In this episode, Kat Knecht is joined by Jackie Cunningham, CEO of Jackie Cunningham Virtual Solutions, to discuss the vital role of getting the right support in your coaching business. The conversation explores the strategic benefits of hiring help, illustrating how coaches can thrive by delegating tasks that drain their time and energy. Kat shares her journey of building a successful coaching business with the help of virtual assistants and emphasizes the transformative impact of having a knowledgeable partner to handle the backend operations. They explore practical insights and actionable strategies to help coaches maintain focus on their core strengths and passions while efficiently handing off tasks that could be holding them back from growing their business.

In this episode, Kat and Jackie talk about:

• The importance of hiring help to grow your coaching business (even before you feel financially ready).
• Benefits of having support, like more time, mental space, and reduced stress.
• The value of finding a partner who understands the unique needs of a coaching business.
• Creative coaches often struggle with implementation, making delegation crucial.
• How a VA can assist with technical tasks, allowing coaches to stay in their zone of genius.
• The necessity of authentic marketing that resonates with your ideal clients.
• Strategies for effectively following up with clients to keep them engaged.
• The pitfalls of busy work and the importance of focusing on tasks that generate growth.
• Insights on finding the right VA who matches your business needs.
• The significance of a supportive partnership where open communication and mutual understanding are key.

Jackie Cunningham is the CEO of Jackie Cunningham Virtual Solutions. She is part online business expert, part technology whiz, and a wee bit superhero. Her passion is helping coaches and solopreneurs find freedom in their businesses so they can focus on what they truly love. She has worked with clients around the world for more than 15 years.

Along with her small but mighty team of smart, skilled VAs, Jackie takes care of all the techy, tedious, not-fun-for-you tasks to ensure a business's back end runs smoothly. She partners with her clients to create plans, processes, and systems to help them implement strategies and grow their businesses with confidence.

Resources mentioned in this episode:

Helpful Resources:

Join Kat's free Soul Driven Success Community for Coaches and attend her workshop, Activate Your Marketing on Monday, April 27, 2026 at 11 am PT.
https://community.souldrivensuccess.com/events/activate-your-marketing-workshop-96818994

Learn more about Soul Driven Success Business Academy courses and programs on our website: https://souldrivensuccess.com/

Connect with Kat:

• LinkedIn: https://www.linkedin.com/in/kat-knecht/
• Facebook: https://www.facebook.com/SoulDrivenSuccess

Kat's book: Evolve Your Coaching Business - Available in paperback or for Kindle


Coaching Business Spotlight with Kat Knecht brings inspiring stories, proven business strategies, and soulful success tips for coaches. Designed for new and emerging coaches, each episode offers practical tools to grow your coaching business, attract clients, and thrive doing the work you love. Learn more at souldrivensuccess.com.

© 2023 - 2026 Kat Knecht / Soul Driven Success