God Bless My Brand

Your Sowing Season

Cherise McAdoo Season 9 Episode 5

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0:00 | 9:16

I bought the seeds. I tilled the soil. I watered, waited, and expected growth.

But nothing bloomed at my house.

The same seeds, planted in my mom’s yard, flourished effortlessly. What I worked for didn’t produce in my ground — it thrived in hers. And that’s when I learned my lesson: sometimes the issue isn’t the seed. It’s the soil.

2 Corinthians 9:6–8 reminds us that what we sow matters — and how we sow matters. Generosity, obedience, effort, time, money, love — all of it is seed. But not every environment is conducive to growth. Not every space is assigned to yield for you. And sometimes, what you’re laboring over isn’t meant to harvest in your hands.

The blessing may still come — just not in the way you expected.

There’s also posture. Are we sowing from comparison? From ego? From fear of missing out? Or are we sowing cheerfully, aligned with God’s direction? Because Proverbs 10:22 reminds us that the blessing of the Lord adds no sorrow. 

This is a reminder to be discerning about your soil. To ask whether the ground you’re investing in is assigned or just accessible. To trust that no seed planted in obedience is ever wasted — but not every seed is meant for your harvest.

Watch what you sow.
Watch where you sow.
And most importantly, watch your heart while you do it. 

References Scriptures:

2 Corinthians 9:6-8

Proverbs 10:22

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