In this episode of The Coaching Business Spotlight, Kat and Curtis Knecht dive into the story-driven approach to building a successful coaching business. This fall series focuses on the journeys of the Soul Driven Success community, with each episode exploring the origin stories and values that drive their coaching businesses. This episode brings a special twist, as Kat is joined by her business partner and life partner, Curtis. Together, they explore the birth and evolution of their coaching academy, sharing the strategic and intuitive processes that helped them find their niche and solidify their core values.

Kat and Curtis candidly discuss how blending soul-driven values with business strategy helped shape their vision for the Soul Driven Success Academy. They reveal how leaning into intuition, staying true to personal values, and applying practical tools helped them create a community that resonates deeply with coaches seeking purpose-driven careers. With anecdotes, insights, and a few laughs, this episode offers an engaging peek behind the scenes of a soul-centered business journey.

Key Takeaways:

• The importance of aligning personal stories with business vision to attract clients who resonate with your values.
• Creating a niche by looking inward at what drives you, rather than just following market trends.
• Finding the “blueprint” for your coaching business by combining strategic planning with intuitive insights.
• Why Kat and Curtis pivoted from relationship coaching to creating a business academy for coaches.
• The concept of “verbing your values”—making core values actionable within your business.
• Lessons from failures and how they shaped the business, especially around trusting intuition over outside advice.
• Using a mix of creative and analytical methods, like vision boards and spreadsheets, to clarify and refine business goals.
• Embracing the concept of “acting as if” and taking risks as essential steps in building a coaching business.
• The power of community and kindred spirits in supporting a sustainable, soul-driven coaching practice.
• Upcoming opportunities to explore these concepts further with the Soul Driven Success community through workshops and courses.

Resources mentioned in this episode:

Soul Driven Success Community - join like-minded coaches for ongoing support, resources, and networking opportunities

Your Soul Driven Business Vision - Year in Review Workshop -- December 16, 2024 at 11:00 am PT in the FREE Soul Driven Success Community

Connect with Kat:

• Website: https://souldrivensuccess.com/
• LinkedIn: https://www.linkedin.com/in/kat-knecht/
• Facebook: https://www.facebook.com/SoulDrivenSuccess

Kat's book: Evolve Your Coaching Business

Get the full show notes and more information here: https://souldrivensuccess.com/podcast/

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© 2023 - 2025 Kat Knecht / Soul Driven Success