The Most Dwanderful Real Estate Podcast Ever!

Why Your Real Estate Business Needs a Digital Identity

• Dwan Bent-Twyford • Season 7 • Episode 402

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Dwan Bent-Twyford celebrates hitting 1 million podcast downloads and welcomes back Jerome Lewis, also known as "Mr. Implementation," to discuss real estate marketing strategies and personal insights. Jerome shares his TRUTH method—a powerful framework for creating engaging content for real estate investors.

• Jerome explains how he earned his nickname "Mr. Implementation" by helping investors put knowledge into action
• Social media presence is crucial for real estate investors—Facebook is recommended as the starting platform due to its older demographic with more resources
• The TRUTH method guides content creation: Target audience, Respond to their questions, Unfold information, Tie-in call to action, Headline creation
• Video marketing puts you in the top 20% of real estate professionals, instantly separating you from competitors
• Authenticity becomes increasingly valuable as AI becomes more prevalent in digital marketing
• Jerome emphasizes focusing on who you're helping rather than how you look or sound on camera
• Morning hours (4-5am) provide peaceful, productive time for focused work

Head to dwonderful.com to take the real estate investing quiz and see if you have what it takes to work directly with Dwan, who guarantees you'll close your next three deals.


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Make it a Dwanderful Day!

Dwan Bent-Twyford:

Hey everybody, welcome to THE MOST DWANDERFUL REAL ESTATE PODCAST EVER! I am your host, Dwan Bent Twyford, America's most sought-after real estate investor, and, for those of you that listen to the podcast on a regular basis, we just hit 1 million views, 1 million downloads, so I am so over the moon. A million downloads is really wonderful and exciting, and it's all because of you. So I thank you and I appreciate you to keep listening, keep sharing, keep posting, telling other people, and let's see if we can't hit two million this year. So I have an awesome guest today. So, as you know.

Dwan Bent-Twyford:

So, Jerome, here's what happened. I went through my phone and I thought you know, I want to re-interview some people that I really loved the first time around, and so I have in my contacts I have all of my people under the word podcast and then, like, those are all the people I've done podcasts with. So I just sat down I mean so many. I just sat down and I thought I'm going to scroll through my whole phone, all these people, and I'm going to pick 10 people that I really love the first time around and invite them to come back. So you were one of the people.

Jerome Lewis:

I'm honored. You said 10?. I'm honored, I'm going to pick 10.

Dwan Bent-Twyford:

But you know what they say. They say you may not remember exactly about the person, but you remember how they made you feel or how much you like talking. So I went through, I mean I have 200 guests. I scrolled and I was like, oh, this person was so fun, that person was so good. Oh, I really forgot. I love that person. So I sent out 10 invitations.

Jerome Lewis:

Thank you. I'm truly honored when you say 10, that makes me feel special.

Dwan Bent-Twyford:

I just remember we had a good time. I loved everything about you and I want to show you all. So this is Jerome Lewis. We're just coming back seeing what he's up to, but he sent me a box of stuff. So I've got real estate market implementation. I've got fast client attraction You're going to keep me reading here for six months now. Turn videos into fast money, which?

Dwan Bent-Twyford:

open that one yeah, I opened that one one too and what others say about us. So you sent me so much stuff. I got this big old giant box. I was like Jerome's the man wow, thank you.

Jerome Lewis:

I appreciate you so much.

Dwan Bent-Twyford:

I'm gonna read through them. I'm gonna start with this one, though I like to read testimonials and case studies. I'm gonna start with this one because I love reading what other people have to say, because you know, we can all say how great we are, but it's what other people say. Absolutely About us is what makes other people interested in working with us, to start with.

Jerome Lewis:

Yes, ma'am, and I just want to give a little context of all of the work, the things I created and done. That book there is my favorite Because, like you said, people don't believe what we say about ourselves. They believe others. That is my favorite product I've ever created, because I don't talk about how awesome I am or the results I've gotten. Other people are saying it, so that's it's my favorite resource to give away.

Dwan Bent-Twyford:

Yeah, it is. So it's like I was going to actually read a couple of these, like here Paris Hundle, social media marketing and lead generation for real estate entrepreneurs, the review of the various platforms and pros and cons. And running Facebook ads and boosting a post. Most of all, importance of doing videos. Five stars, Tony and Veronica Excellent class, oh here. I sold 166 copies. I made 1,000 in the US. This guy.

Dwan Bent-Twyford:

It's fun to read them. It's fun to see their pictures. It's like, oh, and I had a book like this, but I feel like it kind of got old. So now that I saw this, it's motivated me to make another one.

Jerome Lewis:

Okay, excellent, and you know I'm here for you. I can help you if you need it.

Dwan Bent-Twyford:

Yes, I know you do Always here to support you. Yep. So tell us what's new. Give us all your socials so we can find you everywhere.

Jerome Lewis:

The best way. I'm on pretty much all social media is the best way to find out about me. I have a website, jeromelewis. com, so if you go to JeromeLewis. com, all of my social medias are there. I'm usually on pretty much all of them, so that's where I am.

Dwan Bent-Twyford:

So J-E-R-O-M-E.

Jerome Lewis:

Yes, J-E-R-O-M-E and Lewis.

Dwan Bent-Twyford:

I'm glad you mentioned that Lewis is l-e-w-i-s jerome lewis. com. Well, and I find I just met a guy the day his name is jared jeremy, but it's j-e-r-o-m-y like jeremy. I was like, okay, people spell all of us. I gotta make sure I get everybody's spelling out there, all right. So tell us, uh, update us what. What is it you do?

Jerome Lewis:

tell everybody what you do yeah, so so my name is Jerome Lewis. I'm known as Mentor Implementation. I help real estate entrepreneurs with their marketing and I help them with implementation. I'm also a real estate investor. I buy properties creatively, and that's what I've been working on a lot lately.

Dwan Bent-Twyford:

Yep. So I love the fact that you help investors with marketing, because every time I do a live workshop, I tell people like, listen, you need to be on Facebook, you need to be on Instagram, not for your name but for like your business and what you're trying to do. And if you have a regular Facebook page and you can make a second page, a business page, and make a business page that says you know, whatever you know, we help homeowners in distress or whatever you want to call it, and they're just and people are like, oh, I don't know what would I post, what would I say? It's like everyone that's going to work with you, they're going to look you up on social media.

Jerome Lewis:

Absolutely.

Dwan Bent-Twyford:

And if all you have is, like my name, like I have the Dwan Bent- Twyford personal page and you see my grandkids and everything else and there's no business page, to say, oh Dwan-der-ful, she helps people learn how to become investors. Like you got to have a page and people are so like nervous to do it. It is really surprising, because that's one of the things. When someone comes to a live class on Saturday, I give them the homework, go home and come back and bring your phone and show me your new Facebook page with your business name, and they're like oh, I didn't know what to do and they just it's like oh my God, guys, like you have to do that.

Jerome Lewis:

So I wanna expand on what you just said, because that is actually how I gained my name. That's why I'm known as Mr Implementation, because this is exactly right what you're saying. I would teach a class, I would show everybody, I would show the people exactly what to do and then, at the end of class or the end of a workshop or something like that, they would say Jerome, I know, I know what to do, I just struggle with the implementation. Can you help me implement it? And that's how I said you know what? People keep coming to me and they're saying this exact phrase implementation, implementation, implementation. And my coach, dan Kennedy Darcy she's a Dan Kennedy student she said Jerome, what are people asking you for? And I said they keep saying the implementation. They know exactly what to do, but they're struggling with it. And I was like you know what?

Jerome Lewis:

One day I read an article from Dan Kennedy and he was like give yourself a nickname. And I was like let me try this. I've jumped on zoom. It was during COVID 2020 and I put the term implementation, mr Implementation inside of my zoom. How you update your zoom name? They started calling me Mr Implementation.

Jerome Lewis:

I was like, wow, like the same day, I'm like wow, they just started calling me that and stuck.

Dwan Bent-Twyford:

I started with Dwanderful and, like everyone in the world is, like you know, dwanderful, the girl with the pink hair. It's like, yeah, it's getting a little grayer, but it's still pink. But you're right, the nickname is Mr Implementation that are new, or investors, or haven't figured out how to market or even have, like, an Instagram page or a Facebook page, or let's just start with Facebook, because, like, I feel like, I feel like, like I like Instagram better. I feel like everybody in the world still does like Facebook. You know, maybe it's my age group, I don't know, but I tell them like, hey, listen, you can just like, click over, get a business page and like, there you go.

Jerome Lewis:

So like what would someone, how would they start? What would they post? Like what would draw attention to them? Yeah, so I want to address what you said. Like, you mentioned that you love Instagram and then, when you were speaking, you mentioned like an age demographic and I used to teach a class on social media and people always state like they like the newest stuff, people like new right. Typically, instagram is fairly new compared to facebook, is new as hip, as younger. However, what I used to always help my uh students and my clients understand is that instagram is a younger audience and facebook is an older audience and and we as investors, agents, real estate professionals the typical client that we want to deal with they're typically older, so older clients have more resources, including houses. So I highly recommend that if you want to get on social media, at least start on Facebook.

Dwan Bent-Twyford:

That's what I tell everybody too. I said everyone my eight-year-old mom has a Facebook page. Exactly, yeah, my 15-year-old nieces and nephews have Facebook page. Everybody's got a Facebook page.

Jerome Lewis:

Yes, instagram is new, tiktok is new. That stuff is new and hip. But we have to think about not what we like, necessarily, but what our client likes, what they're doing. So I always recommend people start with Facebook and I kind of lost your question in there somewhere.

Dwan Bent-Twyford:

If someone is I know I put in like five things in a row so if someone's going to start a Facebook page, what are some things they would need to put on there to give off that that aura of I am a real estate professional, I can help you with your foreclosure? And so one thing I tell people because on my website, dwanderful, we post like two blogs a week and I say listen, if you have nothing to say, go to my page and take a blog and copy it and put it over, you know, onto your Facebook page and at least people have something to read. And then I'm like you have to start doing videos. And you have people that are like, oh, I don't want a video on tape myself. It's like you got to do videos. You have to get on and say, hey, I'm a local real estate investor, you want to help people in foreclosure. Like you have to start doing videos. And then when you meet a homeowner and you help them, have them do a video testimonial.

Jerome Lewis:

And people are like, so hesitant to get on camera. They are hesitant. So so to answer your question, since we've uh spoken on our lab podcast, I've developed this new I'll call it like a methodology. It's called the truth, the truth method, truth t-r-u-t-h. Okay, this is what I use generally to help people understand what it is that they need to pose. Now, truth, truth, and it's in the book. I'm going to send you a new, updated copy. I think I have a special copy for you. I'll give these away to special people.

Dwan Bent-Twyford:

Okay, you better sign that one.

Jerome Lewis:

Yes, I am going to sign it. So the truth method in here. It's an acronym and it stands for certain things, so the T like you have to think about who it is that you're targeting. You want to target one particular target distress homeowners. It could be homeowners, not distress. Like you want to think about your target. T stands for target, so you want to think about who you're going to formulate your content for. That's first and foremost. Then we've got the R. Okay, r is we're going to respond Right and typically people are.

Jerome Lewis:

It's easier for us to answer questions. So I like to tell people what are the top questions that people have and I like to give them the number five. Think of five questions that target person might have A distressed homeowner Can I sell my house fast? Might be a question. Can I sell my house for within 90 days? That's saying the same thing. Can I sell my house for as much money as possible? Might be another question that they have. Can I sell my house with a mortgage? Might be a question they have. So you want to start thinking about the questions that these targets have, and a great way to do that is kind of go to Google, type in think in their mind frame. Type it in and Google will bring up what people are asking. There's a section called what people also ask there. So that's the R. You want to respond to their top questions that they have Now. Next is the U, and the U stands for unfold.

Dwan Bent-Twyford:

Right, it means unfold, so what you're going to do is you're going to let them know what they're getting into.

Jerome Lewis:

It's kind of an introduction is what the U stands for. So once you've responded and you've given them the five questions you're going to answer, you're going to explain what exactly you're going to answer. That's an introduction. And the U also stands for Unify, but it comes a little bit later.

Jerome Lewis:

Then we got the T. The T stands for tie-in, tie-in, a call to action. So you want to tie in a very particular call to action. What do you want them to do? Do you want them to go to your website and download something? Do you want them to call you directly? Do you want them to send you a text? Right. And then finally, we've got the H, which is the headline.

Jerome Lewis:

Then you think about what you're going to name your content, right. So a lot of times when we think we think, for example, I help people, like, put books together, courses, they typically think I'm going to name it this thing, but the name comes last because we want to find out what the market responds to. The A stands for headline. That's the framework that we give people on posting content, what the post and what it is that you need to do. And it's inside the book that DeJuan showed us a little bit earlier real estate marketing implementation. That exact framework is in there and we go deeper on exactly how to implement that. You can implement it on your social media, you can implement it on your podcast, you can implement it in a book. Whatever you need to deliver information, you can use that truth methodology to know exactly what's opposed.

Dwan Bent-Twyford:

I like that truth. So if I'm doing my next workshop and I say hey, I want y'all to make a Facebook page at your homework, show it to me tomorrow. I want you to use Jerome's five steps and tell them what TRUTH is and tell them who you are. Can I send people to you for that?

Jerome Lewis:

Absolutely, and if you want, you can even invite me. I'll come in and teach for you, or something like that.

Dwan Bent-Twyford:

That'd be so fun. We should do actually, we should do like a webinar.

Jerome Lewis:

I'm all for it.

Dwan Bent-Twyford:

Because what you teach is, I mean, I'm more about, hey, I'll teach you how to do real estate, how to wholesale contracts, da da da. And I have social media everywhere. But I also have a VA team that does a lot of it for me, because there's only so many things I can do and I would rather focus on coaching, answering questions, helping someone close a deal. I have my VA team do my social media. I mean, I do the videos and stuff and then they, you know, they add all the pizzazz to everything. Same with the podcast. I record it and I send it to them and they make all the magic happen, because that's not where I want to spend my time.

Dwan Bent-Twyford:

But new investors, they've got to learn to just get their face out there. Stop being so scared. And you're going to meet all these homeowners face to face anyway, so why not get to know them and let them get to know you on social media? So when you meet them, they've seen you, they've seen a couple of your videos You've talked about. Know, whatever? The top five, the top five questions is brilliant, by the way. These are the top five questions again.

Jerome Lewis:

Have them on there, make posts and have some blogs and and let people know who you are and run some ads, boost some ads absolutely, and I love the fact that you mentioned video and, uh, a lot of us like we freeze up and it's like I don't want to do that. I don't like how I look, I don't like how I sound and we it's been. It's been a while since we've talked. Ai has been out for quite some time but it's like really popular right now and it's very popular and it's like because ai is so popular, authenticity is like going away the human touch, the human contact, the human voice. You go online, you see a chat box. You're like I don't want to talk to a robot, I don't want to talk to an AI, I want to talk to a human.

Jerome Lewis:

By getting involved with video, you start to humanize yourself and you separate yourself from all of the other companies and all of the other people. You really get an advantage when you start to incorporate video, and I used to. It's been a while since I've checked this statistic, but I can bet money is still about the same. Less than 20, less than 80%. Less than 20% of real estate professionals use video. That came directly from the National Association of Realtors. Less than 20% use video. So if you automatically start to use video, you enter the top 20% easily and the realtors Last 20% use video. So if you automatically start to use video, you enter the top 20% easily, separating yourself from everybody.

Dwan Bent-Twyford:

And it's easy. I mean, you know I've got my ring light and it holds my little camera and yeah, your phone is awesome. I make videos all the time. But you know, I'm a ham and I like to be on camera and I'm not shy. But I do remember in the beginning being really critical about how did I look. Oh my god, the outfit made me look fat, not like my hair. My makeup wasn't right and I finally was like you know what? I don't even have makeup on today. It's like I don't need all that. I'm a superstar. I just need to go on there and talk. So all those things I used to worry about is like, do you?

Dwan Bent-Twyford:

just have to you have to get past. How you sound, how you look, you and just be like hey, I can't be afraid, because you're going to meet people and they're going to see you and they're going to talk to you and they need to have a little bit of confidence going in.

Jerome Lewis:

Absolutely so. One of the things that you said you mentioned you said you were speaking about you, and that's what we do. We tend to think about us, which can be like a little serving. So when I was teaching about the truth method, the first letter is t and it's your target. Your target it's not you, it's your target, so right, it's them. So it's like who are you helping? Like, think about the person that you're helping, not you, and how you look. Think about the information and the person that you're going to help. Yeah, and that should help you overcome all of the things that you have about you.

Dwan Bent-Twyford:

Uh, it does. I mean, honest to god, I have like no makeup on, I just like shovel my hair and go. Okay, I'm doing a podcast today instead of spending an hour doing all the makeup putting, putting on all the base, doing all the contouring. It's like, oh my God, I don't have an hour in my day to do stuff. That's like who cares? I'm fine.

Jerome Lewis:

Who cares and you're helping someone. People do care, but they're way too busy. They're way too busy. You're helping someone, you're helping the audience by delivering information and content that they can listen to. You're thinking about serving other people, and it comes back. Congratulations. I said it to you by text, but congratulations on 1 million. You must be doing something correctly, isn't that something that is amazing.

Dwan Bent-Twyford:

I got a little thing from Buzzsprout and it's like the thing I posted that had the balloons. It said you have 1 million official certified downloads. I was like I started crying. I'm like, oh my God Cause, I didn't realize. I guess I don't follow enough. I didn't realize I was that close. I just remember looking at it a couple of months ago. I'm like, oh my God, how do I I need to get to a million. And then I just didn't look at it for a few months and then boom, I got this email and I was like, oh, okay, I got a million. And then the next thing on Buzzsprout is 500 podcasts and they send you like a whole plaque. I'm like, okay, you got and I have I'm at like 400. So I'm like, how can I knock out 500 by the end of this year? I was like, okay, then that's like two a week or three a week. I thought, nah, I feel like with that many you would lose the content and the value if you're just trying to knock it out to hit the 500.

Jerome Lewis:

Right, you got to like stay on the go and you'll get there, just like you were doing with the 1 million. You're just going to get there by cruising.

Dwan Bent-Twyford:

Yeah. So I immediately Googled okay, how many is 1 million down below? Good, I said immediately Google, and it's like it says you're in like the top 5% worldwide. I was look at me, look at me, I'm so excited. So I said oh my god, I sent it everybody. I made posts, I shared them. I was like look what I did, but I did it for me.

Jerome Lewis:

So yeah, and that's because you are serving other people. You, you got all those downloads because you're helping other people. Uh, your content is great. I remember the experience, even for me, like we're talking, like we're doing a podcast together and going like speaking to the audience and giving them content. But even you, like I just remember when we did it, it was like an amazing experience and you helped me. You came to my podcast. We did a podcast swap and it was amazing, so well-deserved. You earned it because you were selfless enough to like get out there and serve other.

Dwan Bent-Twyford:

Yeah, and I do it all the time. I mean I've been doing it for five years other than like a few times. You know, I took a six month break when I had my hip done and a few times along the way I took like a little break here and there, just some, just from doing them in general, but it's like, ah, I'm good, I'm getting up on it now. So when I interviewed you the last time, I don't know if I was asking these questions, so I'm going to ask you again. Maybe I did, maybe I didn't, but I started changing up some of the questions just to get like more personal and get to know people better, and I may have asked you. I don't know. I started doing it about two years ago, but I'm thinking that we interviewed longer than that.

Jerome Lewis:

You may have, and I don't mind answering them again.

Dwan Bent-Twyford:

So tell me your favorite band of all time.

Jerome Lewis:

Oh yeah, I remember Did.

Dwan Bent-Twyford:

I ask.

Jerome Lewis:

You did your favorite band of all time. Oh yep, I remember my ass, you did, and I did not have a favorite band. I still do not, actually I do. So I I don't have a favorite band, but I like there's this uh song called uh, blue, I'm blue or something. You know what song I'm talking about? Maybe blue group? I think that's the name of the group. I don't know, but last time I was here I was like I don't have one, so blue man group, that that will be oh yeah you know, I remember I remember I told my husband.

Dwan Bent-Twyford:

I said you know what? I've never met a person in my life that doesn't have a favorite band. You were the first one I was the person.

Jerome Lewis:

So good, yeah, I don't. Well, since the interview, maybe two years ago or so, I was able to. I like that group, so I'm gonna go with that band okay, no, that's a good band, that is good.

Dwan Bent-Twyford:

But you know, I just, uh, I don't know. I always love music and you can kind of tell a lot about my people what they listen to and you know their favorite, like my favorite bands are still back from the 70s, because in the 70s music was good and nothing was synthesized and if you couldn't play and sing you couldn't be famous. And now you just like add all the crap and then you hear someone sing without all that and you're like, oh my god, how do they have a record deal? Yes, like seriously, so I still. But you know, if you don't have a favorite group, you should listen to some of the oldies, like the beatles. Okay, they're like they were the beginning of like a whole, like they changed everything yeah, the same way, where like people are like, what do I post?

Jerome Lewis:

where do I even start? That's what I would say when it comes to the bands like music, because when I was growing up I listened to like individual singers and rappers and performers. It was never like a band. Yeah, listen to them, so and they give me a favorite performer, rapper too.

Dwan Bent-Twyford:

Yeah, I started. I mean, I don't know. As long as I can remember my dad always played, uh, hank williams, uh, senior, the old bluegrass, and and I still know all the words to every single song, but I like it. Sometimes I listen to Bluegrass I'm like, oh, it reminds me of my childhood. And then, you know, 70s was rock, 80s was disco, like just through the decades.

Dwan Bent-Twyford:

So now I have four little grandkids. We're teaching them about music and so on Sirius, we have 70s like the 70s channel and so on Sirius, we have 70s like the 70s channel, and we only play 70s for them. Because in the 70s there was no cursing at all in any song. In the 80s it was like, you know, damn, or whatever. And then by the 90s, like the F word was in all the songs. It's like, oh, my god, what happened to? Like music. So my little grandkids are learning about the Beatles and like Elvis and Queen and some of the 70s bands, because by the 80s it's like I don't want to teach them more songs where there's so much cursing, I don't want them singing along. And my daughter-in-law said, oh, teach them Taylor Swift. I said, girlfriend, have you listened to the words of Taylor Swift. She uses the up for it in every single song. I'm not teaching that to my grandkids. Do you teach them all you want Not happening over here?

Jerome Lewis:

Maybe teach them about 70s. Yeah, so to me, like I kind of grew up listening to those kinds not those songs, but songs with work, songs with profanity, like negative stuff. So that's why, even when you act, I'm like I don't have a favorite brand, because I don't support that type of music anymore. I don't find it productive, and especially me, like now I'm I'm a black man, so like hip hop and rap is popular in our culture and I don't think it serves us well.

Dwan Bent-Twyford:

So I like the original hip-hop, like the run dmc and some of those easier rappy, you know, um, I can't even think I have a whole playlist of all the old hip-hop that I listen to all the time because I had to dance to it and then it started getting worse and worse and then like people like I was like, oh my god, my ears, I can't so that's the same for me.

Dwan Bent-Twyford:

I grew up on that, but I couldn't stick to it because it's it's just very destructive, so I don't support it anymore I know my, my son listens to um some german band I can't think of their name right now and then songs are in german, but you can feel the cussing and the foul language. I'm like dude Rammstein, Like listen, you can't play that around the kids. It was in German, I don't care what it's in. I can tell you right now that music is no good. It makes my heart clench Like change your music. Okay, what is I? Know I didn't ask you this because I just added this what is your?

Jerome Lewis:

favorite time of day, like between all the hours of the day. Where are you? Just like. This is the best time of my day. If it will fit, it will be early in the morning, so I wake up very early. I have a weird schedule. I go to sleep about 12 am and I wake up about between 4 and 5 am.

Jerome Lewis:

So between that waking up and 4 or 5 am, I like that time. It's like I'm an introvert, it's like peaceful, it's extremely peaceful. The world is sleep, everything around is like sleep. So I've really enjoyed that solitary time, like right before I get ready for work or right before I get to do stuff. I really enjoy that time, just that quiet peace. When everybody's asleep. I enjoy that time. And the second runner up would be that 12 am. I like when off, peak off hours, when everything's like calm.

Dwan Bent-Twyford:

I do too. I am totally one of these people. I get up early, I get up before. I'm like, yeah, I agree, but when it gets fixed 7 o'clock at night it's quiet and in the mountains, you know, maybe we light a fire and it's like it's so nice right now. I like the off-peak hours too. They say that the smarter you are, the later you go to bed. So I am a 12 to 1 am sleep person. So when I go to sleep, people are like oh, I go to bed at 10. I go to bed at 11. I go to bed at 9. I'm like why would you do that? Sometimes I go to bed at 2. It's like there you go. How can we help you? What can we do over here to help you become more successful, right?

Jerome Lewis:

now, personally, I like collaborating and teaching, so that webinar and workshop idea that you mentioned a little bit earlier, I would like love to do that, love to do something with you, so that would be helpful. I would love to do something with you.

Dwan Bent-Twyford:

Okay, I like that too. That would help me and it would help you. And you know, like I said, when we do our two-day workshops, one of the sessions is deal finding. And I tell people like, hey, you know, you got to be on Facebook, instagram, like LinkedIn, like da-da-da-da-da. And I tell everybody do a page. Let me look at it in the morning. No one ever does their page. It's like, seriously, people, you're paying all this money to be here, get a Facebook page, all right. Last thing, I want you to give us a word of wisdom, but I want you to give me a single word.

Jerome Lewis:

Truth.

Dwan Bent-Twyford:

Say it again Truth.

Dwan Bent-Twyford:

Oh, I like truth. Okay, now before you tell me what it means. So what we do now is I used to have people just give like a word, but sometimes people were waiting along for 25 minutes. It's like, for the love of God, I just wanted a word. So now it's a word, and then I tell all my D'Wonderful family take the word, write it down, get all sticky, put it up on your mirror and you're brushing your teeth, going to bed, say the word truth Over and over. That's the word of the week in the D'Wonderful community. And so what does truth mean to you?

Jerome Lewis:

Truth means. So I have to go and give context, because that one word thing that you do, I didn't remember where I got it from, but I got it from you. I'll do that on my podcast.

Dwan Bent-Twyford:

You did do it for me, cause you said, hey, I love that I'm going to start doing this and not go for it, cause you know what. I'm talking about People get this long. It's like oh my God, I just want like a word, a word. Actually, I just want one word.

Jerome Lewis:

That's how it came to be so I got that from you, I implement it and it works well. I'm like one word. So truth means to me, it means honesty. It's just honesty and truth, and I really don't have a lot of context on expanding on that, because that's what I mean. I want people to embrace truth. I want them to embrace honesty even when it's not uh, even when it doesn't feel good, it's like I'm with you, I'm with you.

Dwan Bent-Twyford:

I mean like truth to me falls under like truth, loyalty, honesty.

Dwan Bent-Twyford:

So if you don't have those things in your marriage or your life or your business, like you don't really have anything really. You know, and truth is it? I mean, and the thing is, people don't want to hear the truth. I tell people all the time hey, listen, I love you, buy my program. It's only 10% are going to make any money. Are you one of the 10%? I am Okay, well, I expect you to do something. And then you know, at the end of the day, 10% do it and 90% tinkle here and there, and then they don't do anything. So it's like, hey, come on, man, I give you all the numbers, I give you all the stats you promised me, and then I don't hear from you.

Dwan Bent-Twyford:

But I like truth and you know, with what you're doing too, and helping people and helping with the books and helping with all the things that you do, I mean it's really amazing what you do. I love your energy. I was super excited to get on and catch up with you again. I was like, well, I don't remember even how long ago our podcast was and when I scroll through my phone it just has everybody alphabetically, so some people's like I don't even know when I interviewed them, and one or two of them were like four years ago and I still remember like how much fun they were.

Jerome Lewis:

I think ours was. I think ours was about four years ago, I think it was during COVID?

Dwan Bent-Twyford:

Yeah, maybe it was, but I just remember like it was fun and that's I. So I thought I'm going to. I'm going to test that theory that everyone says you may not remember an exact conversation. Remember how people make you feel. So I thought you know what? Let me see that I'm going to scroll through every name and I'm going to pick all the people that I remember. At the end of it I thought like I love this person. They made me feel good. The interview was fun. You know, we both participated and it was really easy. Actually, I had picked about eight and I had a struggle to find two more.

Jerome Lewis:

Well, I picked about eight and I had a struggle to find two more. Well, I'm honored that you reached out to me. I thank you so much for having me. You really made my day by telling me you picked me one out of 10. So you made me feel great and I couldn't remember where I got that one word thing from a podcast. But I have implemented that and I'm so grateful to you for that. Thank you.

Dwan Bent-Twyford:

It's fun, isn't it? Because you don't tell them ahead of time, right? You just throw it at them.

Jerome Lewis:

Yes.

Dwan Bent-Twyford:

Because if you tell them ahead of time, you can actually see their eyes. They'll be looking, they'll write something down. You can see them trying to figure out a word. It's like no, I just want what comes out. Whatever comes out first, that's the word. Yeah, that's the word. All right. Well, mr jerome, I hope everyone you enjoyed catching up with mr jerome I. I love this and dearly. I'm gonna start sending you music I. I would appreciate that you don't have to have a favorite band or a favorite group or favorite singer.

Jerome Lewis:

You can't go through life without a favorite well, that's why we need coaches and mentors sometimes, right, I'm gonna send you some random videos every now and then and you just watch them on your phone.

Dwan Bent-Twyford:

I'll send you a link and just listen. You'll be like, oh, that's really good.

Jerome Lewis:

Okay, I'm going to hold you to that, it'll all be good and I have no cursing in it.

Dwan Bent-Twyford:

Okay.

Jerome Lewis:

Thank you so much I appreciate it.

Dwan Bent-Twyford:

I mean, my roughest song is like, but most my stuff's basic, so all right, everyone, thank you for coming back. And I'm looking forward to getting my new copy of the book. It's right here I'm going to sign it.

Jerome Lewis:

It's right here. You got it. I can't wait till it comes.

Dwan Bent-Twyford:

I'm going to do a post when I get it and talk about you online.

Jerome Lewis:

Thank you.

Dwan Bent-Twyford:

All right.

Jerome Lewis:

All right.

Dwan Bent-Twyford:

Okay, everyone, remember that, dwonderfulcom. Fill out my quiz, take my real estate investing quiz and see if you have what it takes to work directly with me. I will guarantee that you will close your next three deals. You just got to take that quiz, dwonderfulcom, and we'll be back next week. Same bat time, same bat channel. And remember that the truth is in the red letters. All right, everybody. Ciao, jerome, be back next week.