The Traveling Hypnotist Podcast

Ancestral Dreams to $380 Million Deal: The Honey Pot Company Journey

• Nicole Hernandez • Season 1 • Episode 16

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Join host and hypnotist Nicole Hernandez and Beatrice Feliu-Espada (now Beatrice Dixon), CEO of The Honey Pot Company, for this special series, High-Frequency Success, which explores redefining success for ambitious and spiritual people. 

In this episode, Bea shares her extraordinary dream guided by her ancestor, which led her to discover a remedy for bacterial vaginosis. She also recounts her spiritual practices, being initiated into an Afro-Cuban religion, and the personal sacrifices she made along the way. Bea's entrepreneurial spirit shines through as she describes founding The Honey Pot and the path to creating clean, functional, and reliable feminine hygiene products. In early 2024, The Honey Pot was acquired in a $380 million deal. 

The episode offers tangible business takeaways, including:

  • Testing and Customer Insights
  • Handling Setbacks
  • Customer Engagement

For those interested in learning more about The Honey Pot, visit https://thehoneypot.co. 

If you're ready to explore High-Frequency Success Coaching with Nicole, visit https://www.thetravelinghypnotist.com/business-coaching.

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Disclaimer: This podcast is for educational and inspirational purposes only. It's not a replacement for professional mental health care. If you're facing any psychological or medical issues, please seek help from a qualified healthcare professional.

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So basically, I had this really vivid dream with one of my ancestors and we were just sitting down at a table talking, and she was telling me that she knew what I had going on and she knew how to help me. And so she said, you know, I know what you've been doing, and you know, and I'm gonna basically give you a list of ingredients. And it was like it was already on a piece of paper. Welcome to the Traveling Hypnotist podcast, the ultimate destination to elevate your life through the power of travel, modern hypnosis, neuroscience, and time tested wellness practices. I'm Nicole Hernandez, the traveling hypnotist. And as a board certified hypnotist, creator of the TTH method and wellness expert for the Four Seasons Hotel New York downtown, I'm here to guide you on a transformative journey. This podcast features travel inspired hypnosis, real client sessions, belief shifting travel stories, and. Interviews with experts who are shaping the. World of conscious living. Alright, it's time to journey within and go beyond. Welcome. I'm Nicole, your host, coach, and hypnotist. And this is the traveling hypnotist podcast. Right now, we're moving through a new mini series called High Frequency success. And this is where we're beginning to explore what it looks like to lead a spiritually aligned life as an ambitious person. And in this episode, you're going to hear something from my archives. When I interviewed Bea Espada, she's the CEO of the Honey Pot company, and she has remarkably change the face of the feminine hygiene space. In fact, I use all of her products, so I'm a big fan. Throughout this captivating and very playful conversation, you're going to hear from Bea as she shares her remarkable journey of turning a personal struggle into a thriving business that not only empowers women, but also challenges the status quo. And one thing I really love about Bea's journey is that she shares the humble beginnings of, and I know that you might be listening to this and you might be far from maybe the industry that you want to work in now. Maybe you're even working in retail or a space that is kind of just transactional and you're not even feeling like you're truly developing a skill. But I want you to listen to how Bea takes her own experience in that space and then transitions it into her business. We're also going to look at the ways that she was able to develop her customer journey, and that can be really helpful for you too, especially if you're already in the space of building out your company right now, but you want to lead from a very heart centered mission service space so that your clientele feels like you've got them the entire way. And as this is not going to be a hypnosis today, you can certainly listen to this while you go for a walk, while you're driving your car, while you're maybe folding laundry. So use this time to open your mind up to new ways of living. All right, so what is the most daring thing that you have ever done? Start my own business. Awesome. Well, that will work. I like the. Oh, man. That came after that. Yeah. Yeah. It is so real, man. So we're actually going to dig in here into your story and talk a bit, a little bit about how you did start the honey pot company. Okay, so just for a little background, can you tell us about, you know, what? How did this come together? What problem were you having in your personal life that sparked this, sparked this whole journey for you? Well, I was having a consistent problem with bacterial vaginosis, which tons and tons, millions and millions of women around the world go through this. But what my problem was is I was not able to get rid of it. So I had it for almost a year, and it would go away as soon as I get my period, it would come back. I would go to the doctor, I would do a bunch of natural things, and basically nothing that I was doing was working. And so back in 2012, I had done a lot of spiritual work, and I was initiating kind of being made in my religion because I practice an afro cuban religion, and it's dealing with your ancestors, and it sounds far fetched, but it's the God's honest truth. And basically, I was going through this spiritual journey. And so literally one night I went to sleep, and you know how you dream sometimes, like, right before you wake up? So basically, I had this really vivid dream with one of my ancestors, and we were just sitting down at a table talking, and she was telling me that she knew what I had going on and she knew how to help me because I kind of, you know, a lot of my family is indian, and so I. So we're really connected to herbs. And so I come from, it's in my blood to understand herbs. And so she said, I know what you've been doing, and I'm going to basically give you a list of ingredients. And it was like, it was already on a piece of paper. And she was, like, telling me all the ingredients. And she said, don't worry, when you wake up, I'm going to make sure. You remember? So it was almost like I was like, really? It was crazy. So I woke up, and at that time, I kept a dream book by my bed because I was told when I had made Orisha that I should keep a dream book because you have a lot of dreams around that time because your spirit's open. And all this stuff. I woke up, I wrote it down. Literally, I tried it. I made what she told me to make, and it worked. That's really what got me, you know, on my journey to healing myself, also to healing other women, you know, and just to be the change in the world that I want to see. Oh, my gosh. This story gives me chills when I actually think about it, like, how powerful our dreams can be and to actually have a spirit guide, being one of your ancestors come into your dream. You said you kept a notebook by your bed because you. You knew you were having all these. Dreams or that you would be and your spirit would be open. Were there any other kind of spiritual practices that you were doing at that time that you think helped open yourself up to this? Well, when you are initiated into my religion, you go through into the spirituality of Orisha or Santari or Lukumi. I mean, it's a pretty intense thing. You got to wear white for a year. You got to shave off all your hair. You shaved off all your hair? I shaved off all my hair. You know, you have to, because it grows back the way that it's supposed to grow back. Right? Because your crown, it's almost like, think of something being crowned on your head. So when you receive these saints, that's how they're kind of put into. Not like physically put into your body, but the spirit of them is. And so, you know, so they shave off your hair. I mean, there's so many things. You can't look in mirrors for a certain amount of time. You can't. You know, you have to be home by a certain amount of time because you can't be out after midnight. I mean, it's like. It's almost like you're. I mean, in most spiritualities or religions or occults, there's always a rebirth, right? So it's like you're literally like a rebirth. So, you know, when you have a baby, you know, what do you put your baby in? Your baby wears white, right. Your baby doesn't have a lot of hair. You're not going to have your baby out past certain times. So it's almost like, you know, it's called a Yahweh, but basically, that means child of the Orisha. So it's like you're. It's almost like you're an infant. And even though you're an adult, you're having to kind of be reborn into your. Into your real light, because now you've actually done the steps and taken on ceremonies and done all the things to get you to where you are so that you can meet your parents again, you know, after you left from heaven to come back down to this earth. So, you know, so there's a ton of practice. I mean, there's still, you know, there's still practice. I mean, not a day goes by when I'm in Atlanta, which is my home right now, you know, when I wake up, you know, even if I stay the night outside of my house, like, before I go to work, I have to come home and pray. You understand what I'm saying? Like, you know, in certain days of the week, there are certain things for you to do. So, like, my practice is just that. It's a daily practice. You know, my church is basically, like, in my health. That's so interesting. I love this visual or the symbolism of thinking of him, of this rebirth and the childlike qualities that are kind of related to it. That's really interesting. I've never, never explored this before. So once you actually had this formula and you knew that it worked, what was the next step? When did you say? When was the day that you said, this needs to become mine company? This is going to be the honey pot company? Well, in the beginning, I had kind of, like, started working with somebody at the time, and, you know, she decided that it was too much for her to take on. Cause at that time, I was working at Whole Foods market in the whole body department, and she decided that, you know, that it was too much to take on. Cause it was a lot to take on, right. I mean, I had to. I literally had to ask hundreds of women. I tested the product on hundreds of women before I actually launched it. Decided it was too much. So we had had a name in mind. She took that name with her. I said, that's fine, which was cool because everything happened in the should because that probably wouldn't be what it is today. Had it had that name. It's awe, you know, it's kind of like, wow, you really called your company the Honey Box company? You know what I mean? You know, literally one day I was driving down the street and you know how there's, like, band posters that are put on a. On an electric column, you know, how they, like. Like, you're on the street, and it's like the. Where the. Where the. Where the electricity lines are. There's a band poster there, and I looked over, and it was called the Honey Pot band. And, oh, my gosh, that's gonna be my company name. And so that's how I named it Honey Pot. It was crazy. But in how we launched the company is we, you know, from 2012 to, like, 2014, I tested it. I didn't even. I didn't sell anything. So I gave away, like, hundreds of bottles of product that I. Of honey pot wash that I was just making myself. Right. And so the opportunity came for us to go to the Bronner Brothers hair show, and I thought that was the perfect place to just try something like this, because, you know, Bronner Brothers hair show is nothing but women there, right? So I got with my brother, co founder, CFO. Now we're all full time company now. But then, you know, everybody was just doing their thing, and I begged them, pleaded with him to give me money so that I could buy bottles and labels and caps and ingredients and all the things. And he came around and he found me, like,$20,000. And we did that, and we sold. Wait, you found $20,000? Yeah. I love it. Yeah, we found 20,000. I mean, he found it for me. Yeah. I mean, you know, listen, when shit is supposed to work out, it just is gonna work out, right? It may not seem like it at the time. When you're in it, it's stressful and it's hard, and it's like, how am I gonna make, you know, how am I gonna, you know, make. Make a dollar out of $0.15? Right. But. But I truly believe that when things are supposed to work out and they're in order and you're doing things and you're actually intentional, and you're not just putting something on a vision board and just thinking that it's gonna happen, but you're actually working towards that thing. Right. It's gonna happen. And so we. We took 600 bottles, and we sold out in a weekend, in three days. Oh, wow. And so that's kind of what. Where. Because I'm a believer in, like, you got to try some shit before you just go out and just throw out a net and just pray to God that fish come in. Right. You gotta try it. See if it works. If it works, then you go run it. Right. So, you know, that was the. That was. Told us that we had something. So from there, we got it into Whole foods. From there, you know, we got into a few little stores. We launched a website, and then in 2016, that's when Target came. And then that shit that changed everything. Let's go back in here a little bit, because I want to dig into some of this. Your juicy story. Juicy story. It's a juicy story. So everyone, you said that you were saying you've given out all these samples. So what was it about the product that people just loved? Well, actually, whatever I was doing, it. Was illegal to stop it, really. So I was working at Whole Foods and whole body, and, like, me and my team were really, really close. This was, like in the glory days of whole foods. Like, you remember when Whole Foods is just like this dope. Not that it's not a dope place to work now. Like, don't make me wrong, but it is not what it used to be. Like when Whole foods in its heyday, it was so dope. Like, you know, you didn't get a good discount unless you were healthy, you know? Like, if you worked in whole body, like, you were trained by the companies that you sold, you were sent to farms and sent on health emergence and back camps and all kinds of shit. It was so dope. Oh, wow. It was crazy. So everybody on my team, we were really close. We were, like, not besties, but we were just really, really close. And 90% of the team was girls, and so they knew what I was going through. Like, they knew that I was suffering with this bb thing, and it was terrible. So if a woman. And when you work in whole body, people treat you like you're a doctor. Like, it's crazy. They'll come in and it's just like, ma'am, I'm not like, I am not a doctor. You need to go to the doctor, figure out what's wrong. And then, you know what I mean? Oh, yeah. You probably have somebody coming in, and they're like, I can't sleep at night. Help me find me the magic herb that helps me. Right. I mean, and, you know, we do what we can, right? But, you know, and I'm pretty knowledgeable and stuff like that because I used to be a pharmacy technician for ten years, but that's a whole other story. So because my team knew what I had been through, knew that I had a history in pharmacy, knew that, you know, I made whole foods a lot of money, let's put it that way. I was really good at my job. Anytime somebody came in, a customer came in with a vagina problem, they sent them to me. And so I would be like, yo, you know, pull them to the side. Be like, yo, I got this product that I'm, you know, that I'm making. You know, if you want, I can let you test it and see, right? Because it helped me. Maybe it'll help you, right? And I'm trying to, you know, I'm trying to get the recipe right and get the formulation right and all that stuff. So, you know, it would be dope if you would, you know, basically, like, lay up your vagina so I can try it and see, you know, tell me what happened. So I need some test vaginas, please. Exactly. I need some test vaginas. So that was the vibe. And so, you know, I. Listen, I'm a salesperson. I'm a hustler, right? And I know that all that somebody can tell you is no, right. And no, never killed anybody. So, you know, I've always been a, like, push me to the edge kind of a person. And so I shouldn't have been asking customers of whole foods to try this product that I had started, because what if something happened? But, you know, by the grace of all the spirits in God, it worked out. That's how I got people to try it, because I got access to women through working in the store. That's awesome. I love that story. So you just said something that I found really interesting. You said, no, never killed anybody. Now, where does that belief come from for you? I'm just a risk taker, man. You know, it was meant for me to be who I am. You know, when I was working at Whole Foods, I didn't make great money at Whole Foods. Right? I mean, it's a grocery store. You're not going to make great money. But the way that I am just who I am in my soul, like, there's no way that I'm not going to be able to feed myself, pay my bills, do all the shit that I have to do. So I said, let me go and start a cleaning business because that's easy for me to do, and I can schedule it around my, you know, my work schedule. And, you know, that morphed into being an organizing business and the laundry business, and then that got really decently successful. I've just always been this kind of person. I started working when I was 14 years old, right, at McDonald's was my first job. I mean, I've done everything. I've been an artist, model. I've done telemarketing. I mean, you. Oh, God, I have probably. God bless you. Yeah, I have done it. So I think it just comes from that. My hustle, my drive. I just know all you can do is ask a question and then if you don't ask for what you want, you probably won't get it, you know? So I'm a bit insatiable in that way. But that's a good thing. Yeah. Yeah. So when you started creating the honey pot, obviously you tested it, but how did you start to get further into the mind of your customers so that you could really develop the products that the person with the vagina needed? I looked at my own vagina. I thought to myself, I'm a woman. I buy products. I have very sensitive skin. So I've always had to be very careful about what I put on my body. I never really. I used birth control at one point in my life, but it just did terrible for me. I used tamponse, but I hated them. I moved to menstrual pads, but what I was seeing in the market, one year we went to Expo west when I had left Whole Foods, and I went to be a food broker and I went to be a food broker. And when you're in that kind of business and you go to, like, Expo east and Expo west, which are like one of the largest natural food and body shows in the US. Right. One of the things that I heard them say, because at this time, even though I was working full time, I was still doing honey potential. So you were able to get insights into the. And there's a reason for this story, but you were able to get insights into the natural food and body care industry because you were kind of on the inside of the business, representing brands and doing things like that. And so one of the insights that came up is that what the consumer was looking for was functionality, right? The consumer didn't want to have to overthink things. They didn't want products with frilly names. They wanted clean things. And as it related to feminine health, because that was truly the business that I was focused on. I just had a job because I had to pay my bills and honey pot couldn't do that for me at the time. So when the opportunity came for us to get into target, and I got the opportunity to, because when you meet with Target, you have a phone interview and then you have an in person interview. And so, you know, just prior to that, when we had gone through some changes on our website, I said to myself, okay, how are we going to make money with honey pot with only wash? Right? How long does it take to go through a wash. It takes to four weeks, maybe six weeks for, depending on how much you use. I had said to myself, I need to. I need to go to, I need to find some companies to wholesale with so that I can create some different streams of revenue on my website. Plus, I wanted to see what were the products that I should come out with next. So I went to a. Sorry, I've kind of jumped around a. Little bit, but I'm the always be testing. Yeah, yeah, always be testing. Exactly. So I went, I found a company that did wipes. We work with box naturals, right? Then I found a company that did menstrual pads. But they weren't just any menstrual pad, they were herbal menstrual pad by a company called La Mo. And I worked with them and I said, look, I just want to be a wholesaler of your product. Turned out, in some cases, I was like, I was buying. In some cases, we were like, some of their biggest customers because, you know, honey pot wasn't nearly what it is now, but, you know, but they were small businesses. I was a small business and I was buying this stuff, you know, quite frequently, at least every week. And so what that told me was that she didn't just want to buy a wash. If she's going to go somewhere, go to a feminine hygiene company to buy wash, she wants to buy some wipes, right? Because she needs that throughout the day. She's on her period. You know, he goes, number two, whatever, just to keep them clean, you know what I mean? So then it was like, okay, with the menstrual pads, that was something different, because no company had ever done washes, wipes and pads under the same brand family. Typically, when you got into this business, you chose menstrual or you chose care, right? And so when. So I had done that for like a year, a little less from a year. So we took our annual revenues from, like, 40,000 that previous year when all we had was washes to like, 250,000. Wow. In a year. Because we had. Because we, we created revenue streams for customers to come back that were quicker. Right? So when we got into. When we went to go meet with target, I had already had this previous data. I had already had this previous data because we had already been testing for that year to figure out the things that we wanted to do. So when I went to my target meeting, I found a prototype company that you just go to and say, yo, here goes my branding. I just need you to make me a prototype of a pad line, a white line, and then my washes, right? And I didn't even really have branding, so I used their people to, I had the branding that I had on my washes. So I used their people to duplicate branding of my washes and duplicate it into a white and duplicate it into a line of pads. So when I went to meet with my target buyer, basically I went in showing her a brand, right, and telling her like, this is where I see honey pot being within the next year, right, or year and a half. So. And it worked out. It worked out, man. She, she, after she told me that she was going to ask me to do some impossible shit, I said run it. You know, I meant to do, you know, impossible shit. And we did it and it worked out. And, you know, and a year later we got into 1100 doors of target with our washes and wipes and then maybe six months later we got into target with our menstrual pads. So we really created history because we were the first company to ever have washes, wipes and pads on the shelf and mass market. It had never happened before. Wow. I mean, you think of the big names out there, Unilever, Johnson and Johnson, and they haven't created what you created. No one single brand, nobody has. You know, but when you think about the conglomerates, I mean, they, because they're so huge, right? It's all in the name, conglomerate, in order for them to do anything, I mean, it takes ages, right? Because it has to go through all of their processes. Yeah. All those conglomerates want to do is buy a company like mine, right? Because why should they do it? I can do it faster, quicker, you know? Yeah. You know what I mean? So when you're nimble and small like we are, that's always the goal, right? You just want to sell to a conglomerate, but you want to create the structure around it. You want to be the change maker. So, you know, so, yeah, nobody had done it before, but we're here now and we're really doing it on a whole nother level. I mean, we have washes, wipes, pads, tampons. We just launched a lubricant. We're going to be launching a deodorant line here in the next week, which are just like panty sprays that are made from little salt water and essential oils. We're going to be launching a CBD pain salve or a hemp pain salve, I probably should say. We're not going to call it CBD online. Yeah, but, yeah, so, you know, so, yeah, it's, you know, we're really, we're really taking this to a whole nother stratosphere. That's amazing. And with all of your products now, are you really trying to stay focused on being plant based or really ensuring that they aren't harming the body? Absolutely. You know, our goal is to make plant based. So my. You know what my, you know what my goal is? If you were to. And it goes even bigger than that, but just to give you a visual, if you could close your eyes and visualize walking down the aisle at a target, for example. Right? There's a section for pads, there's a section for tampons, there's a section for panty liners, there's a section for yeast problems, right? There's a section for urinary issues, there's a section for probiotics, there's a section for washes, for wipes, for pregnancy products. Right. I want honey pot to be in every single one of those sections. Right. Damn, I love it. Just go for it. Yeah. I mean, what are we doing if that's not what we're doing? Right. You know, so, yeah, so if you think about. If you think about it globally like that, and it even goes further than that, but, you know, we are really looking to take over the feminine hygiene set when you think of mass market retail, but then when you think about digital, I mean, the world is our oyster because we can almost make anything, right. But absolutely, it must be clean, it must be effective, so it must work, and it must not make the problem worse. I love that you have the standards that you meet, and I think companies that do it well, that create things really greatly do set standards that are just the quality control. It does this, this and this. And it's so smart as a small business to start off that way instead of waiting till you're larger. It's built into your business. Yeah. It's hard. I'm sure, like you, you should have seen when we were going through our first round of funding, we were raising, like, we didn't get quite to a million dollars on the first round, on our family and friends round, but I remember meeting with investors and they were like, you know, like, how are you telling me that you want to raise money for pads and washes and wipes and all? Not washes, but wipes, pads and all these things, when you haven't even successfully, like, launched your washes properly? Right. You know, and my thing was. And it's hard to do, I mean, I see why it's never been done because it's so expensive to do, right. You know? But I feel like if, if it's like, if you were to put your kids in AP classes, right, if your kid was to go to a college prep school all the way through, from primary school through high school through college, right? And when they go to college, they're going to Ivy League, right? All that kid ever really knew was AP classes. You understand what I'm saying? They never knew anything else. So the reason why it's so important for me with our team and how we execute this line, if we're going to change the game, we just got to do it. We can't lolly gag, because if we lolly gag, somebody else is going to do it. So let's talk a little bit about your marketing, because you mentioned digital and being retail, and definitely your game has to be strong in the digital space. Absolutely. But I absolutely love what you're doing on your website, where you start the customer's journey with a quiz. So can you talk a little bit about that specific tactic and why you felt that was important? The reason why we went with the quiz is because we have so many different types of products, and I wanted women to be able to say, you know, and not only do we have different types of product lines, but we also have different. All of our lines have a functionality, right? So our washes come in, normal, sensitive mommy to be. Then there's a, you know, then there's the same white, normal, sensitive mommy to be, you know. Then we have our herbal menstrual pads, which most humans, right, you know, that are transitioning into a pad. Like, ours have never even used an herbal menstrual pad, right? Like, they may not have even used an organic, padded. You understand what I'm saying? And so we just noticed through the questions that we were getting on our website that it was important that we educate the consumer because that's really how we like to market to her. We don't want to just sell you shit. We want you to understand what it is that you're getting, whether you buy it from me or whether you buy it from somebody else. At least you got the education of why. And so creating a quiz made it easier for her to be able to figure out. For example, if you go through the quiz, it's going to start off with, do you have sensitivity? And I don't know the questions exactly, but do you have sensitivities to any products? When you try something new, you say, yes, okay. Have you ever been pregnant before? It's either a yes or no question. So are you pregnant or are you nothing? You know, it's very easy questions to get to. If they're pregnant, then we're just going to send them to the mommy line. If they have sensitivity issues, we're going to send them right. To sensitive. Right. If they don't really have a lot of issues, then we can recommend normal. You understand what I'm saying? It made it so that the. I don't want to call her a consumer, but it made it so that she could understand her journey and understand how we get to how we create our product. That's so great, because that is probably the hardest part about having so many different pieces within your lines. And you see it a lot with vitamin companies, too, where there's just so many, you don't even know where to start. So the consumer will get fatigued and just say, I don't know what I need, and let me just go somewhere else. So I love that you actually took the initiative there to start them out, them in the right direction and that you took an empathetic approach to it where you were just getting in, understanding what they needed from you and you definitely, and I see this kind of, this is a thread that seems to live throughout your business, is that you're always listening to what your customer says and always taking that into consideration, like, what is her needs so that you can better serve her. Absolutely. Yeah. Yeah. Cause she doesn't really want to be buying stuff from all these different brands. You know what I mean? Like, think about how you. How you take care of yourself, right? If you have one brand that you absolutely love, right. And you trust them and you know that you use their products and they work, you'd rather that one brand create, go into the. Go into the places that, that you need things for. You know what I mean? And so, yeah, that's the whole philosophy behind how I formulate the line and curate the line and think through how I want it to look and feel and even down to, I'm thinking now, if I have an issue because I have a vagina, so I still have issues just like everybody else. But if I get a yeast infection, what are the things that I do right to heal myself? That's how I look to how I create my whole entire line. I could create a product line for that or. You know what I mean? Yeah. So your personal care becomes really personal. My person, I. My own. I'm honey pots test dummy. Right. I mean, because, you know, I can. I know how to take care of my vagina, right. In a way that most women may not, but it's because I've really. I really put the time and the work and the effort into creating things that work for women. And before I asked anybody to use it on theirs, right. I need to have used it on mine and know that it has worked for me. And so, yeah, I take. I definitely. It's very personal. I love it. So I want to switch gears here just for a second and ask you if there's any other. And we talked a little bit about some of your practices, spiritual practices. But how do you really stay connected to the vision for the company on the days when shit doesn't work the way you want it to? Like, how do you stay in the zone of creation? There is always some shit that's going to go down, and it's never planned, and, you know, and so when things don't go the way that we want them to go, it's like, okay, let's take a step back. Let's understand what's happening. Let's try not to be reactive. What can we control? What can we not control? How can we learn from this so that we don't end up being back in the same situation? Because, shit, listen, we're in startup life. You understand what I'm saying? So, like, I don't give a damn what founder you talk to. None of us know what we're doing. You understand what I mean? Like, and if they say that they do, they're bullshitting you, right? Like, you figure this shit out as you go? Honestly, 100%. But that's the dope part about it, though, is the failing and the wins, and the may not be a fail, but that didn't work out well type of a vibe. So it's like, you just have to constantly be learning, constantly be open, constantly respect your squad and your team, because you are nothing without your team. You know, I let them do their thing. I don't micromanage them. We're just open to how we run our business. Okay, before we wrap up here, I'm going to take you through some rapid fire questions, so just have fun with it. What is the single biggest lesson you learned in your business? Fail fast. If you could have dinner with any person, dead or alive, who would it be and why? It would be my mother and my religion. Oh chun. And because she's always been my mother, every time around this, around the sun, you know, I don't know how many times I've been on this earth, but she's always been that to me, so it would be her. And what is your favorite song to get you inspired? Oh man, that's hard. Uh, cinematic orchestra, real life. And it's spelled reel. Oh my gosh. Like it's just an instrumental and it almost sounds like a movie score song and it kind of is. But it's like it feel. It feels so good. But I'm a music head so it could be cinematic. It could be Marvin, it could be tom York. It could be radio head. It could just be anything. I love it. I love some radio head girl. Me and you both. I'm a junkie today. Yeah. Okay, so how can people find you and the honey pot? So they can find me on Instagram, imbe espada on the or on the honeypotco Instagram. They can also go to our website. Thehoneypot co. Well, that wraps another episode of the traveling Hypnotist podcast. And as I mentioned before, this is from the high frequency success series. If you're ever interested in having someone one on one work with you on your business to help you get out of that space of maybe analysis paralysis and get you moving, then know that my books are now open for high frequency success coaching. So if you're interested in that, I'm going to drop the link into the show notes and you can find it there. If you enjoyed today's episode with Bea as you learned about how she began the honey pot company, then I'll ask you to subscribe and rate and review this show. I'd love to hear your thoughts and your feedback and just know that by taking that 1 minute to leave something there, it just helps me find more amazing interviews for you to learn from. Alright, until next time, remember that when you journey within, you can go beyond.