CMS, together with one of Germany’s leading weekly newspapers, DIE ZEIT, hosted an exclusive reception on 23 January 2019 in Davos. At this reception Sheryl Sandberg (COO of Facebook Inc.) spoke about business challenges and the importance of trust and transparency during a one-on-one discussion.
Importance of trust and transparency in a digitised and connected world Sheryl Sandberg defended Facebook’s advertising business model, "We do not sell data. […] What we do is, we use information to show relevant ads". In retrospect, though, she acknowledged, "We have not done a good job at explaining our business model". She promised, "We are committed to being better in helping people understand how their information is used."