Show up and Shine: Navigating Social Media for Creative Entrepreneurs

Let’s talk about the power of showing up for your creative business. In the era of technology, social media has become an incredible gift for us creatives, offering the potential to connect with audiences beyond geographical limitations.

I've been in awe of the possibilities ever since my Facebook days back in the late 2000s. Despite the negative connotations surrounding social media, I truly believe it's a powerful tool that, when used authentically, can transform your creative journey.

The concept of showing up for our businesses often leads us to confront the discomfort of stepping out of our comfort zones. As a performer, I understand this journey firsthand. Initially, live videos and unscripted presentations were daunting, but embracing discomfort is a crucial step in our evolution.

The essence of showing up goes beyond live videos; it's about visibility in the digital landscape. Online sales lack the face-to-face connection, requiring more interactions to build trust. This is where consistent, authentic representation becomes paramount.

I'm passionate about this topic because, as a performer turned business owner, I've witnessed the profound impact of video and social media on my creative endeavors. Some of my best customers and repeat clients have never met me in person – a testament to the power of online visibility.

So, how can you show up for your business? It doesn't have to be solely through video; find what works for you. The consumer mentality, observed in the addictiveness of platforms like TikTok, provides insight into what captivates us. Now, flip that perspective into your creator mentality – what about your process would captivate your audience?