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Asklé Modern Family
Welcome to Asklé Modern Family! From the heartfelt moments of raising kids, to the hustle of building their startup, join Asklé Co-Founders, Stephanie and Will, as they navigate the intersections of relationships, health and entrepreneurship.
Each week you will hear everything from personal stories and reflections, to interviews with leading health professionals, parenting and relationship experts, entrepreneurs, academics, authors and world class leaders.
Asklé Modern Family
71 - Hayley Rose - Archer CEO & Founder
Hayley is the Founder and CEO of Archer, where she uses her expertise in psychology, marketing, product strategy, and consulting to help businesses grow. Over an 18-year career with brands like L'Oréal, Vogue, and Woolworths in cities around the world, she has a talent for spotting growth opportunities that others miss. Her work has generated $150 million in new revenue and saved $12 million by avoiding costly mistakes. At Archer, Hayley partners with both Fortune 500 companies and startups to turn promising ideas into real results by testing market demand before making big investments.
On this episode, you will learn how to test demand before product development to avoid costly missteps, how to build community and prove product-market fit, and how to balance short-term sales with long-term brand building. Lastly, gain insights on achieving strategic growth through customer insights rather than ego-driven decisions.
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