S2 E10 Why Most Amazon Brands Hit a Growth Ceiling (And How to Scale Globally in 2026)

Most Amazon brands don’t fail- they stall.

In this episode of The Online Hustle Podcast, Lewis sits down with Jerome, CEO of e-Comas, to break down why so many Amazon sellers hit a growth ceiling at 5, 6, or 7 figures and what it actually takes to scale globally in 2026.

If your ad spend keeps rising, growth has slowed, or expansion feels overwhelming… this conversation explains why.

Jerome has helped brands scale across Amazon US, Europe, Walmart, and alternative marketplaces like Bol and  Allegro. With teams in 20+ countries, he reveals what most sellers misunderstand about:

• Global Amazon expansion
• The “hero product” problem
• Why ads stop working at scale
• Localisation vs simple translation
• When Amazon alone is no longer enough

In this episode, we cover:

00:00 – Why most Amazon brands hit a growth ceiling
08:30 – The difference between 5-figure and 8-figure sellers
14:10 – Why ads dependency kills long-term growth
18:45 – Building brand demand outside Amazon
22:00 – Amazon vs local EU marketplaces (Bol, Allegro, Zalando, Walmart)
30:20 – The ONE metric that actually matters (conversion rate)
40:10 – How AI is changing Amazon agencies in 2026
50:30 – If Jerome had to start from zero today, what he’d do first

This episode isn’t just for Amazon sellers.

If you’re building any ecommerce brand, thinking about international expansion, or trying to scale beyond paid ads this is a masterclass in modern ecommerce strategy.

👍 Like, subscribe, and comment if you want more real conversations with operators actually scaling brands not gurus.

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