everything to losing everything because I saw both sides of the spectrum. I'm like, okay, this is I don't want to be this way, but here's how it can be, here's what I shouldn't do, and here's what's gonna take to get back from ground level to go up.
SPEAKER_00:Dude, that perspective was probably everything because now that you see it, you know, obviously not to that to that extent, but you see the and felt the roller coasters of your own business. And now you're probably looking back a little bit and giving your main old man a little bit of grace and going, oh, now this makes sense. You know, he was going there. I didn't want to go there, and you remember certain times, and now it clicks, and these it's weird, these self-realizations that we go through as leaders too, and as working on the business, not in the business as as much. And we we're really shape-shifting who we are, and then we start reflecting and going back to our influences, like we were just talking earlier. You know, even maybe that old head foreman that you first had teaching the HVAC or dirt or pipe or whatever it is, like the the the self-realizations that hits so hard in the first six months to a year of being an entrepreneur is crazy. Yeah, it's it's uh it's a roller coaster emotions for sure.
SPEAKER_01:I mean, I I was expecting it. I mean, because I was still like I when I started doing this dirt stuff, it was a side gig. I I bought a dump trailer during COVID because I was gonna buy stump grinder and just do stumps after work. The excavation thing was not my main goal. My first logo was two trees, and MM Earthworks was the name because I was gonna stump grinder just for extra money because I knew I wanted to do like this house, you know. I wanted to start flipping houses. I wanted extra income to invest in more properties. So the end game was not dirt, but then I started hauling gravel because it could get a stump grinder because COVID, you couldn't buy anything, so that's why I so share my faith so strongly because God put me God made everything tick I was supposed to tick just so it worked out. Like nothing, like my literally my LLC was filed to be a stump grinding and like land maintenance business, nothing like I'm doing now. Like, no, I had no intentions on doing what I'm doing now.
SPEAKER_00:Well, the other thing I've got to share, um you were you were sharing to me there in our intro call, it was your LLC, your boys were born in August, and your LLC was open in December, like boom, boom. And I share that sentiment with you. Uh the day we started SyCon, we were living in a camper uh on my in-laws' land, and uh the audience has heard this story a couple of times, but uh I actually went into business with a partnership with a guy that I sold my house, moved into this camper, the equity and everything, I just never saw it again. And so yeah, I was uh coming back from that, and so me and my wife were struggling actually to have our firstborn, and it was like a three-year basically doctor battle, et cetera. And so I just basically, every dollar we've ever had in our entire life, I just pissed away uh and trusted somebody else. And then I was like, hey, I'm gonna, I'm gonna go uh I'm gonna go rent some machines. She's like, Yeah, go do it. You've got all this work, make it happen. And I'm like, the confidence she had in me in that moment was unbelievable. But two days later, she looks at me after starting Psychon, she's like, Hey, I'm pregnant. I'm like, oh my God, this just went to a whole different height. But I share with you, and you're, you know, me and Sarah, we we we've been right where you guys are at, trying to run a young family or build a young family and a young business at the same time, man. Kudos.
SPEAKER_01:Yeah, we had we had twins, obviously. I have twin boys, and uh my wife's like, yo, whatever it takes. So she's never like never said like no. She's like, if you got it, you got it. Like we've been together since we were 19. Like, whenever we got together, I mean I had 200 bucks in my name. So ever since I've been riding together, and she saw my pastor, like, hey, I'm gonna do this. And I mean, normally I follow through with it if it's you know with that reason. But yeah, she's like, yeah, if you think we can do it, try it. And then I we bought this house and she helped me remodel this whole house. We bought it. I couldn't live in it. I mean, it was we took every Lily. The bank would alone give us 180k. That's what we bought this house for. It was a foreclosure. It was a dis it was a mess. I had to work on it for six months before I could live in it. But you know, and then it's just crazy how it works out. But I knew like it was worth it. So whenever I went to start my business after the house was remodeled, uh and then you know, interest dropped to 2.7 or whatever. We refinanced, took out 70k, and that's what the stump grinding guide you came from. I have this cash, how can I make this cash make worthwhile? I don't want to waste it and set myself up. So, but she was there from day one, dude. She I got videos of her lane flooring, painting, and like she never stops. I mean, she she is down to ride no matter what.
SPEAKER_00:It's always there's always a great man, but there's always a greater woman. A good wife is a cheat code, it's a cheat code, it's a blessing from the good lord for sure. That is 100% agreeable, dude. I wouldn't be anywhere without mine, seriously. Uh we did that podcast on here and got pretty vulnerable and you know, shared a few things that I was like, oh, did we really need to, you know, go that far? But you know what? We've gone through a lot of struggles over the years uh building a business and a young family at the same time. But, you know, in the first six months, we'll kind of walk us through what what made let's talk a little bit more about, okay, we left HVAC. It sounds like almost you know a decade of working every single day. I mean, since you were 14 with or seventh grade with pops, you know, you soldering on a roof at 10. That blows my mind. But it it I agree, man. It took whatever it took, you got it done. And and with whatever tools and training and capabilities you had at the time, and you just happened to be the best raiser around. Yeah, I don't know if it was the best, but it worked.
SPEAKER_01:You know what I mean? I wouldn't call that a one I would be proud of, but it didn't, I didn't catch that on fire, it burned us and down. Um, yeah, I uh so the 2022 was when I started getting busy. My first job at it was with my dad's tractor. I was hauling stone because the stone guard thing didn't take off. So I just advertised stone holding six ton at a time. And that's when everybody had the um, what was that, the stimulus bond, everybody was home. So we were doing six ton loads of like 8L River Rock for like 600 bucks because that's that's how much it was going. Everybody wanted it. And you're like, listen, I that was the going rate. I was asked people that I'd know, hey, what would you charge? They told me. So I was literally doing after work, I'd run two after work, like three days a week. I'm like, this is ridiculous. I'm freaking Bill Gates, dude. I'm Bill Gates. I got two extra thousand dollars from rock cash. I was like, I'm about to, I'll be in that Bentley sometime soon. Um, but then I've been working on my dad's tractor and grading stuff, and my I he got a graded box. I was like, Dad, um, can I fix some driveways? Or somebody asked me, and um, he goes, Yeah, dude, just ran off of me and then go see what you can do. And then he actually let me use it for the first job, and I made 750 bucks prop and never forget, still have the before and after pictures, and that literally, dude, that like the feeling on never forget driving home from that saying, I did that. Like I completed it. I sold it. I estimated all the research, like how to use Google a thousand times, but I knew nothing about how to sell it, nothing. And I watched videos and I went and did it, and it was prime. And I took the before and after as I advertised, and I got my next job, my next job.
SPEAKER_00:So so back to I guess I skipped over the stump grinding thing, it just didn't take off.
SPEAKER_01:No, no, we just we couldn't get a stump grinder. The backward was like 18 months because remember COVID, everything production stopped. You couldn't get anything, so that's the blessing. That was the biggest blessing ever. I couldn't get a stump grinder because I'm I'm way I'm happier doing what I'm doing now. And I it's I I think this obviously was the direction God called me to go in because it's just it just it's the way he wanted to be. But um 2022 or yeah, 21, 22, I worked all those weekends and I started doing dirt bike tracks, obviously. And so I got really fortunate because getting a rental account, you know, a cat or a brandized capacity dealer is not easy. If you don't have references or any credit anywhere, they don't give you an account. Well, this is where dirt bikes come into play. I'm one of the only track builders in the state. I've been building tracks since I was obviously young. I used to run a big track here in Ode, Indiana. So I was always meeting people networking, and uh a state company might want a track build at his house. Like, yeah, absolutely, I can do it. Here's what I need. I called and got just a standard account at McAllister's our cat dealer, but I didn't know you needed a bigger account to rent a dozer. You need like a special credit account. Well, I had the job lined up sold. Like that Thursday came up. I called and said, Hey, I need a dozer for this weekend. Like, well, you need an account. And I'm like, I just starting business. Like this is February. My EIN was legal in December. I'm like, oh, how do I get one of those? Literally, how do I get one of those? And then like you can't, sorry, we can't approve you. Come to find out the guy's going to track for friends with a higher up at the McAllister Cat Place who also races dirt bikes. He called me directly, got some like asked me some hard questions, like, really, what's your goal? I was like, here's what I'm doing. I'm only gonna rent for this and this, and he pushed it through. So right off the bat, I had a big account at the local cat dealership, which some guys now still can't get that because they're really, really picky about who they let come on. God working, you know, God gave me that blessing. And then I started, I built a track in February 2022, was a good looking money. And then I just kept slowly doing the side gig that whole year. And I still, after 2022, I still was like, I'm still gonna do both things. I don't want to leave my dad's business. I mean, it's a multimillion dollar business. Eventually he's gonna retire. That's it'd be a no-brainer. But after 2023, doing the same thing again, I had a, you know, my buddy showed me his testimony to me and just changed my life and gave me the decision. Like it was the answer I've been praying for. So I drove home, told my dad, hey, I'm leaving, I'm walking away from this. I mean, and he's like, hey, dude, I I don't if you think you can do it, do it. I mean, and he's never not supported me in it. But it's crazy. Everyone locally is like, why'd you do that? I'm like, you're this business really both uh uh, I guess the respected HVAC companies around. Why? I'm like, this is what God wanted, man. This is just what I haven't worked a day in my life since I've done since I left HVAC, I've not been working at all. I've been having fun teaching people my journey, you know.
SPEAKER_00:Dude, I I respect that so large. And driving away, like you said, from that first job, going, dang, dude, I did the full circle. Me, myself, I and then you kind of like have this imposter syndrome real quick. Oh bad. Oh shoot, wait a minute. That I did do that. Can I do that again? Okay, and then you start selling gravel for three days a week, making couple bands, like boom, boom, and you're like, wow, this is some mad profit. And so you're turning around and you go from stump grinder. Did you end up with a stump grinder? No, never got one. I started driving. I thought you ended up purchasing one with some cash.
SPEAKER_01:I'm sorry, I missed you. We tried to. We I just bought a dump trailer and I had a 06 Thurban Cummins that was 38,000 miles. That's all I had. So then I have my dice tractor. So we're in skid steers, like with the like counselors account, helped me a lot get going. But I rented equipment, like skidsters to everything for the first you know, two years. And then uh, well, in 2022, so my dad purchased a skidster for his H track business as a tax write-off. And he's like, if you want to lease this from me, you can. So that's what I started doing.
SPEAKER_00:That's awesome. That's so cool. It sounds like your dad is uh one of the good ones, man. Tell him I hope he I hope we truly can get him on the show because now I'm invested because um the willingness to support you. There's so many, you know, he's built that entire life thinking that you guys would take it over and and to to humble himself and go, hey, I support you and and willing to send this, and then go, oh, I need I need a skitter for the HVAC business. And you let me and dude, that's amazing, man.
SPEAKER_01:Yeah, so this is my so my dad, although helpful, he's hardcore. He was the hardest on me. Of any employee, dude, I would get my ass ring all the time. And he always took everything out on me, like always. So the skids deer, a guy leased it from him$50 a run hour is what I pay him back. Do the math on that dude. That's$400 a day. So some some months I gave him five grand a month, but that was the deal. So I that's what I did. So and I paid and I paid them the count, and he showed me the count every month to state. That's what's going on. I actually just got it my own business on and purchased it from him and related it from him. But the so I didn't, I still was spending you know a shit of money every hour. I was just like, Oh my god, oh my god, oh my god. I shut it off every time I got out of it. I was like, oh my gosh, 50 bucks, 50 bucks. You know, if you're moving dirt all day, I'm like, gosh, dang, that's expensive.
SPEAKER_00:Yeah, no, that's that's insane. So uh kind of circle back here. You're kind of your first couple of jobs. You've you landed a dirt track, but obviously you stepped up and started probably, hey, I can install all this gravel and get everything, and then kind of stepped up from there.
SPEAKER_01:Yep. Yep. So I do a couple of driveways with my dad's tractor. I mean, it got to the point where he's like, dude, you're putting so many hours on there, you're gonna have to start, you know, using skits or more often. But I'll tell you honestly, some of the driveways with a greater box with how you can you know lock the tilt and you lock the float, it's almost easier than a skit steer, you know, because it's like a little six-way blade. So I used to carry my paper, show me how to carry a level with you when you get the level you want it. So you're putting a crown on a driveway, you drive down one way, you turn around the driveway back the other way, it looked money. So a skitcher, I'm like, dude, I gotta get this thing pitched. I'm what the hell am I doing? I'm like, I can't pitch a skid steer. I mean, it's so it that was that worked out pretty well though. And then I think it was probably I don't remember, I want to say I sold up, I probably sold seven or eight big gravel jobs with just a tractor. It was working out really well. And then I started selling some bigger dirt stuff. I'm trying to think though what job it probably was a downspeed. Yeah, it was a downspout job and a yard installation that like really changed everything. It was a pretty big, pretty big job. It was a new, like there's a contract right now called TK, they build your whole house, but you're responsible as a homeowner to pay for like the finished grading, the backfill, and everything. So they some guy reached out to me, I went and did it, and then I was like, okay, now we're talking. This is the bigger dirt kind of stuff I want to do.
SPEAKER_00:The final grade on the nice big custom. Oh, dude, I used to love I used to love those scenarios because you end up getting to see that final smile. Now they may not have as much money at the end after they just built this ginormous house to deal with you. But the customers that that just met you with a smile and a and a little extra tip at the end. And and dude, I I missed that about the resie world. We jumped so quickly into the commercial world. But uh, no, that was my favorite thing was you know, whether it be downspouts and final grade and everything and touching up and so their landscaper can take over, but then they finally get to conceptualize what their yard's gonna look like, and they first yeah, they're like, dang, they look so good. And dude, I I commend you because that type of stuff is is where the fun work begins.
SPEAKER_01:Yeah. Oh, yeah. You and it says you the whole time of learning. So I go back to like, I mean, I know we'll get to my YouTube, but that's like I started like thinking, if I'm learning this and I didn't know anything about this eight months ago, I need to share this because those other guys, surely like me, somewhere. You know, at the time I was 27. I'm like, there's gotta be guys like me with a new family, a house, and once the American dream, but doesn't seem tangible because they're working and just they see it here, they think they see the money, money, money, but they don't see the steps to it. So if I can show a real time my process, how I got there, maybe more people will be willing to take the to leap. You know, I'm not saying I have all the answers, but my real story maybe can help someone, you know, make a decision and and and get going.
SPEAKER_00:I literally lead into the the YouTube conversation is you're spending so much time on YouTube because if you were like me, I didn't I didn't have any other resources. I'm trying to figure out whatever I can, and now I'm trying to lead a team. And I, you know, is it leadership or is it how do I put this? You know, from the early days was you know, the fake it till you make it. There was a lot of people, hey, can you put this? Can you do this? Can you do that? Oh, yeah, of course. Yeah, let me figure that out. I'll get a price back to you. And I'm on bo on the way back to the truck, YouTube university in it, and trying to figure out. And I did that building with mini X and Skid Steer, man. And uh sometimes we'd screw it up, but honestly, it's those mistakes that I made and correcting those mistakes, earning that customer who that customer, I call it the 50 to 1 ratio. It's not about the 50 good jobs you do, it's usually that one bad job that they'll only talk to you, you know, about you or connotate you with. And so when you do make those mistakes, I have earned more mis uh more customers off mistakes I've made and how I've handled those mistakes than ever doing 15 perfect jobs. Those people, you know, they're expecting you to be a professional. And if you act accordingly, then the transaction happens. But when you go out there and you're learning in the early years, you're like, oh, well, I kind of screwed this up, and I'm just gonna be honest with you. I didn't really, I researched as much as I could. But hey, I've got a buddy, he's coming, we're gonna look at this together and we're gonna make sure it gets right to the right final product. And people look at used to look at me like I had four heads, but hell, I was just paying for my to you know, tuition to my experience. And yeah, that's literally you pay for education.
SPEAKER_01:That the integrity thing, the integrity and the word of mouth is everything. That's how like my business, the only reason my business took off so fast is because I'd mess stuff up and I would go fix it. Of course, it costs you money, but you have to. You're whether we're going to college or not, we're paying for education, just like you said. You have to, you have to log the time, you gotta screw up, pay your ignorance tax, and go on. And I've I've cost myself so much damn money. I mean, all I like I shot a video this year, I've dug a basement, completely miscalculated it. Completely miscalculated it. But it was my first one, and I shared the whole story and what happened, what went wrong. And I was like, all right, well, there's that one. Let's not do that ever again.
SPEAKER_00:But it was a great, great experience. I'm assuming you spending so much YouTube like yourself kind of was like, hey, these guys are just kind of telling a story, and I'm assuming kind of inspired you. You're like, hey, they're not much different than myself. If I really start putting myself out there, and the amount of hate that's that comes with it is ridiculous, but the amount of people that watch that video and comments and people that you've helped makes it all worth it, and you're willing to put yourself out there. But no, talk a little bit about why you jumped into YouTube and uh how it's helped you in ways that you didn't think it would.
SPEAKER_01:Well, more dirt was actually it was just my name, but more dirt started because my my neighbor back in the day would always yell across the hallway to my other neighbor, and they're just both drunk operators here. So I just more dirt back in the day. And forth, so it was my Xbox gamer tag when I was a kid. Never thought I would ever go anywhere. But my whole life, so this is just how things stick with you. Since I was 10 years old on Xbox, more dirt has been my gamertag forever. It means forever. Because my neighbors, more dirt! And I always like dirt bikes. So, but as an even an HF guy, more dirt was my deal. And I always love equipment, obviously, because dirt bikes. So I started helping. I built this, so at 19 years old, I built this huge track in Odin Indiana called Parsons Motor Cross Compound at 19. This guy loaded with money. My dad was working on his boat, million dollar boat, on an aircraft insurance, and the guy was talking about wanting a motorcross track built. My dad said, Hey, my son's 19, he's very good at doing that, he can do it for you. And the man called me. I went and met in with my buddy Nolan. The guy rented us two D5s, um, a 279D, and he had a stump truck and excavator. He turned us loose at 19 years old for a week. And we built a track. I still have all the pictures and everything. And it's one, it was one of the biggest tracks in the state. Well, night literally night couldn't even drink it. Looking back now, I'm like, who in the hell would turn two nitrooms loose on their property with this much equipment? And it turned out awesome. And then like I went back later, you know, that was when I was 19 when I was 24 or 5. They asked me to come help manage the actual racetrack when it was a racetrack. So I went and did that. And that's when I started wanting to film and show just track maintenance and how this worked. And you know, the dirt bike thing. I filmed myself riding because it was, you know, my sponsors liked it. I was good at it or whatever. And um, and then once I transitioned over this, I'm like, okay, let's document this whole story, how this all ties together, how if it can if I can do it, you can do it. Because my story is not the oh, my dad had an excavation business, I grew up now. I got it. My story is you weren't supposed to do this, you were supposed to be an HVAC guy. How the hell did you get here? So I'm like, let's let's connect the dots and then paint the picture.
SPEAKER_00:Man, and the willingness I watched some of uh the content at your early content, like and so I I encourage you guys to go watch it. He's very vulnerable, and I commend that and I relate to that. And um people immediately think media and marketing, and they just automatically assume they're trying to boast themselves. But there actually is people out there like ourselves that are willing to put ourselves out there and go, hey guys, don't do what we've been doing. There's mistakes here, and education's expensive. You can go down to college, pay you 30 grand a year and get your education, or you can go play with your own money and experience and figure out, oh, that cost me 10k, oh, there's 50k, oh man, this 20K. And those start stacking up, and you go, man, we're not doing that again. And here's how we're gonna do that, you know. But um the YouTube stuff, man, is just so commendable. And think of can you give us a one video when that first video kind of took off and talk about that kind of feeling? Because it's a different kind of feeling, and and the comments started coming in and going, man, this guy's awesome.
SPEAKER_01:Tell us about that. So it's the video says I how how I engrossed$450,000 like in in two years. Like this setup grossed to me$450,000 two years, and just went through basically what I just told my story. That's what I just got the ski dump trailer. I want to do nothing crazy, but I just broke it down and how I did it. And people, I just I just told my story. Um yeah, I wouldn't have to worry about being vulnerable because you don't know what you don't know. So I'm like, what's wrong with asking questions? Like, I call a lot of people I don't want to get in dirt work. I'm like, listen, I don't know this, but I want to learn this. I'm I would do anything it takes to learn this. Would you help me? So I'm like, listen, if there's guys nice enough to do that, the technology's different, the world's different, I want to share my play, like my story to help people. So I mean, I I don't care about man, you're people are gonna judge you regardless, man. I don't care what you do. The only one there's only one thing judge me, obviously, and that's him. So I uh I get a lot of noise though locally. There's a lot of people that think I'm just stupid for doing this. Like, why are you putting yourself out there? You oh, I got a guy who calls me clickbait. Oh, clickbait's here, clickbait's there. I'm like, dude, I've helped start, I've helped not, I wouldn't say I've helped change people's lives, but I've really helped you know people change their lives because they just took the step and they'll learn this and learn that, then start snowballing. But you you could be stuck in a we're here's how I saw it. Worst case scenario, I go do this, I quit, I go work on an eight to five job till I retire, 65. Or the succeed. I mean, what's I can always go back to HVAC tomorrow, dude, and still go, you know, raise a compressor on the roof. I did it when I was 10, I'll do it when I'm 30. You know what I mean?
SPEAKER_00:But what if it works out? And I, me and you aren't willing to sit by and go, and especially it's always the consumers that have uh that create the most noise. It's never the other content creators because game respects game and we understand how hard it is to to produce and and actually see some value in in what we're doing because the the consumers, they're the quickest uh, oh well, you should have done this. Well, if you do that, they want you to do what you already originally did. And yeah.
SPEAKER_01:Yeah, it's arm chair quarterback, and like, yeah, it's the noise is loud, but I dude, I got buddies locally, like one of my buddies that helps me a lot. He used to get really upset if someone made something negative on the the the comments. I said, dude, it doesn't bother me. I said he doesn't pay my mortgage, he doesn't cut my kids at night. I said, Well, I don't have those words mean nothing to me. I'm like, it gives me a view, it helps, and then it makes my algorithm work, and the next person that might help. So that negative feeds a positive all back and forth. Like I block the noise out, dude. I do not care. Like I never ran with like this click or that click. I was always kind of by myself doing my own thing. But my mind, you know, my mind's just different. It's always has been different. And I always tell people don't pitch your ideas to someone who's never done what you want to do. So don't tell, like, say you're working on a crew on a big job, and you tell your buddy you're working with, I want to do this, and he'll tell you why you should why it won't work. Well, how the hell does he know it won't work if he's never done it? So seek out advice and seek out guidance from people who are doing something similar that you would like to do to get feedback. Because one negative comment or or someone gives like snarls at you, it just puts you down, dude, and it discourages people. So I made that mistake a lot. Is I would pitch my idea to someone that was like, dude, you're nuts, that'll never work. Like I told another, I was working on this guy's geothermal unit, dude. I was 23 years old, 24. And his basement owns a big excavation based. And I said, dude, here's what I want to do. And he's like, Man, there's everyone has a million skid. You're just it's just it's not worth it. You won't make it. Like he told me that. And I told him the other day in the supply house. He goes, You made it, didn't you? I said, Yeah. I said, You motivated me. I was like, You put me down and they made me hungry to do it. But I for all the people, if not a dollar for everyone told me I wouldn't make it, I would uh I'd have quite a few dollars.
SPEAKER_00:Me and you both. I've I can't, and you know, you were sa you were talking about the local noise, and it's always the locals uh around you, but the the amount of people that were helping in our own way, just even through this podcast or through your YouTube channel, or you know, our YouTube channel, man, the willingness to try. I don't understand why so many people have a problem with the willingness to try. And that's kind of what you know I've seen through your content is like, man, you're just trying to show these guys, hey, I can do it. Here's here's the roadmap. Let me help you. This is how I got here, and I commend that so much. And all right, let's uh let's talk about kind of you got any, can you slip us any future plans? We got any big dirt tracks coming coming up.
SPEAKER_01:Motor car track wise. I mean, I got about do I get tons of emails about it, but people don't I don't think people grasp the concept how much that scope of work is. I mean, you got big iron on job moving stuff. I mean, you got a bunch of money to run a day, and uh, people don't comprehend that. And if a nine times out of ten, people don't have the dirt on site to do it unless we're shifting the whole earth. Like the last track I built, I had to, I mean, I moved, I think I moved 58 tandem loads of dirt just on the property back and forth. We changed the whole landscape of the guy's thing. But as of right now, I got nothing on the books, but people are emailing me a lot. But I have a ton of excavation jobs like squared away. I mean a lot. And then I got probably five or six yet to do this year. I don't know if I'm gonna get it in time because it's gonna start freezing too much. Oh, that's right.
SPEAKER_00:You guys are up there in just a little bit more of a uh you're gonna deal with a lot more winter weather. Um, so the one of the main things I've got to ask you because the I I know so many other people that are doing what we're doing, but they don't have that family aspect of you're there no matter what, and I can already tell you're there for them, for the fam, no matter what it is. And how do you deal with the business, YouTube, creating content, and also being a family man, a husband, trying to be all the hats without burning out? There's there, I gotta know.
SPEAKER_01:Dude, there is burnout, and you gotta take time to rest. I mean, it says in the Bible you have to rest, you know what I mean? Like Sunday was for to for rest, but you you have to be willing to if it's a Tuesday, 1:30, and you gotta go home, you just gotta you just gotta go chill. You have to my wife, my family understands like my all my family knows like what I'm doing. I my I'm always on the phone, I'm always talking, I'm always trying to help people. And um, it's a lot. I mean, I got people call me, ask me questions. I'm just sometimes I'm just so overwhelmed, like I'm burnt out. Like, but I don't know, man. I don't know how I keep. Honestly, if it's probably it's just it's God. That's it. There's no way that I could keep on this path. My wife understanding me and thank God and just knowing I need a break right now. She need to take time, take five. Put my phone on airplane mode and just go chill for a couple days and not do nothing. Like, I work at my own leisure, I'm not on any really timelines typically. So if I need to chill for a couple days and go do stuff with my wife and kids and just block up the noise, that's what I do. So, but that's another reason I'm like, my business isn't gonna scale like yours because I want to stay in the space. Like, I don't want to be because you're um you have a you have a monster, you've created a monster, and you it's gonna keep going no matter what. So mine is just me. So if my job site's not going, if I'm not theirs, it's just me. So it's easier to block out the noise.
SPEAKER_00:Golly, dude. I respect that number one, and I'm envious.
SPEAKER_01:So see, I I know I watched my pops, dude. I died at 18 employees at one time, and he was like going nuts. And he told me, son, he goes, Listen, son, having all those traps on the road looks awesome. But that bottom line of the year, he goes, I make more money by myself. So and I checked, so I had to check my ego because I wanted like all the stuff. I'm like, you know what? I don't need my logo on my truck, I don't need all this big stuff, I don't need the sim, I don't need a dump truck right now. I was like, so let's just go at my own pace and whatever God takes us, he takes us. But I mean, there I mean, that's literally faith and just praying a lot, reading the Bible in the mornings is probably how I say level headed. And he tells me I should slow down, and he tells you I should speed up. And sometimes I'm like, shit, I ain't doing enough. I need to do more.
SPEAKER_00:No, I know exactly that feeling, but I think you know, you're talking, it's funny, man. Every kind of excavation guy or any blue-collar business owner, we're all just a little bit weird, we're just a wired different. We just we can't we can't settle, we just keep kicking the can. But it's so respectable that you can find ways within exactly the path, your growth path that you want to, and being able to go and go, yeah, if I want to take a couple days off and go with the kids, I wanna go do that, dude. That's huge, dude. And I I commend and respect that. But you're gonna scale, you're gonna, you're gonna grow, and and uh you're gonna grow at your own pace and doing it everything the the excavation space is so weird, and I wish I could go back and tell myself, like I was asking you earlier, like if I knew the profitability with me and say two crews of resi guys, bro, with four guys, like woo, and then now you know I've gone up almost to 30 employees at one time, and now we've come back down. It's it's been crazy, ride. And um I wish I would have spent more time in there and built more of a foundation. You're already on a path that I wasn't even thinking about. You're right. Revenue is for vanity, profit is for freaking sanity, and I have lived the revenue game. It's not a fun game to run, dude.
SPEAKER_01:I mean, that's I I grew up, I witnessed it. I watched it in real time when I was a kid. Like I my dad being a business owner, a blue car business owner, like I watched it. I'm like, man, he's he's miserable. He's just flaved with this. He's just flaved this trade. He's slaved his business. I didn't want to be a slave. Like, I'm I mean, I have a business, but I'm not a slave to it. If if I want to stop it, I stop it. And my customers, I'm transparent with all of them about here's my both my kids have autism, my wife stays at home. It's hard. And I if I need to take off and take a few days, I'm going to. Like, you're probably you're my family comes before this project. I had I I got uh almost got sued over this these people's yard because the grass didn't grow. That's they didn't want it's not up to me. I mean, I'm so I'm not the good lord. The grass didn't grow. They tried to, anyways, long story short, I was talking to them like you should take more priority over here. You should have stopped by. I'm like, I'm sorry, my family will come before a customer any day of the week. And I will drop what I'm doing, I don't care if if what if it's safe, I will stop what I'm doing and leave that my family needs me. And that's I wanted to set myself up that way because I never want to miss a play, a field trip, about anything. I'm gonna be there no matter what. Like, and that's just how it is. If I want to take my kids to school, pick them up from school, I'm gonna be there. And my dad couldn't do that, so that's whenever I start my business, I'm like, I'm not gonna be like that for my dad. Yeah, I had some awesome things, I learned a lot, but my pops was not there.
SPEAKER_00:Yeah, I uh I said I said that on me and Sarah's one of our podcasts. It's just being there, it's such a difference, you know. And my my mom, uh she was gone a lot, a lot, but she was working, and I it's just different how we were raised compared to I think it generationally how we're raising our kids commonly through the millennials, man. It's like we just want to be there with our kids. And and when I first started, I literally thought I was gonna create myself more time by being an entrepreneur and doing doing this. And come to find out I am wired for it. You know, I may have had my failures and successes along the ways, but that's just experience to get to where I'm going and don't know my five, 10-year goals. I've got goals to that I would love to get there, but if we don't, that's okay too, as long as I'm keeping that family first mentality. And and I wanted to tie that back in because uh not a single person here that's ever worked for me can say that I have chose work over their families. They've called me at 1 a.m. in the morning or 1 p.m. in the afternoon. Hey, kids sick, I it is what it is, boys. We'll figure it out. Or um, you know, and there's a lot of things you do for employees as you saw your dad do it for those employees time and time again. And and and it it it's crazy to hear your perspective of seeing that and not chasing exactly what the representation of what it is, because you did see the up and the down. Yeah, just a fairy tale, and it sounds like your dad was very open and transparent with you about it.
SPEAKER_01:Oh he's like, You're on this new, he was since I was like 12. When my parents got divorced, I went and live with him. You know, the the time my dad was hustling, hustling, hustling when I was 12, went to live with him full time. That's when I started really getting connected with my dad because I was with him all the time and he was home more. He had all his employees were gone, it was just him. So I'm riding around the truck with him, just talking back and forth. I saw the calls come in, I saw him writing on the schedule, I heard him get bitch at, I heard the car getting declined, I've heard this guy going bankrupt. I watched it growing up, so I lived the freaking roller coaster with him. And most guys, most kids did not have that perspective. Like in high school, he would call me in class because he's colorblind. Literally, I'd be in class. He goes, Go in the go on the hallway. My teacher's like, You can't leave. I'm like, I'm leaving out right now. And he's like, I'm on a roof. What color are these wires? I can't tell the difference. And I would tell him, I go back in there. He goes, if you get in trouble, tell him to call me. And that's how it was. Like, and my counselors all knew that. I told them, here's the deal, boys. If my dad needs help at fourth grade, I'm rolling out of here. I'm not telling you guys where I'm going. And I'll bring you back what I did. And that's now my dad takes care of probably 95% of the the teachers and all the principals. They just he does all their work. But that's just what it took for him to keep going. So I was totally not with like the college kid. I was totally not that way. And all these parents were like, that kid's gonna be burned out, dumb, dirt by a kid. It's like, you know what? I there's at the time I didn't know what the hell was gonna happen, but it ended up working out now. Most of the kids I went to school with, you know, they're they're you know, they went to college. If they didn't find jobs, they're stuck paying back these big loans, and they're like, Man, you did the right thing. I'm like, Well, you thought I was an idiot when I was 17. I said, I thought I was an idiot too, but ended up working out by my battery.
SPEAKER_00:Uh I didn't go to college for computer engineering that Chad GBT can do now.
SPEAKER_01:Right. And I said, Yeah, and it's it's crazy how technology has has brought us back like the old times. Because, like, you know, in the Bible, you the the man's supposed to lead the household, the wife's supposed to stay home. So now more men are seeing that, hey, we're supposed to be men, we're supposed to provide, we're also supposed to be leaders of our household. And that's like what my engine, how can I be a leader for my family and still be there like I need to be there? Like this is what a family was supposed to be this way. On the world, the world leaders, whoever you want to call it, has shifted the narrative how it is so they they get more control. Like the woman, in my opinion, this is never was never supposed to be hustling. So that's kind of what formed my opinion made my me so passionate about what I'm doing. And that's what I wanted to help people. Listen, guys, I the family needs to be like this is what I believe in, this is what Christ wants. Here's how I can help you try to get that much of what you want. Because I'm never gonna tell people go get in debt, buy this, you know,$100,000 skid steer, go rent for a couple of years, learn what you can do and can't do, and then invest where you need to invest in. Honey skills first, and then go spend a bunch of money. There's no reason to go get a loan if you can't freaking do the job correctly.
SPEAKER_00:Yes, we don't have leads. Show me a PL at the end of the year that shows a rental line item for a skid steer for 60,000, and then we can talk. You know, dude. It is what it is. And I I screwed, I rented equipment a lot when I first started, but uh I ended up with a mini X and a Skid Steer from Bobcat, and that was kind of like our base machines for two years. I mean, that was our only two machines, and um I can't the amount of things that we did with those those little machines was crazy, but I mean we rented all the time, and honestly, I kicked myself oh, probably six, eight months into that, and wish I would have rented longer to to your point, because I ran into these situations, especially in the rese space where I was running up and going, oh, okay, I'll get that mini X out of here, but really it's an E45. I sh I really wish I could have had like an E85 out there and made that four-day job, a two-day job, and and thought about it that way rather than just having, oh, I've got my machine, it's gonna be out there. I wish I would have uh looked at it a little bit differently. And or then I'm carrying my two machines and I'm like, oh, I need to rent this machine to make it go faster. Then I I wasn't really. Oh, dude, it's a I deal with that too.
SPEAKER_01:I mean, that's that's the way I tell guys, you're gonna you're you're gonna figure out quicker. Sometimes it is cheaper to go rent a bigger machine to do this, although you have that sitting there. Like I tore a house down last last year, huge house with a 60. I leased a 60 off a dirt bike shop owner, at least off him. Same kind of deal as I had with my dad. And that way I don't I don't own my stuff. People are like, Why don't you own machines? I'm like, well, I own a bunch of houses. I have three houses. So my debt-to-income ratio, I keep it right there with real estate. The machines make me money, but boys, the equity in houses making more money strategically. So that's so I try that's why I try sharing my story. Like, listen, I start in here, you can lead you to here if you want to do this. You don't have to kill yourself your whole life in one trade if you don't want to. You can the being your entrepreneur in the blue car world has endless opportunities. And but but go back to the excavator thing, it took me till this year to realize, you know what, if I rent that 315, that'll go quicker, be more efficient. And then that gave me like the because I was always worried about oh, I don't want to pay for that big machine. Then you actually break it down. It's not that much difference to go three sizes bigger than what you got. And you think about the time, I'm like, dang, I was really dumb. I should have looked in this more. But you humble yourself. Like on that basement dig, I saw the video about the basement dig. I I miscalculated that the it was a walkout, and I just did the square footage uh in the cubic yard calculator for the actual home. I didn't I calculate the grade going back for the walkout. We're talking like a 7,000 square foot house times another basement dig out. So, and I mean I didn't lose my I broke even, but I didn't calculate for that. I did the I called Sam let's try to start digging. Sam, which I dude, I love that man. If he's wonderful human, you gotta have him on the show. He helped me. Then him and Branham Johnson out in Missouri, he's I can't remember his um, I can't remember his YouTube. He has a big he has a bunch of uh Takahoochie stuff. He a bunch of Takahoo. But both these guys, anyways, I called both of them like, what would you do in the situation? Because I didn't know what the hell I was doing digging in the basement. I didn't know how to bid it. And they're like, measure this out, but times like 25% your cubic yard load for the uh the expansion of the dirt when you dig it out. It's like okay. So I just bid the freaking square, not the outside of the house. Then I got there, I was like, oh no, that's all gotta come out too. So that was an extra four days with 315. But but I documented it and I was like, listen, I'm real time boys. This is what you shouldn't do. And I I broke it down in the video with my blueprint and showed them here's where I messed up. Don't do this. So that I don't know. I I got off on tangent there, but I just get passionate about it. I get passionate about sharing my story to help someone else get to where they can be the American dream. You'd so call it.
SPEAKER_00:It's so tangible. It really is. You just gotta be, you don't have to, you know, necessarily jump on YouTube and document your whole story, but you've you shared, you know, um I'm so sorry, your uh your app. What was the app?
SPEAKER_01:Oh, blue blue car launch pad. And I'll be honest, I mean, it's it's an app that's developing, but there's still some kinks I want to work out. But the end game is just to have a community of guys that what blue car trade you in have just come in there, ask questions and share experiences, me all across the country, and then like people can get ideas. And I've got you have to help start 47 LCs to this date.
SPEAKER_00:I was hoping you would share that because that's that's so cool, man. You know, you're like, okay, I got to here. Well, how many other people can I help get to here? And and and document, you know, that basement dig and going, oh man, I just uh accounted for a neat yardage. There's no swollen yardage here. And uh, oh, I'm gonna have 30% more yardage. And you don't learn those, like nobody teaches you those things other than pure experience, bro. Blue-collar performance marketing's passion is to bring attention to the honest work done in blue-collar industries through effective results-driven marketing tactics. They specialize in comprehensive digital marketing services from paid advertising on Google and Facebook to website development and content strategy. I started working with Ike and the team earlier this year, and they've had a huge impact on our specific marketing campaign and trajectory of our overall company. Their expertise in digital ad management, website development, social media, and overall marketing strategy has been an absolute game changer for our sales and marketing at SciCon. If you're looking to work with a marketing team who does what they say, does it well, and is always looking for ways to help your company grow? Book a discovery call with Ike by going to bcperformancemarketing.com backslash BCB podcast, or click the link in the show notes slash description below. Thanks, guys. Last question here, my guy, that I ask everybody that's on the show. What's the takeaway for the blue-collar worker and nobody else better to get it from you who's seen so many different spectrums of the blue-collar world? But that worker who's just sick and tired of being stuck in the mud mentally, physically, emotionally, they're just burnt out and they don't know what else to do with life. What's what's what's the advice for them?
SPEAKER_01:If it's if it's what you want and you want to be your own business owner, the first step's taking the first step. Make the first phone call, ask the first mentor, you know, look into what it's gonna take, get your guy in. Um, there's no such thing as a stupid question. Don't be worried about asking stupid questions. Don't have an ego and do the best you can do and have integrity. Really, if you show up on time, do what you say you're gonna do and mess up or fix your mistakes you mess up, anything's possible. Don't ever look at that as impossible, because I'm promising you it is. Coming from being an employee for a long time, think it's impossible, it's not. There's no difference. We're both humans. We both wake up, right leg, left leg, pants on, shirt on, drink, coffee, get out the house. We're all the same. The only thing difference is I took the step, they didn't. So just take that step, ask questions, and get it goal.
SPEAKER_00:Be willing to try, man. That's the biggest thing is just be willing to try. Um, where can we find you? Obviously, more dirt on YouTube, but anywhere else.
SPEAKER_01:Yeah, more dirt, more. Uh I think it's more period dirt. Yeah, more period dirt on uh just the actual period on uh Instagram and then TikTok is more dirt as well. And then Facebook's just my name, Cole Morse. But um, I try to document everything real as possible. What you see is what you get. I mean, I got kids FaceTime me, call me all the time, and I'd help them real time. And my wife understands it, man. I'm I'm what you see is what you get.
SPEAKER_00:Love it, my guy. Uh you'll be on a con expo next year.
SPEAKER_01:What is that? I don't know what that is. Oh, we'll we'll get you tied in with Con Expo. That's what I'm saying. I'm so like I'm just close on that stuff. I just stay in my lane. Is it it where is it? It's out in Vegas.
SPEAKER_00:It's uh and yeah, yeah. The big one, yeah. Yeah, yeah, yeah. The big one. And and anybody that's uh on the show, find me on LinkedIn and uh let me know that you're heading to Con Expo and you're gonna see Cole there as well. I'm excited, and hopefully we can meet before then, buddy. That's marked next year. But uh I can't thank you enough for taking the time out of your day to jump on here, uh, obviously align our similarities and our messages and directions in life and commend you. I respect you so much. Keep it going, and uh thank you for helping everybody else along the way, guys. Go check out Cole and More Dirt. Uh visit www.blue collar businesspodcast.com for the rest of the 60 plus episodes we got, and give us a random following if you're on a streaming platform, guys. Until the next time, you guys be safe. If you've enjoyed this episode, be sure to give it a like, share it with the fellas, check out our website to send us any questions and comments about your experience in the blue collar business. Who do you want to hear from? Send them our way, and we'll do our best to answer any questions you may have. Till next time, guys.