Podcast Short - Mastering SEO: Attracting the Right Audience to Your Accountancy Firm

Do you often wonder how to attract the right audience to your business? Let's unlock the secret together! This episode introduces you to the world of marketing leads, a fundamental pillar of any successful business. Aaron, CEO of Samara, shares the ins and outs of acquiring quality leads, emphasizing the significant role of search engine optimization (SEO) as a key strategy for drawing potential clients to your business. He provides a fascinating insight into how you can harness the power of captivating content - blog posts, infographics, videos, podcasts - to bring in the clients you desire.

Join Aaron as he guides you through the process of using SEO to attract potential clients, specifically in the healthcare industry. He shares the journey from identifying the right keywords, crafting content around them, to consistently updating and optimizing this content for better ranking. Aaron's experience with navigating Google's core updates is both enlightening and encouraging. He also highlights the availability of a free course on their website to help you grasp SEO more effectively. So, if you're eager to get the best return on your investment by using SEO correctly, this episode is a must-listen!

Transcript

Arun Mehra: 0:15

Hello, Arun, here again. Now today I'm going to be talking about leads. Yes, not the city, but actual marketing leads. Now that's one of my main focuses here at Samara getting good quality leads. Now, it's easy to get leads, but to get quality leads is actually quite difficult. Now I wear many hats as the CEO of Samara, but marketing leads are really fundamental because if we don't get the leads, we're not actually going to get any business. Obviously, if we get leads, we need to be able to convert them, but the first step is actually getting leads to our website and, ultimately, leads for our business.

Arun Mehra: 0:46

Now we focus very, very heavily on search engine optimization, seo, and we are that's kind of our mainstay of how to get clients in our business. We've done everything else in the past We've done exhibition stands, we've written books, we've go out to people but really we think content is the key. Content is the thing that's going to get us clients quality clients at the best return on investment for our business. So that means we've invested in our team. We've got good people, we've got writers, we've got video people, we've got editors, seo people you name it. We've got that. But SEO and SEO requires people. Seo requires good quality people to be able to do this in the first place.

Arun Mehra: 1:28

Now, at the Samaracouk business, we focus primarily on getting healthcare clients, and that's my accountancy firm. So most of our clients are dentists, increasingly, pharmacies, gps, vets, daycare, nurseries, all of those things in that kind of arena. And how do we go about doing it? What do we do? What are the steps that we do to get clients via SEO? Well, the first step we think about and look at is identify keywords. What kind of keywords or keyword phrases do we want to rank for? That is so, so important. If we get those keywords right, then we then start. Second step is then to start thinking what content can we create around those keywords? It could be articles, it could be blog posts, it could be an infographic, it could be a video, like I'm doing today, it could be a podcast, it could be all of the above. So it's so, so important that we create that content, which can then be distributed in different shapes or forms via video, via listening on podcasts, through the written word as well. And then, more importantly, once you've done all that creation of that content, it's so important, on a regular basis, to optimize it, update it, add new content to it, tweak it, change it. Look at the stats seeing what you can do, what you can do to improve it, to make it better, because quite often, if it's optimization, the optimization can improve an article significantly and ultimately improve the ranking.

Arun Mehra: 2:47

You are on Google and, as I said, we closely monitor and we rinse and repeat, and we rinse and repeat. Now you might be thinking, oh my goodness, that's a lot of work to do. And it is a lot of work to do. It's not easy. You need good people, you need to have good ideas, but you know what it gives you the best return on investment if you do it correctly. However, there are times when you think, well, you've done all this hard work and then Google throws out a new core update and it completely throws you off kilter. But you know what? Ultimately it happens and you edit and you change and you get back on Google's good books again. So if you need any help on SEO or want to know a bit more about this, come to our website on the Samara Global, let us know. Check out our Samaracouk website so you can see it as well there. We do have a free course on our website as well, which you might find useful, and if you need any help, you know where we are. Thank you.