Coaching Business Spotlight - A Big Conversation of Soul and Strategy
Welcome to Coaching Business Spotlight, the podcast that combines the excitement of a fun and inspiring conversation with the practicality of proven business strategies. If you're a coach looking to not only elevate your business but also nurture your own personal growth, you're in the right place.
Hosted by Kat Knecht, a successful coach and author of the best-selling book "Evolve Your Coaching Business," this podcast is your go-to source for insightful discussions, enlightening stories, and actionable tips that will help you flourish in the coaching industry.
Coaching Business Spotlight - A Big Conversation of Soul and Strategy
Kat Knecht - Hope vs. Hype in Coaching Business Marketing | Ep #39
In this episode, Kat Knecht dives deep into one of her favorite topics: marketing your coaching business. With a blend of wisdom, storytelling, and real talk, Kat explores how coaches can market authentically—balancing the powerful promise of transformation with the reality that real growth takes time and effort.
Plus, Kat introduces her free “Activate Your Marketing” workshop and 21-Day Challenge, inviting listeners to focus on one goal this spring to ignite their business growth.
Key Takeaways
- Why marketing a coaching business requires a fine balance of hope and honesty
- The difference between selling transformation vs. selling quick-fix promises
- How to stay in integrity while being persuasive and effective
- Why coaching is not a quick fix—and how to communicate that in your messaging
- The story of the “ugly pears” and how it illustrates powerful, joy-filled marketing
- How to find and share your core message as a coach
- The importance of integrating your unique background and niche into your brand
- What makes spring the perfect season to activate your marketing
- How taking one small, focused action each day builds real momentum
- Why community, support, and consistency are essential to long-term business success
Resources Mentioned in This Episode
Kat's free "Activate Your Marketing" workshop on April 14, 2025 at 11 am - 12:30 pm PT. Email katandcurtis@souldrivensuccess.com for details or to register.
Join the free Soul Driven Success Community for Coaches here: https://community.souldrivensuccess.com/
Website: https://souldrivensuccess.com/
LinkedIn: https://www.linkedin.com/in/kat-knecht/
Facebook: https://www.facebook.com/SoulDrivenSuccess
Kat's book: Evolve Your Coaching Business
Get the full show notes and more information here: https://souldrivensuccess.com/podcast/
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