Next-Gen Agents Podcast
On this podcast, you will learn next-gen strategies for next-gen real estate agents! From YouTube lead generation to social media marketing to the advantages of cloud-based brokerages. We will be interviewing top-producing agents, CEOs, and more to find out what the next big thing will be in the real estate industry!
Next-Gen Agents Podcast
From IG DMs to Closings: Chris Kwon’s Strategy
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In this episode of the NextGen Agent Show, host Malcolm Lawson sits down with Chris Kwon, a REAL Broker team leader, agent, and content creator, to unpack how he uses Instagram and video to build real relationships, strengthen his personal brand, and stay top-of-mind with clients—without turning every post into a lead-gen pitch.
Chris shares why Instagram started as a way to document life and listings, and how keeping content organic, authentic, and enjoyable has helped him connect with people in a way that feels natural. We also talk about the “go deep, not wide” approach to social platforms, Chris’s early days as a video adopter, and why choosing one platform to master can outperform trying to be everywhere at once.
Chris also explains what attracted him to REAL Broker, including the culture, leadership accessibility, and the speed of innovation around tools like LEO and the upcoming LEO for Buyers.
You can follow Chris on IG here @chriskwonrealtor